The multi-purpose hall of the film academy is a large lecture hall that can accommodate 1,000 people, and it is almost full at the moment.

Cheng Peng has been very popular for most of the past six months, won the grand prize at the Berlin Film Festival, and the new film has caused a sensation in Venice.

Now that Cheng Peng is going to give a lecture, people who regard Cheng Peng as an idol have all been dispatched, of course, they don't think much of Cheng Peng, and there are a lot of people who are ready to provoke.

When Zheng Dongdong took Cheng Peng into the multi-functional classroom, there was a stirring in the classroom, especially the girls who let out a burst of exclamation.

"It's Cheng Peng, I saw a real person, so handsome!"

"More handsome than on TV, I like him so much!"

Wang Luodan acted in Cheng Peng's movie, and knew that Cheng Peng was going to give a lecture, so he would definitely come to cheer, not only by himself, but also by bringing the entire bedroom.

"Dandan, you go and say hello, let's go and get to know each other!"

"There are a lot of people now, it's not good, let's wait until the class is over!"

"You must take us with you then!"

"You've said it so many times, my ears are almost calloused!"

Cheng Peng didn't notice Wang Luodan sitting in the back, but he saw Xu Jinglei sitting in the first row.

Before it was time to start speaking, Cheng Peng didn't rush to the podium, so he walked over to Xu Jinglei: "Old Xu, aren't you busy in the late stage, why are you here, are you going to see me make a fool of myself?" ”

Xu Jinglei smiled: "Am I so vicious? Last time I listened to you arguing with foreigners in Venice, I gained a lot, I learned! ”

"Ouch, Director Xu Da can come to the class, I feel that I have too much face!"

"You're the director, I'm afraid you'll delete my shots! The newspapers have been talking about you for the past few days, and you don't show up, are you okay? ”

Cheng Peng knew that she was talking about the Oscar registration, and said with a faint smile: "I didn't pay attention to it at all, "Dark Invasion" has been reviewed, and the notice was issued on the same day!" ”

Xu Jinglei was stunned for a moment, and then understood that this is an exchange, a balance, and bureaucrats often play this hand. In fact, it is understandable that "Ambush on All Sides" has an investment of nearly 300 million, and he aimed at the Oscars from the beginning, if he didn't let them go, Zhang Weiping would definitely make a fuss, and said with a smile: "Congratulations!" ”

Cheng Peng smiled: "Hey, how can you say it has nothing to do with you, you are the heroine, and you will not be able to publicize it when the time comes!" ”

"Of course, if the box office is good, you have to give out red envelopes, I heard that you took a lot of money to give red envelopes in "The Two of Us"!"

"I didn't say this, I will definitely send it then!"

"Send red envelopes, I heard it, is it a share of the seeker?" A hearty voice came from behind him.

When Cheng Peng turned around, he found that Xie Fei had come with a few students, and when he saw this, he hurriedly stepped forward to greet him and said, "Senior Xie, you are here!" ”

"You young people are active, I'm here to learn from you!"

"Don't dare, don't dare, please give me a lot of guidance when the time comes!"

"I'll have a good conversation with you then!" ”

Xie Fei didn't say anything more, found a place in the front row and sat down, took out a pen and notebook, and set them up on the table, looking like he was going to take notes.

This posture made Cheng Peng stunned, and there were many students behind him who looked arrogant and looked like they were watching a play, but this old man was ready to listen carefully, this is the gap!

After chatting with Xu Jinglei a few more words, Cheng Peng walked up to the podium, looked at the students sitting in the audience, and sighed a little emotionally, he didn't expect that he would have a day to go on the podium and preach and teach.

Cheng Peng didn't start in a hurry, glanced at the students in the audience, and said with a smile: "I never dreamed that I would come here one day to communicate with everyone, I was really scared, and I was even more nervous than when I came on stage to accept the award." In order to ease the tension in my heart, let's talk to everyone first! ”

Cheng Peng looked down and asked: "All of you here are students of the film academy, and you must have watched a lot of movies on a regular basis, so I don't know how to watch Hollywood movies." Who's going to talk about it? ”

A student stood up: "American movies look lively, but they are basically the same way, and the more you watch them, the more mentally retarded you will be." I prefer Asian movies, European movies, and movies with a surname! ”

"How many people agree with him?"

More than half of the people raised their hands.

This was reflected in Cheng Peng's expectations, when Chen Shaoyu was studying, "Titanic" was screened in the film academy, and the professor of the academy scoffed, thinking that it was not artistic enough, and it would not change anything in a few years, and said with a smile: "So what is the most popular editing technique for Hollywood movies, who will say?" ”

"Zero Degree Cut!"

"Please rate this editing technique!"

"Zero-degree editing is a smoother editing method, which conforms to the audience's visual psychology, but there is no style, it is all carved out of a mold, and it lacks artistic surnames!"

Cheng Peng shook his head with a smile and said: "It seems that everyone is not on Hollywood movies, so I want to ask, Hollywood movies are just lively to watch, and the editing also lacks artistic surnames, but why can Hollywood movies be sold all over the world, and our movies don't even like domestic audiences?" ”

The question is complex, and it is not something that can be explained clearly in one or two sentences, and no one stands up to answer it.

