How influential is "The Oprah Show"? Just look at the box office of "Pirates of the Caribbean" on the second day, at this time, "Pirates of the Caribbean" has entered the third week of broadcasting, it is said that it should maintain a very healthy small decline, if there is a weekend that rises up compared to last week's weekend, it is already quite a god's trend, as a result, "The Oprah Show" was released, the next day or Thursday, the box office went directly from more than five million on Wednesday, and the reverse decline rose by 20% to the range of six million, and the box office for three days this week and last week only fell slightly by 10%, Far exceeding the 30% drop predicted by box office analysts.

In other words, Jenny's show at least directly brought a reversal from Wednesday to Thursday at the box office of "Pirates of the Caribbean", here is a box office of more than one million US dollars, if you want to believe the box office analysis agency, counting the 20% less fall, the difference is even greater, the cumulative box office in three days over the weekend is more than 30 million, and a 20% less fall is more than 6 million, and a show directly pulls up the box office by more than 7 million on the bright side, which no variety show can do. Even said that the substitution went to participate and let Johnny. Depp brought his newborn baby son for his debut, which may not be able to achieve the current effect.

"Judging from the box office breakdown statistics, this week's box office growth points are mainly small cities and small town cinemas in the Midwest and South." Data analytics expert Tobias said in his blog op-ed, "This is very much the same as the base audience of The Oprah Show. Jefferson chose a very good platform to tell her story, imagine her crying in "The Late Show", Conan. O'Brien could only make a few dry jokes, but Oprah could put his arm around her shoulders and comfort her, and while "Pirates of the Caribbean" attracted nearly 10 million box office, Oprah herself and Jennifer Brown. Jefferson's popularity in Yahoo searches has also risen several spots. There is no doubt that it was a very successful multi-win campaign, with Oprah winning an episode of the classic talk show, Disney winning the box office, and Jennifer. Jefferson has earned the very traditional image of a good girl, and it's a leap forward for the girl who made her debut as a criminal. ”

Although his views can be said to be very incisive for Jennifer. There was subtle irony in Jefferson's attitude, but Tobias's blog wasn't popular, and not many of his peers noticed his articles except for a few Jennifer fans who searched for him and left indignant comments under the blog. And although those fans read his blog, their cultural level obviously can't understand Tobias's analysis of the data, but they just saw that he said that Jennifer and Oprah teamed up to hype, of course, they instinctively felt angry, and left a message to defend their idol, "If you think it's fake, find out the evidence, otherwise you're slandering." ”

Tobias is not alone, and many tabloids rely on alarmism to sell newspapers. This episode of Jefferson's show is getting a lot of attention, so what if Jennifer told a lie? Could things be more interesting? Jennifer's high school at the time, her high school classmates and even her father, who was serving a sentence in Alabama State Penitentiary, were interviewed in hopes of digging up some information. Even many people who are accustomed to gossip are waiting for the same negative views to appear, but on the contrary, after this episode, whether it is online forums or tabloid media, nothing contrary has been revealed within a few days, but many newspapers and magazines have published Jennifer's high school classmates and teachers' opinions on her.

I don't know much about her love life, but Jennifer is a very hard worker, she's not the type to excel academically, but she's always worked hard and has never been involved with something she shouldn't be in school, I saw her working part-time at Burger King near my home, and she can take on a high-intensity part-time job while taking care of her studies, which is not easy for a pretty girl. And as far as I know, Jennifer has never been associated with the local gangsters, and I think she put a lot of effort into it. That's the statement of her high school principal.

'Yes, among our group of losers, Jennifer is different. You could say she's different from us, she's always had dreams. This is a local community resident, Jennifer's high school classmate, now a single mom, a local waitress, "When we were classmates, I laughed at her for only knowing part-time work every day and never partying, but now I work at the restaurant where she used to work, and that's the difference between us, and I hope my daughter will be like her in the future." ”

In addition to these positive comments, there are also some negative claims, such as a tabloid interview with a male high school classmate who claimed that he took Jennifer's virginity, but the tabloid newspaper that published the interview was subsequently criticized on the Internet, and some people kept calling the newspaper office to protest their interference with Jennifer's private life, and some people even sent threatening emails, and some people called for a newspaper boycott in the forum, it is clear that Jennifer's fans have regarded such reports as a deliberate consumption and discredit of Jennifer.

