Cheng Peng walked into a nearby Internet café, asked the network manager to open a machine, then turned on the computer, logged in to the account, and clicked on **Animation Century.

Several major portals have dedicated flash animation pages, with recommended lists and rankings, which are similar to the novels at the starting point. In line with the principle of universally casting a net, preferring to kill by mistake, and not to be missed, **, Sohu, Tencent, etc., as long as the websites that can be uploaded, Cheng Peng will upload them one by one; This is followed by original music websites, all of which are also uploaded.

After the music was uploaded, Cheng Peng did not give up, he knew that network communication is a snowball process, if someone pushes it, it will roll quickly, and if no one pushes it, it may roll slowly. He wanted the snowball to roll as fast as possible, but there was no particularly good way to push it, and the only way to do that was to post on the forums so that as many people could see it.

Cheng Peng began to register accounts in major forums and posted in the entertainment section, **forum, Sohu forum, Tencent forum...... One after another, the titles are all "This flash is so touching, I cried when I watched it".

After doing all this, Cheng Peng leaned back in his chair and let out a long breath, everything that should be done was done, and the rest could only be handed over to the majority of netizens.

Back home, Cheng Peng turned on the computer, clicked on the special software for drawing storyboards, toonboomstoryboard, and prepared to start drawing the storyboard of the movie.

Storyboards are often referred to as hand-drawn storyboards in China, sometimes translated as "story maps". Normally, after the director gets the script, he will arrange for the artist to draw individual pictures according to the different characters and plots told in different scenes in the script, which is used to represent the number of shots required for actual shooting. Each picture is marked with the method of using the lens, the duration, the dialogue, the required special effects, etc., so that the director, photographer, actors, etc. can have a comprehensive and detailed understanding of the scenes before the film starts.

Since the filming of a film is a relatively complex and cumbersome process, it is necessary to make the crew with a large number of people operate effectively and know the specific work content. A storyboard is a visual script as an intuitive and simple way to explain the script and the director's intentions well.

Storyboards can be beautifully drawn or very simple according to personal habits. For example, the storyboard of Zhang Yimou's "Hero" is professionally and practically drawn, the storyboard of Tsui Hark's "Tongtian Empire" is beautifully and gorgeously drawn, and the storyboard of Jiang Wen's "Sunny Day" is simply scribbled.

In Hollywood, almost every movie will have a special storyboard production team, the storyboard drawn by the storyboard according to the script and the director's opinion, and after the basic composition and camera movement time of the picture are prepared in detail, the director can schedule the shooting according to each scene when the movie starts; In China, only big directors like Zhang Yimou will spend money to hire storyboarders, some films with small investment, the director will draw if he can draw, and the director will let the photographer paint if he can't draw, and some will not paint at all.

Drawing a storyboard is a tedious and meticulous work, each shot is a painting, you need to draw the main characters, actions, and make a detailed representation of the position of the camera, etc., a movie has about 2000 shots, you must draw 2000 pictures.

Before Jiang Wen filmed "Let the Bullets Fly", he asked a professional storyboard artist to spend four months to draw the storyboard, of course, the effect is also very good, the storyboard of "Let the Bullets Fly" is not only finely drawn, but also the content of the picture is almost exactly the same as the movie after the release, which is very amazing.

Cheng Peng wants to shoot a small-budget literary film, the pace is slow, and the shots are much less, but there are also about 1000 shots, that is to say, 1000 pictures have to be drawn, and because it is a literary film, the composition, the light and shadow, are particularly very exquisite, the change in the position of a person standing in the picture, the change in the strength of light and shadow, has a deep meaning, which must be reflected in the storyboard, so this is a rather huge project.

Now Cheng Peng is a poor ghost, and he has no money to invite someone to paint, so he can only come by himself. Fortunately, Chen Shaoyu has done a lot of work in the past, he has sketching skills, and he is very skilled in using the storyboard drawing tool toonboomstoryboard, which is difficult for him.

The reason why Cheng Peng chose low-cost literary films is because he knows the doorway in film distribution, if there is no memory of the future, he will definitely think that making small-budget commercial films will definitely make more money than small-cost literary films, but this is not the case, at this time, the situation of domestic films is very bad, the film market is very sluggish, but it is easier for small-cost literary films to recover costs.

This sounds incredible, but the fact is that according to memory, in 2003, there were only ten domestic films with a box office of more than 10 million, the first "Mobile Phone" 56 million, and the tenth ranked "One Hundred Years of Harmony" 10 million, among which there are two political propaganda films that can be chartered by political axes.

Those small-budget commercial films that were later regarded as typical cases, such as "Crazy Stone", "Nightclub", etc., if Cheng Peng filmed him at this time, there would be only one result - death!

The reason is very simple, it is 2003, and there are only 1,140 theaters in the country, with 1,923 screens; In 2006, when "Crazy Stone" was released, there were 3,034 screens nationwide; In 2009, the number of screens released by "Nightclub" reached 4,723 nationwide. At this time, there are few screens, the market is cold, and the audience is very small, and the box office at this time must be quite bleak.

may not even get the opportunity to be released, in 2005 there were 260 domestic films, and only 43 were released; In 2009, there were 456 domestic films, and only 88 were released, which means that the proportion of domestic films released was less than 20%, and most of the films died.

