Chapter 170: Tourism
The facts have been laid out in front of him, and Tang Lang doesn't have to worry about the aftermath, the City Lord's Mansion quickly handled the matter properly: first, Bao Jian'an was called to the City Lord's Mansion to admonish him fiercely, and paid a large fine as a loss of reputation for the Duobao shop, and then Feng Honglang personally came forward to refute the rumors in the city, explaining in public that the blame was nothing to do with the Duobao shop, so that everyone could continue to buy with confidence, plus the families of the patients who were cured spread around, and the shop was even more popular than before.
According to another agreement, Tang Lang was also hired as a staff member of Yuanshui City, and at the same time was entrusted with an important task, which was to use reasonable means to earn a large amount of taxes in the short term to help Feng Honglang get rid of the situation of ranking last in the annual evaluation.
In his previous life, he was just a gangster, and it would be okay to let him collect some protection money or something, but if he wants to come up with a plan to increase taxes, he must not work for the people and lose money, which is to drive ducks to the shelves.
Tang Lang, who didn't have any idea after thinking about it, called Li Xinjue, Feng Junmin and Yao Yeyi to discuss countermeasures together, wanting to hear what suggestions they had.
"Brothers, this task of the city lord is too arduous, I really have no problem alone! everyone help me come up with ideas, otherwise I will die of sorrow!" Tang Lang said his difficulties with a bitter face, and looked at the three of them.
These three people have never experienced such a big battle, and they are also looking at each other, without any countermeasures, and in the end, it was Li Xinjue who took the lead in breaking the silence: "Tang Lang, when will the city lord's task be completed, is there a specific goal, for example, how many taxes will be received to be completed!"
Tang Lang rubbed the top of his head for a while, almost pulled a handful of hair, and sighed: "This is the most depressing thing! There are less than two months left before the annual evaluation of the nine major cities in Shao'an County, and the major city lords are riveting their efforts to increase taxes, originally Yuanshui City has been one line higher than the last two cities, but because of the recent strange disease, it has been overtaken all of a sudden, and it has returned to the bottom of the situation, the experience of previous years, we must at least get more than 10,000 spars in taxes in these two months!"
"How much? 10,000 spars? The amount of taxes paid by our Yao family in a year is only two or three thousand spars, this is simply an impossible task!" Yao Yeyi jumped up from the stool directly after hearing this.
"Tianxiang Xiaoguan is even more pitiful, it is less than two hundred spars a year, when will this ten thousand spars be earned!" Feng Junmin was also dumbfounded when he heard the conditions, and even exclaimed that it was impossible.
Tang Lang's mood was even more depressed: "I asked a few of you to find a way, not to block me!" Hurry up and give me an idea, otherwise I can only suggest that the city lord increase the taxes of the Yao family and the Feng family, and everyone will pool money to complete the task together." ”
"Don't! If Yuanshui City completes its task by increasing taxes, there is no need to wait for the year-end evaluation, the city lord will be held accountable by the county lord, and maybe he will be dismissed directly on the spot!" Yao Yeyi knew some rumors about the city evaluation, and hurriedly persuaded Tang Lang to dispel this unrealistic idea.
Li Xinjue was delicate, and heard some clues from the words of the two, and hurriedly asked carefully: "Brother Yao, Brother Feng, the two of you will talk about the tax payment system of this Yuanshui City in detail, we must first know how this tax is collected!"
Yao Yeyi's involvement in the family business is more
After listening to him, Tang Lang and Li Xinjue had a general understanding of the tax system of the Tianlan Empire: the overall tax system can be roughly divided into three categories:
The first type is the poll tax for individual residents, according to the method of 30 taxes at the end of the year by the residents of the city to collect at the city lord's mansion, because Yuanshui City is located in the border of Tianlan, the number of residents in Shao'an County is the least, so the amount collected is also the least.
The second type is the tariff charged for the trade of goods, which is a tiered tax rate according to the amount of trade, ranging from the minimum 20 taxes to the highest 10 taxes.
The third type is the city rent levied on the inn wine market, which is charged according to the turnover of these places, because this line is more profitable, so the tax rate is also the highest, which is levied according to a unified ten taxes, such as Yaojia Inn and Hangjia pawn need to pay one-tenth of the income as a tax.
After figuring out the source of the tax revenue, Tang Lang finally understood the key points he needed to pay attention to, it was unrealistic to increase the population in the short term, and it was extremely difficult to increase the amount of trade in goods in the city, and the only thing that could be used was to increase the consumption amount of the inn restaurant.
"Brother Yao, if your inn lowers the price a little, can it attract more people to stay in the hotel?" Tang Lang's first thought was to reduce the price of promotion.
Yao Yeyi shook his head and said: "Now that the weather is gradually getting cooler, there are basically very few locals who come to stay in the hotel, and they mainly rely on outsiders to move in, so there is little point in reducing the price!"