However, to the relief of fans, at least Jennifer's parents still seem to have some basic conscience, and after this abandoned child became famous, they did not come out to get a piece of the pie. Her biological mother has no news, and the biological father who is serving a prison sentence in Alabama issued a statement and did not accept any interviews - although he has been sentenced to more than 100 years in prison, it is impossible to come out in this life, and it is useless to ask for money, but the parents of celebrities have to fight against their children even if they don't want money, and lawsuits are non-stop, which is actually not uncommon. Being able to remain silent now can at least be regarded as a response to Jenny's appeal in "The Oprah Show".

IMDB popularity remains high, the box office of "Pirates of the Caribbean" continues to decline healthily, and the moviegoers are also composed of young and old families, which shows that in the entire summer file, if there is no impact of the blockbuster, the decline will not be too large, and even after entering the September school season, due to the large proportion of middle-aged and elderly audiences, the box office decline will not be very huge. There is no doubt that "Pirates of the Caribbean" will be successful in the market, and some people are already talking about whether it can beat "The Lord of the Rings 3", which was released at the end of the year, to become the box office champion of 2003. Johnny. Depp, Jennifer. Jefferson's two leading actors have become the two brightest stars this summer, in the audience's discussion boom, for Depp, they can't wait to see the sequel to "Pirates of the Caribbean" released, and they can see Captain Jack's performance again, but for Jennifer, they don't have such strict expectations, but they really want to see the news of her next film, no matter what it is - for Depp, everyone is already very familiar with it, and they have seen countless performances of him in so many films, And Captain Jack's particularity is too strong, people who like Captain Jack may not like Depp's other character, but Jennifer is a completely fresh face, everyone hasn't seen enough of her, and Elizabeth is just a quirky beauty, and similar character performance can be presented in other movies.

It's like the total box office of movies every year, the cake of the entertainment industry is so big, and the appearance of Jennifer means that someone's cake will be thinned, and her top position will anger some people while provoking the cheers of old fans.

“cheesy！” Jennifer. Bell threw a newspaper on the couch, "What did she think she was, reality TV actress?" She simply lowered the tone of the whole Hollywood. What's next for her? Endorse McDonald's? ”

Her boyfriend Georgia. "But you can't help but admit, my dear, that this was an extremely successful hype, and there's no doubt that Jefferson was targeting the vacancy left by Britney." ”

Jennifer. Bell scoffed, "This is the rookie that the Chesa brought out?" Her ultimate goal is to compete with a pop star for popularity? eon, Britney won't even bring her private affairs to the show. ”

"Where there is a market, there are commodities to fill the gap." Georgia did not echo her girlfriend in this matter, "The public relations team behind this girl is definitely a world-class - Judy. Ackerman amazed me with his performance, maybe it's time for us to change your PR. ”

Both of them have their own merits. Jennifer. Bell is not nitpicking about his competitors and ' Succession', in the United States, the chain of contempt in the entertainment industry is very strict, there is a very clear dividing line between movie stars - TV stars - singers - reality TV stars - advertising stars, maybe who has a higher status between TV stars and singers, it is difficult to draw a conclusion, but movie stars are undoubtedly at the top of the food chain, the most obvious manifestation is that singers chase exposure and need high exposure to maintain their status and popularity, while movie stars are the opposite, they pursue the feeling of traditional stars living in isolation, and some big stars will even control production to avoid too much exposure。 The demand for exposure, in fact, is also a status symbol, the reason why it is generally believed that the status of TV stars is still slightly higher than that of singers, the main reason is that TV stars generally do not endorse products and advertise, but singers often carry endorsements - of course, this comparison is between the same grades.

It's not a big deal to put your own private affairs on TV, but it's a bit deviant to engage in such marketing with an obvious purpose, and what is the difference between digging yourself * to please the audience like a reality show? So Jennifer sarcastically said that she was going to endorse low-cost FMCG products like McDonald's next - you know, in the film industry, top actors usually don't do any advertising and endorsements, at least not in North America, and top actresses, or actresses who aspire to become top actresses, will only cooperate with a few luxury brands, and ordinary brands will not look at it at all.

But on the other hand, the United States is actually a rather conservative and stereotypical Puritan country, or the mainstream culture represented by the white middle class is very conservative and traditional, although Hollywood stars are bizarre and have everything, and even there is a special type in reality shows that is the best and the best to do unbelievable catfights, spewing dirty words at each other, and can also gain some popularity and ratings, but the mainstream group's favorite is a pure and obedient actress, The popularity gained by such high-quality idols is completely national, parents like such stars, children like such stars, and old people like such stars. This throne of the national sweetheart was previously owned by Britney. Spears dominated, and she set an almost incredible record for record sales, selling sales as a pop icon that were not inferior to superstars, but in 2002, Britney began to transform, and her breakup with Justin was a mess. The sub-controversy has hurt the hearts of many fans and the masses of favor, and now this throne is equivalent to being vacant, if Jennifer can ascend to this throne, at least for a few years, she does not need to worry about her popularity.