Cheng Peng is a newcomer without the slightest fame, who will buy his movies, and which theater will have his movies? This road is almost a dead end.

The dependence of small-cost literary films on the domestic market is relatively small, in addition to the domestic market, there is also a film festival to go. Take Jia Zhangke as an example, many of the movies he directed were not released in China at all, and even if they were released, the box office was very bleak, why are there so many investors willing to invest in his films?

It's very simple, Jia Zhangke's movies can make money, take his movie "The Good Man of the Three Gorges" as an example, the national box office of this movie is only 2 million, and the film investment is as high as 6 million yuan, if you only look at the domestic box office, it is undoubtedly a fiasco. But in fact, the overseas copyright of "The Good Man of the Three Gorges" sold for 22 million yuan, making a net profit of 16 million, and the domestic box office is naturally insignificant.

Cheng Peng knows the doorway inside, so his idea is to make an excellent low-cost literary film, go to the film festival, and don't expect to make much money, as long as he doesn't lose money, the most important thing is to start his reputation in the circle.

Fame is very important to director Lai Shuo, not to mention Zhang Yimou and Chen Kaige, take Ning Hao as an example, why did Liu Dehua invest in "Crazy Stone", isn't it because his movie "Green Meadow" became famous in the circle?

For directors, being famous means that they can get investment, it means that the film can get the opportunity to be released, it means that they can invite big-name actors, and it means that they can make the film they want to make.

During the few days he spent with his mother in the hospital, Cheng Peng had already written the script, and the name of the film was "The Two of Us", a film that won an award at the Tokyo Film Festival.

The story of the movie is very simple, an old lady in a courtyard house welcomes a new tenant, a young girl who comes to the capital to study. The two lived under the same roof and began a life of stumbling and quarrelling. It's just that in the constant quarrels, the old lady and the young girl gradually accept each other, and they have a family-like feeling. But the maiden did not belong to this courtyard after all, she left, and the old lady died.

In terms of awards alone, Cheng Peng has better choices, such as "Tuya's Marriage" in Berlin and "The Good Man of the Three Gorges" in Venice, but the cost of these two movies is still too high for Cheng Peng, "Tuya's Marriage" costs 8 million, "The Good Man of the Three Gorges" costs 6 million, and the cost of the "The Two of Us" movie is only 2 million. What's more important is that Cheng Peng has been drifting north in the capital for five years, and he empathizes with the story, he has seen such a girl and such an old lady, he can truly understand the deep emotions of the characters, and it is easier for him to shoot this story.

After opening the drawing tool toonboomstoryboard, Cheng Peng immersed himself in drawing the storyboard and painted until late at night, before falling asleep.

After getting up in the morning and washing up briefly, Cheng Peng turned on the computer again and continued to draw, and his life almost returned to the state he was in when he made "Mythology".

Two days later, in the evening, Cheng Peng came to the Internet café to see how the reaction to "Mythology" was after it was uploaded.

When paying at the front desk of the Internet café, Cheng Peng heard Jay Chou's "Dragon Fist" in the Internet café, and his heart moved, so he said to the cashier Xiaomei: "Beauty, I'm tired of listening to this song, can you change it to a new song?" ”

Seeing that it was a handsome guy's request, the cashier's little sister blinked her eyes and asked with a hint of blush, "What song do you want to listen to?" I'll put it for you. ”

"Recently, there is a song that is very popular on the Internet, called "Myth", and the singer is called Nirvana, so let's put this one!"

"I haven't heard this song, you wait, I'll play it for you later."

A few minutes later, as the music of "Myth" sounded, Cheng Peng's sad singing slowly rippled in the Internet café.

Cheng Peng heard the girl sitting next to him chatting QQ muttering, "What kind of song is this, it's very good", the corners of his mouth couldn't help but show a smile, marketing has to start from the side.

However, when Cheng Peng opened the webpage and saw the click-through rate of "Myth", he couldn't laugh a little. There are only a few dozen flash clicks on several major websites, and even fewer clicks on several music websites, and some even have only one.

went to various forums to look at his posts, and Cheng Peng found that his post had sunk to ten pages later, only Tianya's post had a few replies, and no one paid attention to the rest.

Cheng Peng's mood is a little heavy, this situation is a bit bad, if you don't want to find a way, this song may disappear silently in the online world, you have to find a way to stir it up.

He immediately lowered his head and pondered, and after a while, he had an idea, and he could only hype it up!

Cheng Peng chose the target of the hype in Tianya, because Tianya is the largest online community, with many netizens, it is a good place for hype, and there are very hype cases from Tianya in later generations, such as Zhou Gongzi vs. Yi Yeqing, Tianxian sister, selling herself to save her mother, Xiao Yueyue incident and so on.

He opened a post at the end of the post and wrote at the beginning of the post: "I swear to the Buddha that what is written below is true. Here's the thing, my friend is a ...... drifter."

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