Section 221 The Tip of the Tongue Effect!

Many Tao/Bao stores suddenly found that the things in their stores were easy to sell, especially the food broadcast in "A Bite of China", which was swept away by the 'foodies', and the most considerable increase in sales was none other than the Nuodeng ham in the south of Caiyun, the transaction volume increased by 4.5 times, and Tao/Bao, an online store that sells Norton ham, has traded 45 Norton hams in half a month, of which 40 were traded after the show started, and the sales of other regional specialties and dry goods that have not been broadcast on "A Bite of China" have also increased significantly.

At first, Tao/Bao stores were still wondering, and they all wondered what was going on, but when they woke up, they opened the webpage, and suddenly found that there were countless new orders overnight, and finally, they found that they were "in trouble" in "A Bite of China".

Tao/Bao shopkeepers fell into happiness and distress.

Happily, I made a lot of money just after the New Year, and the goods that I had sold in the previous months were swept away early this morning.

The distress is that there is no stock, and the homepage of many local product stores shows that the seller adjusts the work and rest time, and the supply is tight.

At the same time, 'foodies' believe in making their own food and clothing, and the sales of steamers and stone pots used for traditional cooking on Tao/Bao have more than doubled compared to usual.

Tao/Bao quickly responded to this phenomenon by launching a special feature on the snack homepage 'Tao/Bao on the Tip of the Tongue' to make it easier for foodies who want to taste the food in "A Bite of China" to find it.

In addition to Tao/Bao, there are also some domestic group buying networks, and the corresponding "Tip of the Tongue" feature has also been launched, according to the name of each episode of the documentary, divided into several categories, and the food of each episode is sold in a centralized manner. The "Tip of the Tongue" feature set a record of more than 4 days of single product sales on the first day of its launch.

Of course, this effect is not only divergent in commercial applications, a simple crossword puzzle has also quickly become popular, and 'xx on the tip of the tongue' has become a new hot word on the Internet, just to attract the attention of netizens.

……

In addition to local specialties and dry goods. There are also traditional cooking kitchenware that have increased their sales after the broadcast of "A Bite of China".

Many viewers who watched the show flocked to the nearby specialty restaurant the next day. Taste local specialties.

There are also many viewers who plan to go to the place where the first episode of "A Bite of China" was broadcast, Shangri-La in the South of Caiyun. Chagan Lake in the Northeast, Zhenhu Lake in Jiayu County and other places to travel, go up the mountain to pick matsutake mushrooms, and roll up your trouser legs to go down to the lake to dig lotus roots. In winter, walk on the ice of Chagan Lake in the northeast and watch fishermen fishing under the ice.

After watching the show, some netizens became very interested in cooking, signed up for a chef training school, or studied on a cooking website, and bought books about cooking to read. ……。

Some netizens vividly summarized this phenomenon caused by the broadcast of "A Bite of China", "After "A Bite of China" became popular, Chen Dong smiled, and the director of Pearl TV smiled. The directors of the tourism bureaus in various places laughed, the sellers of food specialties laughed, the principals of the chef training schools laughed, the webmasters of the culinary websites laughed, the cookware sellers laughed, the owners of specialty restaurants laughed, the presidents of the Folklore Society laughed, and the owners of the bookstores also laughed,......"

Chen Dong stayed at home until the Lantern Festival before returning to Dinghai City.

As soon as he returned to Dinghai City, before he could catch his breath, Chen Dong received a call from Du Wenhai of the Yangtze River Publishing House, saying that "The Three Kingdoms" was about to be published.

From the editor-in-chief to the small staff of the Changjiang Publishing House, they are optimistic that the book "Three Kingdoms" will be popular, as popular as "Those Things in the Ming Dynasty".

Because the book "Three Kingdoms" is the same as "Those Things in the Ming Dynasty", the same historical theme, and the same novel written in a humorous Internet language, there are great similarities, the difference is just different history.

The same author, "Those Things in the Ming Dynasty" can be popular, and "Three Kingdoms" can't be popular for no reason.

Moreover, compared with "Those Things in the Ming Dynasty", the history of the Three Kingdoms is more attractive than the history of the Ming Dynasty, and the readership audience is larger.

Because the history of the Ming Dynasty, except for the study of the history of the Ming Dynasty, the vast majority of readers are not familiar with it.

But what about the history of the Three Kingdoms, a "Romance of the Three Kingdoms", a "Romance of the Three Kingdoms", and the TV version of "Romance of the Three Kingdoms", have cultivated a large number of fans of the Three Kingdoms, and many readers can easily call out the characters in the Three Kingdoms, such as Zhao Yun, who has the most fans, and Cao Cao, the hero who said that he would rather teach me to bear the people of the world than not to teach the people of the world to bear me, the ghost talent Guo Jia, the wisdom of Zhuge Liang and so on.

Therefore, Changjiang Publishing House regards "Three Kingdoms" as the focus of this year, and has allocated more than half of the publishing house's personnel and resources to promote and operate this book.

Because, Changjiang Publishing House only needs to sell the book "Three Kingdoms" well, which is enough for Changjiang Publishing House to eat enough.

In order to promote this book, the Changjiang Publishing House has done overwhelming publicity on the Internet, newspapers, and television, and the focus of the publicity is Chen Dong + the continuation of "Those Things in the Ming Dynasty" + the novel written in humorous and interesting Internet language + those things in the Three Kingdoms.

In this way, the selling point is highlighted, and the publicity effect is very obvious.

After "Those Things in the Ming Dynasty", the two books "The Rise of a Great Power" have been sold one after another, Chen Dong is absolutely No.1 in the circle of physical book readers, and there are countless book friends and fans, and there will be many readers who buy the word "Chen Dong" behind the author of "Three Kingdoms".

The continuation of "Those Things in the Ming Dynasty" + a novel written in humorous and interesting Internet language, the book friends of "Those Things in the Ming Dynasty" are aiming at these two selling points, and it is estimated that most of them will buy "Three Kingdoms".

Those things of the Three Kingdoms, a copy of "Romance of the Three Kingdoms", a copy of "Romance of the Three Kingdoms", and the TV version of "Romance of the Three Kingdoms", have cultivated countless fans of the Three Kingdoms, and the selling point of "Those Things of the Three Kingdoms" will attract countless fans of the Three Kingdoms to buy this book.

With such a series of selling point publicity, the book has attracted countless readers before it is published, and it can be said that "The Three Kingdoms" has become popular before it is published.

However, it is a pity that when "Those Things in the Ming Dynasty" was released, Guo Liangyu jumped out to make negative publicity, and when "The Rise of a Great Power" was released, Zhang Liangyu and others jumped out to make negative publicity, which had a good effect.

When it was time to publish "The Three Kingdoms", it was all shrunk, except for some unpopular ghosts who jumped out and bit twice like ants, not painful or itchy, and none of the people who were of enough grade jumped out, which made Du Wenhai a little disappointed, and he also wished that someone of sufficient grade would jump out and accuse, your book is garbage, your book must hit the street, how about this book, stir up this book!