Chapter 441: A Universal Invitation
"Robert. Music + Literature + Novel Www.し wXs520.Com"
"John—long time no see."
"Hey, Jennifer, you're here this time."
"Yes, this time I'm in the country, Monica - I feel like I have to show up......"
In the familiar and relaxed smiles, the independent directors from major companies from extraordinary backgrounds sat down at both ends of the oval table one by one, and greeted each other easily before the meeting began, and perhaps because of her star effect, Jenny was attacked quite violently, and she had to pull Cesare to deal with the greetings and invitations from all sides, "Yes, Shirley, of course this is not to be desired......
In Roy. After Disney's death, Disney's 'internal worries' have actually been fully resolved, the conservatives have completely failed, both in the board of directors and shareholders have lost their influence, and now the Disney family's shareholding is not as good as the top ten among shareholders, and it does not occupy a seat on the board of directors, and only 3 of the 12 members of the entire board of directors are from management, and the remaining 9 are not representatives of major shareholders, but hire salaried independent directors, including the legendary Steven. Jobs, but, of course, he hasn't been on the board for years, and he has never asked for any salary for the position, which is more like a quid pro quo for Disney's acquisition of Pixar's continued independence.
BlackBerry is currently the CEO, Chairman of Visa, and Chairman of the Starbucks Foundation...... In the current board of directors, the nine independent directors represent the forces of politics, media, investment and IT, and they will provide their own opinions and resources on the direction of the company. Lozano, the Mexican newspaper tycoon's Imper media outlet that publishes the country's largest Spanish-language magazine, has the title of independent director of numerous major companies, and has a very strong political background, and has a strong voice in matters related to Mexicans, and with the votes represented by this force, she even has the opportunity to be selected as a presidential think tank - to put it bluntly, this is a very high-ranking political broker, and at the same time has a large newspaper in her hands. Every year, you can make a lot of money just by analyzing the direction of government policies for companies, or by forming lobby groups in turn.
As for BlackBerry CEO John. Cheng, he represents the perspective of new technology, for Disney to the Internet, mobile Internet and other strategic layout has a strong role in counsellor, of course, his own work is also a lot of help - Disney is now more and more focused on the combination of the IT industry, believes that this is the latest direction of multimedia, 09 K COO Sandberg joined the board of directors, since then, Disney and K cooperation low-key project project, collect relevant data in social media, the latest cloud data analysis. And the software that Big Dream claimed to be working on before is of course justifiably difficult to give birth - anyway, the current situation can also make the Big Six satisfied, and for outsiders, Big Dream gave up competing with Disney and k It is also a normal consideration, there is no problem of lies being exposed, and it can be regarded as successfully withdrawing from the scam after crossing the bridge.
"Cesare, you should have given me a call last time you were in San Francisco - God knows, my two granddaughters have been mesmerized by Hip Hop Empire......"
Although the divorce procedures have been completed, the shares have been divided into two, and the shares held by Jeanne and Cesare are no longer so outstanding, but the position of the independent directors has not changed, Jeanne still asked Cesare to attend as her own agent, even if she herself participated this time, she still brought Cesare as a companion, and the independent directors also looked commonplace, as if all this was expected by them: after all, from the divorce to the present, the shareholders' meeting has not been held again, and the board of directors has not yet been replaced. Jeanne chose to attend the board of directors with Cesare at this time, also to send a message to the shareholders' meeting that the two of them are still working together, so as to retain the seat of this director in the next election, otherwise, even Robert, in the case of a vote of no confidence in her at the shareholders' meeting, it will be difficult for her to keep this position, after all, Jeanne herself still rarely participates in the board of directors, if she and Cesare do not communicate well and cannot contribute to the company, this place will be wasted for her.
After everyone entered, the agenda went as scheduled, this is a regular board meeting, each director reviews the interim report of the current fiscal year, and at the same time discusses and arranges the direction of work in the second half of the year - it can be said that Disney's detailed strategy in the next few years is born in such a meeting, whether a business is spun off and sold, or get capital injection, upward development, whether a department employees will face the fate of disbandment and layoff, or promotion and salary increase, are all decided by the hand of the board of directors.
"News on Los Angeles Disneyland Losing Money for Fourth Consecutive Quarter......"
