Chapter Ninety-One: The Appeal
In fact, it's not that Cheng Peng is smart, it's just that there are too many things about the Chinese New Year stalls in his memory. The Lunar New Year file is a war for the film company, and there are too many examples of trying to trap the opponent to death, "October Siege" united nine media to besiege "Three Guns", "Casting the Name" and "Assembly Number", "Jinling Thirteen Hairpins" and "Longmen Flying Armor" The death match, every year's New Year file is bloody.
Cheng Peng saw that Zhao Linlin's gaze was a little strange, and said with a smile: "Don't worship me, I'm just a legend!" ”
Zhao Linlin really couldn't understand this guy: "I think it's very strange, how do you know so much about people in radio and television?" ”
Cheng Peng smiled faintly and said: "Because I am a director, I usually think about all kinds of characters when I have nothing to do, and of course I have also pondered the people in the General Bureau, so this is not difficult!" ”
Zhao Linlin didn't dig deeper, shook her head and said: "I don't think it's a good thing to do this, splashing dirty water on each other is completely evil surname propaganda, and it may hurt both sides." ”
There are many examples of both sides losing in Cheng Peng's memory, such as "The Thirteen Hairpins of Jinling" and "Dragon Gate Flying Armor", but he really has no choice: "You're right, it's not a good thing, but we don't have a choice now, our movie has been sentenced to death in the hearts of radio and television, and only by doing so can we get life!" ”
"I know, I mean befriending them, there's something wrong with their idea of killing their opponents. Competition should be a good surname, not a bad one. Although Hollywood blockbusters are intensive, there are almost no super blockbusters fighting in the same period, and several major Hollywood companies will coordinate schedules, so we can only say that we are too backward in this regard! ”
Cheng Peng knew that Zhao Linlin was telling the truth, there are six or seven hundred movies released in the United States every year, but with the help of a mature schedule coordination mechanism, the conflicts between various films, especially blockbusters, can be fully coordinated, so that the market benefits can be maximized.
In Hollywood, there is an organization called NRG, which has signed exclusive agreements with major Hollywood distributors, and the major distributors inform NRG of the planned release date of each film six months in advance, and NRG publishes a weekly film competitiveness report based on audience surveys. The NRG surveyed viewers by phone and asked if they noticed a certain movie and, if so, whether they would go to see it when it was released. At the same time, the age and surname of these viewers were also recorded and divided into different groups, usually including male viewers under the age of 25 and above, and female viewers under the age of 25 and below. NRG then uses the data to assess the awareness and purchase** of upcoming films among different audience segments, which can be used as a reference for film distributors when making decisions. If two movies with a similar target audience collide, the survey shows that the movie with the least audience expectation usually switches schedules.
But there is no such organization in China, and even after 12 years, there is still no such coordination body, so every year the Chinese New Year stalls become a war, and everyone wants to kill each other.
Cheng Peng said helplessly: "No way, we are too weak now, even if we take the initiative to talk to Huayi, others will ignore us." Negotiation is based on equality of strength, and in the case of unequal strength, only unequal treaties can be negotiated. ”
Two days later, a report exploded across the country.
Many newspapers, TV stations, radio stations and websites have reprinted it: "A blockbuster film has been reviewed, and it involves power and money trading".
The content of the article talks about one thing, because a certain movie is too terrifying and bloody, it can't be submitted for review for the first time, and the director of the movie is unwilling to delete and modify, and the biggest attraction of horror movies is to be scary, so the director is unwilling to cut, and in desperation, he sent a sum of money to the reviewer.
Although the report did not directly name "Invasion of Darkness", anyone who watched "a certain movie that scared the audience into hospitalization" knew that it was "Invasion of Darkness", and the whole article described the whole process in great detail, as if seeing it with their own eyes, extremely sharp.
When Wang Zhonglei saw this article, he smiled and came to Wang Zhongjun with the newspaper.
However, when Wang Zhongjun read the content of the article, his pupils contracted suddenly, and his hand shook heavily: "Which idiot did this?" ”
"It's someone from the Propaganda Department, this article is very good, is there any problem?"
"What a fart, this article is ostensibly attacking Dark Invasion, but in fact it is taking us into the fire pit!"
Wang Zhonglei was stunned for a moment and said, "It's not so serious, right?" Didn't we post an article questioning radio and television before, questioning that they would let "Dark Invasion" pass the review, it's not much different from this article! ”
"The difference is big, those people in radio and television are often scolded, they are used to being scolded, if you scold him, he won't pay attention to you at all, you question him, and he doesn't bother to respond. But if you want to say that they collect money, you will commit their greatest taboo, and those who are in power are afraid of this, which is related to their future, and the future of people is cut off, such as killing their parents. ”
"I know, that's why they will leave their relationship with "Dark Invasion" and will not let "Dark Invasion" be released!"
