"Full of sincerity, lack of strength, the running man regrets not being able to reach the top of the ratings championship." -- Search. Fox Entertainment.

"The highly anticipated "Run, Brother" was broadcast on Shonan Satellite TV, and the audience responded enthusiastically, but the word-of-mouth and ratings were high and low, and the 1.322% rating was lower than expected." -- Yangcheng Evening News.

"Running Man is far less beautiful than expected, the soundtrack is chaotic, the subtitles are awkward, and the on-site staff repeatedly enter the camera, which is very chaotic. As an innovative reality show, Shonan Satellite TV's bold and innovative program is worthy of recognition, but the leadership may not understand what the audience really wants to watch. -- "Chutian Metropolis Daily".

"The novelty of the running man may only be the gimmick of many stars." -- The Beijing News.

Shonan Satellite TV has become more and more popular in recent years, on the contrary, there are more and more enemies. Wanhe Tianyi rose from the beginning, and it was not good with the media such as the Southern Department. It's just that the development momentum of the two is very strong, Xiangnan Satellite TV is getting bigger and bigger, daring to call CCTV, Wanhe Tianyi is more and more integrated into the mainstream film and television circle, and expands in an all-round way.

The opposite head can't find a place to lower the mouth.

Now, the ratings of the first issue of Running Man failed to meet the expected championship, which suddenly made these media who were interested in finding fault gloat, seizing the ratings, ignoring the strong reputation of the first issue of Running Man, and the increasingly heated discussions on the Internet, and severely belittling Running Man.

Some media have ulterior motives to sing about it, and some of the (1) (this ~ reading (novel) ybdu media do not care about following the trend and howling two sentences, which directly caused the running man to be in the mainstream media, as if the running man was really miserable. Affinity Shonan Satellite TV and Wanhe Tianyi's media. reported the reputation of the show in a pertinent manner, but it couldn't exonerate the first issue of the running man, and it did not run as expected.

on the media. Singing has become the mainstream.

But the wail of the media can't stop the enthusiasm of the audience. On social networking sites such as Lang Blog, Station B Weibo, "Run, Brother" has become the number one hot topic of discussion. Especially on the Weibo of station b, the fans of all the members of the running man have multiplied several times.

As a program planned and produced by Wanhe Tianyi, it is naturally indispensable to take care of its own products. As a window for the release of first-hand information about running men, Station B Weibo has attracted a large number of netizens to register and pay attention. Stay up-to-date with the latest happenings from Running Man.

Before Running Man, there were only 5 million registered users on Weibo at Station B, and after Running Man started, the number of registered users reached 7 million. The second day of the run. It has reached a height of 8 million, and it is still increasing at a rate of more than 100,000 per hour. As a result, the servers of Interactive Star Technology Company were not running smoothly, and another batch of servers were urgently purchased.

In the face of the media's singing and declining, the fans of the running man quit and left messages to support the running men's group.

"Come on, run man, don't care about the ratings, it's OK if we love it!"

"Support the running man. The running man is the biggest surprise of the year, it's so good-looking. It will get better and better in the future! ”

"It's only the first issue, and it's not okay to call the running man, these media are really going to make a fuss, haven't you seen the tidbits "The Running Man is Coming" won the championship, see you next Friday!"

"Such a good-looking show, don't die because of the ratings."

"How can no one watch it, I'm so happy to watch."

"We can see the efforts of the running man, and we rarely support Shonantai, so we want to support it this time."

"Hurry up and let the white swordsman go up and run, the white swordsman is so funny, the tidbits are more noisy than the running man, it just happens that in the running men's group, there is a lack of a person who can preside over the overall situation."

"Call on everyone not to watch the online version, go to watch TV, don't really no one watches TV, Shonan TV cut the running man in half."

"With their shouting, Running Man is only the first episode, and many people don't know that it has been broadcast."

"Our family loves it, it's so beautiful."

On the Internet, there is almost one-sided support for the running man, and netizens are calling on each other to watch TV support in the next issue. However, compared with the mainstream media, the mainland Internet has not yet been completely popularized, and the discourse power is much smaller, which can only be used as a reference, and cannot reverse the public's preconceived impression.

Singing and declining is still in vogue.

Nandu Entertainment Weekly, a subsidiary of Nanfang Press Group, even spent half of its page publishing a special feature on Running Man, which was written by Xie Xiao, deputy editor-in-chief of Nandu, summarizing the fatal flaws of Running Man.

First, there are too many editing and too many repetitive shots, which are intended to create suspense, but actually consume the audience's patience. The second is that there are too many subtitles, and all kinds of abstract and weird subtitles reduce the style of the program, giving people the feeling that the program itself is insufficient, and it all relies on subtitles to transform the laughter. The third is that in addition to Liu Yan is the host, the running men are all actors and singers, which is obviously not suitable for the atmosphere of variety shows. Fourth, I can't see the meaning of the show, except for making funny games, it is a mess of tearing up famous brands, and the older audience doesn't know what to do at all.

Summarizing the above points, Xie Xiao swore that in a few more issues, the running brothers will really become running men, running in the wilderness.

……

In the face of such a public opinion environment, Shonan Satellite TV, which was calm in the face of ratings before, couldn't sit still.

In fact, CCTV. Suo Furui released the ratings for the first time, which meant to hit Shonan Satellite TV, and the program that he worked so hard to produce was not as good as CCTV's "The Same Song". But Shonan Satellite TV is very calm, because different people see different data.

The ratings of the first episode of "Run, Brother" were indeed unsatisfactory, but the tidbit "Running Man is Coming" won the first place.

