On December 9, 2006, the weather turned cloudy and the weather in Beijing was extremely cold.

In the morning, 21 screenwriters from all over the country gathered in the conference room of the White Musketeer's studio. Bai Yuhan wanted to preside over this interview, and his interview was very simple, that is, each person was sent three pieces of paper, all of which were the same, with three photos printed on them.

The photograph appears to have been taken from an interview with a young boy wearing glasses and a red scarf, with the first two talking with his head down, and the last one talking with his head up.

"What you're holding in your hand is called Brain-Dead Dialogue, and it's a series of funny brands that our studio is about to launch. As you can see, there are three photos, which means that the screenshot is three sentences. With these three pictures, you can match what the child says at will, as long as it is fun, has a twist, and makes people laugh when they see it, it's OK. It's simple, so I'm going to give you a few demonstrations first. ”

As he spoke, Bai Yuhan began to read.

"1, I secretly took my mobile phone to school today, in order not to let the teacher find out. 2, I immediately smashed the phone and threw it away. 3, I'm too smart! ”

"1, Yesterday I went home with my schoolbag and encountered a group of robbers. 2, I smashed the book without saying a word, and it turned out to be all burping. 3. Knowledge is power! ”

"1, children's shoes, what do you think about copying homework? 2. Do I have to say it? Can you not say it? 3,Copying homework is not actually called copying homework,$a$本$read$novel(.( yb)(d)(u).) Linguistically it is borrowing, mathematically it is called analogy, in English it is called copy, geographically it is migration, biologically it is transcription, in physics it is a frame of reference, in chemistry it is called isomers, in politics it is called seeking common ground while reserving differences, and in history it is the great cultural unification ......"

"It's as simple as that, let's get started, I'll collect it in half an hour."

After arranging the interview questions, Bai Yuhan asked Cui Cheng to supervise it, went out to make a phone call, and was busy with the preparation of the crew.

By the time he finished calling, half an hour had arrived.

The twenty-one screenwriters have already finished writing the brain-dead dialogue, which is basically very interesting, only two people's three-piece paper dialogue, which is very scummy, was eliminated by Bai Yuhan, and the remaining nineteen people all passed Bai Yuhan's interview. These people are all talented jokers on the Internet, and they are qualified to adapt to the situation, and they are basically qualified for screenwriting.

"I'm glad that you passed the interview, the door of the White Swordsman Studio is open for you, and in the next few days, we will arrange for you to do some professional screenwriter training. At the same time, you should resign, you should take leave to take a leave of absence, and those who are in other places should move to the capital quickly, and Cui Cheng will take you to rent a house nearby. Welfare, wait a minute, Mr. Wang will tell you in detail. ”

Bai Yuhan said: "You will be assigned to the screenwriting team, I am directly responsible for leading the team, and the work I have to do every day is to use your whimsy, conceive jokes, and write scripts." Our studio does not take the conventional film and television route, but mainly focuses on short ideas, and will need to conceive a lot of short films, short plays, and funny stories. Therefore, you can't do this work alone, and I hope that you can often get together to brainstorm and create together. ”

"Okay, I'll say so much for the time being, in the future, everyone will work together in the future, and there will be time for happy chats. Cui Cheng, you take them to Mr. Wang's office, and then take them to familiarize themselves with the studio. ”

In this way, the screenwriting team has done it.

Although they are not regular screenwriters, Bai Yuhan believes that non-professional screenwriters can be more down-to-earth and create works that are in line with the Internet trend.

……

Time flies.

On the 10th, "Speak for Yourself" was launched, and on the 11th, studio members were in the camera one after another to complete their roles. On the 12th, after testing and adjustment, as well as beautifying the interface, Station B was officially connected to Youku.com, and the official website of White Swordsman Studio was launched.

The launch of station b did not have any publicity, only Bai Yuhan, Lu Zhengyu and others called for it on their blogs. Therefore, the popularity after the opening of the station is shabby enough, in addition to the studio's own clicks, it is estimated that there are only a few netizens who occasionally come to the door from Youku.

Coupled with the traffic of some hardcore fans, on the first day, there were a total of 1756 access IPs on station B, and 28 new message posts in the spit section.

Seeing such data, Bai Yuhan didn't even have the idea of refreshing, and his popularity skyrocketed immediately than he expected, and he was 108,000 miles behind.

"Hurry up and shoot "Our Times", brush up on popularity, this traffic, it's chilling to watch!" Bai Yuhan closed the page of station b and sighed, "Let's go to 2 to find some comfort." ”

On 2, the first Global Chinese Very Short Film Creative Competition, the audience voting for the entries is in full swing.

Bai Yuhan's work "Tuner" topped the click list with 3.24 million hits, surpassing the second place "National Style" with a full 2 million hits. The audience voting data is far ahead with 150,000 votes, and the second place is still "National Style", but it only has 36,000 votes.

Basically, from the audience's point of view, "The Tuner" is already a sure sure winner. However, I am afraid of accidents, because the audience vote is only a basis, and the real winner of the award has to be decided by the expert judges. All this will not be until a month later, on January 11, 2007, that is, the twenty-third day of the eleventh month of the lunar calendar, the award premiere was held at Nortel, and the list of winners was finally announced.

Bai Yuhan's goal is to lock in three awards, Best Creativity, Best Feature Film and Best Actor. The best feature film must not be able to run, and no matter how dark the judges' hearts are, I am afraid they will not dare to open their eyes and tell nonsense, which will make "The Tuner" lose. As for the Best Creative Award and Best Actor, look at the face!

