The purpose of Cheng Peng's singing is to make money through CRBT, but if you want to make "Myth" into CRBT, you will enter the mobile platform, and if you want to enter the mobile platform, you must find an SP provider with CRBT access qualifications.

In the CRBT business, SP merchants play an important role. The entire CRBT industry is like an operator setting up a supermarket, and the SP is a seller who rents a counter, purchases songs from record companies, and places them on the counter in the operator's supermarket for users to choose.

TOM is one of several partners of mobile CRBT, and it is also the largest CRBT SP provider, so Cheng Peng's first choice is TOM.

After the front desk lady of TOM.com knew that the handsome guy in front of her was Nirvana, a flash of surprise flashed in her eyes, and she hurriedly dialed the number of the SP department.

"Hey, is it Manager Ye...... That's right, Mr. Nirvana came with "Myth" and wanted to do the business of CRBT...... Okay, I'll invite him in. ”

After hanging up the phone, the front desk lady said a little shyly: "Mr. Nirvana, Manager Ye promised to see you, please come with me." ”

In the general manager's office, Cheng Peng met Manager Ye, a bald middle-aged man in his forties, who was in charge of the CRBT business.

"Manager Ye, this is Mr. Nirvana."

Manager Ye glanced at the front desk and said lightly, "You go down first." Then leaned back in the chair and said to Cheng Peng from above: "You are Nirvana, and you sang the song "Myth"?" ”

"Of course, if Manager Ye doesn't believe it, I can sing live."

"Okay, then you sing it again."

Cheng Peng didn't talk nonsense, and immediately sang: "The familiar face of the person in the dream, you are the gentle ...... I am waiting for"

Manager Ye was slightly stunned, glanced at Cheng Peng, then lowered his head and listened, and soon immersed himself in Cheng Peng's sad singing.

After singing the song, Cheng Peng looked at Manager Ye and showed a faint smile, waiting for his answer.

Manager Ye didn't have any expression on his face, glanced at Cheng Peng, and said lightly: "It's a little interesting, do you have the complete copyright of this song?" ”

"Yes, the lyrics, songs, and singing are all mine, and I own the full copyright. What does Manager Ye think, can he still get into your eyes? ”

Manager Ye pondered for a while and said: "This song can be sung, but after all, it is an Internet song, and the Internet fire does not mean anything, the Internet song is free, and the CRBT market has just started, and the capacity is not large, it is difficult to say what results this song can achieve." In this way, 50,000, you sell us the copyright to this song. ”

Cheng Peng smiled disdainfully, he remembered an incident in his memory. After a company in Yangcheng opened a CRBT business, it found that there was a song called "Who Do You Love" in the audio-visual market that was often played, and they found the copyright owner and bought the song at a price of 20,000 yuan, and a few months later, the song became the champion of CRBT in 2005, with more than 15 million downloads, bringing tens of millions of yuan of income to the company, but the singers did not share the profits. Of course, Cheng Peng would not let this kind of tragedy appear to him, and said with a smile: "Manager Ye, "Myth" ranks first on various charts, and such a song is only worth 50,000? ”

Of course Manager Ye knew, but the person in front of him was just a newcomer, and he would definitely have to suppress the price fiercely, he smiled disdainfully, and said, "Oh, then how much do you think it's worth?" ”

"I don't sell copyrights, I'll split fifty with you."

Manager Ye pondered for a moment, as if he had made a great determination: "100,000 buyout, I can only ask you to leave in Gao." ”

Cheng Peng frowned, and said coldly: "Manager Ye, this is not buying vegetables in the vegetable market, you don't respect me at all for such a price, I don't think there is any need to talk about it at all!" ”

"Young people, don't be whimsical, "Lilac" is also very popular, but the number of downloads of CRBT has only been more than 600,000 times so far, how good can your songs be, you should be content."

"It's useless to say more, you'll regret your decision, goodbye!" Cheng Peng sneered and strode out of the office.

After leaving TOM.com, Cheng Peng found two large SP dealers, but the other party asked for a buyout and refused to share, and the highest one opened the price to 150,000, but for Cheng Peng, it was really unacceptable, how could this money be enough to make a movie.

Large SP dealers are unwilling to share, small SP dealers are unreliable, and there are many lawsuits in later generations of SP dealers who are in arrears, and Cheng Peng is really unwilling to waste time on this. After thinking about it, Cheng Peng felt that he could only go to the music company, although the music company would take away part of the money, but it was relatively the safest.

After making up his mind, Cheng Peng came to Times Square on Jianguo Road and found Paddy Field Music.

After the front desk briefing, Cheng Peng waited for two minutes, and a man in his thirties walked out, the man was flat-headed, wearing a white shirt, black pants, and glasses, looking very capable, it was Song Ke, the boss of the rice field.

Song Ke looked at Cheng Peng, and stretched out his hand to him with a smile: "You are Nirvana, you are really like a song, not simple, not simple." ”

Cheng Peng's good impression of Song Ke has increased greatly, this gesture is really good, a bit of Cao Ying's welcome to Xu You, no wonder he can become the top player in the mainland record industry, stretched out his hand to shake it, and said: "Mr. Song, hello." ”

"Come on, come on, please come in, let's have a good talk." Song Ke greeted Cheng Peng very enthusiastically.

