For the real industry elite, industry leaders, they are really invisible, "Monroe" first-day box office - even just the midnight box office, or the pre-disclosed booking, is enough for them to see the film's terrible potential, however, the world's reaction is often a few beats slower, "A Week with Monroe" before this, has been treated by the media as a potential Olympic film, until it used this amazing first-day box office to break countless records in one fell swoop, the Christmas opening record, In December, when the opening record and biopic opening record were all pushed to a point that was difficult for ordinary films to reach and became a 'demon film', the media reacted behind and began to bombard around this point, forcibly discharging one topic after another from the very tight pages at the end of the year: The box office of "Monroe" has shown that there are many wandering audiences who are very interested in this movie, so in this relatively short period, the relationship between the media and the film is reversed - generally speaking, from the premiere of the film to the release, It's all the promotion period of the movie, and the crew has to rely on the influence of the media to promote themselves, but now, it is the media that uses the influence of "Monroe" to promote itself, the website hopes to win more clicks, and the magazine of course hopes to use Jennifer. Jefferson's East Wind, sell a few more copies.

Jennifer. Jefferson's "Monroe" looks like a big revelation, telling you how many fashion brands appear in this film. ”

"Marilyn. Monroe and Jennifer. Jefferson, who is more influential? Maybe Jennifer has already surpassed Marilyn. ”

Jennifer. Jefferson and Salvi. Tucci's love affair, Salvi is the reason why she and Christopher broke up. ”

"Astrology has long been destined for Jennifer. Jefferson's Success, Ascendant Sign is Leo Girl Mind Your Romance Will Take a Turn This Spring"

Christopher's expression was gloomy, and he was very interested in his ex-girlfriend Jennifer. Jefferson congratulates on his generosity on his success."

"Jennifer and Josh love fire again? Exclusive photo of two people having lunch in a restaurant with friends"

――From cosmetics to astrology, all kinds of reports suddenly have a relationship with Jennifer, and the most ridiculous thing is that the click-through rate of these reports is actually quite good, just like the former "Devil Wears Prada", this movie even made people rekindle interest in the 50s, especially many of Marilyn's outfits in the film, which have sparked heated discussions on the Internet, and the reprint of Jennifer's appearance on K soon exceeded 100,000 k, which is a hipster website, imitating "Monroe" 's 50s retro-style outfit quickly became popular, and there was even a dedicated 'Monroe look' label.

In this information age, perhaps many luxury brands are still reserved to maintain their distance from the Internet, but many medium-sized brands have long put down their shelves, especially h&m, zara and c&a such fast-moving consumer goods brands, the response speed of the whole brand is very fast, "Monroe" premiered in December, less than half a month, H&M announced that it would reproduce several of Marilyn's classic looks in the film, launching her high-waisted skirt and white dress, and even Marilyn-themed T-shirts - Jennifer's avatar authorization, H&M definitely can't get it, but it doesn't matter, if it's a silhouette, it's the same with Monroe's, anyway, Marilyn herself has been dead for a long time, and she has no children, so no one will fight a portrait rights lawsuit with them.

Clothing design is a special industry, does not protect intellectual property rights, the originality of the brand is actually determined by the style, the highest style of several clothes by the second-tier brand copy, the second-tier brand by the third-line brand copy, as for H&M this kind of store, sometimes buy directly, sometimes directly copy the design, no one can manage them at all, such as "Monroe" in the movie A lot of clothes are copied from the 50s big-name design, theoretically speaking, any brand can be copied, in January, Several major FMCG brands have placed Monroe-themed T-shirts and shirts in their stores, and you copy me, I copy you, and the pursuit is to monetize the attention brought by "Monroe" in the shortest possible time.

In addition to clothing, "Monroe" also directly caused the best-selling blonde hair dye, as well as the popularity of 'Marilyn-style makeup', her iconic short blonde curls, and also became the new favorite of fashion girls - until mid-January, after the Golden Globe Awards and Oscar nominations were announced, the top brand finally couldn't sit still, Valentino rarely followed the trend, after Maybelline decided to launch the 'Marilyn Beauty Special Collection', it was not afraid to damage the style, and also announced that at this year's spring and summer conference, it will launch a series of products with the theme of " A Week with Monroe", all proceeds from the series will be donated to a charitable foundation partnered by Valentino and Jennifer to fund the academic development of women from underprivileged families in the United States.

