Chapter 169: Ambrella
"Hahaha, Alison, although you have followed me for so many years, you still don't understand the way of thinking of orientals." Seeing Allison's confused look, Ling Shizhe explained to him again: "Let me tell you this, your worries are completely unnecessary, the reason why these foundries can develop well is not only because they have a certain technical foundation, but also because of our strong support for them."
These foundries in Hong Kong and Taiwan, although their bosses also started with technology, but their starting point is too low, their factories are no different from workshops, why they can develop, it is not because our company signed an OEM order with them, and then use this order contract to build a factory with a bank loan, so developed, assuming that if there is no OEM order signed with us, will those banks still provide them with loans? ”
Speaking of which, Alison has completely Ling Shizhe's meaning, the reason why these foundries can develop so fast is entirely because our foundry orders play a decisive role, the strength of these foundries is too small, if there is no our foundry contract and provide guarantees for them, the bank will not be able to provide them with loans no matter what, no matter how good their development prospects are, this is the sadness of most small and medium-sized enterprises in the world in the early stage of development.
There are many such small and medium-sized enterprises in the world, and the number is too many to count, they have no capital, technology, and no sales channels, and if they want to survive, they must rely on large enterprises, and if they do not have the protection of large enterprises, they will die every minute.
Like the famous Fairchild, Intel, and Microsoft in history are the best examples, in the early stage of their development, that is not first attached to the wings of IBM, and wait until they have developed to a certain extent, and have enough strength, they will break away from the large companies to seek their own development, if they do not develop to a certain strength, they will blindly break away from the large companies, and they will only die ugly in the end. That's what it means.
Ambrera's production system is to outsource the production process at the end of the product to a third party.
These end links are the most labor-intensive, and there is no technical content, which is typically labor-intensive. By outsourcing him, Ambrera can save a lot of labor costs every year, and the cost is only a small and pitiful OEM fee every year.
And there is another advantage of this, that is, Ambrera has become more controllable over them, because they are a labor-intensive industry, and the technical force is completely insufficient, no matter how big they can grow in the future, they can't do without Ambrella's orders.
They don't have the technology, or the technology is completely insufficient, and the larger their scale develops, the more inseparable they are from the OEM orders of large companies.
The only way for them to survive is not to rely on the OEM contract of a single company, because they only rely on the OEM contract of one company, once this company cancels the OEM for them, they will go out of business in an instant, so after they develop to a certain scale, they will strive for the OEM contract of a number of large enterprises, so that there will be a second benefit - OEM price reduction.
When the end of the OEM enterprise develops, in order to survive, in order to pursue more profits, there is only one way to get more OEM orders, that is, to reduce prices, and then rely on the cost reduction brought by super-large-scale production of the same kind to earn more profits, so sweatshops were born in this way.
Relying on the extreme extraction of labor costs to earn excess profits, its development has great uncertainty, whether he can grow up, completely depends on the level of local labor costs, labor costs are too high, they will move to a place with lower labor costs, the cost is low enough, they will stay and develop until the labor costs are high to the limit they can not afford, and then go to find a place where the labor cost is lower.
Therefore, Ling Shizhe said that Alison's worries were completely superfluous, no matter how big they developed in the future, they would not be able to get rid of the fate of working for Ambrera.
In this food chain, Ambrera relies on open technology standards and is at the top of the food chain, and the rest are in the downstream of the food chain pyramid built by Ling Shizhe, whether it is providing accessories, OEM, or third-party European, American and Japanese companies with their own brands.
The food pyramid built by Ling Shizhe is divided into three major sections: OEM sector, accessories raw materials sector and third-party terminal enterprise sector.
These three major sectors are independent of each other, a system and interdependent, in the first echelon of third-party enterprises, they are all from Europe, the United States, Japan countries, these countries have developed economies, people live a rich life, Ambrera will open advanced electronic product technology to enterprises in these countries, they can use the advantages of localization, create their own brand, quickly occupy the market.
When the market of developed countries is occupied, they will go abroad to occupy the markets of developing countries, Europe, the United States and Japan have developed economies, and their products are easier to gain people's trust than those of developing countries, and people believe in the products of developed countries, and European and American enterprises can set the price of goods very high, so as to earn the greatest profits.
When a commodity is opened in the market of developing countries, people will have consumer demand for this commodity, but the price of goods in Europe, America and Japan is high, and most people cannot afford to consume and want to have this commodity, so third-party enterprises in developing countries will be born to occupy the low-end market by relying on low prices, and at this time the market will quickly enter the era of market segmentation and begin to grow rapidly and mature.