"Born in the south, blonde hair and blue eyes, sweet smile, conservative and pure style, even the trick of guarding the chastity ring is exactly the same," the insider watchman, Georgia does appreciate Judy's publicity strategy very much, "Those red necks eat the "Oprah Show" the most, her background can be her death-free gold medal in many cases, she smokes? 'Oh, she's from the slums, isn't she less perfect if she doesn't have a little bad habit?' 'She wore the clothes of the season,' which is exactly the sign of frugality', and she dressed luxuriously and moved into the manor house? She said in "The Oprah Show" that her desire was to live the life of a magazine girl. Is there anything wrong with that? Is it only the Upper East Side girls who can enjoy such privileges? I've watched this episode twice, dear Jane, from her choice of clothes to every word, it's all remarkable, and all the controversy that may arise after the closure is closed, the last time I was in contact with Judy was because of Witherspoon, but last time she was far less remarkable than she is now. ”

"That's because this episode of The Oprah Show shouldn't have been her idea at all." Jennifer. Bell's expression darkened, and she picked up a cigar and lit a match. "It's definitely the work of Cesa, and his traces are all too obvious in this whole thing."

"Really?" Georgia raised an eyebrow. "It's a little strange, Cesare has always valued the rules of the star era, what made him suddenly change his style?"

Interested, he simply turned on his phone and dialed a phone number directly. "Hi Chesa, I'm George......"

When he opened his mouth to speak, he noticed his girlfriend's face, but the call had already begun, and there was no excuse to hang up the phone, so he had to postpone the conversation all the way, but he didn't dare to talk about any extra topics, and ended the call after chatting for a while, and said curtly, "I heard that it was the tabloid people who found the girl's mother first, and they must seize the right to speak-"

He glanced at his girlfriend and changed his tone wisely, "However, even so, this matter is not completely ineffective for this girl, as you said, this practice is indeed a bit cheap and vulgar, and I think in the short term, it is not too likely that she will get another blockbuster offer." ”

Anything, there are advantages and disadvantages, while getting the sympathy and love of the people, there may be many insiders who are disgusted by her high profile, but Georgia said this completely to appease Bale, after all, there are so many blockbusters every year, and it is rare to take the initiative to invite someone to play the heroine. Everyone doesn't have to rely on auditions, to say that one episode of the show can make or break a person, it is also a bit too much, and it really decides Jennifer. Jefferson's star future is still her performance over a long period of time, as well as the selection of films for the next film.

"Her image will always be flawed, and then it will be time to pay off the creditworthiness that is now overdrawn." Jennifer. Bell said this, and was not interested in talking about Jefferson anymore, she changed the subject, "Darling, you mentioned to me yesterday that your company intends to follow the trend of "Pirates of the Caribbean" and launch a fantasy masterpiece......

Georgia. Lansing is the head of production and director of Universal Pictures, he is young and promising, he has a lot of hope to become the next chief operating officer, and he also has a strong voice in Universal's next film layout, and now Bell wants to change the topic, of course he is happy to cooperate, "Yes, you are talking about "Van Helsing", right......

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This issue of "The Oprah Show" did provoke a lot of repercussions, and it also made Jennifer . A week after "The Oprah Show" aired, Jefferson has received thousands of letters from the fan mailbox set up by CAA for her, most of which are encouraging Jennifer to continue her current healthy and inspirational life, and a few are telling about the strength she has drawn in this issue, and of course, some are pure fan nymphomaniac letters and harassment letters. ――These are the results of Mary's dismantling, as for Jenny, it is impossible to have time to dismantle these things, at most, when the publicity needs to be in the future, some lucky fans will be randomly selected to interact.

Compared with the considerate attitude towards fans when she first became famous, this is of course more neglectful, but it's not that Jenny suddenly changed her personality and didn't care about the fans waiting outside the theater, but this kind of popularity gathered through movie activities is separated by a layer after all, and the feelings are not very deep, except for the paparazzi who report outside the door every day, Jenny actually has no feeling for the reality that she is already famous, because she really doesn't have much opportunity to feel her popularity on the spot, if it weren't for meeting Josh, she rarely stepped out of the hotel.

