Chapter 190: Advertising Models
The pure He Chao didn't think about cooking at all, he didn't even know how to add some raw rice and water, so he could only excitedly hold the camera and take a pace of sixty kilometers per hour to attack Lei Chun on the mountain at the foot of Mount Tai.
Li Jianze walked while watching the scenery that was artificially changed by later generations, and when the tourism in his memory has become more people than the scenery, just follow the footsteps of the travel agency to take a few photos and spend most of the time on the bus, he will not see such pure nature.
Calculate the time, according to the original plan, the Paris Electronics Show should have ended, if nothing else, Yan Liqiang and they should take the plane that has been booked back to Yanjing, this trip to Paris is enough for these students to participate in the project to fill their deflated pockets with green dollars, of course, their enthusiasm for developing software should also be greatly improved.
Although it is climbing the mountain, Li Jian can't put all his thoughts on the scenery, whether Liao Weihong and Liang Sicheng can 'restore' the optical drive, and whether the optical disc standard can be implemented.
Although the LCD production line is now enough to meet Qianghua's own needs, but the next PHS is about to start, the manufacture of PHS also needs a large number of LCD screens, and it is also necessary to apply to the Ministry of Posts and Telecommunications for approval, after all, it is necessary to occupy a frequency of 800MHZ, remember that the year, PHS menacing from Mu Kangzhou began to release the number, all over the country is a wait-and-see attitude, until the end Yan Jingcheng was also acquiesced, it can be regarded as officially opened in the country, a few years, PHS users have grown to hundreds of millions of people, what a big market.
Presently. The suffering of the development of PHS is nothing more than such two, the problem of base stations, and all regional base stations are poor and white. Now only Chunjiang County has established several base stations that can be shared by digital paging and PHS in accordance with the standards designed by Qianghua at that time.
In the southern province of Dongguang, because it is an analog paging dominated by Motoraro, the base station can only send and receive analog signals, and there is no way to transmit digital information, let alone share the base station with PHS.
But just like the digital paging technology that Tan Yongsheng himself supports, although the slogan has been shouted from the Ministry of Posts and Telecommunications. However, not to mention the county-level post and telecommunications bureaus, that is, the provincial and municipal post and telecommunications departments, they do not seem to have much interest. It's exactly what it looks like to be able to wait for a day.
Why? Don't these post and telecommunications offices know that a day in the morning can make a day of money early? Why are they lazy and unwilling to accept the money that comes to their door?
It seems to be completely different from the time when PHS was listed.
Benefit. It must be in the vital interests of these decision-makers or implementers. At that time, the separation of posts and telecommunications should have begun, and now, the post and telecommunications offices in various places are still uncles, and anyone who wants to install a phone has to find a way.
Compared with the profits of installing telephones, this is still an unknown pager and can not bring stable profits, and a huge amount of investment is required in the early stage, and the emperor's daughter does not worry about marrying the post and telecommunications department. It's no wonder what kind of initiative can there be.
As for the speed of Toko, it should be related to the political benefits that Motoraro's scale effect can bring. The local economy has begun to develop, and there are relatively many people who get rich first, that is, the target customer base is large enough for the local post and telecommunications department to judge that there is enough market.
In this era, the cooperation with a cross-company like Motoraro has its historical significance, and the economic and political interests are both abundant, which should also be a reason for the local promotion of Motorolaro's pager business.
Although Qianghua Technology is leading in terms of technical level, it cannot be compared with companies like Motoraro in terms of corporate brand and image.
Buying a foreign company seems like a good option.
Li Jian remembered Tang Yang's Anil in France at this time, this should call her and ask, is there any company suitable for Qianghua to acquire, it is best to be cheap and sufficient.
However, considering Qianghua's current cash flow, it seems really difficult to acquire a company.
It's easy to make money, it's easier to spend money, and the patent fee for cordless phones is currently charged from Mains Electronics at $25 for a telephone, while the patent fee for the other two is currently $25, but because the market is gradually stabilizing, the trend of these two companies preparing to fight a price war is becoming more and more obvious.
Once the price war starts, according to the agreement at the time, the royalty will also be reduced from $25, and Qianghua's income will be reduced accordingly.
A telephone set costs $25, and a company's monthly profit is about $2.5 million, and the maximum for three companies is $7.5 million, which seems like a lot, but half of it will be taken away by the state and compensated to Qianghua in renminbi, that is, Qianghua only has $3 million to use.
