Whether it is emotion or advertorial, the promotion of the three-no movie is carried out so gently.

On the third day of the Lunar New Year, Bai Yuhan got busy and invited many domestic theater owners to come to the capital to watch movies. The biggest bad comment of the original version of "People in Embarrassment" is that the final preaching is a little heavier, and the sensational drama is a bit too much, especially the scene where the female teacher cheats money in order to treat children.

When Bai Yuhan was filming, he didn't cancel this paragraph, but he felt that it was better to add a little sensationalism to blindly create a popular comedy, at least to convey a little positive energy. However, in order not to be too sensational, this scene was compressed by him, which made the proportion drop a lot, and ended before the public felt it.

Let the whole film always be based on comedy, and within a minute, there must be a small . laughs.

Now it seems that the effect is still very good.

Watching the film was in the conference room of Wanhe Tianyi, and more than a dozen bosses commented and laughed while watching. Bai Yuhan crossed his arms, leaned back in the chair, and occasionally explained to the bosses details they hadn't noticed. An hour and a half movie, which ended quickly.

"Director Bai, the film is good." Mr. Ma, the owner of the theater chain in Xishu Pacific, gave a thumbs up, "This time I came all the way over, and it was not in vain." ”

Bai Yuhan smiled: "Then, please ask Mr. Ma to worry more about the launch of the film." ”

"Hey, one-book-read-novel, what do you say, it's necessary, on the 20th, "Dragon and Phoenix" and "Crazy Racing" almost didn't have much potential, and there weren't many competitive films during this time. "People in Embarrassment" is the best to take over. It's a rush, but the best time and time for the best game will definitely be reserved for Bai Dao. Mr. Ma said boldly.

Mr. Wang, the owner of the Jiangsu and Zhejiang Times Cinema Line, said: "Lao Ma is right. There are too few good films now, Ning Hao's "Crazy Racing" is a good film, but it is not as exciting as a stone, Director Bai's "People in Embarrassment" is of very high quality, I, a person who hardly laughs, have laughed several times, and the audience must like it. ”

"I see. can become a box office dark horse. Mr. Liu of Beihu Yinxing Cinema Line nodded.

Mr. Qiu of Ningliao Northern Cinema Line asked: "Director Bai, Mr. Wang, can you keep up with your copies, don't we have to add more shows when the time comes." You can't ship copies here. ”

Wang Ziwen smiled and said: "Mr. Qiu, bosses, don't worry, the film will be completed by the end of the year." We begged the Beijing Film Studio to work overtime to print. On the day of release, 300 copies of the film are guaranteed, and if you really want to add more screenings, you can take the digital version first, the impact is not very big, and the picture is slightly less cinematic than the film, which should not be in the way. ”

"That's good, Mr. Wang. Film copies have to be supplemented by our new film association first, and we are old customers. Gao Jun of the New Film Association Cinema said.

"You can't do that, boss. We, Lianhe Cinemas, will also release "People in Embarrassment" on a large scale this time, and we can't miss the film copies there. "It was Wu Hehu of the Magic Capital Union and the Cinema Line who spoke.

Night. The Shop" was a little dirty when it was released, but "Night. The response of "Shop" is not bad, and the contradiction is also Yang Qing's head, on the scene, Wanhe Tianyi and Wu Hehu did not fall out, and he naturally came when watching the film.

I watched the movie twice in the conference room, and all the CEOs had a good evaluation of the film, and they all felt that it was funny, and the arrangement of the show was also the best time period for packing tickets. At the same time, Wanhe Tianyi will also distribute posters to the cinema, and the cinema will put the poster in a conspicuous place to greet the cinema boss.

At the same time, Xu Zheng, Wang Baoqiang and Bai Yuhan, the three main creators, will also go to several larger cinemas during the release period to do activities and promote the film in person.

That's the last propaganda means of "People in Embarrassment".

……

Time flashed to February 4th, and the radio and television finally passed the review of "People in Embarrassment", which itself is a happy comedy, and the review speed is very fast. The review has passed, and the release schedule has been officially determined on February 20.

This year's Chinese New Year stalls were basically dominated by "If You Are Honest, Do Not Disturb", which was released in December and painted before the Spring Festival, and won 350 million box office, surpassing the 320 million box office of the previous annual crown "Red Cliff (I)", which can basically be judged as the box office champion in 2008.

Feng Xiaogang is still the big director who dominates the Lunar New Year file, and the popularity of "If You Are Honest, Do Not Disturb" has made screenwriter Bai Yuhan famous, and even his expectations for "People in Embarrassment" have increased a lot.

However, the most anticipated thing about the Spring Festival is not "People in Embarrassment", but the return of Ning Hao, "Crazy Racing" starring Huang Bo, which will be released on the seventh day of the Lunar New Year on February 1. and another highly anticipated Andy Lau and Shu Qi starring "Dragon and Phoenix", which will also be released on February 1.

These two movies are definitely going to make a difference during the Spring Festival.

In addition, the threats to "People in Embarrassment" are "Lemonade", "Death Express 2" released on February 12, "Affordable Love" released on the 13th, "Cape Seven" released on the 14th, and "Circuit", "Love Border", and "Action Target Hitler" released at about the same time.

