The camera is set up in the aisle of the small screening room, new. The photographer of Langwang stood behind the camera, taking footage of Bai Yuhan's class.

Li Ping's interview team rushed over with several teachers who were in the play a few minutes after Bai Yuhan came in. In itself, open classes are not forbidden to enter or leave, and you can come whenever you want. Maybe it was because of a reporter who followed the filming, so these teachers came to accompany them, so as not to let any teacher come to cheer, making people say that the play was too high.

obviously invited someone to come over for a public class, but as a result, he didn't give face and despised others.

The arrival of the reporter caused chaos in the scene for a while, but soon calm returned. When everything was ready, Bai Yuhan continued his topic.

"Are there any new series formats other than movies and TV series? The correct answer will take time to test. But we can boldly predict that there is, there is a meaning to exist, and it will flourish. It's not difficult to predict this, and I think you've all been more or less informed. ”

"Nortel took the lead in holding the first Global Chinese Very Short Film Creative Competition, which is the first formal short film award in China. Previously, the Beijing University Student Film Festival has added a college student video competition, and the selection content is oriented to more non-mainstream images. ”

"At the end of last year, the steamed bun blood case of the head of the steamed bun popularized the concept of spoof video, and the whole Internet followed suit, and many netizens @一@本@read-novel xstxt friends have their own DIY (self-made) This kind of short film, followed by Yahoo search spent 30 million to shoot three advertising skits within ten minutes."

These signs are all showing that in addition to the traditional film and TV series, new drama formats are about to break ground. I decided to be a director and make films in April this year, and the first one was "Happy Little 2b", which is a non-climatic practice, with each episode lasting 6 to 8 minutes. Later, I filmed a creative advertisement for 7-Up, and the effect was unexpectedly good. ”

"So my studio, making persistent efforts, collaborated with Tudou to shoot 'Hip Hop Quartet'. I also cooperated with Youku to shoot the ultra-short drama "All in All", an episode of 2 minutes, which can be said to be the shortest TV series in history. I'm excited that this format far exceeds my estimates and gets so much bang for its buck. ”

"I'll calculate for you, the cost of this drama is very low, the first investment given by Youku is 1 million, the sponsorship of 7UP Beverage is 100,000 episodes, the sponsorship of Xinchen Clothing is 80,000 episodes, and the sponsorship of Qingfeng Paper is 110,000 episodes...... There are about more than 400,000 episodes of total sponsorship, and this is a sponsorship that has been successfully negotiated recently. ”

"With the first episode of "All in All" exceeding 1 million hits in half a month, the companies that want to sponsor have lined up. Compared with the advertising sponsorship of TV series and the placement of film placement, the income of "All in All" is not worth mentioning, but for a low-cost ultra-short drama, the ratio of manpower and material resources used to the income obtained is still very high. ”

"And this is only temporary, because the copyright on the Internet is not standardized, and we can't get the copyright rebroadcast fee. Many websites have copied the pirated past directly in the name of netizens, which has diluted a lot of popularity and caused the subsequent copyright operation to be aborted. But I still feel that this new type of drama is more and more presented with a clear definition. Its value, over time, the room for appreciation is huge. ”

On the podium, Bai Yuhan talked eloquently with a high-spirited expression.

The students in the audience also slowly sat up straight and began to listen carefully from the very beginning.

Bai Yuhan said that he didn't talk about the details, but only talked about the emptiness. However, what is said is methodical, with detailed data and clear examples. Even if these students look down on this grassroots director, they have to admit that what he has achieved is not something that they can do as a director student.

Many people have thought in their hearts that the pure advertising income of an episode of "All in All" is 400,000, and the investment is still Youku. "All in all" has two episodes a week, and it is eight episodes a month, that is to say, the White Swordsman Studio can reach a gross profit of 3.2 million a month.

This is still in its infancy, and it is still in the case of piracy infringing on most rights.

It is conceivable that as long as "All in All" continues to maintain such quality, it will definitely become more and more popular, then the income will be more and more, and in the future, it is not impossible to earn one million per episode.

For those of them who struggled to even make a graduation short film, Bai Yuhan immediately became a successful person. It is empty to talk about any fame, and only visible income is the last word to measure whether a person has the ability or not. It's nonsense to talk about any kind of art, only if you can eat art as food, this is good art!

People are real animals, even if they are unconvinced and jealous to death, these directing students still sit upright and listen seriously.

And those students who are not directing, especially those who are acting students, are also active.

The young director sitting on the stage used to be just a grassroots hype on the Internet, a little person who could not be called a director. Now it seems that this is a chicken that lays golden eggs, and sooner or later it will soar and transform into a phoenix. If you don't say anything else, your earning ability is no worse than others, and if you have money in the future, Shenma short films are all, and you will definitely make movies and TV series.