Well, after all, it is a top brand, although it is also a consumer popularity, but they still put on a coat of charity, and they are also directly looking for the film party and Jennifer, showing their heritage, which somewhat makes Valentino's competitors a little red-eyed: why don't they want to follow suit? But Jennifer, who has been an ambassador for Valentino for a few years and is now a brand partner, can't afford to relegate herself to Maybelline's level, but at best add some '50s to this year's Fall/Winter show, which would have been ridiculed if they did so at the Spring/Summer show – but who knows if the craze is still around this summer?

In this era of faster and faster iteration of hot topics, it is true that no one can guarantee whether "Monroe" will be popular until the summer, but one thing is undoubted, that is, in the past month, it has indeed dominated the world film industry - few people are talking about "Benjamin. The Curious Story of Barton", although the box office momentum of this movie is still quite good, whether it is in North America or overseas, it has been pressed by the biopic "Monroe", and in North America, even "Marley and Me" has not been done. Of course, "The Assassination of Hitler", which was not very good at the box office and film reviews, has long since faded out of everyone's career, and now everyone is talking about "A Week with Monroe", talking about how far its miracle will go - how many Oscars will it win, how many Golden Globes, and what kind of peak will its global box office reach? 600 million, 700 million? 800 million? 900 million - it can't be 1 billion, right?

A biopic, there are no big names, and the plot doesn't seem to be particularly exciting, so it can take 600 million or 700 million in the world? It may sound sensational, but 2008 was indeed a turbulent year, and there are too many things that cannot happen this year: the investment bank that was once thought to never go bankrupt has collapsed, and a film that seems to be rubbish in the eyes of adults has sold almost 400 million worldwide, in this case, why can't "Monroe" sell 600 million, 700 million? Anyway, you have to admit that this film is really well shot, the actors act quite well, and the scenery in the director's lens is also beautiful.

"In the fourth weekend of its release, the North American box office of "Monroe" has reached 240 million, and overseas, except for Japan, which has not yet been released, all important countries have been released, with a total of 300 million, and the global box office has reached an astonishing figure of 540 million, of which China unexpectedly contributed 30 million US dollars, which surpassed the second place in Hollywood's imported film "Kung Fu Panda" millions of dollars, showing Jennifer's influence in this traditional country. It is worth mentioning that this year is also the first time that China has entered the top ten global box office, with a market growth rate of 26%, ranking first in the world, and "A Week with Monroe" ranks third in the box office of the year, and even hopes to rush to the second place of the year, and the first "Red Cliff" of the year is directed by John Woo, who is also quite famous in Hollywood. ”

Fingers flew on the keyboard for a while, quickly and smoothly translating this English news into Chinese, Baby Zhen took a breath, picked up the water cup and took a sip, ignoring the shouts of several buddies on the other end of the dormitory, and began to translate the next news of "The Hollywood Reporter" attentively: "In terms of award nominations, "Monroe" is undoubtedly the overlord of this awards season, this film has a very rare balance between commercial and artistic, in general, Films that grossed more than $300 million worldwide are hard to get a good look at critics, but this film seems to have a privilege, and critics are very happy to see the popularity of this film, perhaps because of the extraordinary popularity of "Twilight" in November, which is also produced by Big Dreams, makes them feel that they are out of step with the younger generation - this film that meets their aesthetic has become a huge hit, and has made critics and academics feel that they are reconnected with the public. "Monroe" almost monopolized the Best Costume Design Award, Best Makeup and Hairstyling Award, Best Art Direction Award and Best Cinematography Award, Best Editing Award in the Outpost Awards, and in terms of important awards, the three awards of Best Director, Best Picture and Best Actress can also be seen frequently in the "Monroe" crew, Jennifer won the Los Angeles Film Critics Award, the National Film Critics Award, and the New York Film Critics Award...... And in the Golden Globe Awards, the most important outpost of the Oscars, "Monroe" was nominated for the actor and actress of a musical comedy, and of course, Best Picture, Best Director, and the series of technical awards we just listed. ”