Good luck, big winner, bad luck, can save the capital.

After using "Tuner" to lift his spirits, Bai Yuhan once again devoted himself to work with full enthusiasm.

……

The next day, Tuesday the 12th.

Bai Yuhan received a call from Liu Zhanpeng of Procter & Gamble China, informing him that Pantene had begun to promote for next year's 60th anniversary, and that "Pantene, I Can Type" would be launched at noon.

In reality, the large screen of shopping malls, the garbage time period of local TV stations, urban mobile advertising screens, the Internet, major video websites, dating communities, and forum posts are simultaneously placed. This is a classic in the advertising industry and has shocked the world, and it is finally about to meet the audience.

"Swordsman, in addition to telling you the news, there is another point, Zhang Ziyi is already communicating, it may be that in the last few days, Zhang Ziyi's schedule will be knocked down, and "Firmness Makes You More Shine" will be filmed at any time, you must arrange the time, don't delay, delay, and then I want to ask Zhang Ziyi to shoot an advertisement, it won't go so well."

"I know I can start filming at any time."

"That's good, you're busy, I still have to arrange things and talk about it another day."

Hanging up the phone, Bai Yuhan clenched his fists, feeling his blood burning a little.

"Pantene, I Can Style", from the beginning of filming, has received huge attention, and it is also an audition actor, and it is widely advertised, which has an impact for a while. Recently, although Bai Yuhan has not paid attention to the film since handing over the film, Procter & Gamble China's publicity activities have not stopped for a moment.

It can be said that many people are looking forward to this commercial. This is especially unique at a time when people are complaining about longer and longer ads. Of course, the greater the expectation, the greater the disappointment, "Pantene, I Can Style" is not only a work of Bai Yuhan, but also a key battle.

This battle is won, and the advertising cooperation of White Swordsman Studio will definitely soar, and it can even create a new source of profit, that is, tailor-made professional promotional short films for big brands, or it can be a little bigger and join hands with well-known domestic directors to create new advertisements.

Then take advantage of the trend to launch the concept of micro films.

Let the brilliance of the White Swordsman Studio and the micro film become one, and when it comes to the micro film, the White Swordsman Studio has to be mentioned.

"Micro movie, produced by White Swordsman!"

"Bai Yuhan, the father of micro-films?"

It's exciting to think about.

……

Looking forward to it.

At twelve o'clock at noon, "Pantene, I Can Style" was launched, and Station B also launched this commercial at the same time. In order to maintain the effectiveness of the advertisement, Procter & Gamble China even spent money to reach an agreement with most video websites, and no advertisements were inserted in front of this commercial to ensure that the audience would not be scared away before the video was played.

Beijing, Wanda CBD Plaza Mall, the big screen at the elevator entrance.

There was an advertisement for a drink playing before, and at 12 o'clock, the big screen jumped.

The melodious sound of the violin came out, and in the picture, a middle-aged man was playing the violin, and in front of her, a very small girl, standing in the crowd, listening together.

The middle-aged man smiled at the little girl, and the little girl smiled slightly.

In the sound of soothing music, the picture is particularly warm.

Almost instantly, the cute expression of the little girl attracted several female customers who were about to get on the elevator and stopped in front of the elevator entrance.

Tick Tick!

The horn sounded, and a pair of girls' legs blocked a car, and the car kept honking according to the horn, but the speed of walking on these legs remained the same.

"Do you think ducks can fly?"

"A deaf man who also wants to learn to play the violin?"

"You're sick in the head?"

In a few harsh scoldings, the camera zoomed out, Tong Liya, who was wearing a school uniform, was walking on the trail with her schoolbag on her back and her head down, and the car was still desperately honking its horn. Tong Liya didn't seem to be able to hear, but at the speed just now, she lowered her head and walked forward.

"He's deaf." The number of customers crowded at the elevator entrance increased by a few, and an aunt spoke out for fear that others would not understand.

The camera flashed, and it seemed that Li Xi'er, who was also wearing a school uniform, appeared in a music teacher, and kept scolding Tong Liya.

"Why don't you learn something else?"

Standing up with a beat of the piano, and then knocking Tong Liya's violin score to the ground, Li Xi'er walked away disdainfully.

"You're wasting everyone's time!"

The violin sounded melodious, and Tong Liya sat by the window, sobbing silently.

The camera follows a non-linear, rapid jump.

After the middle-aged man finished playing the violin, the onlookers gave warm applause, and the crowd gradually dispersed, and Tong Liya stood on the periphery of the crowd, standing silently.

The middle-aged man cleaned up the stalls, but did not look back, and asked questions in sign language.

"Are you still learning the violin?"

The camera turned to Tong Liya, and all the grievances suddenly welled up on her originally calm face and she cried.

Sitting on the side of the road with a middle-aged man, Tong Liya cried and asked in sign language: "Why am I different from others?" ”

The middle-aged man looked at her and also replied in sign language: "Why...... Do you want to be like everyone else? ”

At this time.

In just one minute of the plot, the elevator entrance is already full of people. Some were attracted to it from the beginning, and some saw that others were watching it, and they followed it themselves. These people are waiting for the story to continue.

A deaf little girl, in the midst of gossip, can she learn to be strong and play the violin well.

——————

Thanks to Jin Ze, casually xin, Li Ruochen 1988, book friend 141227101036135, and wo who is trapped in place for the reward.