At the thought of cooperating with Zhang Ziyi, Liu Yifei, and Lin Xinru, Bai Yuhan felt an irrepressible excitement in his body. Lin Xinru is just that, she has acted too much in bitter dramas, and she doesn't have that kind of reverie. The other two, now in the minds of men all over China, are definitely at the goddess level.

Bai Yuhan is not less**, this year is the best age of the goddess, there are few negative scandals, the image is very positive, it is definitely suitable for y.y.

Now that there is an opportunity to cooperate, Bai Yuhan naturally has no reason to give up.

immediately contacted P&G China, and carefully communicated with Liu Zhanpeng, the director of the publicity department, for a while, and asked P&G China to invite three female stars to shoot the "Firmness Makes You More Shine" commercial.

Liu Zhanpeng agreed to come down and promised to invite the three female stars to the advertising site.

However, these three female stars are all first-line actresses, and the schedule issue will be very complicated, and they need to be considered in the long term and coordinated slowly. Bai Yuhan understands this reason, and said that he will open the door to convenience, as long as the three of them have a schedule, the crew here will cooperate immediately, and will definitely not delay the time of the stars.

After agreeing with the three female stars to star in "Firmness Makes You More Shine", Bai Yuhan was in a good mood, and in the next few days, the filming of "Tuner" went smoothly.

By October 9th, most of the footage had been filmed, except for the last show, the performance in the concert hall.

This one! One! Root! Read! Novel xstxt shots, not filmed in the magic capital.

Instead, Bai Yuhan took the assistant director, photographer and several other people of the crew and flew to the capital together. He plans to shoot this set of shots in the performance hall of the Central Conservatory of Music to find the breath of art. Of course, the real reason is that he is going to shoot the finale of another Pantene commercial, "Pantene, I Can Style", here.

Mao Xinxin has done a good job in advance of the contact work, it is nothing more than a question of how much money, with Procter & Gamble China paying, Bai Yuhan doesn't care at all.

When you arrive in the capital, the two tasks will be carried out at the same time.

One is the last set of shots of "The Tuner", and the other is the selection of the heroine and the second female lead of "Pantene, I Can Style". At the request of Procter & Gamble China, this casting is a very formal large-scale audition, which is planned by Yangcheng Tonghui Advertising Company, which P&G China has cooperated with for many years.

For a while, the news that Pantene and Bai Yuhan cooperated to shoot the latest advertising video spread on the Internet and major universities in Beijing.

Procter & Gamble China has set up audition points in five universities: Nortel, China Opera, Zhongyin, Beijing Dance and Communication University. The plan will start on October 11, one a day, and Liu Zhanpeng, head of Procter & Gamble's China Publicity Department, and Bai Yuhan, director of the advertising film, will select the actors together. The selection is not limited to students from our own school, but students from other schools can also come and participate in the election.

At the same time, the news that Zhang Ziyi, Liu Yifei, and Lin Xinru participated in the shooting of Pantene's advertisement was also released by the planning company, attracting countless attention. From the very beginning, P&G China did not bet all the publicity channels on the commercials, but took a multi-pronged approach and began to build publicity from before the start of filming.

Even if the final advertising film is not successful, the attention before the start of filming can basically meet the publicity requirements.

For example, Yahoo Search Creative Advertisement that year, spent 30 million yuan to invite the three major directors to shoot commercials, although the advertising evaluation later was not as good as Bai Yuhan's 7-Up Creative Advertisement, but it did not lose anything, Yahoo Search was successfully promoted. It's not about the process, it's about being able to get there.

……

Oct. 9 at 3 p.m.

Leaving Wang Tao to lead the team to make arrangements before filming at the Central Conservatory of Music, Bai Yuhan left alone and went to Youku's headquarters, on the 6th floor of Sinosteel International Building. Youku's CEO Koo Yongqiang personally greeted him upstairs and held an all-youku staff meeting to welcome the young executive who had already booked a chief content officer.

In the conference room, there were nearly 80 employees of Youku.com, all of whom focused on Bai Yuhan, who was sitting on the left-hand side by the window.

As early as two or three months ago, this young post-80s generation had already spread his various legends within Youku.

There are not a few young people who have the ability, but this one's life trajectory is too out-of-the-box. Half a year ago, he was still a local bun in the countryside, with no power, no power and no background, and in the blink of an eye, he became a cutting-edge director who was in the limelight in China, and now he is about to become a company executive, and even he is the owner of a studio.

I have to say that people can be angry to death than people.

Gu Yongqiang's voice brought everyone's minds back to reality: "Today, a good news is announced that Youku has officially appointed Bai Yuhan as the company's chief content officer, in charge of all content produced by Youku, and to assist me in managing the review of Youku's imported works. For Bai Yuhan, I believe you are all familiar with it, and I would like to ask Bai Yuhan to say a few words for us. ”

Bang bang bang

Bai Yuhan stood up calmly, bowed slightly, and then raised his head and slowly glanced around, as if he wanted to take everyone's eyes into his mind.

