There is no damn habit of eating and not sleeping and not saying a word when eating at home, and everyone likes to eat and chat while eating. Zhang Lan also doesn't like to eat without saying anything, when eating, a large family sits at the dining table with a serious face, one person holds a rice bowl, there is no word to hit the lifeless, I can't find the feeling of home at all, it makes people feel awkward to think about it, which is like now, under the warm light, the hot meal and the laughter of the family, the whole house makes people feel warm in their hearts, this is the taste of home.

"Yes," Zhang Lan nodded, "I have had this idea for a long time, but at present, our conditions are not met, although the car can use Diana MARK5, but a team not only needs drivers with superb driving skills and a cool head, but also needs more talents in other aspects, such as: to have a team of skilled technicians and maintenance personnel, which is the key to the normal operation of the team; It is necessary to have a team manager with a rich racing and business background, which is the soul of a team; There is a technical director who is familiar with the game strategy and problem handling, which is the soul of everyone in the team on the competition field; In addition, it is necessary to have continuous strong technical support from manufacturers. These are just the basics, and in order to ensure the long-term development of the team, there will be a dedicated racing design and development department, a new materials research department, as well as highly skilled electronic engineers. Of course," Zhang Lan adds, "a coach who trains the driver's driving skills is essential." ”

After saying so much, he was tired, Zhang Lan drank two sips of porridge to moisten his throat, and then said, "Count the most famous motorcycle companies in the world, which one doesn't have its own team?" Honda, Suzuki, Yamaha, Kawasaki, and Ducati, the five most famous motorcycle companies, are among the best. A team is not only the best advertisement of the company, but also the best proof of the technical strength of its own company. If you look at the companies in the world that have their own fleets of manufacturers, regardless of their performance, which company is not at the top of the industry in terms of sales and profitability? Now we don't have a real manufacturer fleet in China, if we have taken this step now. How much advertising money can be saved just by the media coverage of us? How much of a stimulus will it play for our sales? After the establishment of our team, look at it, just for our reputation, this team has brought us more benefits than we can imagine. “

Speaking of which. Zhang Lan smacked her mouth depressedly, "It's a pity, not to mention the many key technologies of racing, which are the most basic motorcycle engine technology, we are still in the stage of digestion and absorption." At present, the team has not yet been established, and the required technicians have not yet arrived, and there is still a long way to go. ”

Isn't Chinese football the best example, despite the shouting and scolding of everyone in the A-League that year, there are still countless guys waiting to take over any possible team, although every company is shouting to lose money in football, but how much policy care does the team receive from the government after accepting the team? How many tax incentives are there? How much of the advertising effect and other hidden effects do this bring? are all shouting to lose money, but if you really lose money, the football league of the year has already crossed, and you will wait until you become the Chinese Super League? Even if the Super League is rotten from the beginning to the end. Aren't there endless sponsors?

"There are so many Taos in here?" Zhang Zongjun grew his mouth and almost couldn't believe it, "I thought it was a very simple thing!" ”

Zhang Zongjun has already been dizzy from what Zhang Lan said; He never thought that setting up a team would be so troublesome, originally thought that as long as he provided a few cars, he would find two drivers to participate in the race, and it would be over, but he didn't expect that what he thought could no longer be described as naïve.

"Well," Zhang Lan nodded, "Although this road is difficult to walk, if you keep going." As long as we are willing to invest and work technology research and development and materials, maybe one day we will have the opportunity to become the world's largest motorcycle company. ”

"Then I'd like to see that day." Zhang Zongjun smiled and asked, "Is it possible for those engineers in our company to turn around and enter the team to do technology?" ”

"Yes, yes," Zhang Lan nodded, "but they were mainly engaged in civilian technology research and development before, and let them engage in the technology research and development of racing cars." It is very difficult, and they may not be able to keep up with their thinking, and if they want to, they also need to send them abroad for special training. Zhang Lan counted with his fingers and nodded, "Even if it is a skilled engineer, to meet our current needs, it will take at least nine months to a year, and the most important thing is to change their long-standing design concept," Zhang Lan pointed to his head, "They need to change the design concept from the original design of civilian products to the idea of designing everything with speed as the priority, as for the original cost that needs to be considered, there is no need to consider it now, It's all about making the car go faster! ”

