Chapter 133 Fixed-file screening marketing public relations expenses

Golden Globe Awards, Directors Guild Awards, Screen Actors Guild Awards, and even Film Critics Guild Awards...... Among the many awards in the Hollywood film industry, the only thing people care about the most is the Oscar, without the Oscar, it is self-inflicted humiliation to play the title of actor and actress to the outside world, and even the gold content of the Oscar for Best Supporting Actress is much higher than the gold content of the Golden Globe Award for Best Actress. Since Jenny wants to make a film to win the Olympics, of course she has studied the Oscars, and after the tide of joy receded, she immediately calmed down, "Do you want to make Prada a supporting actress nomination?" ”

"Of course." Cesare's voice was relayed to her ears through the airwaves, "Meryl will also be declared a supporting actress, it's a shame we have to give up Emily. Blunt is gone, but her chances of being nominated are not high...... I've reached out to Fox and they're willing to give you a PR nomination. ”

is obviously the heroine, but in order to increase the winning rate and reduce the competition, it is common to publicize the supporting actress in Hollywood, and almost all group dramas will choose such a public relations strategy, of course, "Prada" has three important female roles after all, and the supporting actress is also famous, and it is impossible to say that "Sally" wants to report a supporting actress. Jenny is actually asking this question in vain, because in so many years of history, Hollywood has never had an actor nominated for the same award twice, but the Golden Globes have such a precedent - and "Sally" and "Prada" are not the most admired film genre at the Oscars, no matter how strong the public relations power is, it is impossible to set this precedent. She nodded, and a myriad of questions popped up, "But doesn't Prada still have Meryl?" I'm afraid it's hard for the Oscar to get two nominations, and besides, now that the limelight is almost over, can we really get the nomination - hey? Feed? ”

St. Vincent's signal was indeed poor, and after a cacophony of voices, Jeanne gave up her intention to continue communicating with Cesare on the phone, and when she found the signal again, she only gave an account to the finances. "Let's talk about these things when I find the Internet, in short, if you need public relations fees, give me a cushion from the big dream first, and talk about it when I come back......"

"I'll write you an email......" Cesare's words were broken halfway through, and there was a rumbling sound in the distance, and Jeanne hurried to the hotel, and when she reached her room, her cell phone was out of signal. The rain had already fallen, but it was only five minutes, and there was a raging storm outside the window, and Jenny even saw a tropical plant being dragged out of the wind and blown into the sea......

I don't know if it's her luck or the crew's misfortune, that night, St. Vincent's island was stormy, Typhoon Wilma cut off the island's electricity, devastationing the primeval jungle, and the filming work was completely interrupted - in addition to the power and roads were cut off, the island's exterior was almost completely blown away, it took time to renovate and decorate, and the ships that were specially converted into several pirate ships and warships in the movie were also damaged in many places, and now the location shooting is absolutely impossible to continue.

After discussion, the film crew decided to shoot special effects water features and interior scenes in advance, and transferred the filming base back to the United States, and the time required to reserve the base and transfer the equipment also gave Jenny what she longed for most now - vacation. She has always been frugal for the first time to book a special flight service for a private trip, and as soon as the typhoon stopped, she pulled Josh, Johnny and other important people and flew directly back to Hollywood from St. Vincent, where water and electricity were cut off.

After Johnny returned to Hollywood, he transferred back to France from Los Angeles to spend time with his lover and children, and the first thing Jenny did when he returned was to take a long bath, enjoy some air-conditioning and spa services, and the second thing, of course, was to contact David. Finch, I want to see the finished film of "The Fifth Sally".

Although in Robert. After Iger came to power, Disney's attitude changed, intending to keep the Weinstein brothers, but the two brothers had already made up their minds, and almost as soon as they ended the negotiations with Disney, they re-injected the original Weinstein Pictures into recruitment, plumped up, and "The Fifth Sally" also signed many contracts with Weinstein Pictures, and the investment amount that was previously paid by Big Dream was also returned. I can't help but say that the Weinstein brothers are worthy of being Hollywood masters, although they had a little unpleasantness with Jenny before, but after such a loan and repayment, the relationship between Big Dream and Weinstein has been brought a lot closer - the best way to get closer to the relationship between the two is to ask the other party to do you a favor, which is probably the truth.

Of course, maintaining a close relationship with the Weinstein brothers is also very advantageous for Big Dream, there are many small studios in Hollywood that have close and friendly relationships, and due to each other's lack of cash, there are good opportunities to work together, and it may even be cross-shareholding and complementary resources. For example, Big Dream and Weinstein, Weinstein got more than 100 million from Disney, to put it mildly, "Chicago" can't afford to shoot, the good times when you could make big investments with Disney are gone, it and Big Dream can invest in a few more projects together, or guarantee loans to each other, in short, such a partnership is of great benefit to both companies.