This is a potential director worth communicating!

It can be said that Bai Yuhan has convinced most people with his teasing.

But there are still some people who don't think so.

A directing student raised his hand to interrupt him, stood up and said: "Director Bai, I must say, I admire you very much, "All in all" is a very successful film. But we must also see that "All in all" has its limitations, it is a 2-minute short drama, it is difficult to get into the elegant hall, the audience is netizens, and there are not many netizens in China. Besides, its profitability is too dependent on investment and advertising sponsorship from video sites, which is not a means to make money in the long run. To sum up, I think it's difficult to develop a series like "All in All". What do you think? ”

After speaking, he glanced at Bai Yuhan defiantly.

"With your words, do you dare to provoke my brother? If my brother doesn't beat you all over the ground to find your teeth, you won't know why the flowers are so red! ”

Bai Yuhan squinted his eyes, glanced at the camera, tried to maintain his personable posture, and said: "This classmate said very well, everyone's opinions can't be the same, since we are sitting here to communicate, we want to get the inspiration we want from the exchange." Let me share my thoughts on this student. ”

Bai Yuhan quickly combined the bits and pieces of information in his mind, ready to criticize this provocative student for being incomplete.

"The limitations of All in All are not a big problem in my opinion. With the development of China's economy, the upgrade from narrowband to broadband has accelerated, and the number of broadband users has shown a growing trend. As I have learned before, there are currently more than 45 million broadband Internet users in China, and it is about to surpass the United States and become the country with the largest number of Internet users in the world. In other words, the audience of online short dramas now has 45 million households, and if we assume that there are two people in a family who are online, it will be nearly 100 million, and if you count Internet café users, the number will be even more. In the next few years, it is not impossible for netizens to become the mainstream group. ”

"Then let's talk about profitability, in fact, there is no need to say anything, with such a large audience as potential customers, one advertisement is enough to feed a drama. In the future, when the state improves the boundaries between piracy and infringement on the Internet, the income from copyright will be a huge benefit. Moreover, as the Internet changes our way of life, the type of short drama can be transformed into various styles, and it can interact with movies and TV series. ”

"Finally, let me summarize the merits of the skit format and why it has a future. The cost is low and the threshold is low, a good idea can support a drama, and it does not need the assistance of so many professionals, and ordinary people can also give full play to their own light and heat. The low threshold will indeed bring a large number of inferior films, but the big waves will sweep the sand, and the gold will stand out from them, and such a screening rate will tap more talents. ”

"Take you directing students, what do you do after graduation? It is estimated that there is not enough qualifications to make movies, and it is estimated that there is no way to make TV series, at most I will take on commercials and MVs and the like, and I will stay up for more than ten years, maybe I will get out, but more, you can't go through the road of directing. Maybe I don't say it well, but it's true. ”

"And now, the advent of the skit format has given you another chance. You can't afford to shoot a 120-minute blockbuster, but you should be able to shoot a 12-minute short film, right? I'm the same way, I first filmed "Happy Little 2B", which cost thousands of dollars per episode. But "Happy Little 2b" had a good evaluation, and then 7UP came to the door and invited me to shoot an advertisement, hey, 7UP's creative advertising was also good, so I reached a cooperation with Youku and Tudou. ”

"This is flexibility, you are all students with great directing potential, and being able to enter the theater shows that you are talented. I also took the art exam that year, but unfortunately, I didn't meet the standards in my cultural and professional classes. So I think you should look farther than I can and be able to discover the infinite potential of this new genre of dramas. ”

After some high-minded talk, Bai Yuhan picked up the mineral water on the table, took a sip, moistened his throat, and left a little room for thinking for the lowly people.

The small screening room, which had just been quiet when the bottle cap was screwed on, suddenly a person took the lead and applauded.

It's Professor Wang Kesheng.

Then, everyone applauded warmly, and Bai Yuhan could feel that this was no longer the response at the beginning, but their heartfelt applause. Including the teachers who accompanied the reporters, they also applauded solemnly. Bai Yuhan's words are not a natural sound.

But it was as if a thunderclap on the ground had exploded the limitations of their thinking, and they saw a brand new door that slowly opened.

Not everyone has the opportunity to make a TV series, to make a movie.

Who doesn't have this dream?

For the students of the directing department of the theater, graduation is almost equivalent to saying goodbye to their dreams, and in recent years, the director department of the theater has really not produced a famous director. And now, Bai Yuhan's words have made them wake up, it turns out that becoming a director is not just about making movies and TV series.

Times are changing, short plays are developing, and directors are at your fingertips!