"I'm sorry Mr. Schneider, Ambrera Seiko is not only ECU, but also involves chip equipment systems, with all due respect." Ling Shizhe didn't think about it and refused directly, "In addition, I want to ask a question, our salesman came to your company a few months ago, but you rejected the ECU, but this time you came for it, can I know what the reason is?" ”

Schneider said: "Yes Jester, in fact, I am the new president, the previous president Felscher. Calvin. Mr. Porscher resigned three months ago. ”

Ling Shizhe......

Schneider said with a wry smile: "I have to say that Ling, your team is really not at the right time, you are catching up with the personnel turmoil at the top of Volkswagen." At that time, the company was in chaos, and everyone was desperately trying to find a way to hold their position, so they didn't have time to care about anything else, so your people were closed......"

Originally from the 70s, Volkswagen began to go downhill, although the Beetle sold well, but since the mid-60s, Volkswagen in Europe and the United States has faced fierce competition from Opel, a manufacturer that also specializes in the production of low-end cars.

In response to the competition from Opel, Volkswagen launched the Golf hatchback/small family car in 1974, although this car is classic, it is one of the best-selling cars of Volkswagen in the future, but at that time in Europe, the sales of Golf family cars faced many difficulties, the Bretton Woods system collapsed, the dollar depreciated sharply, and the West German mark appreciated, which made German products due to exchange rate reasons, its international dollar price rose by more than 20%, which caused the Golf to be an ordinary family car, but sold the price of high-end cars.

No one would do this, not even Ling Shizhe himself, so the golf tragedy happened.

In addition, the development of the Golf family car took up too much money from Volkswagen, which also made the Volkswagen company, which had begun to decline, even worse, followed by the oil crisis and the best-selling Japanese cars, as well as a series of decision-making mistakes by Volkswagen's top management, and finally broke out this year, the worst director crisis in Volkswagen's history - the former president Porscher was impeached by the board of directors, and Porscher was unwilling to fight back, so the company fell into chaos.

Since 70 years, Volkswagen has lost a lot every year, but no matter what, Volkswagen is also a state-owned company in Germany, and the government pays anyway, but Polscher has a stalemate with the current chancellor, so under the pressure of the government, Porscher resigned, and Schneider came to power.

After Schneider came to power, he spent nearly three months readjusting the company's personnel and gradually stabilizing the company's situation, Schneider began to think about how to bring the public out of the quagmire.

He first reached an understanding with Opel, and cooperated with Opel to deal with the threat posed by Japanese cars, but this method can only cure the symptoms, and if you want to solve the root cause, you have to find a way to make Volkswagen's cars as fuel-efficient as Japanese cars.

After observation, Schneider found that Japanese cars have nothing to boast about except fuel economy and low price, and German cars cannot rely on extreme simplification to produce thin leather cars like Japanese cars, so they must think of other ways to achieve the purpose of car fuel saving.

There are only two methods, one is to reduce the weight of the car through the development of new technologies and new materials has achieved the purpose of fuel saving, but this method will greatly increase the manufacturing cost of the car, the public produces civilian cars, and the high price of the car will inevitably lose a large number of customers, the first method is not advisable, and it was crossed out by Schneider.

The second method is to increase the power of the engine to achieve the purpose of fuel saving, obviously the second is the most reliable method, what can be used to increase the power of the car engine? At this time, Schneider saw the ECU information sent by the Ambrera salesperson a few months ago.

This information made Schneider like a treasure, so he had the idea of completely controlling the ECU - to acquire Ambrera Seiko Equipment Manufacturing Co., Ltd.

Ling Shizhe listened to the fun, this Schneider was really interesting, thinking that after he bought the Seiko department, he could monopolize this technology.

Let's not say that it's impossible, even if you do this, the international anti-monopoly organization is not dry, and if an anti-monopoly investigation stick is waved, you Schneider will not be able to eat and walk around.

After thinking about it, Ling Shizhe said: "Mr. Schneider, I don't sell the Seiko department, no matter how much money you pay, if you are really optimistic about the ECU, even if you take it back now, it is impossible to produce an engine that matches him immediately, and it will take many years just to tune and match the engine and ECU." ”

ECU is not to buy back can be used, the key is to buy back you have to do a lot of engine operation data collection work, there are various types of car engines, different engines need different data, for example, Mitsubishi's 4G63 engine operation data can not be used in the engine of BMW cars.

If an automobile company wants to install ECU on the engine, it must first establish a professional engine operation database center.

The cost of such a database center is ridiculously high. Mercedes-Benz Group, for example, spent $2 billion in 2008 to build a car database center in Dresden, Germany. Those three supercomputers alone are one billion.

It can be seen that the R&D and manufacturing of modern automobile engines in small countries cannot play at all, which is why many automobile companies in the post-republic would rather buy ECU data from large companies such as Dr. and Aifufu, and then adjust it themselves rather than do it themselves.