"'The Fifth Sally' will be Weinstein's first film," said Harvey. Weinstein's attitude towards Jenny was no longer so high, and he filled Jenny with coffee in a friendly and intimate manner. "Cake? Chocolate? Let's have an apple -- we're going to have a big release in early January, the first weekend of January, and a few weeks before that, what do you think, Christopher? ”

Christopher took a bite of the apple and lazily withdrew his gaze from Jenny's face, he tossed the fruit up and down, "Harveyβ€”you know how much I trust you, why ask my opinion?" Your opinion is my opinion - I'm just waiting for you to bring the Academy Awards to my bedroom. ”

His rogue and profligate performance didn't arouse Harvey's disgust, and even his flirtation with Jenny didn't surprise Harvey - it was obviously not the first time Harvey had worked with Chris, and he was completely used to his freewheeling, he shook his head and made a helpless expression, but he couldn't help but smile a little fondly - although it was a crude sycophant, A-lister was happy to say it. "Jenny, what do you think?"

"I haven't seen a rough cut yet, and if you're confident in the quality of the film, why don't we start with a theatrical release and release it on a large scale?" Jenny asked, "I don't have a problem with the schedule." ”

In order to win the awards, before the rise of the Christmas schedule, a bunch of literary films and feature films were released at the end of each year, because people are animals who like the new and hate the old. Needless to say, the release of "Prada" at the beginning of the year is actually tantamount to giving up hope of competing for the Oscars, and Weinstein is a great man who knows the rules well, and of course will choose the most suitable schedule for "Sally".

"Neither you nor Christopher have acted in thrillers before." Cesare replied to her, "From the perspective of risk aversion, it is the right choice to start a small-scale test screening to accumulate word-of-mouth, and then release it on a large scale, and in general, most of the films that are interested in competing for the Oscars use this kind of marketing method, which is also an established impression, if it is released on a large scale in the first week, and with the popularity of Chris and yours to achieve a good box office, the Oscar judges may think that the film is more of a commercial film, and it is not good for word of mouth." ”

Jenny somewhat understood, "The small-scale screening itself is a kind of screening for the audience, and the people who will choose to walk into the cinema are movie lovers with a certain depth, right?" ”

"Yes." Harvey had a look of appreciation on his face, and Jenny's agility clearly pleased him, "There is no denying that the audience is idiots, and if you don't limit it beforehand, then a large number of people will watch the movie and shout 'It's boring', 'It's maddeningly boring', 'It's not a story at all.'" We don't need such noise to distract the nominating committee's train of thought. ”

He continued to explain energetically, "The low-key pre-publicity and screenings are all aimed at limiting the popularity of the movie, and the popularity of small-budget films is not too good for Oscar films, and at this point, the Oscars are conservative like an old woman, they always make anti-trend choices." Therefore, it is chosen to be released on a small scale before the Oscar nomination deadline, and after the nomination and awards, if it can win the award and then release it on a large scale, even if it cannot win the award, due to the low cost of publicity, it is easy to recover the cost of the small-scale release. This is much better than the tragedy of bombardment in the early stage, large-scale release in the first week, and getting the box office, but the word of mouth is mixed, the box office trend is not good, and in the end, it also arouses the disgust of the nomination committee and even the voting judges, and the tragedy of losing all your money in the awards. ”

His simple explanation gave Jenny a preliminary understanding of the marketing routine of hedging the Olympic film, and thus built up her confidence in Weinstein - although she knew that he was a big cow before, she was always a little uneasy to hand over her efforts to Weinstein to operate, and wanted to figure out the whole plan. "I see, then do what you want, Harvey, is it expected to be Best Actor or Best Supporting Actor for Chris? How do you plan to allocate your PR expenses? ”

She didn't say anything about herself, because it was already a sure thing that she would apply for Best Actress, and no other actor in the whole film had too many scenes except for the two of them.

"Best Actor, of course." Weinstein laughed, and he quipped Christopher, "Chris, it looks like you have a lot of hope -- Jenny still cares about you." ”

Christopher raised an eyebrow at Jenny and threw the apple in the trash. "I haven't been nominated for an Oscar yet, and it's almost impossible to get the first nomination, since it's just a nomination, of course I want to PR Best Actor."

