And, in addition to sponsors, product placement revenue.

There are also 'commercial management rights', that is, the income outside the box office of movies, such as Harry Potter series toys, stationery, Harry Potter theme parks, games, clothing, beverages and thousands of other franchise merchandise.

In Hollywood, in a big-budget movie, it is even possible that the revenue of this piece will completely exceed the box office receipt.

For example, in the original time and space, before the movie started filming, the Coca-Cola Company bought "Harry. Potter and the Philosopher's Stone has reached $150 million in exclusive global co-marketing rights, and has also fully assisted in the global promotion of the film.

Subsequently, Mattel, Lego and Hasbro, one of the world's three largest toy manufacturers, each paid tens of millions of dollars for Harry. Franchise of the Porter range of toys and stationery.

In 2002, at a franchise show in California, 80 companies bought franchises from Time Warner, involving more than 2,000 products, which brought Time Warner about $1 billion in revenue.

Based on the experience of Hollywood giants, as well as Harry. The popularity of "Potter" is extraordinary, and some analysts predict that Harry. There will be more than 10,000 Porter-related items.

Holding Harry. Chen Dong, who has various copyrights of Potter, is really making money every day.

What Chen Dong wants to do is to make "Harry. Potter's various copyrights have been developed, either in cooperation with related large companies, or on their own.

"Shhh Hear Harry. The investment budget of "Potter" will exceed 800 million, and Li Rixin gasped.

8 billion. In Hollywood, the United States, it is definitely a big-budget and big-budget production. In the mainland, the investment budget of 800 million yuan is unique, take a look, the highest box office record in mainland film history is only 1.3 billion +, it is definitely a big cast, this news, let it out. It will definitely cause a shocking earthquake in the entertainment industry.

"With an investment budget of 800 million yuan + publicity and distribution fees, the total investment will exceed more than 1 billion. The domestic film market can't afford such a big cast. Li Rixin said.

Chen Dong smiled and said, "Harry. The Porter release focus will be in North America, Europe. ”

Chen Dong never thought of making "Harry. The distribution of Potter is focused on the mainland.

One. Compared with North America, Europe is a very mature film market. There is a mature film industry system.

For example, in the mainland, for a movie, his income is mainly from the box office, while in North America, the box office income only accounts for a part, 1/2OR1/3. There are also DVDs, videotapes. Merchandise, games, theme parks, merchandising rights, etc.

In the mainland, from the selection of scripts, investors, to directors, the choice of actors is decided by those who have the power to make decisions, and a movie is made by too many external factors.

In the United States, it is a perfect film industry system, from fundraising, selection of scripts, to selection of directors, to selection of actors, to shooting, publicity, and release, the process is like a rather sophisticated and mature industrial process.

Second, Harry. Potter is a novel in the Western fantasy genre, which is in line with the cultural values and reading tastes of Westerners. The Potter series of novels has set off a wave of Harry fans in Europe and North America, cultivating a large number of potential Harry. Potter fans.

Therefore, Chen Dong will "Harry. The distribution of Potter was focused on North America and Europe.

Of course, the mainland film market will not be let go, and the mainland has already surpassed Japan/Japan and is the second largest box office in the world.

Original Time and Space, Harry. "Potter and the Philosopher's Stone" got a box office of 59 million in the mainland, and in 2001, according to the surge in currency, it is now more than 100 million.

"Harry. The distribution of "Porter" is focused on North America and Europe, and I suggest that the boss cooperate with big American movies. Li Rixin suggested to Chen Dong.

Chen Dong nodded, and Chen Dong also considered this.

The reason is simple. First, Harry. Potter is a Western fantasy movie, and the filming location will be chosen to be filmed in Western countries. The place where Potter was filmed, many ancient castles, England full of medieval atmosphere.

The director will choose Western directors who are good at shooting medieval magic themes, so that they can make that kind of original medieval magic movie.

Actors, there is no doubt that if they choose Westerners, in order to cater to the viewing experience and aesthetics of Westerners, the faces of Westerners must appear in the movie.

Also, negotiating with sponsors, advertisers, and the right to commercialize the business is certainly not a good idea for a film company that is not well-known in the mainland.

Therefore, if you want to get more benefits, you must choose to cooperate with one or several large foreign film companies.

As for how to get more benefits in cooperating with Hollywood film companies, Chen Dong handed it over to Li Rixin to discuss.

Chen Dong holds "Harry. The film copyright of Porter" has its own side, and as long as some news is released, the film companies that want to cooperate will flock to it like crucian carp across the river.

Chen Dong picked up the teacup, took a sip of tea, and said, "There is one more thing, the company plans to shoot 1~2 TVs, 2~3 movies this year, and organize a concert. ”

Hearing this, Li Rixin nodded.

Indeed, the company has to make TV series, make movies, and organize a concert, and in the future, it will involve other aspects, and there is indeed a need for reorganization.

Seeing Li Rixin nodded, Chen Dong said his reorganization plan, "Starlight Entertainment Company was renamed Starlight Media Company, and it has Starlight Film Production (Investment) Company, Starlight Music Company, and Starlight TV Drama Production Company. At present, the company is extremely short of talents in related aspects, so it will temporarily set up three subsidiaries, and then add subsidiaries in other aspects. ”

Li Rixin nodded, and then said his own questions, "Chen Dong, what's going on with the concert, the company has not signed a star artist at present." ”

Chen Dong said, "I forgot to say it, I plan to sign me under the upcoming establishment of Starlight Music Company, in order to make the company famous, I plan to hold a grand concert." ”

Hearing this, Li Rixin suddenly realized.

Chen Dong's achievements in directing almost made him forget Chen Dong's achievements in music.

Now I think that Chen Dong is already a singer with two sales of more than 3 million records, and is praised as the most talented original singer in the music industry. (To be continued......)