"If you don't go out, you don't have a chance to make mistakes." Cesare summed it up this way, "It also reinforces the impression that you are oppressed by the media, which is good for your public popularity." ”

"Yes," Judy said very much in line with Cesare on the matter, "I suggest you get your house and car in order as soon as possible, and then we will discuss the next phase of the PR policy, and of course, before we can send you to the red carpet of the Tony Awards." ”

The last issue of the PR operation was a perfect ending after the "Oprah Show", judging from the results of box office feedback, search popularity, forum posts and news clicks, the results were also very good, and many of Jenny's data have gone up to a new level after "The Oprah Show", if she was only a newcomer in the entertainment industry that some specific groups of people would pay attention to before, then now she is completely a public figure that people all over the country are talking about. And the most rare thing is that these emotions that the public pays attention to in return, although they are not without malicious hatred and jealousy, but they still have an absolute advantage with goodwill love, praise and encouragement.

This was not only a victory for Jenny herself, but also for the whole team. -- Data experts, Bell, Georgia can see the truth, Jenny's team can't have not taken into account, this time in precision marketing, except for Jenny's sentence 'Can anyone be so cruel' is her own ridicule, which made the director of the "Oprah Show" very unhappy, there is not a word that is not the result of careful consideration, even including the choice of CSULA as Jenny's ideal school, all of which are considered: first, universities such as the University of California, Los Angeles (UCLA), and the University of Southern California (USC), Although they are all located in Los Angeles, the school is high-level and difficult to operate, unlike CSULA, which welcomes popular students like Jenny to enter the school and advertise them for free. First of all, these two universities are unlikely to agree to go to the "Oprah Show" to cooperate, and the rash proposal may be rejected, but it will be humiliating, or worse, the result is that the hype intention is publicized by the school, causing a vicious impact, second, Jenny SAT is too bad, if the specific scores are disclosed, it will definitely cause a backlash from the alumni of the two schools, as well as public doubts, it is better to find an ordinary university that can basically go to with grades, so that the future is small, and with the cooperation of the school after admission, you can study for a few years and graduate, To go to UCLA, USC, that is really to go to class, otherwise you may be kicked out of the campus, with Jenny's current situation, she can't really spend a lot of time on campus life.

Cesare, as the well-deserved leader of the team, single-handedly controlled her dress, tone, expression and mood changes on the "Oprah Show", and any detail related to the "Oprah Show" was at his final discretion, but this was only a temporary phenomenon, and some details of daily life were decided by the full-time PR: what kind of house Jenny should live in, what kind of interior decoration, what kind of car to drive, and how her relationship with Josh should adjust during this time, and whether Josh should accompany her on the Tony Awards red carpet…… These things must be resolved in the near future, so that it is convenient for PR to plan the next stage of publicity. Especially for houses and cars, you must not be sloppy, and it is best not to delay any longer, after all, staying in a hotel for a long time is also easy to leave the public with the impression of excessive luxury and unstable life.

"Okay, it's time to spend money." Jenny didn't have much of an opinion either, "What kind of house do you want me to choose?" ”

"As long as you have a front yard, it's much less likely that the paparazzi will be able to photograph your home life." Judy's attitude was very tolerant, even a little conniving, and she also made a joke, "For good customers with a high degree of cooperation like you, we also have corresponding preferential policies." ”

Jenny glanced at the expressionless agent and decided to end the meeting, "We can talk about these details at the lunch table, and if you're willing to choose a house with me, that's fine." ”

Judy is now visibly more happy to solidify her personal relationship with Jenny, "As long as you have time, we can start this afternoon, dear, I have a lot of real estate agents here." ”

That's one of the benefits of carrying Cesare. Whether it is Julian or Judy, they have cooperated with her a lot now, and the change is not clear in a few words, but as a party, Jenny feels the deepest. Of course, the change in attitude is also related to the popularity of "Pirates of the Caribbean" and Judy's lack of confidence in the "Oprah Show" incident and took the initiative to call Cesare, but she believes that the previous school trick has also had a great effect - to say that competing with Cesare for the position of the number one person in the team, Jenny has no ambition, but she must at least be the number two person in the team, if even a PR can set rules for her casually, then she is too angry as a movie star.

The meeting was held at the hotel, Jenny and Judy were going to have lunch together, and they were talking about the restaurant in the Hilton Hotel, since they wanted to go out to see the house temporarily, Judy personally went to Jenny to pick out the outfit for today's outing, and called Julian to come over to put on makeup, and Jenny stepped forward to replace Mary and help Cesare sort out the information he brought. "Aren't you going to stay and have lunch together?"

