"7Up's advertising is getting more and more standard."

"I've always liked Bai Yuhan's 7-Up commercial."

"Small production, big ideas, much stronger than those blockbusters."

"Brother Bai's advertisement is the dawn of domestic advertising!"

"The question is, can such a long advertisement be put on TV?"

"My wish is to get 10 minutes more sleep in the morning."

"Every time I see a creative ad for 7-Up, I want to buy a bottle to drink, but unfortunately I really don't fit this flavor of drink......"

"It's true that the advertisement is good, but I just don't like to drink 7-up, isn't it just a sugar water?"

"It's not as funny as the previous advertisement, but I feel very moved, and I also fantasize about winning the lottery."

"All I can say is that humans can't stop 7-Up."

Not surprisingly, after "My Wish" was launched, it received countless praises. Now on the Internet, 7UP's advertising has become a brand, and everyone is looking forward to 7UP continuing to launch various creative advertisements. And Bai Yuhan did not disappoint those fans, every work he made is a masterpiece.

In the emerging online community Douban Movie, some netizens even opened up a 7-up advertising column.

Douban is a new type of xstxt、Movie,05In 05, because there are more and more people discussing movies,Douban Movie was specially established,It took more than a year,Basically, domestic and foreign movies、TV series、Cartoons,All have their own column page in Douban Movie。

And the 7-Up advertisement is an exception, and some netizens have opened a column for it.

And the number of people who participated in the discussion was quite large.

There are many comments on sentences such as "Advertising is good", "White Swordsman Talent", "The first person in the mainland who is nonsensical", "I like Qixi Advertising very much", and there are even some idle and bored netizens who have posted long comments of hundreds and 1,000 words.

For example, a netizen wrote a long comment called "Looking at Bai Yuhan's Director's World from the 7-Up Advertisement".

One of the paragraphs reads: "Among the five advertisements of 7UP, my favorite is "Love Confession", which contains strong feelings in the novel perspective. The funniest is the time-traveling two-part series, the most nonsensical is "Snow White", and the most heartfelt is "My Wish". ”

"It's the same way to package the advertisement in the way of traversal, and it is also told in a nonsensical way, but the whole story is no longer just to make people laugh, but to tell some truth in addition to laughter. The real desires are those that are often thought of before going to bed in bed...... is a very ordinary truth, but it instantly raised an advertisement purely for jokes to another level. ”

I can't help but think of a blockbuster movie at the beginning of the year that claimed to be sweeping the Oscars, and the eyes were very high to preach, but it turned out to be a bad pen. And Hu Ge's shoddy film is more acceptable to the public in an easy-to-understand way. Some people just stand too high, and their hearts float up with it, and they are high. ”

"So I liked Bai Yuhan from the beginning, not pretentious, distracted, and with grassroots feelings. In this era of entertainment where art is actually nothing more than self-appreciation, the audience is really regarded as friends, nagging like old friends, instead of fooling fools, you are shameless when you shut up, and you want to sue you when you open your mouth. ”

"I don't know if there will be any 7-up commercials in the future, and I don't know what Bai Yuhan will shoot in the future, but I hope that this director from the grassroots can maintain his unique feelings and sincerity, don't be infected by the impetuousness of the entertainment industry, and fly his heart to the sky. Thus forgetting that the most important thing for the director is to go to the heart! ”

……

Netizens' comments, Bai Yuhan, who is known as a heart-wandering director, did not pay attention to it, because he returned to his hometown on the 18th.

My parents are still in the town of my hometown, and I open a typing and copying shop, and when I have nothing to do, I play small mahjong, which is very pleasant. Originally, Bai Yuhan didn't ask for any of the money from the sale of the photo studio, and left it to his parents for the elderly. However, Bai Changshun did not immediately agree to Bai Yuhan's proposal to let the old couple go to the capital and manage the accounts and do logistics.

He has a group of relatives and friends in the town, and he really doesn't want to go to the capital, and he doesn't think he can help Bai Yuhan anything. I have been doing a small business for self-employed people all my life, and I am really a little resistant to the company's lofty term.

In this regard, Bai Yuhan didn't force anything, his parents liked the life in the township, so stay in the township and continue to live.

When you are old, you will come to the capital to be filial.

As for the company's finances, Bai Yuhan plans to hand over to Wang Yingying to be in charge, the company's three managers, Wang Ziwen is in charge of the overall situation, Wang Yingying is in charge of logistics, Zhao Dafei is in charge of business, plus he himself is in charge of creation, and they happen to have a clear division of labor.

After staying at home for one night, Bai Yuhan set off again and returned to the magic capital.

With Chu Cheng and several other graduate students at the same time, they had a meal and exchanged feelings, and the next day, that is, on the 20th, Bai Yuhan flew to the capital again. Monday is Youku's weekly executive meeting, and he is now one of the executives, so he should come to the meeting regularly.

Most of the meeting revolved around Youku's next stage, how to develop, and almost all the executives expressed their opinions. Even Bai Yuhan, who planned to manage his own one-third of an acre of land with peace of mind, couldn't stand the warm atmosphere and talked about his thoughts on the development of video websites.

