In terms of Big Dream's current capital chain, investing in a crime comedy of about 100 million yuan is basically a small fight, and it won't hurt your muscles and bones if you lose it - after so many years of various investments that take advantage of the prophet's advantages, Big Dream's fault tolerance rate in operation has finally improved, and it will no longer slide directly to the brink of bankruptcy because of the failure of one or two movies. It is certainly imperative to increase production, but neither Jeanne nor Cesare has any intention of going public - there is not enough money to go public, and at least for now, their money is still enough to spend, and in this already highly developed industrial market, the expansion of the company is still steady, slower is better, too fast, although at first glance it seems lively, but this glory may also be short-lived.

Prior to this, Big Dream's investment model was basically designated directors, and the designated directors were relatively unknown and unpopular directors, so it was not difficult to find a director, and finally "Monroe" was also set by the unknown Salvi at that time, but now that he wants to make an original story, the script has become extremely important, because Big Dream must rely on the script to attract good directors, such as Justin. Lin, he will not hastily set the directing object for the next film now, at least he will wait until the end of the preview screening to give a new offer after the evaluation of the film critics and the audience, and at that time, the big companies that are attracted by the work and throw an olive branch to him will not be one or two. After all, for studios, good art film directors are easy to find, but good commercial film directors are always very difficult to find.

To make an aesthetically excellent movie, this is basically a necessary skill for a director, give a little time, give a little budget, and grind slowly, you can grind a good film, but for ten years in the industrial standard production process, make a commercial film that is sought after by the market, which requires a kind of talent and luck...... An indescribable thing, not even sought after, just to reach the profit line, not to lose money, this requires great creation, there are many directors after making one, two high-box office explosions, it feels as if they have exhausted their aura, and then they have never been able to produce the same level of movies as before, they can only waste the investment of film companies again and again, and they are ruthlessly abandoned. So James. Cameron, Spielberg, Martin. Scorsese, Woody. Allen and other directors will have such a high status, they are all directors who have been able to maintain high-quality commercial films for decades, at least they can do most of the works will not lose money, which is very rare for film companies, in their hands there will always be a lot of scripts waiting to be seen, a large amount of investment waiting to be accepted, to attract such directors, in addition to the price, the more important thing is whether the cooperation model is comfortable or not, as for what kind of story to shoot...... This can't allow you to talk to the film company, he can shoot whatever he wants, and it is impossible to accept the order.

Like Justin. Lin is like this, the director who can make three racing movies in a row, and the reviews are not bad, are the favorite objects of the film companies, it seems that they are still on the rise, the price is not too high, and they are also willing to accept the film company's arrangement and choose the movie from the choices given by the film company, so don't look at Cesare's new movie that wants Justin to direct Big Dream, and Justin and Big Dream's cooperation is very pleasant, but if the script is not good, he is also very likely to be snatched away by others, for example, now he is ready to move and wants to sign a packaging contract with Justin, The world that has set him for the next few years is a potential competitor of Big Dream.

"A total of 120 scripts." Placing a few large stacks of scripts in front of the two of them, Mary wiped her sweat, "It's been through the first screening of the review department, and this is all the scripts that are still in the interesting range this year, take your time - I'll arrange dinner." ”

Originally, Cesare was doing the work of screening scripts, but with the gradual expansion of the company's business scope, Big Dream inevitably added a planning department, and the main role is to analyze the market, select hot spots to make plans, and do the initial screening of the scripts put into the department, and finally get the two to agree on the project before filming can start - but on this point, Jeanne and Cesare's opinions are usually not too different, as long as one of them is optimistic, the probability of the other calling the card is not very high.

"By the way, how is the preparation for "Hip Hop Empire" going?" Jenny asked, she found that she was now more and more confused about the progress of the company's projects, unlike when the company was still young, the details of any project were known, and now except for a few projects she was in charge of, other projects could only listen to reports, and even Cesare could only listen to the producer's report, at most send two henchmen to follow on the scene, and report the progress at any time, so as not to be deceived by the producer. "It's going to be broadcast in a few weeks, and everything is going well, right?"

Cesare, who had already started flipping through the script, was completely back to work, "The production of the TV series is much more regulated than in the film industry, there is nothing to worry about, and the atmosphere on the set is good - the most worrying thing for me has not happened." ”

"What's the matter?" Jenny asked curiously, "Don't say it yet, let me guess - Jay-Z meddling in the plot, is this what you're worried about?" ”

"It's not my biggest concern," Cesare half-admitted, "and of course that's one of my worries—but my biggest concern is that he won't be able to give a good enough quality music." ”

"You're saying you still have an appreciation for hip-hop?" Jenny asked, and she laughed, "Are you serious, Chesa?" I don't know if you have such a secret hobby, are you secretly listening...... Listening ......"