"For the team, the most important point is not to be afraid of burning money!" Zhang Lan leaned back in the chair gently, "Racing, that's a money-burning sport!" ”

"It sounds like it's also a money-burning sport," Zhang Zongjun couldn't help but have a headache, and was very worried about the team Zhang Lan said, "It sounds like it will cost a lot of money, so much money, can we afford it?" ”

"We don't have to go out all by ourselves," Zhang Lan said, "When we become famous, there will be others begging us to send us money!" ”

"And such a good thing?" Zhang Zongjun was skeptical, "Who are these people?" No one isn't stupid, right? Give us the money and still play in it? ”

"Of course they're not stupid, on the contrary, these people are the most shrewd people. These people are generally called sponsors, and the sponsors of international events are usually the largest companies in the world," Xiao Chenxi laughed and explained to Zhang Zongjun, "Usually there are two kinds of sponsors, one is related to the car, and the other is not related to the car. Sponsors related to the car are generally engaged in car-related industries, such as tires, lubricants, and electronic systems; There are many unrelated sponsors, and there are all kinds of them, for example, the biggest sponsor of F1 is Marlboro, which makes tobacco. ”

"What is the general sponsorship? Is there anything else besides money? Zhang Zongjun asked.

"Yes," Zhang Lan nodded, "In addition to providing sponsorship fees, relevant sponsors will also provide corresponding racing products, such as tire manufacturers will provide special racing tires for racing, lubricating oil manufacturers will provide special lubricants for racing, and computer manufacturers will provide special computers for this complex and high-speed computing. For example, the world's most famous tire manufacturers Bridgestone, Goodyear, Michelin, etc., in this way, let people all over the world know their products, and then accept, because everyone believes that their products are indeed the best, the quality is the best. Of course," Zhang Lan said regretfully, "usually their things are more expensive. ”

"They gave us sponsorship," Yang Zhi listened curiously on the side, and finally couldn't help but ask, "What's in it for themselves?" I believe that they won't do anything that is not beneficial, right? ”

"Of course, the benefits are great," Xiao Chenxi turned his head, "they give us sponsorship, and we will also allow them to name our team on their own product promotion, for example, tire manufacturers will say on their own advertisements that they are the designated tire sponsors of such and such a team, and we will also put paint or stickers with their company logo on a certain part of our cars, so that they are on the one hand to show everyone: look, the quality of our products is the best, The best things for the fleet right now are provided by our company. And this is equivalent to advertising on our cars, but the effect of advertising is much better than that of newspapers or television! As for the sponsorship fees offered by businesses that have nothing to do with our racing, they are basically completely for advertising purposes. ”

"This," Zhang Zongjun asked cautiously, "Does the amount of sponsorship money have anything to do with the location of the advertisement?" ”

"Of course it matters," Zhang Lan laughed, "the more sponsorship money you pay, the more obvious the position on our body, do you know how much the world's most famous F1 team Ferrari can earn a year just from sponsorship fees?" Zhang Lan asked mysteriously.

Who knows this?! Zhang Zongjun and Yang Zhi shook their heads neatly.

"All kinds of sponsorship fees add up," Zhang Lan said, "basically about 100 million US dollars," Zhang Lan smacked his lips, "and this is not counting the league's dividends after a year." ”

Of course, Zhang Lan didn't dare to say that this figure was only Ferrari's sponsorship fee last year, and after more than ten years, this figure was even more upside down, and it was even more scary to say it!

"Didn't they die then?" Hearing this number, Zhang Zongjun and Yang Zhi were so frightened that they almost fainted: there is so much money? The money earned by a team in a year is worth more than a dozen companies as large as their current motorcycle company.

"Of course not," Xiao Chenxi said, "but after all the expenses, in the end, they still have a lot of money, and there is no problem in earning tens of millions of dollars a year." ”

This is clearly a money grab! No, even robbing a bank isn't so fast, is it? Zhang Zongjun finally couldn't stand the stimulation and fainted, and the last thought before fainting was: The team must do it, fuck, smash the pot and sell iron! (To be continued, if you want to know what will happen next, please log in to the www.qidian.com, more chapters, support the author, support genuine reading!) )