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Using documentary methods to shoot the special cuisines of various places in China, through multiple aspects of Chinese cuisine, to show the rituals, ethics and other aspects of culture brought by food to the lives of Chinese, to see Chinese characteristics of ingredients and food-related, a series of elements that constitute the unique temperament of Chinese cuisine, and to understand the essence and long-standing history of Chinese food culture.

It can not only show the audience very attractive special foods, but also understand the deeper food culture from these special dishes.

After the broadcast of "A Bite of China", Xu Lixin is almost certain that it will receive widespread attention from the audience and netizens, especially a large number of 'foodies' in China.

Xu Lixin proposed to buy Chen Dong's plan for "A Bite of China".

However, Chen Dong did not agree, how could it be!

Chen Dong knows how popular "A Bite of China" is in the original time and space.

In the original time and space, the development of documentaries can be described as 'not very prosperous', the story is not strong, and the humanistic atmosphere is too heavy, so that some in-depth documentaries are frequently cold, but a "Bite of China" has become popular and broke this embarrassment.

How popular it is, just give a few examples.

From the first episode to the last episode of "A Bite of China", it occupied the top spot in the number of Weibo/blog topics.

After the broadcast of "A Bite of China", many post-80s 'foodies' who have long abandoned TV have been made. They all locked in a CCTV set at 22:30 every day, waited for this simple and friendly documentary, and watched the tempting food on TV. coveted more than that, and many people shed tears of emotion for the humanistic feelings in it.

In iQi/Yi Video, it has set an ultra-high on-demand rate of 8400w.

After "A Bite of China" became popular, it led to a food craze. It has had a huge impact on the books that introduce food, online food, and the related food shops mentioned in the program.

The majority of 'foodies' directly enter Tao/Bao, and 'follow the map' to forage for food. Then place your order and make your dream come true.

In May, when "A Bite of China" was on the air, more than 5.84 million people on Tao/Bao looked for snack specialties. 20.05 million people have viewed the relevant food pages, and more than 7.29 million items have been sold.

The number of searches for souvenirs featured in the documentary has exploded, with edamame tofu increasing by 48 times and matsutake mushrooms by 2 times.

The best performance in terms of sales is the suddenly 'favored' Caiyun Nannuodeng ham. In 5 days, the volume has increased by 4. 5 times. With a month-on-month increase of 17 times, there are also specialties from other places, such as pickled fish from Nanhu, milk tofu from Inner Mongolia, mullet roe from Taiwan Island, etc., which are also popular among 'foodies' from all over the world.

It has not only become the focus of conversation in the office and the media, but also stimulated the enthusiasm of thousands of netizens, and it has its own style. And it spread, and it even became a social phenomenon. A culture.

More than 10 countries and institutions have bought the overseas copyright of "A Bite of China".

Such a hit documentary, Chen Dong's head is rusty, and it will be sold. However, Chen Dong plans to cooperate with Youle Video to shoot.

First, the workload of filming "A Bite of China" is too large, you must know that the first season of the original "A Bite of China" has 7 episodes, and the personnel used, there are dozens of main creative personnel alone, 3 pre-researchers, 8 directors, 15 photographers, 3 editors, and more than 100 personnel including logistics support personnel, behind-the-scenes personnel, plus countless resources used in the filming of CCTV/TV, there are countless people, and Chen Dong alone can't play alone.

Second, the broadcast channel, the movie is okay, after the successful release of the two movies "Crazy Stone" and "Journey to the West: Demon Suppression", Chen Dong has accumulated some contacts in the film industry and has a fixed distribution and release channel. However, there is no such broadcast channel for online video and TV broadcasting, and it is inevitable to cooperate with some powerful TV stations and video websites to shoot.

The partners are, first of all, the TV station is excluded, the bureaucratic atmosphere of the TV station is too heavy, the efficiency is low, and the documentaries filmed often consider the political/political factors and humanistic factors, and the documentaries shot in their hands will definitely turn sour.

In the end, Chen Dong chose to cooperate with Youle Video, compared with the TV station, as a network listed company with a variety of management systems closest to the West, it is much more flexible, when shooting, more consideration is the audience's taste, whether the audience likes it or not, and the broadcast channel is guaranteed, on the Internet, Youle is a video website with the first traffic, on the TV channel, Youle has cooperated with some TV stations that cover the whole country with viewers, such as, Pearl TV, Apple TV, Mango TV, etc.

In the end, Chen Dong and Xu Liming discussed.

"A Bite of China" adopts the method of separating production and broadcasting.

Chen Dong provided the idea of "A Bite of China", the planning book, plus half of the investment, and Youle Video provided the other half of the investment.

As for copyright and income, Chen Dong accounts for 57%, and Youlefang accounts for 43%.

Both parties are satisfied.

The investment is halved, and Chen Dong uses a "Bite of China" creative + planning book to account for 14% more, and when it is played, it can be used to share the playback channels of Youle video.

Youle Video is also satisfied, "A Bite of China" is a very creative idea, half of the investment can account for 43% of the revenue and copyright, it couldn't be better, as for the broadcast channel of Gongheng Youle Video, this is not a big deal at all, if "A Bite of China" can be popular, major video websites, major TV stations rush to broadcast for advertising costs, ratings.

"It's a pleasure to work with."

"It's a pleasure to work with."

After talking about cooperation, the two stood up and shook hands with a smile.

After consulting with the Youle side.

A few days later, the creative team of "A Bite of China" was decided.

Chief director: Chen Dong, responsible for all the shooting scenes and character selection of "A Bite of China".

Assistant Director: Shen Jiaxing, a writer of food columns in newspapers and magazines such as "Chinese Cuisine" and "The Secret of the Kitchen", assisted the chief director Chen Dong in managing the creative team, determining the selection and distribution of shooting scenes and episode directors, cinematographers, logistics, and behind-the-scenes personnel, and equipment management.

General Counsel, Chinese food columnist Ho Donghao and Hong Kong food columnist Hu Qingming.

The voice narrator of "A Bite of China" is Li Hongyi, an associate professor of the Department of Directing and Acting at the School of Film and Television Arts of Communication University of China.

The first season of "A Bite of China" has seven episodes, which were filmed in high definition and captured from 70 different places in China. (To be continued......)