In addition, the sales of cordless phones produced by Qianghua in the United States fluctuate around one million US dollars if only half of them are calculated, and the software industry is only initially going out, and has not formed a scale at all.
Compared with the acquisition of a multinational company like Motoraro, it can be said that it is impossible to buy even a hair, and even if you want to buy shares, you can only buy scattered shares from the stock market.
And even if a small brand enterprise like Maine Electronics, which only has some influence in a few states in the United States, is still a drop in the bucket, and people's capital is indeed not large, but the advantage of engaging in communication enterprises is that the cost is small and the profit is high, and it is a high value-added technology enterprise.
You have so much money and people have the same cash flow, why should you give up the opportunity to make money.
Li Jian thought as he walked, thinking that it might be a good idea to invest and build a factory in the United States directly.
"Alas, Li Jian, what do you want? Didn't you say, let us go out for a tour, and then advertise for Qianghua, why didn't I see you along the way, just thinking about the job advertisement? ”
It turned out that Zhang Ping was walking and found that Li Jian seemed to pay attention to the road under his feet, and did not look at the scenery on both sides at all, and she had been talking and laughing with Lei Chun, but after He Chao came up with the camera, Lei Chun's enthusiasm for the camera obviously exceeded his enthusiasm for her, so he simply stopped and waited for Li Jian.
"Oh, thank you for reminding me, otherwise I wouldn't have fallen, there are still hundreds of dollars in savings at home."
Li Jian patted his head, this is really a sentence to wake up the dreamer, what did the corporate image rely on to erect it, in those days, it relied on word of mouth, and in the information age, it relied on advertising.
Li Jian took a few steps to keep up with Zhang Ping's pace, and now that TV sets have begun to be popularized in the homes of ordinary people, if Qianghua makes a few advertisements on TV sets at this time to publicize his foreign-funded status, he must be able to occupy enough weight in local investment promotion projects.
At present, the orientation of attracting domestic investment is that the United States has the best investment, followed by European investment, Japan and Southeast Asia third, and Hong Kong and Taiwan investment can only rank fourth in attracting foreign investment.
Qianghua's identity as a British company should allow local post and telecommunications bureaus to cooperate a little harder.
Simply advertising to enhance the corporate image is a bit of a loss, but Qianghua's products do not need any advertising, if the target customers of pagers want to use, only Qianghua can choose, and Qianghua's chemical products and paper products are already in short supply without advertising.
At present, the domestic cordless telephone market is divided into two large parts, Qianghua occupies the middle and high-end, that is, 60% of the sales volume of the market, of course, the cash value of sales accounts for about 80% of the entire market, and a dozen advertisements will improve the brand effect of Qianghua, which really does not have much effect on improving profits.
"Li Jian, what do you think? Why did you make a joke, people talked, and you were silent again, if you have a deposit of a few hundred yuan, we don't all have to ask for food. ”
Zhang Ping saw a small pit in front of Li Jian, stretched out her hand and pulled Li Jian, and then said angrily, she responded to Li Jian just now, but Li Jian wandered out of the world again, making Zhang Ping sigh, rich people are really not easy to be.
I can't stop when I come out to play, and I think about miscellaneous things all day long.
"Oh, I'm thinking about advertising again, advertising in newspapers and on TV, there must be advertising models, you say, who do we choose for advertising models? Since it's a job advertisement, I think the model will be selected from our factory, what do you think? ”
Li Jian casually talked nonsense, but after saying it, he thought it was a good idea.
And Zhang Ping, obviously aroused interest by Li Jian, jumped up happily despite walking on the winding mountain road,
"Alas, the advertising model must choose a woman, and it looks better than your black and ugly old men on TV, I think you can send a broadcast in the factory, and if you like to be a model, you can sign up, and then you organize a beauty contest, but don't let He Chao be a judge, he will choose Lei Chun as soon as possible, what about me, I think Mr. Qi's image is good, and a few days ago, Mr. Qi brought back a little girl, it seems to be a student of Huaqing, what is Miao Cui's, speaking Mandarin, it is called good, and it looks like a lark."
Li Jian had to admire women's talent in entertainment and gossip, Zhang Ping obviously didn't want to keep his mouth shut, but Li Jian looked at Zhang Ping from the side, and his appearance was not particularly outstanding, at least not the kind of slender and petite girl, with the tall and straight Ludong woman, and the heroic and domineering of a Jianghuai woman, in short, just like a female man, such an image, wearing a work uniform, as a female worker propaganda, should be more in line with reality than petite girls like Qi Cuiping and Miao Cui. (To be continued......)