This is also the direct reason why Ambrera has become the world's largest semiconductor giant in just a few years after opening up the technology, with a third party Ling Shizhe can save a lot of things, and the risk of opening up the market is also transferred to the third-party company, the only thing he only needs to do is to sell various types of chips, which is easy and money.
Third-party companies are also very happy that Ambrera has opened up the technology, which is equivalent to helping them solve all kinds of headaches and technical problems, they no longer need to spend expensive money to set up various laboratories, and they no longer need to have headaches for all kinds of annoying technical problems, and they don't need to spend huge amounts of attorney fees every year for all kinds of annoying patent lawsuits, what they need to do is: product design and establish sales channels, and they can make money.
After the third-party company designs the product, organize the factory to produce it, right? So good, the production will be handed over to the factories in developing countries to do, the labor cost in Europe and the United States is very high, and the labor cost in developing countries is low, so Ambrera supports several foundries in Hong Kong and Taiwan by the way.
At the beginning, Ling Shizhe invested in the way of OEM orders from its Apple company to attract electronic processing factories in Hong Kong and Taiwan to join Ambrera's OEM system, when they tasted the sweetness of OEM, they would want to make more profits, at this time in order to get more OEM orders, they will desperately expand their own factories, when their factories expanded, Ambrera released more orders to them, and actively used their influence to match them with third-party brand enterprisesto help foundries get more corporate orders.
The foundry received the order, and the third-party company reduced the production cost, and everyone was happy.
With OEM, there will inevitably be a supply of raw materials and accessories, so the spare parts manufacturers, driven by interests, have also joined in, becoming the third link of the Ambrera system.
The principle given by Ling Shizhe is that in the case of equal price and quality, priority will be given to supporting Hong Kong's foundry enterprises and spare parts manufacturers, and Taiwan/Bay (except for Li Zhen's company) and Singapore will be the second echelon.
Under this guiding principle, Hong Kong's electronic enterprises have developed very rapidly, and a large number of electronic enterprises have grown rapidly, such as Lu's Electronics, Lu's Electronics, Zhang's Electronics, Chen's Electronics, etc.
In Hong Kong, there are more than 180 enterprises directly related to Ambrera, and there are thousands of affiliated enterprises with indirect relations, and these enterprises have a variety of upstream and downstream relationships with Ambrera's third-party enterprises, a well-organized industrial chain network, laid down all over the world, and more enterprises have joined in every year, with the support of many affiliated enterprises, Ambrera has quickly become the top of the pyramid and a well-deserved international giant in the world.
Ambrera has too many affiliated enterprises in the world, it is like a spider in the web, tirelessly and carefully compiling its own industrial chain network, now no one dares to ignore Ambrera, including IBM, because they dare not ignore, so when Ambrera makes the blade server technology and standards public, IBM can only sit down honestly and talk to Ling Shizhe no matter how angry they are, and the game between the two sides is just how to distribute the cake, and finally take what they need, IBM has also gotten rid of the antitrust investigation, and everyone is happy.
Open, open, open again, in Ambrera's open computer mode, a large number of OEM orders from all over the world continue to converge to Hong Kong, a small land, Hong Kong many factories 24 hours a day to start production, to meet the huge demand for production orders.
Get orders, start production, and the factory is overloaded? Build, build a new factory; What is not enough money to build a new factory, it doesn't matter, loans! Take these orders to the bank for a loan, and the loan money will be used to build a new factory! Not enough money, not enough factories, not enough? Listed! Dare to go public and raise funds quickly, everyone hopes to be in front of each other, develop and grow quickly, so as to get more production orders and earn more profits.
Under the huge market demand, Hong Kong quickly got rid of the impact of the financial crisis, faster than the history of development, every day there are new companies listed, take a closer look, found that the first ten of the newly listed companies are electronic enterprises, Hong Kong many listed companies, electronic technology companies accounted for one-third of the listed companies.
From 73 to 74, there were more than 130 new listed companies in Hong Kong, and all of them were electronic technology stocks, and this is not over, and more electronic companies are also seeking to go public.
The good news of Hong Kong's technology stock market has also greatly promoted the development of Hong Kong's securities market, and has attracted financial investment institutions from all over the world to invest in Hong Kong, and a large amount of capital has been invested in Hong Kong's stock market, and the stock market has also begun to bottom out and rebound, getting higher and higher day by day, thus giving birth to a large number of electronics industry tycoons.