Tang Lang thought about it, if he couldn't increase the flow of customers, the price reduction for no reason would only make the income less, and he turned his head and asked Feng Junmin: "Then if the restaurant lowers the price, more people will definitely choose to come over to drink and eat, right!"
Feng Junmin is also worried: "That's right, but most residents have limited gold coins in their hands, and they can't spend more gold coins out of thin air! ”
Li Xinjue summed up the views of the two: "In the final analysis, if you want to increase a large amount of tax revenue in the short term, you still have to start with the foreign population! What is there in Yuanshui City that attracts foreign population, such as scenic spots or famous specialties?"
Yao Yeyi and Feng Junmin thought for a long time with sad faces, and sighed: "It doesn't seem to be any! Yuanshui City was originally just a border fortress, just a place to provide supplies to people coming and going, and it has gradually risen over the past few decades and has become the ninth city in Shao'an County. The only thing that can be called characteristic is that this is the border of the Tianlan Empire, at the junction of the three kingdoms with the Tianqing Kingdom and the Hongxu Principality. ”
Tang Lang heard that there was a flash of inspiration here, and there was also an area in the world in his previous life that was famous because of a similar situation and was at the junction of the Three Kingdoms, so he thought of a vague concept and asked, "Do the people of the Tianlan Empire like to travel?"
"What is tourism?" the other three were surprised by the novelty of the term.
"Oh, this is the meaning of touring the mountains and rivers and appreciating the great rivers and mountains!" Tang Lang explained.
"Of course! The richer the place, the more rich people like to travel, but there is no beautiful scenery in Yuanshui City, which cannot attract them to come!" Yao Yeyi disagreed with Tang Lang's point of view.
The so-called scenery is not only the scenery of the mountains and rivers, but also includes many aspects, the most important thing is that the fame should be big, and fame can be obtained through hype, no, it is to build momentum!" Tang Lang remembered that many scenic spots in his previous life were with a great name to attract tourists, and he did not regret it, but regretted it even more.
"Due to the urgency of time, it will definitely be too late to be too far away, so let's choose the richest city recently to build momentum, and build Yuanshui City into a tourist resort, the reception capacity of clothing, food, housing and transportation must be improved, and there must be enough gimmicks!"
Tang Lang had completely fallen into his own rhythm, and the other three couldn't understand what he was saying at all.
"At the junction of the three countries, build an inn across the border of the three countries, and the guests staying in it can dine in Tianqing, drink in Hongxu, and finally return to Tianlan to sleep, so that there is a gimmick!"
"Then near the inn, a commodity street will be built to sell the most representative souvenirs and gadgets of Tianqing and Hongxu!"
"Yes, there will also be folk performances, and you can also find a few array mages to perform magic tricks, and beast masters to perform animal taming...... Singing and dancing, as well as our storytelling, organize a large-scale performance together, and make the guests feel novel......"
Tang Lang came back to his senses after talking about tea kung fu endlessly, and found that the three of them had already been dumbfounded, and reorganized his thoughts and told them in a way that the three of them could understand: that is, to build Yuanshui City into a tourist city, and use the advantages of the junction of the three countries to build a large-scale theme park integrating catering, accommodation, shopping and performing arts.
This was just a commonplace thing in Tang Lang's previous life, but in the eyes of the other three, it was already unbelievable to the extreme, each noun could only roughly understand the meaning it represented, but it was impossible to imagine whether it was really attractive, and the amount of funds required for the specific implementation of this plan may have far exceeded the tax revenue of Yuanshui City.
Therefore, when he confidently told the city lord Feng Honglang about this plan, not only did he not get support, but he was complained: "Tang Lang, are you still dissatisfied with my handling of the Bao family? Where are you helping me make money, you obviously want to completely hollow out Yuanshui City, even if you use all the taxes for a year to operate this plan, it is not enough! You deliberately want to harm me, right?"
Tang Lang had an expression of "you haven't seen the world at first glance", and said with disdain: "I can't bear to let the child catch the Warcraft! How can you make money without spending money, besides, this plan is so huge, it can't be completed in one step, the plan can be divided into several stages, and it can be achieved step by step! The first step is to build the inn and shopping street!"
Feng Honglang still disagreed: "That will cost a lot of spars! No, absolutely not!"
"Hey! No wonder it makes sense that you were at the bottom of the list last year!" Tang Lang put on a look of "hating iron but not steel": "You are the city lord, you can raise money with whatever money you spend! As long as you announce that you want to implement this plan, you can recruit a large number of merchants to invest, and the construction of inns and shops is of course at their own expense, you just need to think about the proportion of the share in advance!"
Feng Honglang scratched his head and asked, "Is this really feasible?" After all, in Yuanshui City, or even the entire Tianlan Empire, this has never been the case.