After the report of the board of directors was read, first of all, the relevant person in charge took the initiative to explain some information, and although this information was very unfamiliar to her, Jenny was also devoted to listening and learning, for her, the great significance of participating in the board of directors is of course the same as Jobs, to ensure the independence of her original company, as long as she is there, Disney will not be able to make a vicious decision to acquire or force Dream Financing, and secondly, to act as a head vote for Robert, standing on his side when voting with a show of hands, In addition, it is a valuable and luxurious opportunity for anyone to observe the operation of the board of directors of a large company and make some reserves for the future, and to be able to learn the operation of the company in this position is a precious and luxurious opportunity for anyone, and she certainly cannot miss it.
The previous agenda discussed the company's macro strategic direction, including the degree of integration between Pixar and Marvel and the company, and whether such mergers and acquisitions are worth continuing to promote: for now, Disney is still in a thriving state, and they have also absorbed the resources of Pixar and Marvel very well, and now the two subsidiaries are operating independently, but they also feed back a lot of resources to Disney Animation, such as "Rapunzel", which was driven by Pixar's executives, and then "Frozen" Pixar's technology will also be used, and the first animated film "Super Marines" by Marvel and Disney Animation is also on the agenda.
"Of course, there is also "OZ", which will promote the market in the second half of this year, which is also a work that we have collaborated with Big Dream." Robert waved his hand in Jenny's direction with ease, "Jennifer and Cesare played an extremely outstanding role in the production as producers. ”
"There will be "The Avengers" in the first half of next year, which is also a movie with Big Dream, right?" Robert from Visa. Marculat flipped through the documents and said with a smile, "Big Dream and Marvel together have contributed new profit growth points to the group - of course, it's hard to say what its market prospects will be, Jennifer, I noticed that in the budget list for the second half of the year, the marketing expenses of the film have risen sharply, and the marketing budget of "OZ" here occupies the lion's majority, can you explain this?" ”
Although this should be a question in the company's management meeting, it is also his right and responsibility for the directors to take note of this point and ask questions, after all, the Disney Group's central business is still movies, which is also their riskiest investment, especially marketing expenses, and throwing money into the water. If such a luxury failure comes a few more times, not to mention the group's market value of hundreds of billions, it will have to be in the doldrums for a long time, and the management and the board of directors will not be able to explain to the shareholders.
"Yes, the marketing expenses of "OZ" and "The Avengers" are several times that of ordinary films, and this is also my request to the distribution department - of course, the investment of "The Avengers" is guaranteed by "Iron Man", and Marvel's other two single-player hero movies are also worth their expenses, especially on the basis of cooperation with Disney, the scale of profits they drive is still very considerable." Jenny had been prepared for this question, and of course it was because she had been prompted by Robert before the meeting, and had prepared such an answer with Cesare, and she was now just reciting the answer. "The lesser-known IP content of "OZ" has no similar work reference in recent years, and this marketing cost seems to be a little high, but if you have read the analysis report issued by the Big Dream Project Department, you will find that this kind of high investment, low risk, and low profit characteristics should be the common ...... of fairy tale movies like "OZ"
She reached out and turned on her computer, held the mouse and hesitated, Cesare reached out and took the mouse, tapped on the keyboard, and sent an email to the secretary of the board of directors familiarly, which was gratefully bowed by Jeanne, and the tacit communication between the two sides fell into the eyes of the directors, making them all nod their heads, and many independent directors who have a close relationship with the major shareholders behind them showed a contemplative color: on the surface, the hiring of independent directors is a collective resolution of the general meeting of shareholders, but the top ten shareholders still play some role here, Jennifer and Cesare hold a total of 0.5% of the shares, only 0.5% away from the tenth largest shareholder in the last place, which is a very worthy object, however, they have been closely combined with President Robert, and it is extremely difficult to fight, many people think that after the divorce case, one of the two of them may have a 'transfer' tendency, but now it seems that their relationship is still very stable and harmonious, which also makes the investment value of the Big Dream movie itself rise again - after all, Now there is no need to worry about the company really forming a confrontational situation, for these independent directors who are themselves big investors, this is also important news, such as Big Dream, a company that is making money and making crazy money, how can it be out of their field of vision.
However, when exactly does Big Dream have the intention of going public? Are they really content with the current scale? Under the siege of the Big Six, they didn't think about absorbing the power of the major funds and using the connections they represent to expand?
In the midst of these profound myths, Jenny has already projected the release analysis report of "OZ" onto the big screen and began her own explanation. "First of all, it must be affirmed that the search for a new entry point into fairy tales is both an advantage and a weakness of OZ......"