Baby Jane's hand paused slightly, and he added in the line of the annotation, 'Biopics are generally classified as musical comedies by the Golden Globes', and then continued his translation, "And in the Oscar nomination battle, "Monroe" has eight nominations. Clarke's actor Simon. Roemer unfortunately failed to win Best Actor, and in addition, the three awards of Best Picture, Best Director, and Best Actress "Monroe" were all shortlisted, as well as costume design, makeup and art direction, cinematography and editing, and this nomination also made "Monroe" the biggest favorite before the awards party. Jennifer. Jefferson's only contender seems to be Kate, who was nominated for both Best Actress and Best Supporting Actress. Winslet, the powerful actress brings us two heavyweight new works this year, "Leather. The Road of Destiny and "Life and Death Reading", and compared to the lucky Jennifer, Kate seems to be a late bloomer, she has not won the Oscar so far, will the college choose Kate to pick up the golden man, or Jennifer? Until the award ceremony on February 24, it seems that we can only keep this ...... in suspense"

"Hey!"

Before Zhen Bao finished translating, a hand was placed on his shoulder, making him type a few words wrong, but the owner of the hand did not seem to apologize, but used the unique rude movements between boys, affectionately slapped Zhen Bao again, and asked loudly, "What are you doing?" I don't watch movies either, it's all there - I said Xiucai, don't you watch movies all day long? That "What Monroe", has it come out on the Internet, download it and let's watch it together. ”

Baby Jane hurriedly pressed the save button, closed the page, and revealed the wallpaper made of the poster of the "Monroe" character, "I didn't do anything, what is "Monroe" or only the gun version of the last time, vague, didn't you say it, it's not good at all." ”

"Indeed," the other boy touched his chin, also a little regretful, "Hey, you say, this movie theater is really different, I've seen the movie theater come back to watch the gun version, it's really nothing to see - why don't we find a time to go to the movie theater again in the next few days?" Boss, old. Second, are you going or not? ”

"you." One of the few people who was playing poker replied loudly, "Anyway, third, don't you just want to go to bed. Play? - It's all on the computer! Do you have to look at those seconds? ”

There was a burst of laughter in the dormitory, and Zhen Baobao shook his head with a helpless smile: he belongs to a relatively small and fresh talent type in the dormitory, except for him, the rest of the roommates in the dormitory are all big and coarse, and they usually don't have the habit of going to the theater to watch movies at all, but this time they all went to watch it with him for the first time, the reason is actually what the boss said just now - "A Week with Monroe" was not only released at the same time, but also released the news in advance, radio and television said, this time it was not deleted for a second, even the sensitive bed. None of the plays have been deleted.

This sentence is the best advertisement, and it is the same as "Color. When the premiere of "Ring", some people specially went to Hong Kong to watch the uncut version, the stricter the control, the more curious the Chinese about this kind of drama, in addition, the traditional national self-esteem also played a great role, "Color. Why should "Ring" be deleted, "Monroe" can not be deleted, and there was a debate at the time. Second, these two indignant young people scolded the government for worshipping foreign flattery, but when it was released, they still took the dormitory brothers to see the first matinee early, and when they came back, they scolded the false advertising, and in the boss's original words, it was 'It's very good-looking, that Jennifer is in it, and it's the bed. Play, I'll go to it, then it's □□. play? In just a few seconds, Lu didn't have as many female classmates in our school's swimming class, pitting people, pitting people, pitting people, too many people'.

However, despite that, after a few days, the brothers still bought Jennifer. It is not known whether Jefferson's poster, which was posted next to his bedside, was purely admired or had some ulterior shady use. Even now, the 6 computers in the dormitory have also been replaced with Jennifer's wallpaper - if you want to say how good this movie is, how deep it is, maybe these big boys can't appreciate it, or maybe they have feelings, but they are not used to talking about it, but anyway, for them, this movie is actually not too bad, because Jennifer. Jefferson is 'old and sexy' in it, these ordinary viewers who are not sensitive to movies, have actually watched "Pirates of the Caribbean", but they don't remember the name of the starring role, Jennifer. With the sexy image in "Monroe", Jefferson finally hung up in their hearts, and Nicholas, who had an impression with the big productions he watched in his childhood. Cage, Tom. Cruise, like others and others, has become the representative of the 'Hollywood star' in their hearts.

Treasure Zhen had not yet fully realized what this meant, and he could vaguely imagine that in the new cinemas that had sprung up in China, many of them had changed their fate, received a complete education, found a job in the city, had money in their pockets, and began to learn to accept the extravagant pleasure of cinema -- many of these young people came in because of the bed. Play, Olympics, Beauty or "Pirates of the Caribbean", chose "A Week with Monroe", these audiences are satisfied with the beauty and beautiful pictures they see, and regret the special effects and rare beds they don't see. play, but no matter what, they were impressed with Jennifer and remembered the name of this beauty......