Cesare gave her a business smile, "Don't delay you and Judy talking about women's conversations." ”

This person probably knew some of her little calculations, and Jenny muttered a few times in her heart, "Has the anonymous letter come to fruition?" ”

"I didn't hear any news," Cesare said, "and I didn't follow up, but your birth mother has given a formal written promise that she will not accept any interviews about you, and that a written promise from our side will be sent out after you have signed it." ”

There is no doubt that some people can't see her well and want to deal with her, but who is it, Jenny and Cesare both think that there is no need to be too persistent in tracking down, and just find a private detective company to entrust it, which is almost a good effort. After all, there are so many people in the entertainment industry, and you can only be messed with if you have a grudge, do Renee and Jenny have a grudge? It's not that it is used as a thigh and a stepping stone, hugging and stepping on the ground to gain exposure. In the case of at least hundreds of potential main messengers, it is unlikely that the truth will be found.

Besides, what if it is found out? Even if Renee did it, and no one did anything illegal, what could Jenny do? Do you still buy a murderer to kill her? She is also a player of this game, since she is a player, she should abide by certain rules, and the biggest rule of this game is: if you are popular, you may be dealt with. All you can do is try to make it impossible for others to get hold of you.

After using "The Oprah Show" to take the lead, some transactions have to start under the table, the biological father has no choice, the money is useless, he can say whatever he likes, Jenny's team simply gave up contact with him, so as not to get into trouble instead, but the trouble that a felony can cause is limited after all, and on the point of the biological mother, Jeanne agrees with Cesare's initial idea, she is willing to pay a small amount of money every year to ensure that her biological mother does not talk to the media.

The mother and daughter never had direct contact, everything was coordinated through an intermediary, but fortunately, now it seems that Jenny does not need to pay this money: Jenny's biological mother is now a mother of three children, she lives a quiet and prosperous housewife life, and she is very secretive about this past, and she agrees to sign a written guarantee that Jenny will also sign a pledge that she will not talk about her life story in public in the future, and comment on her biological mother. -- In this matter, Jenny's relationship with her is described by Jenny herself as 'being afraid of beating a wolf with a hemp stick', Jenny is afraid that she will talk nonsense, and she is not afraid of the social criticism and family storm caused by the revelation of her identity.

Of course, Jenny didn't have any objection to her request, "Then I'll sign it now." ”

As she confirmed the contents of the pledge, Cesare's phone rang, and he picked it up and listened for a moment, then after a few brief answers, he ended the call, and turned to Jenny, "Looks like you're going to have to say sorry to Judy—Johnny invited us to his house for lunch, and told Judy to speed things up, and if Julian wasn't there, she'll give you your make-up, and we'll be on our way in twenty minutes." ”

It was a very sudden invitation, and Jenny was surprised and asked, "For what?" Is it just us? No one else? ”

She and Johnny don't have a very close relationship, they can only be said to be familiar and friendly, after all, they are also small men, and there is no need to get too close. Since the celebration of "Pirates of the Caribbean" breaking 100 million at the box office, the two have not met.

"It should be related to the sequel salary negotiations." Cesare, apparently thinking about Johnny's intentions, said slowly, "But, thought-provokingly, Johnny seems to have only invited you—he didn't mention Josh." ”

The author has something to say: Note: The word 1cheesy is very cheap, very inferior, very vulgar, and I don't know how to translate it......

2 Tobias Bauckhage is a real person, but in 2003 he didn't know where, in 2014 he was the founder and CEO of a film website Moviepilot, which analyzes data from social networks to develop a promotional plan for the studio, which is used here. Bell's boyfriend is a fictional character.

3 Red necks originally referred to the farmers in the United States, because they worked in the fields all day long, and their necks were very red, and the Tea Party took the red neck as an important force, but the rise of the Tea Party was in 2009, and it was very political, and it has nothing to do with this article, the word red neck is very contemptuous, but they are also a force that cannot be ignored in the American market, conservative, xenophobic, ignorant, low quality, low education, white supremacy, and racial discrimination are all labels of red necks, and many people directly call red necks white garbage......

4 In other words, friends who think that Americans don't eat sensationalism can go to watch "The Voice of America" and "America's Got Talent", to be honest, the sensationalism of domestic talent shows is all leftovers...... As for "Oprah Show", its own sensationalism can be magnified a hundred times with reference to "Luyu Youyou", Luyu Youyue has always wanted to copy Oprah's style, but unfortunately she has no talent and can't incite such a good effect. This kind of daytime show for housewives is too normal to play with real feelings, Jenny is more sensational, but she cried at the end, don't worry, the audience will definitely not feel disobedient, unless Jenny does it to the point where Tom jumps on the sofa on the Oprah show...... That's more than-

Thank you for your enthusiastic discussion and overlord ticket reward, your enthusiasm makes me more motivated to write!

Updated earlier today :) I hope you like it