Because the cost of making engine operation data is too high, what if it is made, and how many cars or engines are not sold? Isn't that a big loss for the company, in terms of the strength of domestic automobile companies, once the new engine research and development fails, it is enough for him to go bankrupt, so there is no risk that the leader will have. He would rather be scolded by the countrymen than take this risk.

Besides, even if the development is successful, is there a variable box to match? Even if you can withstand a lot of variable boxes, what about the car chassis? This is another super big hole. Volvo knows that the cars produced by this company are known for their premium, stability and safety. In 2008, he launched the new Z-type ultra-stable sports chassis, which took more than a decade to develop and cost $1.5 billion with a sufficient budget. Do you think there is any domestic auto company that dares to do this?

"Mr. Jester, since it can't be acquired, is it possible for Volkswagen to buy shares?"

Yes, this is the purpose of Schneider's visit today, he came today to want to invest in Ambrera's Seiko department, and he was afraid that Ling Shizhe would not agree directly, so he first threw out the topic of acquiring the Seiko department, and only after the other party decided, did he put forward the second question, which is the real question, this is the first time that Ling Shizhe has decided against him, and if he doesn't want to do it in his heart, he will not decide the second time.

Schneider was not afraid that Ling Shizhe would not seriously consider his problem, he had done his homework before he came, of course he knew what Ambrera Seiko Equipment Manufacturing Company was doing, but he dared to come to the door so directly, because he found that Ling Shizhe wanted to participate in the high-end auto parts business.

The car battery doesn't need to be said, that car needs it; ECUs alone are indispensable for the future of automobiles, and the turbocharger introduced by Ambrera last year is also something that can be used in car engines. In addition, the ABS, OBD, ESC and independent ignition systems being developed by the Seiko department are closely related to automobiles.

Ling Shizhe wants to make Ambrera Seiko a second doctor, so he can't help but deal with car companies, which leads to the second question, why do those car companies buy auto parts products produced by a Hong Kong company? Auto parts Germany has Dr. and ZF; Japan has jetco; U.S.-owned parts group; Why don't those car companies buy auto parts produced by their own national companies, but buy auto parts produced by your Ambrera company?

Dr., ZF, Jetco and parts group have their own country's automobile companies to support, Hong Kong and Canada do not have their own automobile companies, which brings a problem to Ling Shizhe, how to sell these high-end auto parts to those automobile companies.

Don't underestimate this problem, high-end auto parts are different from ordinary car vulnerable parts, not your products are good, the technology is advanced, those car companies will buy your products. He first looks at whether the company is domestic, and then he will see whether your products are good or not.

Punch in the previous life is a good example, Punch is a famous Belgian car parts company, they focus on the production of CVT gearboxes, technically Punch power is not worse than Jetco and Bosch, but his CVT automatic transmission just can't be sold, because Punch does not have a strong country behind it, European car companies are led by Germany, so they are all purchasing German doctors' CVT gearboxes.

There is no CVT market in the United States, and Japan Punch should not even think about it, if it is not for the last mainland market, Punch has no second way to go except for bankruptcy and acquisition.

It was precisely seeing this that Schneider dared to come to the door and ask for a stake in Ambrera's Seiko department. After so many years in the automotive field, Schneider's vision is not vicious.

These things that seem to be responsible for very complicated things, Ling Shizhe reacted in a very short time, he is 100% sure, if he refuses, then Schneider will definitely have follow-up means, then it will not be so friendly, unless Ling Shizhe does not plan to enter the high-end auto parts market, but is this possible? If he can't, as long as he wants to, Schneider will do it.

Ling Shizhe knocked on the armrest of the chair, thought for about three minutes, and then said to Schneider: "Volkswagen is the world's fourth largest automobile manufacturing company, Ambrera Seiko has been committed to becoming a supplier of high-end auto parts, Volkswagen wants to invest in my Seiko department, I am very welcome." ”

"Really, you agree with us joining?" Schneider was a little surprised, he knew that Ambrera Seiko would not enter the automotive field, and with its name as the world's No. 1 semiconductor production equipment, it would not have anything to eat in the future. Not to mention anything else, the lithography machine and ion etching machine, as well as the CMOS process production line, are a big fat, not to mention the 24-inch silicon wafer.

Therefore, he is not too sure about coming over this time, after all, the ECU has only just come out now, and he has not yet created wealth for Ambrera Seiko.

Ling Shizhe nodded and said, "But I have one condition, I can let you participate, and you have to let us participate in your company." ”

Schneider......

"I'm also going to take a stake in Volkswagen." In 83 or 84, the West German government began to privatize Volkswagen, which had been losing money for more than 10 years, and then Volkswagen completed negotiations with the Chinese government in 85 and became the first automobile company to enter the Chinese market.

Taking advantage of the weakest time of Volkswagen, he invested in it, laid out in advance for the future, and when Volkswagen was privatized, he saw if he could give Volkswagen a chance to eat it, and even if he couldn't, he would become the largest shareholder of Volkswagen, Ambrera Seiko was thrown out by Ling Shizhe as bait in an instant.

;