More than two months ago, I came to Youku to look for cooperation with "All in all".

In the end, he was attracted by Gu Yongqiang with the position of chief content officer, and was attracted by the company's equity dividends after listing. At that time, Bai Yuhan only made an advertising film at a price of more than 100,000 yuan, and it was fake to say that he was not blushing for the more than 30 million dividends promised to go public.

Ya was a dirt bun at that time.

But now, his feelings are different, the profits of the White Swordsman Studio have increased rapidly, and all in all, the entire income of "All in All" is about five or six million. "Hip Hop Quartet" can also earn more than 2 million, plus the commercials he filmed, this year, he will be able to complete more than 10 million after tax.

This is still the case when the studio filmed "Speak for Yourself" and "The Tuner" at its own expense.

Youku's equity dividends are no longer very attractive to Bai Yuhan. But he came over anyway and became the chief content officer.

for he has seen farther than before.

Now Bai Swordsman Studio can make a lot of money because there is no same company in China that is engaged in the shooting of creative advertisements and short dramas, and Bai Yuhan himself has too many amazing ideas to maintain a strong speed of making money. Once advertising companies wake up, once other film and television companies will also set their sights on online dramas.

Without a strong foundation, the White Swordsman Studio is bound to suffer great challenges.

At this time, there are many benefits to backing a video site with strong momentum. And in the future, Youku will annex Tudou and establish Youku Tudou Group, which can be called China's YouTube. Therefore, Bai Yuhan still came over to hug this future thigh.

Of course, I used to have a part-time job mentality, but now it's a cooperative mentality.

"Thank you all for the applause."

Putting away the overflowing emotions, a smile hung on the corner of Bai Yuhan's mouth: "I don't need to introduce too much who I am, I'm very happy to be able to join a video website with unlimited potential." I'm not very good at talking about scenes, so I'll just order it. I have some thoughts on the position of Chief Content Officer......"

There is no politeness, no moving ambitions, Bai Yuhan just briefly summarized his views on the future development of video websites, mainly focusing on content. He has advantages that others do not have, and when he says it, he has a mystery that others can't imagine.

Therefore, in just a few minutes of speech, Bai Yuhan's introverted but not low-key inaugural speech won the respect of everyone. I don't know if the employees are right, but I can see that Bai Yuhan has a lot of ideas and thinks more far-reaching than others. This is enough to admire.

There was another round of applause.

After the applause, the all-hands meeting ended in a hurry, after all, there was still a lot of work to be done on the website.

Only a few executives such as Gu Yongqiang and Wei Ming were left in the conference room.

The main thing is to tell Bai Yuhan some of the work he is in charge of, and to help him get acquainted with everything about Youku. At present, Youku's production is just a showcase, Bai Yuhan's workload is very easy, as for assisting Gu Yongqiang in charge of the review of video content, it seems that Bai Yuhan does not need to interfere more, Gu Yongqiang is a capable leader, it is good if he does not interfere in other people's work, but it is difficult to let others interfere in his work.

Fortunately, Bai Yuhan didn't plan to interfere, he came with the purpose of cooperation.

Integrating Youku's production and deepening cooperation with White Swordsman Studio is his biggest goal. Gu Yongqiang and others are also clear about this, so the handover of work is very smooth.

……

On October 10th, the last set of shots of "The Tuner" was filmed in the Performing Arts Hall of the Central Conservatory of Music, and the whole short film was officially completed.

On October 11th, the first audition for the heroine and female number two of "Pantene, I Can Style" began.

The first one to go was Nortel, Bai Yuhan was very envious of this film talent base, but he didn't expect that one day, he would come here in such a way. There is a kind of trance feeling that today you ignore me, and tomorrow I will make you unattainable.

"It's a lively day today." In the Nortel small auditorium, Liu Zhanpeng sat in the first row of the stage, holding the script of "Pantene, You Can Style", and said to Bai Yuhan.

"Can it not be lively?" Bai Yuhan replied, "Pantene is a big brand, and being able to participate in Pantene's advertising shooting has an immeasurable role for actresses. And the price is not low. ”

"You still have one more thing to say, and you can still cooperate with the hottest director on the Internet now." Liu Zhanpeng smiled and complimented.

Bai Yuhan immediately expressed his modesty: "My fame is not worth mentioning, it is not worth mentioning." ”

Then he raised his wrist and looked at the time, it was already nine o'clock in the morning, and said, "Mr. Liu, let's start." ”

"Then let's get started."

Several assistants immediately pushed the door out, shouted to the person who was going to come in for the audition to prepare, and then walked in with two auditioners.

These two auditioning actors are both very beautiful.

"Mr. Liu is good, and the director is good." The two greeted each other sweetly.

Bai Yuhan nodded, and said in a condescending manner: "Time is limited, in this way, you two will perform a rival show." On the left, you play a bullied girl, and on the right, you play a bullying girl, just think of it as a plot that happened in the student dormitory, imagine it yourself. Let's start performing. ”

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Thanks to Le Ye 456 for the tip.