She stammered for a moment, and finally Cesare laughed, "It looks like the guy in this room who doesn't listen to hip-hop isn't me." ”

Jenny shrugged helplessly, opened another script, and gave up bickering with Cesare. "Anyway, if Jay-Z's songs can even conquer you, then there's really nothing to worry about."

"It's true that music is always at the heart of musical comedy." "There's a lot of drama beyond that, and as I told you, the conflict is reflected in the mood of the music, so that the audience can be more engaged—"

"And the rapper's lavish life also brought great visual stimulation to the black audience, making them even more fascinated." Jenny nodded—she hadn't seen "Hip Hop Empire," but she had only vaguely heard the name, and the film hadn't aired yet, and she was busy getting a divorce, and of course she didn't pay attention to the news anymore, so she could only judge Cesare's project from her own knowledge. "It's a great idea, taking the best out of 'The Rush,' but getting rid of the elements that make it niche — it's cruel to say, but hip-hop fans really don't like the inspirational, uplifting, and that's all that belongs to Glee."

"The Rush of the River" was written in 2005 by Terrence Brown. A small-budget movie starring Howard costs 2.8 million, with a box office of more than 20 million and a local 2.2 million, which is a small profit, but compared with the quality of the film itself, the box office should be low. Of course, there are reasons for publicity, but there are also reasons for the serious mismatch between the content of the movie and the needs of the masses, "The Bustling River" tells the story of a pimp who changes his fate by practicing rap and walks out of the bottom, with warmth and inspiration, but this kind of chicken soup like successfully learning to draw horses* will make the bottom audience who are really immersed in suffering feel pain and anger.

-- The United States is one of the countries with the most serious class solidification, and in the slums of every city, there is a group of poor people who have no future and no way to move up, and none of them want to change their lives through hard work? Not for nothing, but most people will realize in their frustration that hard work does not work at all to get out of the poverty trap. For these low-level poor people composed of blacks, illegal immigrants and a small number of whites, hip-hop represents an opportunity to climb to the sky, it is a legend of countless former gang members, the bottom of society who have successfully transformed by flow, and become billionaires in a few years, and it is also a kind of dream that everyone can do. It is even more difficult to find a regular job, and you can only rely on odd jobs to make ends meet, and you may sell for a living anytime and anywhere. For the drug-cut, gang-gang black man (this is already a young man with super self-control, he doesn't even have a criminal record on him), what he needs is not jokes like 'become famous by practicing rap and striving for self-improvement', he needs to fall into his own dwelling every night, even in his own truck, while humming to Kanye and Jay-Z's wealth show off songs, 'I have a golden chain, I'm developed, I'm high, I'm back home', while fantasizing that one day my talent will be inadvertently discovered, and I will earn money by flow. Hip-hop actually acts as a kind of spiritual crow for them. The effect of the film allows them to escape from reality for a short time, to immerse themselves in this wonderful fantasy, to get close to those luxurious lives that he did not have.

In response to this fact, Cesare proposed several elements that must be shown in the pilot episode: great music, extravagant, and ostentatious, costumes and props that fit the imagination of the underclass, a pompous plot that reflects his status as a wealthy person, and references to the facts of his past life of poverty, gang vendettas, and the ugliness and alienation of family relationships, and the brotherhood that black people value most of all, and, of course, sexuality. "Hip-Hop Empire" will be a large-scale rap music series, keywords are all based on the elements of popular songs, he believes this will open up the market for black audiences, let them see their own series - for white middle-class audiences, this is a hunting work, a lot of over-the-top scenes and extravagant shots make them swing back and forth between ugliness and aesthetics, and for those people of color who have long been tired of white stories, "Hip Hop Empire" is almost their only option. The plot doesn't even need to be too reasonable, as long as it can continuously give stimulus points and good music, the viewers will not collapse, at least maintaining a survival rating is not a problem, as for whether it will be better, it depends on how many viewers there are in this separated audience.

Of course, according to Fox's standards, to survive, the ratings have to go up to 1.5 and 1.6, if you want not to be ridiculed, breaking 2 and 3 is the baseline, according to the response of the pilot episode at the internal preview screening of Fox, the ratings of "Hip Hop Empire" are still quite optimistic, and the expectation of Fox and Big Dream is that the premiere can break through 10 million viewers, which is already a high number for Fox, which means that after the lead of "24 Hours", it was originally 1300, Of the 14 million wandering viewers, 10 million will be able to stay and watch "Hip Hop Empire."