"OZ", which is based on "The Wizard of Oz", is not like "Alice in Wonderland", starting from the perspective of the protagonist of the original fairy tale, but bringing in the great magician Oz, a character who has not appeared in the original book, its mass base can be said to be wide and not wide, and compared to the precision marketing that is now hyped by cloud data, Jenny believes that this entire series is more suitable for extensive marketing, "The Wizard of Oz" is a well-known movie, and people all over the world have read the original book, and of course they also have an impression of the term Oz Country, It's not just the children who have just watched the original book recently who will be interested in Oz, if it can evoke the memories of adults, they are also happy to join in the fun, because this is not a complete children's film after all, and in terms of style, there are still certain adult elements.
"With such a wide audience, we can only cast a net by expanding the publicity as much as possible, and considering the density of the fish, the higher the publicity on a global scale, the higher the box office should be." "Of course, there will be a ceiling at the box office for this genre, but I think the risk is very low, and of course, it's not like a superhero series, which has more profit points, soldiers, toys - but it has a wider audience than the original superhero books, and that's its advantage." ”
Marculat spread his hands and said humorously, "Well, I'll admit it, I've been persuaded by you, my dear, there's no doubt that the movie is your home turf." ”
The directors let out a soft laugh, and no one asked any more questions, even the CFO next to Robert: the biggest significance of this conversation is that Jennifer has taken the high marketing expenses of the fairy tale series on her head, and if "OZ" or its sequel is a tragic hit, then he will definitely not be responsible.
After discussing the iteration of several senior executives within the company, as well as the equity incentive plan for the management next year, the regular meeting ended, and many independent directors immediately rushed to the airport and returned to their resident cities, and Jeanne and Cesare did not stay to have lunch with Robert, but after a short goodbye, they got in the car and drove out of the Disney office park - almost as soon as their car drove out, they were frantically surrounded and photographed by the paparazzi, and the two luxury cars were under the opening of the bodyguard car. It took nearly an hour to drive hard to the front of Dameng's office building.
"Jennifer! Jennifer! ”
"Is Cesare in the same car with her?"
The anxious shouts and shutters even passed through the thick glass and clearly reached the car, and the enthusiasm of the paparazzi had been completely detonated: unlike the usual couples who don't get along with each other after a divorce, Jennifer and Cesare, months after their divorce, attended the board meeting together again, and now they even have to appear together, which of course means high clicks and sales, are they already rekindled? Or is it just a normal business deal?
Since I got the news, I squatted at the entrance of the office park, and waited for a few hours before I got the photo window for more than ten seconds, and the paparazzi were like crazy waves, hitting the embankment composed of bodyguards again and again: more than a dozen bodyguards lined up on both sides of the door, forming a human wall, providing a wide space for the two cars to get off, and in their excited shutter sound, the door was opened, and Cesare in a light gray suit. Vijeri stepped out of the car calmly.
Different from the ease seen occasionally in street photography in the past, today his blonde hair is all combed back of his head, wearing rimless glasses, looking a little polite, after getting out of the car, he did not directly enter the office building, but led the bodyguard wall to move to the back of the car, opened the car door, and covered the roof of the car gentlemanly. Jefferson got out of the car.
- This move made several paparazzi who were completely blocked by him from the shooting angle scold, pushing and squeezing to find a new slot, but the paparazzi on the other side of the wall were not polite, and they took endless pictures of 'card rubbing, card rubbing', and from their perspective, you can clearly see what Jennifer looks like today. - Jennifer, dressed in a dark blue suit, carrying a briefcase, and wearing sunglasses, appeared as a rare business elite, and after being picked up by Cesare, she extended her hand to him gratefully, and the two shook hands gently, and then walked side by side to the office building, as if they could not hear the fanatical shouts of the paparazzi, and quickly disappeared into the depths of the lobby.
"Got it!" Stepping aside, Terry looked at the camera and whispered in delight, he was very happy with what he had captured, "OK, it looks like they are the model divorced couple in Hollywood...... Hehe, but this handshake is a bit deliberate. ”
"That's Jennifer's style - always gives you news, doesn't it?" Beside him, another paparazzi said with some emotion, "Her ability to dominate public opinion is enough for her to get a position in the Obama cabinet -- if our presidential image adviser is as good as her, the poll approval rating may hit a miracle high." ”
"Who's to say it isn't?" Terry turned off the camera and shrugged, "So are you going to go against her?" Roger? ”
The two looked at each other and laughed: although they were very clear about Jennifer's intentions, and even felt that their handshake was a bit deliberate, after all, the paparazzi knew very well that they were on the Disney board of directors together, and there was no need to say hello at this time, but no one would debunk this in the report, Jennifer knew what the media needed - and generously conveyed her answer to them through photos: the media wanted to know the divorced couple's new way of getting along, ok, they got it, Then there is no need to chase and fight, after all, for a star like Jennifer, the media has never been her enemy, and the media has never regarded her as their enemy.