"Wrong, if the movie can't be released, doesn't it just mean that there is something wrong with the movie? Since there is a problem with the movie, is the matter of sending money confirmed? So they will definitely let "Dark Infestation" be released, they will not find trouble with "Dark Infestation", they will find trouble with us! ”
Wang Zhonglei suddenly understood, and his face changed: ""There are no thieves in the world" is in trouble, what should we do now?" ”
Wang Zhongjun nodded with a calm face and said, "Things are already like this, it's useless to be anxious, let's figure out what this article is going on first!" ”
After speaking, Wang Zhongjun threw down the newspaper, picked up the phone and dialed Liu Wen, the propaganda director, and when the phone was connected, he asked: "Did you find someone to write the article comment on the "Beijing Entertainment Daily"?" ”
Liu Wen shook his head and said: "It wasn't sent by our people, I just saw the report and knew that there was trouble, I have already asked my subordinates, it was not ours who did it." ”
Wang Zhongjun was slightly relieved when he heard that it was not his own person, and said, "Don't post any more articles about "Dark Invasion", let this matter be cold!" ”
Liu Wen asked with some concern: "I know, will the radio and television side trouble us?" ”
Wang Zhongjun sighed and said, "With their virtue, they will definitely do this." You go and find out who instigated this article and find out what's going on, but I'm going to see who's doing it in the dark! ”
Liu Wen nodded heavily and said, "I know." ”
Putting down the phone, Wang Zhongjun glanced at the newspaper and thought in his heart, it wasn't his own people who did it, so who could it be? The first thing he suspected was Cheng Peng, but he quickly denied his opinion, Cheng Peng was too young, he didn't believe that Cheng Peng would be so old and spicy, and he didn't believe that Cheng Peng had the courage to stumble on radio and television.
However, there are too many open and secret fights between each other in this circle, and there are many enemies of friendship, and anyone may secretly make bad again.
Could it be Yu Dong's dead fat man?
In the office of the signal flag, Cheng Peng flipped through the newspaper in his hand and showed a faint smile: "Linlin, contact the media, I want to hold a press conference, I want to clarify!" ”
Cheng Peng has been on the cusp of the storm these days, first making a big move in Venice, and then stirring up such a big storm in China, hearing that he was going to hold a press conference, the media flocked to him.
Therefore, the press conference in the afternoon of the second day came to hundreds of media outlets, nearly 1,000 reporters and photographers, and they filled the press conference site.
Cheng Peng stood on the stage, holding the topic in his hand, and said with a serious expression: "I'm very happy that so many media friends are here today, and in today's press conference, I am mainly to clarify some rumors." Recently, there have been a lot of people criticizing "Dark Invasion", and I didn't want to respond, but now the comments are getting more and more excessive, and some people directly say that I sent money to the relevant departments in order to pass the trial. This is a naked slander, and we have sent a lawyer's letter to the rumor-mongering media, asking the other party to explain this, and we reserve the right to sue.
That article is very ridiculous, the version we submitted for review is very different from the film festival's version in terms of content, the copyright released at the Venice Film Festival is a simple horror film, the content is bloody and terrifying, very scary, while the domestic version is full of humanistic care, quite warm, the spiritual core of the film is completely different, it can be said that it is two completely different stories.
The person who wrote the article didn't even know what the version we submitted for review looked like, and it was a big joke to say that the content was dark and terrifying!
I know the reason why some people slander us, and I believe that all of you here know that it is our opponent who is deliberately smearing us.
To be honest, I think it's a very bad behavior, and it's inevitable that there will be competition between films, but you can't have a bad name for it. This is not a good phenomenon, you say that my movie is bad, then I will definitely say that your movie is bad, everyone is gold, and if it goes on like this for a long time, it will leave an inherent impression in the hearts of the audience, domestic movies are equal to bad movies, which is equivalent to driving the audience out of the cinema.
Chinese films are far from the highest level of world films, and improving the competitiveness of films, attaching importance to quality and audience is the king, and should not think about attacking opponents all day long. Why can Hollywood movies cross the ocean to our side and still win the market? Do you look at Hollywood movies when they are released in the United States, will they attack their opponents? No, they will only say how good their films are.
There is a gap between our movies and Hollywood's films, and in this case we are still busy with infighting, what do we do against Hollywood?
Therefore, here I issue an initiative, filmmakers should be united, not infighting, we can promote our own good, not to talk about the bad of others. If there are any problems, you can negotiate and communicate. Chinese films should not be competition but cooperation, only when everyone unites can we make this market bigger, and only by making this market bigger, can we have the ability to fight Hollywood! ”
These words were impassioned and won a round of applause from the reporters in the audience.
Cheng Peng's words were half-true, he really hoped that everyone could communicate and coordinate with each other, but he knew that this could only be talked, and there was no possibility of realizing it at all.
The media praised Cheng Peng's remarks, and both the media and filmmakers hope that Chinese films will become better.
"Cheng Peng uses a pure heart to call for the unity of Chinese films and jointly deal with Hollywood!"
"Cheng Peng appealed: Chinese films should be united!"
"Cheng Peng bombarded the disunity of filmmakers and called on Chinese films to unite and cooperate to become bigger!"
……
Two days later, Radio and Television issued a notice to Huayi that "No Thieves in the World" was too negative because of the glorification of thieves, and asked to be re-submitted for review after rectification.
And on the same day, the reshoot of "Invasion of Darkness" also came to an end.
"Good, this shot is over!"
Cheng Peng behind the monitor showed a satisfied smile, the reshoot was successfully completed, and the content of the reshoot completely subverted the original story, which was a brand new ending.