"Two Best Leads," Jenny ignored his affectionate look, "sounds like a lot of PR money, Harvey, what do you think?" ”

"If you can give me the post-DVD revenue, it won't be a problem for Weinstein to pay for it." Weinstein looked back and forth at the faces of the two actors, and sighed regretfully, "But it seems that even without Cesare, this plan will be difficult to succeed, so let's calculate them separately, these two awards, the producer is willing to bear half of the public relations costs, and the actor is responsible for the remaining half, which is very fair." ”

In this way, Weinstein will only need to pay one-sixth of the public relations fee, and at the same time, as the distributor, he will have to take away a part of the box office, but this is not a very harsh condition, because the box office of "Sally" cannot have too bright performance, thrillers, psychological films, low-key publicity, small budgets, and finally the global box office estimate is not high. Its profit point is mainly in DVD revenue, and Weinstein can only get one-third of this big head, and generally speaking, actors have to bear a part of the public relations fee, and the more they are nominated for the first time, the more public relations fees they need to bear. And celebrities who have been nominated and won awards many times are different, such as Meryl, she will definitely not bear the public relations fee now, anyway, she has taken everything she should have, and your film company wants to win one more award to sell DVDs, so you can pay for the PR fee yourself.

However, Jeanne did not speak, but looked at Cesare, Christopher also cast a trusting eye on him, Cesare nodded calmly, "It's really fair, you can let the firm do the contract." ”

Harvey smiled and nodded, "Cesare, one day you will be murdered by your peers, two A-lists, both of whom trust you so much, I doubt Ino. How can Martin's old ass still sit on the CEO's throne. ”

He joked, and then said, "Jenny, let's go see the rough cut as soon as possible, after reading it, we need to discuss whether it is David PR Best Director Award, and of course there are many technical awards, even if they are not very valuable, but they are also an expense." ”

It is the best choice to cooperate with Weinstein this year, Jenny suddenly felt Cesare's sophistication again: Weinstein Pictures has just been established, and it is still only doing distribution, they need a film to prove themselves, and even if they invest in production now, they are aiming at the Oscars of the year after tomorrow, in this year's Oscar market, "Sally" is Weinstein's only choice, so you don't even need to compete with other projects to get Harvey's attention, if it's next year, Weinstein only accounted for a third of the film, so Harvey might not be so enthusiastic about public relations......

"Of course, I'll go to the editing room right now to get the film." Jenny glanced at Cesare and withdrew her thoughts.

Christopher interjected eagerly, "I have a private theater at home." ”

"Oh," Harvey laughed, "David won't let you take the rough cut out." ”

"I'm not going to Malibu either," Jenny said, "and I'm going to Big Dream in a minuteβ€”I'm going to watch it in the editing studio." ”

"Then I'll be with you." Chris was now completely teasing her, "Honey, I can't stand to be separated from you for a moment. ”

Jenny rolled her eyes, and Harvey smiled sympathetically, obviously, he was used to Chris's ridiculous behavior, "Jennifer, if you are interested in making an Olympic debut, next year, next year we are interested in making a musical and dance film, I just mentioned to Cesare, if you star in it, it will be a very good post-sealing gimmick." ”

Jenny didn't say yes, but looked at Cesare's expression first, Cesare didn't give her any sign of disapproval, and she smiled enthusiastically, "Really?" Still ready to find Rob? Show me the script when it comes out, Harvey, I'm really interested......"

After socializing with Harvey for a while, Jenny and Christopher retreated from Weinstein Pictures, and when Chris got into her car, Jenny was a little surprised, "You really want to accompany me to the editing studio?" ”

"Of course," Chris said, "I haven't seen the rough cut either, I've been taking boxing classes last week, have you forgotten?" ”

"But is it necessary for you to go with me?" Jenny won't be defeated by him, she raised an eyebrow, "Christopher? ”

Christopher laughed, "What do you want me to say, dear Jane, to confess my endless thoughts to you again?" - But you've lost weight and turned a little red. ”

That's what Jenny cared about the most, she exclaimed, "I already wear sunscreen every day, the Caribbean sun is crazy......"

Chris didn't have any ulterior motives, the two really just chatted all the way, and when they arrived at the editing room, they were still dressed neatly, because David was not there, they also saved a lot of greeting effort, and after getting the disc, they watched it directly in the editor's small screening room, as the picture lit up, both of them fell into absolute concentration and silence, and Jenny watched herself appear on the other side of the road in the film with anticipation and judgment......

The author has something to say: Note: 1 It is true that they encountered Typhoon Velma during the filming of the Caribbean, but it seems that they were not in St. Vincent at the time.

2 In order to increase the chance, there are supporting roles for the protagonists, for example, if a drama has two heroines, then they will all report the supporting actresses. Catherine Zeta-Jones Golden Globe heroine in Chicago before, and the Oscar actress is a good example-

There is a double watch tonight!