"If the first season reaches 10 million viewers, how many chances do you think Fox will renew the show?" Jenny flipped through the script and asked, "Even if it is renewed, will they lower the price?" ”

"If the number of viewers is 10 million, Fox may or may not lower the price, it depends on the popularity of the OST, if they think it is profitable, or even just topical, then they may move "Hip Hop Empire" to another schedule and use advertising money to balance the expenditure." Cesare put aside a script, "but even so, I think as long as you don't lose money, you should stick to it, and if you survive the fourth season, the overseas rights will be a lot of money......"

His voice gradually quieted down, and Jenny lowered the bland script outline in her hand and looked at him in surprise, "Good script?" ”

"At least it's a very new subject......" Cesare seemed to have finished skimming the outline, he raised his hand and threw the script to Jenny, "Look at the name, do you have any impressions-, it seems to fit Lin's temperament well......"

#

If the 2009 Christmas file is a miracle, and the summer file in 2010 is full of surprises, then the Christmas schedule in 2010 is quite bland, and Disney has high hopes, with a budget of 200 million "Tron War" is a big surprise, after getting 44 million in the first week, it began to decline like a dive in the second week, and the North American box office is even difficult to tie with the cost line, in the 3D concept is in the ascendant, and the box office of "Alice in Wonderland" in April can reach a good time of 1 billion in the world, "Tron War" 's box office trend is so disappointing, which seems to imply that the audience's unprincipled pursuit of 3D has expired, and the golden period of the film's brainless money has officially passed, and the next blockbuster wants to make money, in addition to 3D, you have to work the story and characters, but even so, the box office may be difficult to repeat the peak reached by several 3D blockbusters released this year.

――And for the lucky ones of "Alice" and "Codename SHERO", if you get it, you get it, and the enthusiasm for watching movies is because of 3D, and the national popularity is also high because of the box office miracle, and their sequels start at the box office. If you are hard, you will be higher than your competitors, which is a fact that makes filmmakers very helpless, but also helpless.

"Harry Potter and the Deathly Hallows (Part I)", "Meet My Father-in-law 3", "Tangled" ...... December 2010 passed so smoothly, the box office should have been gotten to the box office, "Deathly Hallows" and "Father-in-law" have achieved better results than expected, and Disney's first 3D animated film "Tangled", the treatment is better than "Tron", "Tron" was scolded bloody, and the cost of 260 million "Tangled", although the North American box office seems to be difficult to break through 200 million, and the global trend is difficult to return to the box office, but for Disney's attempt, The response from the critics has been very good, and the global box office of 600 million also shows that as long as the cost can be controlled to the extent of 150 million to 200 million like Pixar and Blue Sky, Disney can still make a small amount of money on cartoons, as for the real profit point, of course, it is in the peripheral development.

After the lavish Christmas reception, Jennifer. Jefferson is back in the Hollywood crowd's radar, returning from New Zealand filming as the busiest, richest and most popular woman in Los Angeles again, and the reports related to her marriage have quietly disappeared, replaced by street photography of Jennifer and her girlfriends...... As Heath returns to New York, he begins his life of hugging and glittering again...... It's really just a closed shot.

There is no marriage change, no scandals, and no new films recently, and the media's attention to Jennifer's private life has finally gradually decreased, but this does not mean that they will let her go so easily - although they were not invited to the first internal film screening, they still gathered outside Fox's office building: it is not only Fox's own internal people and some internal authorities who are invited to watch the film today, but even Sony, Paramount and Disney, Universal, and Warner have people coming, It's a big industry party.

"It's been more than two hours, why should it be over?" Flipping over his hand and looking at his watch, a group of paparazzi was already stirring impatiently. "Is Fox still going to have a drinking party or a discussion? The first internal preview screening was so grand......"

Before his muttering could reach the ground, there was movement in the office building, and the paparazzi immediately started to commotion - they were expecting Jennifer and Cesare, which was the best, but it would be nice to have access to the top management, "Fast and Furious 5" was the first finished product that Big Dream participated in, and if its quality was not so ideal, it would be Big Dream's first Waterloo.

"It's Carrey. Oronte—" someone said, and the crowd shouted. "Hey! Kerry! ――Well, is it a good movie? ”

"Oh, Larry from Sony. Ghana, Larry, Hey Larry! What do you think? ”

"Riley-Riley-"

Amid the shouts of the paparazzi, one executive after another walked out of the office building, with unfathomable smiles on their faces, as if they hadn't heard the paparazzi's questions at all. Garner even shook his head while talking to his entourage, as if he was sighing something - which also made many paparazzi excited: Could it be that "Fast and Furious 5" really smashed the pot? It's even smashed to the point that Larry can't stand it?