He felt that this matter meant a lot to Jennifer, but he couldn't clearly say the truth, so he could only vaguely think, "Anyway, J.J's popularity has expanded again, and now even ordinary people who don't watch movies know her name, at least know that she is beautiful—this must be a good thing, I guess, it should not only have this effect in China, right?" Monroe is so famous, it will definitely attract many foreigners to watch her movies, and in this way, J.J will become even more famous...... Hey, before she knew it, she had reached a new level. ”

Although he has successfully passed CET-6 and has also obtained a good score of 6.9 in IELTS, as long as he thinks of the achievements of his idol, the complacency in Baby Jane's heart always dissipates completely before he has time to gather: compared to Jennifer, he never seems to work hard enough, not hard enough, maybe there are many fans who will spend a lot of time admiring the achievements of their idols, and then do nothing themselves, but for Baby Jane, he is an imitative fan, and Jennifer's success is a spur to him- At the height she is at now, J.J can surpass herself and go to the next level, and if he can't score 7 in the next IELTS test, how can he be qualified to be a fan of Jennifer?

Quickly typing the last few characters and posting, Baby Jen closed the computer and took out his IELTS red book, "Third child, I'm going to the study room, if you want to go to the cinema to watch "What Monroe" again, remember to call me - go, come back in the evening and bring you food......"

#

Jennifer. Jefferson's personal website is quite difficult to overcome, "As Jane Baby expected, the influence model of "Monroe" in China can indeed be universal, in a small apartment in Moscow, a young man in his 20s is chatting with his friends on the Internet, "It's really unexpected, you know what the personal websites of American celebrities usually are, and some authors are even stupid enough to use plaintext passwords in the background, but her website seems to be done by a professional with a good level, and I couldn't find the entrance in ten minutes." ”

…… He is a member of the Russian hacker team, and he really doesn't have much interest in movies, but this time he wanted to conquer J.J's personal website on a whim, and it was also because he was attracted by the name Marilyn Monroe, so he went to see the movie, and then he was naturally attracted to Jenny and became her 'alternative' fan. And the box office of "Monroe" in Russia has also reached a high number, approaching the $32 million of "Pirates of the Caribbean 2", breaking through the $30 million mark, and only Russia and China, two non-traditional box office cities, contributed $60 million to "Monroe".

"Give me a ticket to A Week with Monroe, thank you." At the door of the cinema in Paris, a little girl said softly, she rubbed her hands, let out a white breath, and looked back at the long queue: "Monroe" has just been released in France, and the enthusiasm of the moviegoers is quite rare, but this is also expected by professionals, the trailer of "Monroe" has always been very popular in France, French movies are known for their romance and beauty, and they pay great attention to □□ relationships. Monroe's popularity bonus can be said to be a hit before it was released, and it became one of the most anticipated movies by the French in 2009.

Rio de Janeiro, New Delhi, London, Madrid, Rome, Sydney, Wellington...... Thanks to Marilyn. Monroe's worldwide fame, thanks to the movie's crazy 'Jennifer is so beautiful' reputation, and also thanks to the 'lipstick effect' caused by the financial turmoil that swept the world, many people who are not used to going to the cinema have an interest in watching movies, and many people do want to see Jennifer. Jefferson, a Hollywood star, how beautiful can he be in this film, how good is this biopic, and more people are infected by word-of-mouth, driven by herd mentality, and are willing to spend an inexpensive ticket to participate in this popular topic. How good and profound "A Week with Monroe" really is, it doesn't matter to them at all, even Jennifer. It doesn't matter how well Jefferson plays, all they want to see is a point, 'Jennifer. Is Jefferson really as good as they say in the movie? Normally, it's beautiful, but it's not that pretty, right? ’

Although Jennifer has not played the role of a beauty before this, Elizabeth, Elle and Andy are all beautiful, but the success of these films is actually due to other factors, and in this wave of "Monroe" frenzy that has swept the world, it can even be said that it is a social phenomenon, although there are many complex internal factors, but it is true, Jennifer. Jefferson can be said to have reached the height that many actresses dream of, but only think about in dreams - she has driven the box office of movies and the world's topics with her beauty......