Fortunately, there is only one comedy "People in Embarrassment", which is still the theme of the Spring Festival that has not yet passed.

Since the seventh day of the Lunar New Year, people who go to work and open stores have returned to normal one after another.

Ning Hao's "Crazy Racing" set off a wave of turmoil in this Spring Festival, although "Dragon and Phoenix" was not suppressed at the box office, but the topic was completely overshadowed. There is an overwhelming discussion about this multi-line narrative film, and Huang Bo has also transformed from a supporting role in a stone to a hot supernova.

is no longer the least famous of the running men.

Because of the edge of the racing car, "People in Embarrassment", which was originally poorly promoted, completely disappeared from the newspaper news. Fortunately, the theater side is very confident in "People in Embarrassment", which also makes Bai Yuhan full of confidence, and the popularity of racing is popular, which will not affect "People in Embarrassment".

Because the two are completely different genres, racing is a style of play, but "People in Embarrassment" is a popular comedy, suitable for all ages.

The preparations before the release are still being carried out in an orderly manner.

After the Lantern Festival, the platform activities in big cities began. The first stop is the CBD store of Beijing Wanda Cinema, Bai Yuhan, Xu Zheng, Wang Baoqiang, the three main creators started to promote from the afternoon.

The promotional activity is very simple, that is, under the auspices of the host, the three of them chat about the movie, and then interact with the audience.

At the event site, there were not many onlookers at the beginning, but as the event began, more and more people gathered. When it came time to interact with the masses, the square of Wanda CBD was simply surrounded by water. Speaking of which, none of the three of them are particularly appealing stars, but the common people just love to be lively, and the scene is very spectacular.

"Next, let's distribute gifts, the three main creators of "People in Embarrassment" today have brought a lot of good things to give to everyone, do you want them?" The supporter asked.

"Yes." The audience in the front row were mostly little girls, who screamed very loudly.

"But there are too many of you to give gifts to everyone, so let's do this, play games and get gifts. That's it, Xu Zheng, Xu Zheng, you come to distribute gifts to the first fan, which one do you choose? ”

A large number of people in the audience immediately raised their hands in an uproar, and they all shouted loudly: "I, me, me." ”

Xu Zheng casually pointed to a girl: "It's you, you look so cute." ”

The girl wore glasses, had acne on her face, and went on stage excitedly.

The host held a poster in his hand and a Pleasant Goat doll: "In this way, I have two gifts in my hand, one is Xu Zheng's autographed poster, and the other is a Pleasant Goat doll, which is also a prop in the movie." Which one do you want? ”

Xu Zheng said proudly: "You still need to choose, you must choose my signed poster." ”

The acne girl covered her mouth and smiled writhingly: "I want Pleasant Goat." ”

Xu Zheng's face suddenly grew long, and he stepped forward and shouted: "Why why, Pleasant Goat is twenty-five yuan a piece, my autographed poster can be sold for at least twenty-five yuan and five, do you know the goods?" ”

The girl was not stage frightened, and countered and said: "If it's a signed poster of the baby, I'll ask for it." ”

Wang Baoqiang immediately patted Xu Zheng: "Brother Xu, I'm sorry, my fan." ”

Bai Yuhan also laughed: "It's okay, Brother Xu, you can get it back, your kiss, and Baoqiang's signed poster, see which one this girl wants." ”

The girl hurriedly answered: "Can I ask for your kiss?" ”

Bai Yuhan was stunned.

The girl continued: "I like all three of you, but Xu Zheng is an uncle, the baby is too cute, and you are the most handsome." ”

"How can I be an uncle, am I good after the 90s." Xu Zheng complained.

Wang Baoqiang smiled and joined in the fun: "Boss, just give her a kiss, the little girls praise you for being handsome." ”

The audience also laughed and made a fuss, and some people shouted loudly: "Kiss one." ”

Soon it spread, and a large crowd of people coaxed: "Kiss one, kiss one." ”

Bai Yuhan hurriedly waved his hand, signaled everyone to stop shouting, and then turned his head to the acne girl and said, "Beauty, are you sure you are not the trust we invited?" You are too open, our movie "People in Embarrassment" is a popular comedy suitable for all ages, a family carnival. We are not a vulgar film, nor are we a vulgar crew, this kind of vulgar game, let's just rest, how about a different way and hug one? ”

The girl shook her head: "Then I still want to be a pleasant goat." ”

Bai Yuhan, like Xu Zheng, suddenly had a long face, and was silent for a few seconds: "There is a kind of you don't leave after school, see that I don't ask anyone to beat you!" ”

"Hahaha." On and off the stage, there was a lot of laughter.

In the end, the beauty got a poster signed by Wang Baoqiang, and also got a Pleasant Goat doll, and left happily. The next few viewers who got the gift were not as open as this acne girl, but under Bai Yuhan's three funny gags, they still had a lot of fun.

Before the end of the publicity, the three of them held up a big poster together and said to the black pressurized audience: "On February 20th, "People in Embarrassment" will log in major theaters across the country, everyone is welcome to watch it at that time, the movie will not disappoint everyone, thank you!" (To be continued......)