"Let's go to press." Terry greeted and led the paparazzi to a nearby café, "When she comes out, Mary will definitely come over to inform you......"
#
"It's finally done," Jenny slumped her shoulders as she entered the elevator and asked eagerly, "Have you seen the finished OZ product?" What about the quality? Isn't it great? - Otherwise, how could Maturat ask that? I'm sure this must have been Rothle's request, and he must have wanted to throw this black cauldron at me......"
Rothle is Disney's chief financial officer, and he is also one of the candidates for the next CEO, at least with a high voice, sitting on the board of directors as an executive, but not having a voice, of course, even if he had, he would not question Jennifer in front of everyone to absolve himself, which is tantamount to openly opposing Robert.
And the post-production of "OZ" has just been completed, and the final cut may not have been determined, let alone the preview screening, even Jenny has not seen the finished product, don't see that she is calm and prepared on the boardroom, but Marculat really asked about this, and the smile that Luo Sile showed after the plan succeeded, still made her feel uneasy: under her leadership, "OZ" has deviated greatly from the original, except for the frame, it is hardly a movie, which also makes Jenny not so confident in this film. In fact, she wanted to discuss this issue with Cesare in the same car as the board meeting as long as the board meeting, but in order to determine the current public image of both parties, and to set the tone of 'friendly and professional', she and Cesare did not ride in the same car, so she could only pay attention to the matter after the performance just now. - Although she doesn't care so much about her personal image, her relationship with Cesare is still not good, after all, although "the CEO and the chairman start to fall in love", "the CEO and the chairman get married during their term of office", and "the CEO and the chairman divorce during their term of office" are considered major events, but for investors, there is nothing more unappetizing than the rumors that the CEO and the chairman have an ambiguous relationship, separate and combined, and each has a relationship partner, playing a love game.
Therefore, Jenny's current image has been divided into two pieces by herself - in private matters, she no longer cares whether the media will say that she is a princess, but in business, the relationship with Cesare still needs to be guided by public opinion, so as not to deter potential investors, so that the possible financing and listing of Big Dream in the future will be hindered, of course, in the same way, some sensitive tainted news should also be controlled as much as possible, such as slandering her for alcoholism, smoking. News such as drugs still can't appear on the page, even if anyone who knows a little about the entertainment industry knows that tabloid news can't be taken seriously, but no one can guarantee whether investors are familiar with these unwritten rules of the entertainment industry. ――This is probably also the trouble of celebrities starting companies, and their high exposure is indeed a double-edged sword for large companies.
"I haven't seen the finished product either, so it's hard to say where Rothle got the news." Cesare apparently thought of the same thing, "He certainly hasn't seen the film himself, so it should be that some core member of the crew is not optimistic about the quality of the finished film." ”
The elevator opened, and he and Jenny walked to the office as they spoke, "We should go and see the current version as soon as possible - wait." ”
Cesare took out the phone and glanced at it, gesturing to Jenny not to leave, he picked it up, "Hey, Jack—"
Walking with him into Cesare's office, Jenny waited for a moment with her hands crossed, curiously observing Cesare's expression—his face was so changeable that it was clear that the call was indeed unexpected.
It wasn't a long phone call, and after about five minutes, Cesare hung up, and Jenny raised an eyebrow, "So, we should go and see Oz as soon as possible—"
Before she could finish, Cesare shook his finger.
"This matter has been set back in priority." He said in an unquestioning tone. "We're going to have to talk about this phone call -- this is Jack from the General Consortium. Stell, I think he should be in close contact with someone on the Disney board...... In any case, he just expressed to me GM's willingness to invest, and judging from the initial conditions he offered, the terms should be quite generous. GM agreed to the AB share system – and most importantly, it promised to help Big Dream develop into a new media conglomerate. ”
"What?" Jenny couldn't help but exclaim, and she straightened up. “this――this’shuge――”
Countless thoughts came flooding back, and at this moment, the literary, relaxed Jennifer completely retreated into the depths of her mind, and a familiar shiver redominated her group, and the adrenaline made her mind clearer - just like every time her career faced a choice and a breakthrough, with a great sense of happiness, the excited and calm Jennifer returned to the world.