I have to say that cooperating with Deep Blue in "Who Can Become a Millionaire" is a wise choice, if you let Tang Feng's popular studio do it yourself, I'm afraid it will not be ready so soon.

For example, in terms of volunteers, such as the stage, such as lighting equipment, etc., all aspects are impossible for Tang Feng's popular studio to be as familiar and convenient as Deep Blue's program production team.

"This is a show that anyone can participate in the real sense of the word, and anyone can take 1 million! There are no limits, no differences, as long as you believe that you have enough wisdom and luck, then go for it! ”

"Fifteen questions, four answers, as long as you can choose all right, you are the next millionaire!"

Deep Blue's advertisement for "Who Can Be a Millionaire" is quite good, and the advertisement also edited the previous episode of Tang Feng in the live video, and then played it as an advertisement.

In fact, it is to let people know that in fact, the title of "Who Can Be a Millionaire" is as simple as that.

In the advertising video, the title is simple and outrageous!

In order to cooperate with the publicity, Tang Feng also proposed to build an official website of "Who Can Become a Millionaire", on which netizens can try to answer the questions.

The results are astounding, many people have tried the quiz game on the official website, and it turns out that the question is not too simple!

Many people don't believe it, it's true, one is that the gameplay is too simple, through commercials, through the website to try the game. Many people have found that the difficulty of the topics in this show is very low, and all of them are four choices, and there are actually three opportunities to ask for help in the selection process. If you answer all the questions correctly, you can get a prize of millions of Chinese dollars

Many people's first feeling is: This is not a show, this is giving money!

The most attractive thing is that this show claims to have no threshold, anyone can sign up, and the registration method is simple and straightforward. During the audition, you only need to answer five questions correctly in a row to enter the preliminary round, and many people have tested it, and most people are able to do this.

This is different from the previous quiz shows, which were actually shows. The contestants are often actors or celebrities, etc., and this time, this show, which claims to have no threshold, naturally attracted people's attention.

As soon as the advertisement was broadcast, countless people called Deep Blue to ask if there really wasn't any entry threshold.

The answer is that there is really no threshold, as long as you have a Chinese citizen ID card, you can sign up, and the registration method is super simple.

Registration method 1: You can register through the free registration phone of the column group, and directly conduct the primary selection on the phone.

Registration method 2: Enter the live audition live broadcast room of the Youdou show through the official website of "Who Can Become a Millionaire" to register. Conduct the primary selection directly in the live broadcast room!

Simple and convenient registration method, simple questions, clear game rules at a glance. The most important thing is the opportunity to get rich overnight! Who doesn't care?

After that, the official website of "Who Can Become a Millionaire" released the specific broadcast time of the first episode of the show, as well as the specific rules.

The result was another exclamation, because it was not necessary to answer fifteen questions correctly in a row to receive a reward.

Rather, each finalist will receive a prize for each correct answer. If you encounter a question that you can't answer in the middle of the process, you can choose to abstain. In this way, you can still get the bonus and other reward rules accumulated before, so that many people have the illusion of pie falling from the sky.

A variety show that spares no effort to promote Deep Blue. The media said it was downcast.

"Quiz variety shows, "Who Can Be a Millionaire" is not the first to start, but there is no precedent for previous quiz shows to achieve good results! And from the current publicity efforts of Deep Blue, its ambition for this program can be calculated, however, will high investment necessarily have high returns? Not necessarily, judging from the current investment in deep blue, the funds spent are already expensive, and at present, the highest ratings of variety shows on major TV stations in China are only worthy of 4, of course, the previous "Dissatisfied, Let's Fight" program is a special situation and cannot be replicated at all, and even if the ratings of "Who Can Become a Millionaire" can reach 4, it still cannot recover the huge cost! The outlook is worrying! "-- New Wind Times!

"Getting rich overnight, millions of huge prizes, it seems like a lot, but in fact, compared to Deep Blue's investment in all aspects of the show, millions of Chinese dollars are just a drop in the bucket, maybe it is Tang Feng's "Don't Accept the War" The results made him a little fluttery, so he will make such a variety show out without doing business, this is a gamble with losses and no wins, it is difficult to imagine a variety show with such a high investment, how can Deep Blue recover the cost?" -- TV News!

Almost all the media are looking at the action of Shenlan and Tang Feng, in fact, it is no wonder, after all, the ratings in Huaxia variety shows have always been low, and there is no precedent for success, except for Tang Feng's "Let's Fight If You Don't Accept It" was born because of special circumstances, other variety shows have always had no ratings.

And it's not without basis for them to look down on "Millionaire", "Let's Fight" since the first issue created a ratings miracle, Deep Blue has retained this show, but the ratings of the second issue of "Let's Fight if I Don't Accept It" have plummeted, although compared to other ordinary variety shows, it is already good, but the huge gap with the first issue proves that that time was purely accidental and cannot be replicated!

There are also internal disagreements on this point, except for a few people, almost everyone thinks that this time Murphy Lee's decision-making is problematic, but Murphy Lee finally chose to strongly suppress the opposition.

In fact, Li Murphy has no bottom in his heart, but even if he fails, it will not have much impact on the huge Deep Blue Group, and if it succeeds, then it proves that variety shows can also succeed, then for Deep Blue, it will open up a new path of profitability, and the impact is absolutely unprecedented!

Other TV stations are waiting, in fact, after Tang Feng's "Don't Accept the War" created a ratings miracle last time, other TV stations have launched similar variety shows, but the effect is not satisfactory! So much so that their original expectations for variety shows have become disappointing!

So several major TV stations are waiting and seeing, if Deep Blue TV's plan succeeds, then it proves that variety shows are still promising, if they fail, then I am afraid that for a long time, everyone will not easily invest in this area. (To be continued)

ps: I recommend a book of the same type, "The Emperor of Entertainment", the system stream entertainment text, you can take a look at the book shortage~