During this period, Youku had the fighting spirit of the early stage of entrepreneurship, the boss Gu Yongqiang, who was favored and admired by many people, and the momentum of getting rid of other video websites to dominate the market. So every employee, every executive, is looking forward to the day when Youku will be listed online, and everyone will become a millionaire and multi-millionaire.

In fact, the salary of Youku is not high now, and the reason why it can gather so many outstanding talents in the industry is to rely on listing as a driving force.

talked about the development of Youku, and finally talked about the planning of Youku's production.

This aspect is naturally explained by Bai Yuhan.

There are not many plans, mainly because the strength of Youku is not enough to develop too many entertainment programs and self-made dramas. However, Bai Yuhan has already planned to prepare for the production of a self-made drama "Waste Wood Brothers", a talk show "Runaway Incident", an entertainment talk show at the end of the year, and then launch a few short films.

Coupled with the renewed second season of "All in All", the entire Youku production has a good-looking foundation for the time being.

Of course, these programs and films are all commissioned by the White Swordsman Studio.

Youku's regular meeting just ended, and in the afternoon, Bai Yuhan participated in the regular meeting of the White Swordsman Studio.

The meeting was chaired by Wang Ziwen. This highly educated female manager, not only is she good-looking, but also has good eloquence and temperament, and when she presides over the meeting, her aura can cover the whole audience, and even Bai Yuhan, the behind-the-scenes boss, can't compare to her. made Bai Yuhan have to admire his vision, this woman has only been in the studio for less than two weeks, and she has initially established her own authority, and all the affairs of the studio are well organized.

The only criticism is that this female manager is a bit strict in private, which deviates from the cultural atmosphere previously determined by the studio. There are already a few old employees, very "accidentally", in Bai Yuhan's ear, complaining a few words.

Therefore, after the meeting, Bai Yuhan entered Wang Ziwen's office.

"Mr. Wang, aren't you in a hurry to get off work?"

"It's okay, I usually don't leave until half past six. Is there something wrong with the swordsman? Wang Ziwen's office is still quite feminine, with several dolls on the table, and even the kettle for boiling hot water is printed with pink cartoon patterns. All the furnishings, just like her office style, are very orderly.

Bai Yuhan is a casual person, sitting on the sofa with a butt, and said with a smile: "It's nothing, I just want to chat with Mr. Wang, communicate, and enhance mutual understanding." You're the studio's **oss.,I'm the hidden**oss.,Exchange with each other to be a boss.。 ”

"If you have something, just say it, swordsman, in fact, if you don't say it, I can roughly guess the purpose of your search for me." Wang Ziwen got two glasses of water in front of the water dispenser, handed one to Bai Yuhan, and then leaned on the desk elegantly, a pair of slender long legs stretched out, which was still quite impactful.

Bai Yuhan smiled: "Yes, then you can guess." ”

"It should be that some employees complained to you, complaining that I was too impersonal and violated the company's slogan." Wang Ziwen seems to have known this for a long time.

"Well, actually, it's not a complaint, just a little whin. And then I thought, everyone is doing things for the studio, shouldn't we be a little more relaxed with each other and not get too nervous, right? Bai Yuhan pondered his tone and said.

Wang Ziwen replied: "I understand this, in fact, I agree with the slogan of the studio, otherwise I would not have given up my own business and applied for this general manager." But swordsman, I must say that a relaxed office environment does not mean connivance, whether it is wearing slippers to work, or bringing pets to work, first of all, it is necessary to do not affect others and their own work. If you can't even do your job well, what qualifications do you have to ask us to provide such a good environment, we are not a teahouse, we are a company. ”

"You have a point."

"And one more thing, small employees can complain about the boss, but the management must maintain its own majesty. We can't guarantee the consciousness of every employee, so the reward and punishment system is indispensable, if the management does not have majesty, how can we ensure that the reward and punishment system is effective? There is no absolute freedom, only relative freedom. ”

Wang Ziwen said, walked to the door of the office, looked outside the door, and saw that there was no one, so he closed the door. Only then did he come over, not very loudly, but said loudly: "Swordsman, high school political textbooks have defined capitalists, and capitalists are the exploiting class...... In other words, it is impossible for bosses and employees to be equal. We strive to create this atmosphere of relaxation and equality, provided that it is profitable for us, you say no. ”

It's cruel to say, but it seems to be the case.

Bai Yuhan couldn't refute it, so he could only smile and say: "Although I am relatively naïve and simple, I still understand what you say, but I can't see it as clearly as you can...... So, that's why I don't get involved in the management of the company's affairs, you are professionals, we are old people, we have ideas and no means. ”

Wang Ziwen chuckled: "Swordsman, you are scolding me for being black-hearted." ”

"No, absolutely not. By the way, if you are not busy in the evening, let's go to dinner together, it is not interesting for me to eat and drink with Wang Tao, Lu Zhengyu and a few other big men, and the atmosphere of many beauties is lively. ”

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Thank you for the reward of Jun and Le Ye 456, who like to read.