Now no one doubts that Hong Kong needs to be given another 10 years to become the world's third largest financial center after Wall Street and London's Financial Street.
These emerging tycoons in the electronics industry, after the old tycoons fell in the financial crisis, rushed ahead of the real estate developers and quickly filled the vacuum.
Now no one dares to say that Hong Kong's super-rich are a bunch of real estate developers, and everyone talks about Hong Kong's super-rich, all of them are electronic technology tycoons headed by Ling Shizhe, who are richer than the old tycoons, with greater strength and wider influence......
As for the real estate developers? Let's go, who knows about them in Hong Kong? They all have to rely on these new rich people to eat, they wander among the new rich people every day, nodding their heads and smiling faces, hoping that the new rich can contract them to build their factories.
The whole of Hong Kong has become a huge construction site, with new factories being built every day, factories hiring workers every day, and newspapers with many pages full of factory advertisements.
All kinds of technical training schools are also doing well, they are inextricably linked with Hong Kong's major universities and major factories and enterprises, pay a sum of money, enter the school for a few months of training, and then get a graduation certificate, and then go to the factory to apply, you can get a junior job, want to be a senior worker to get more money? Yes! Work hard, the monthly basic salary is 500 Hong Kong dollars, as long as you are willing to work overtime, you can get 2 times the salary, as long as you finish fast enough, as long as you complete well enough, you can get more salary, if there are too many unqualified products? Sorry, deduct the money! Even roll up and cover people away.
In addition to these three major sectors, Ambrera company also has a global direct retail franchise terminal sales system, which can help you solve all the problems in sales, you only need to buy the goods produced by your company to Ambrera's retail stores, Ambrera will use his own developed logistics system all over the world, the products produced by various third parties, in the shortest possible time to put the products on the shelves of the terminal retail stores.
Of course, you can also use Ambrera's retail channels to rent a place in retail stores around the world and sell your own products, as long as your products are good enough, you are not afraid of not being able to sell, anyway, you wait to go out of business.
Except for a few large companies, all the third-party enterprises come from small and medium-sized enterprises founded by young entrepreneurs, whose financial and technical strength is very limited and cannot build their own sales channels.
This direct sales system, Ling Shizhe has learned a lot from the development experience of Wal-Mart, it can be said that the entire Ambrera retail store is a single-function electronic goods supermarket, all kinds of electronics, electrical and various household appliances, can be seen in this supermarket, and the price is cheaper than that of ordinary distribution agents.
The so-called distribution agency system is also called the three-level distribution system, that is, the enterprise in each province or state, select a state agent or provincial agent, the state agent gets the goods and then wholesale to the various terminal retailers in the area he represents, and finally the retailers around the country sell the goods to customers.
This marketing model belongs to the earliest marketing model, the advantage is that enterprises do not need to spend huge sums of money to maintain huge marketing costs, the disadvantage is that after the goods after multi-level distribution circulation, the final sale to consumers, the price will become very high, because the intermediate circulation cost can not be reduced.
Ambrera is the same as Wal-Mart, it is a one-stop store, is the future development direction of the retail industry, it has its own global procurement system, he does not go to the middleman, but directly to the manufacturer to take the goods, no matter how low the cost of the purchased goods, will be set by the principle of no more than 30% of the price increase.
In this way, Ambrera e-retail stores can expand quickly at low prices, and rely on fast delivery to make cash flow run as quickly as possible to make the most profits.
This mode of operation has a strong exclusivity, many traditional electronic distributors, under Ambrera's one-stop terminal retail system, have been defeated, they can only go to those remote areas and small towns to survive, the first and second tier large and medium-sized cities have all fallen.
Now there are more than 300 Ambrera direct stores in the United States, more than 200 in Europe, more than 30 in Japan, and more than 60 in Southeast Asia.
The rapid development of Ambrera electronic retail company, capital has become the biggest bottleneck of development, money is needed to buy land, money is needed for construction and decoration, money is needed for the construction of logistics system, and money is needed for procurement, although Ambrera has sufficient financial resources, but there are many places that need to spend money, Ling Shizhe intends to start the listing plan from now on, and do not choose other places, to be listed in Hong Kong, Ambrera electronic retail company, as the first listed company of Ambrera Group.
Alison told Ling Shizhe that there are generally two kinds of corporate listings, the first is backdoor listing, and the second is direct listing through professional financial institutions. Although the stock price will not be very high in the initial stage, our sales performance is very good, and the company has no debt......