Bringing Cheng Peng into his office, Song Ke asked Cheng Peng to sit down, turned out the best tea leaves, and personally poured him a cup of tea.

After a brief chat between the two, Song Ke said: "Cheng Peng, come to our rice field, we will do our best to support you and use the most professional team to build you!" ”

Cheng Peng said with a smile: "Thanks to Mr. Song's love, I have no intention of signing a contract with your company." ”

Song Ke felt a little strange, what are you doing if you don't sign a contract to come to the rice field, his expression did not change in the slightest, and he kept a calm smile: "What, do you think the rice field is too small and not professional enough?" ”

"Of course not, if I dislike the rice field, I won't come, but I don't plan to be a signed singer, I came today to cooperate with Mr. Song."

"Cooperation?"

Cheng Peng nodded lightly and said, "Yes, cooperation." I don't know, what does Mr. Song think of CRBT? ”

Hearing Cheng Peng talk about CRBT, Song Ke was slightly stunned, the mobile CRBT business has been carried out for more than half a year, and has achieved very good results, which has attracted his attention. He plans to package more than 40 songs under his own umbrella and license them to Xinlang.com, which is ready to carry out SP business, at a guaranteed price, to carry out CRBT download services, and the two sides are currently negotiating.

Of course, he would not easily disclose this kind of trade secret to a person who met for the first time, looked at Cheng Peng, and said: "Oh, you are an SP businessman, I don't know what you think of CRBT?" ”

In 2004, he bought the publishing rights of some songs, including singer Daolang's album and more than 200 old songs from another nearly closed record company, for 10 million yuan, and provided CRBT business to China Mobile through SP, which was considered a madman.

However, the actual development was a big surprise, and the business was carried out for more than half a year, and the ringtone of the single "The First Snow in 2002" alone made Song Ke retract, and finally he made a lot of money.

Cheng Peng knew that Song Ke didn't tell the truth, which is understandable, who would easily reveal his strategic ideas to others? He smiled and said, "Mr. Song misunderstood, I'm not an SP businessman, but Mr. Song wants me to talk about my views on CRBT, so I'll talk about my personal opinions." Now that the Internet is becoming more and more developed, it is too easy to download and listen to songs on the Internet, especially in our country, there is no restriction on downloading at all, so it is inevitable that the traditional record industry will collapse. Record companies have to find new revenue models, and CRBT is the best way to make money, and I dare say that the era of wireless music is coming. I have a data here, the number of CRBT users in May was 10 million, and now the number of CRBT users has reached 14 million. At this rate, it will be close to 25 million by the end of this year, and the revenue brought by the annual CRBT is expected to reach 4 billion, while the annual profit of the record is only 2 billion. What's more, the record industry is declining, and CRBT will continue to grow. Mr. Song, what do you think will be the situation in two or three years? ”

Song Ke also knew these data, nodded, and said: "You are right, I am indeed very optimistic about the CRBT business, but we are already talking with other companies." ”

"Mr. Song, I have already said that I am not an SP businessman, I came to you to plan to make "Mythology" into ringtones through your company to sell it for money."

Song Ke was stunned for a moment, and looked at Cheng Peng's gaze differently, if it was not unusual for an SP businessman to say this, it would not be simple for a singer to say this: "Why don't you just find an SP businessman?" ”

Cheng Peng spread his hands and said helplessly: "Because I am a person, the big SP dealers ignore me, and I can't trust the small SP dealers, they will modify the data and default on the payment." I definitely won't have only one song, and I will continue to come up with better works, so I want to find a trustworthy partner to work with for a long time. ”

"I'm quite optimistic about your song, it's well written and sung. In this way, two hundred and fifty thousand, you sell me the copyright of this song! ”

"Mr. Song, you are a smart person, if it was just a buyout, I wouldn't come to you, I don't want to guarantee the bottom, just divide it, and divide it fifty-fifty. I told you so much about RBT, it means that I am very optimistic about this and my songs, and if it is just a buyout, then there is no need to say any more. ”

Song Ke laughed: "Okay, just divide it into fifty!" ”

After shaking hands, Cheng Peng nodded and said, "Song is always a cheerful person, and we will have the opportunity to cooperate in the future." ”

"Welcome."

After sending Cheng Peng away, Song Ke dialed the phone: "How did you talk about CRBT with Xin 1 Lang?" ”

"The new 1 wave agreed to a minimum of 1 million, and the proportion of the share has not yet been negotiated, and we are still talking."

Cheng Peng is right, the era of wireless music is coming, this is a major trend, irreversible, this is a good time to show your talents, how can you be timid! Song Ke said confidently: "Tell the people of the new 1 wave, we don't want to guarantee the bottom, and share it directly, the income of CRBT moves by 15%, they move 35%, and we want 50%. ”

Half a month later, the CRBT of "Myth" was officially launched, and the number of CRBT downloads exceeded 10,000 on the same day, creating a new record for the first download of online songs.

A week later, the number of downloads of "Myth" CRBT soared to 200,000, successfully entering the top 10 of China Mobile's "Wireless Music Chart" weekly downloads.

Cheng Peng breathed a sigh of relief, according to this trend, he will be able to earn enough funds to make a movie in three or four months, and then the movie will be ready to start!;