"Let me ask you another question, from 90 to the present, in the past ten years, there have been many students who have graduated from the directing department of the film academy, but how many directors can be obtained? Only Lu Chuan! Have you ever wondered, why is this happening? ”

Everyone is dumbfounded, there are very few students in the directing department who can direct movies after graduation, and too few can get ahead, so many people change careers, even Lu Chuan waited for six years to wait for the opportunity.

"Since no one said it, then I'll say it! I think it's because there's something wrong with what people are learning, and it's either the New Wave or the New Realism, and they're thinking about Fellini and Bergman every day. Are these things needed by the market? Is it what the general audience wants to see? No! Since ordinary viewers don't want to watch it, naturally no one is willing to invest, so of course they can't get out! I think everyone should learn "Audience Psychology" to know what the audience likes, and also learn "Marketing" to know how to buy the film, what is going on in the market, and how to survive in the market. This is real, I don't know how many times more important than those bullshit art! ”

As soon as these words came out, there was an uproar in the audience, saying on the podium of the film academy that what the film academy taught was wrong, this was a slap in the face of the film academy, it was too rampant!

Xu Jinglei's eyes flickered a little, she studied acting, and now she is working as a director, she knows that what Cheng Peng said is true, in fact, many people know this question, but no one dares to say it.

Xie Fei was a little surprised, and then laughed.

Wang Luodan lay on the table and said in a low voice: "How about it, our head is very cool!" ”

"It's so cool, it's too dare to say, he's my idol from now on!"

"I declare that I am already in love with him!"

At this moment, an old professor sitting in the front row stood up and scolded: "Have you ever gone to film school, have you received a real director education?" You just won two awards abroad by luck, and the film academy won more awards abroad, what qualifications do you have to point fingers? ”

Cheng Peng wanted to say that although I didn't go to school here, Chen Shaoyu did, what I say now is what he wants to say, of course, these words can't be said, smiled faintly, and said: "Teacher Wu, I'm just worried about everyone's future, if it was twenty years ago, the state package was allocated, and everyone could enter the film studio after graduation, so naturally there was no need to think about it so much." But that's not the case now, times have changed, it's the age of business, and everything is on your own. When these students graduate and want to make a movie, they have to find investors. The cost of a movie can be as little as hundreds of thousands, and it can easily be millions, so why should others invest in you? What do you do to convince investors? It's very simple, you have to give people a chance to make money! ”

"It's a shame for our school to let someone like you come to give a lecture, I don't want to talk to people like you!" The old professor snorted and walked away.

After the old professor walked out, Cheng Peng said lightly with a smile on his face: "Since I have talked about it to this extent, I will say it directly, what I want to talk about today is a mold, that is, something that has no artistic value in the eyes of many people!" So if you want to make an art film, please leave! ”

"If you don't want to make a commercial movie, please leave!"

"If you don't think I'm worthy of this podium, please leave!"

As Cheng Peng's words fell, many students stood up and walked outside the classroom.

A third of the people who have walked have gone and there are many who want to stick to the path of art, Cheng Peng looked at the people who stayed behind and asked again: "Is there anything else to go?" If you don't leave, I'll keep talking! ”

"Teacher, I'm not leaving, I think you have a lot of sense!"

"I want to make a movie, I want to learn something useful from you!"

"Commander, you look so handsome, why don't we leave, ah!" It was Wang Luodan's roommate who said this, and in the end, he was pinched by Wang Luodan.

Cheng Peng had a black line, who is this, and said: "Now back to the beginning of the question, why can Hollywood movies be sold all over the world?" In fact, the answer is very simple, if the movie is not good, it will not be a hit, and it will lose money. Therefore, they have to study the psychology of the audience, what kind of plot, what kind of shots, what kind of pictures the audience likes. Let me ask you a simple question, what is the most used and shortest shot length in Hollywood movies? ”

The audience was quiet, everyone really didn't pay attention to this question, who should pay attention to this kind of problem, everyone looked at Cheng Peng and wanted to know the answer.

Cheng Peng looked around the classroom and said: "The length of the lens with the most applications and the shortest time is 0.5 seconds, everyone must be very strange, why is it 0.5 seconds, not 0.4 seconds, not 0.6 seconds?" Because of the length of the shot of 0.4 seconds, everyone can see the people and scenes in the picture and leave an impression. However, due to time constraints, it will not leave a clear image in the audience's mind, and 0.5 seconds will do. ”

There was an uproar among the students in the audience, who would have thought that Hollywood's use of the camera had reached such an extent.

"Speaking of the zero-degree editing that everyone thinks has no artistic surname, this kind of editing is cut according to the habits and logic of the audience, so that the film looks special and the audience looks the most comfortable. Why are Hollywood movies successful? It's not how advanced their technology is, it's not how expensive they are! It's that they respect the audience and the market from the bottom of their hearts! And what about us, who has done market research, who has studied what the audience likes to watch? No! Is Hollywood powerful? Powerful! So is Hollywood invincible? No, Hollywood stories are good, movies are good, and they tell Hollywood stories, not stories around us! As long as we forget the so-called artistic surname and make movies for the audience in earnest, we will definitely not lose! ”

The people in the audience were a little excited, Cheng Peng's words, especially the resounding sentence "We will never lose" were like a sharp knife, stabbing the most vulnerable place in everyone's hearts.

Xie Fei looked at Cheng Peng on the stage, with a smile on his face, with such a young man, there is great hope for Chinese films! With such young people, why not revitalize Chinese films! (To be continued.) )