According to the general truth, it is impossible for tidbit programs to have higher ratings than official programs, after all, people who like to watch tidbits must not account for the majority. But the running man reversed like this, and the explanation was very easy, because with the start of the show, more and more viewers changed the channel, and they didn't watch it in front, and they may have been recommended by others in the back and transferred to Shonan Satellite TV.

New types of entertainment programs always have to go through a period of adaptation to attract audiences, many viewers don't know what an outdoor reality show is, no matter how much publicity is useless, the audience must see it in person to determine whether they like it or not.

So, Shonan Satellite TV is over there. I am still very confident in the ratings of the next episode of Running Man.

didn't expect that Shonan Satellite TV was calm. Instead, some beam-jumping clowns jumped up and down, singing about the running man. Although these singing declines, in the eyes of Shonan Satellite TV, it is like tickling through boots, and it doesn't play a big role at all. But if it is allowed to decline, it will always scare away some of the audience.

"We must find a way to re-establish the reputation of "Run, Brother"!"

The leaders of Shonandai are not happy. Tianyu Media immediately contacted Wanhe Tianyi, hoping to package "Run, Brother" more finely and formulate a better plan. to promote the running man brand.

In Bai Yuhan's opinion, there is no need for this at all, the ratings of the next episode of Running Man will definitely be able to slap his face, and there is no need to do it again. But. The leader of Shonandai. attaches great importance to "Run, Brother", Deng Chao and several other running men also called and apologized for not doing a better show.

Seeing that everyone attaches so much importance to the results of running men, Bai Yuhan feels that it is too hypocritical not to express it.

"So. Let's sing a song. ”

Do what you think.

Bai Yuhan found Gong Ge and others on the spot and planned to drum up a song. The lyrics and melody of the song. For Bai Yuhan, it is ready-made, and the only trouble is that he doesn't know how to compose, which must be cooperated by professionals. At the same time, he also contacted the running boy brothers, negotiated the schedule, or came to the capital to record songs, or recorded songs nearby, and finally synthesized and mixed them.

Because I don't need to find inspiration, the composition is very fast, and the lyrics and music of this song are completed in two days, and on the third day, the running men will go to the recording engineer to record alone, and on the fourth day, the recorded songs will be collected, edited, synthesized, polished, and mixed, and on the fifth day, that is, the day of the second episode of the running man, the song MV was also edited.

The MV is quite simple, just a few pictures of the running man's recording, plus the wonderful tidbits in "Run, Brother", all blended together, it is the MV.

At noon, the music video began to descend on major websites and music stations.

""Run, Brother" follows the theme song "Superheroes", and debuts the first special version of the singing interlude!"

"Dream chasing pure heart!"

"Lyrics: Bai Yuhan."

"Singing: Deng Chao, Huang Xiaoming, Wang Baoqiang, Chen He, Huang Bo, Zhang Jie, Liu Yan."

On the screen, Deng Chao wore a headset, followed the beat of the music, and sang softly: "Where is the world full of flowers." ”

Huang Xiaoming sang along: "If it really exists, then I will definitely go." ”

Wang Baoqiang didn't sing well, but he was still singing very seriously: "I want to stand on the highest mountain there." ”

Chen He: "I don't care if it's a cliff or not. ”

Liu Yan: "Live hard, love hard, even if the liver and brain are smeared." ”

Zhang Jie: "Don't ask anyone to be satisfied, as long as you are worthy of yourself." ”

Huang Bo: "I never chose to give up on my ideals. ”

Deng Chao: "Even in the days of disgrace. ”

The camera enters the various failed scenes in "Run, Brother", and in the sound of music, the originally happy behind-the-scenes footage has also become dignified and persistent.

"Maybe I don't have the talent, but I have the naivety of dreams, and I'm going to prove it with my whole life. Maybe my hands are clumsier than my feet, but I am willing to keep exploring and give all my youth without regrets. ”

The chorus, a recording of seven running men, is cut in the same frame.

Singing with a roar: "Running forward, facing cold eyes and ridicule, how can you feel the vastness of life without going through hardships." Fate cannot make us fall to our knees and beg for mercy, even if the blood is spilled all over our arms. ”

In "Run, Brother", the picture of everyone running together: "Keep running, with the pride of a child, how can you see the sparkle of life if you don't stick to the end." Rather than lingering, it is better to indulge in burning, and one day it will sprout again. ”

"Depression after defeat is a sign of cowardice, as long as there is a breath left, please clench your fists. Before dawn, we need to be brave and wait for the brightest moment of sunrise. ”

"Running forward, facing cold eyes and ridicule, how can you feel the vastness of life without going through hardships. Fate cannot make us fall to our knees and beg for mercy, even if the blood is spilled all over our arms. ”

"Keep running, with the pride of a child, how can you see the sparkle of life if you don't stick to the end. Rather than lingering, it is better to indulge in burning, and one day it will sprout again. ”

"For the sake of the good in your heart, do not compromise until you grow old."

At the end of the song, the aftertaste lingers.

This is a masterpiece of the gala band, the theme song of "Happy Boy" in 2013, and appeared on the 2014 CCTV Lantern Festival Gala, the best rock song of the year at the Midi Music Festival, the birthplace of underground rock bands. Positive and high-spirited inspirational emotions, singing and crying how many people with dreams in their hearts.

If it weren't for the fact that "Run, Brother" was a funny show, the style of music was not very suitable, and Bai Yuhan planned to make this song the theme song of Running Man.

Now, the times have added fuel to the fire, and "Dream Chasing Pure Heart" has finally become an episode of Running Man.

When the song was uploaded, the attention it received was beyond everyone's imagination.

As it is said in a future micro-film: "Dreams, like classics, will never fade because of time." ”

The running men have become synonymous with inspiration and chasing dreams! (To be continued......)