Generally speaking, there are two reasons for corporate financing, the first is the lack of money, the second is the lack of power, and there are two purposes, one is to try to continue the operation, and the other is, of course, to expand production - no matter how fancy the rhetoric, this is one of the fundamental motives for corporate financing. And for Big Dream, the first time to accept Disney's investment, is because they lack money and lack of power, so they chose the most profound relationship among the six majors, and the benefits of this investment can of course be seen, Disney gave the $100 million is just a small amount, after climbing their way, Big Dream has the confidence in foreign negotiations is the biggest advantage, of course, Jenny asked herself, Disney has also reaped countless profits from this investment, In the past few years, she and Cesare have not pretended to be ghosts at all, most of the investments are made in the name of Big Dream, and even Big Dream TV series production company is a subsidiary of Big Dream Films, rather than their own subscribed capital and re-opened a company - in terms of the current situation, the dividends that Big Dream got from this investment have basically been realized, and it is difficult to go further and develop anything, and Disney's bonus period has just begun, so Disney must be very satisfied with the current situation, And the big dream is, of course, very unsatisfied.

But to re-external financing, the big dream is not only lacking money, the media industry is a very mature red sea market, by no means throwing money to break the situation, in the upstream and downstream almost integration, for the current situation of oligopoly enterprises, the big dream to open the door to financing, what is needed is a rich and powerful investor, it must not only be able to inject a large amount of money into the big dream, but also have a huge energy, up to the Capitol Hill, outside the global market, it has the ability to give support - how big is this volume? Jeanne and Cesare's estimates in Italy at the time were to say at least to the extent that they would have to build their own television networks, or buy the big four television stations, or even their parent companies. If this is not the case, the big dream should be seven, which is basically a fool's dream.

By this standard, the Big Six and their parent companies are not qualified, and those funds and investment banks on Wall Street are unlikely to have such sincerity, so although Big Dream has always been the focus of discussion in the investment industry, the willingness to raise funds externally is not strong, and Jeanne and Cesare also directly used the big killer of marriage and divorce to transfer property and avoid fees and risks. - To find investors in the industry, this is too simple, after "Avatar", Jenny is sure, as long as there is this film investment vision, as long as she reveals her mind a little, the other five will definitely come in groups, and the money and promises can be so much that they can smash people out, but the problem is that this is not much good for the development of Big Dream, even if you use AB shares or ABC shares, after opening up financing, the six will definitely have more power to speak than her and Cesare, no matter how they fight with each other, The consensus of the big six must be to keep the game between the six people, no matter how much opportunity is given, no matter how much it seems that the big dream is just a stone's throw away from the seventh, in the end, the seventh big can only be infinitely close, it is impossible to sit down completely, and the big dream will not have its own upstream and downstream industries, which will only make her and Cesare both at risk of being expelled from the board, so in this case, what is the point of introducing investment? The risks and benefits are simply not proportional.

Therefore, in the eyes of outsiders, of course, the big dream is thriving and accumulating strength, rushing towards the seventh, but for Jeanne and Cesare, in terms of strategy, the big dream has been stagnant for a year or two, just because there is not enough power to be around, and the high output will attract the joint suppression of the six majors, so the excess funds in addition to dividends, now can only be released by entering the TV industry, and the golden development period belonging to them is running out, after all, after that, the golden finger will fail, and the big dream will begin to lose, At that time, the status in the hearts of investors will definitely be reduced, but the investment of this kind of super consortium is not said to come or can be earned, it must depend on the needs and ideas of the other party, and what Big Dream can do is to be ready at all times.

Originally, according to the original plan, the two would announce their separation a year before the divorce, and spend a year to harmoniously manage the company in the form of separation, leaving a professional impression to the outside world before announcing the divorce, and the current appearance arrangement is also a variant of this plan, in order to hope that the possible financing object will not have investment doubts because of the form of the big dream of the mom-and-pop shop, of course, this is also a step by step look, When she and Cesare decided to rely on fake marriages to launder money, they didn't expect that "Codename Shero" and "Monroe" would be big hits one after another, and the company would be able to successfully intervene in a number of profitable series later, if the future could be predicted at that time, it may not be so risk-averse and fee-averse.

"GE's investment company should have been interested in us for a long time." After all, this is the Big Mac GE consortium, and Cesare's expression is a little more excited than usual. "We had initial contact before, but their attitude was not clear at the time - I don't think this call is a coincidence, what do you think?"

Jenny doesn't think there is such a coincidence in the world, the news of the divorce has been released for so long, and there has been no movement at all from GE's side, and the call came after attending the board of directors, and the conditions are so generous, she has completely made up her mind to win this case. - For them, this may also be a very simple investment case, after all, such a behemoth, the power in the political and economic two terms is not at all the six current owners can compete, the money capital required to invest in the big dream, for the tentacles spread cutting-edge technology and heavy and light industry consortium The absolute value is also very small, and the political capital is not worth mentioning, so GE did not plan to circle back and forth, and directly opened its own bottom line price, it seems that it should be in a hurry to take down the big dream, and expand its own layout in the media industry.

"GE's sincerity will definitely be there." She didn't take these deductions out and analyze them with Cesare, which was very basic thinking for both of them. "Maintaining AB shares also has a certain benefit for them, after all, GE is still a newcomer to the industry, and they need people to run the company - I think they may continue to acquire some small scattered companies and consolidate them into a media group, and we are the candidate for the helm of this group."

"This is the most basic step for a consortium to enter a new industry." Cesare didn't object, he muttered, "It's an opportunity for us – but it's not without costs, and if we accept GE's financing, our relationship with Robert should be greatly affected." ”

Jenny nodded silently, "More than just ...... Robert"

Once it accepts GE's financing and dilutes Disney's shares, Big Dream will be tantamount to defecting from Disney's camp, and of course, it will also end its honeymoon period with the rest of the company. In the face of the idea of a behemoth like GE wanting to enter the market, the major oligarchs will definitely rise up to resist, no matter how many shares GE occupies in their company, as long as it is not an absolute majority, it will not be able to influence the decision-making of the management, and the cooperation of all parties that Big Dream is doing now, it is difficult to say how much money can be recovered at that time, and there is also the production of TV dramas that have just started, and it is also possible to be broken in the battle, of course, GE can buy a TV station to do it for them, they have this ability, But GE is not an oil tycoon or a philanthropist, and Big Dream Movies can definitely get their support, but the idea of impressing GE with just one "Hip Hop Empire" and making them make billions of investments is a bit naïve.

"Is it possible to delay the timing a little later?" After a little analysis of the pros and cons, Jenny came up with this idea, ""Oz" will be on May next year, "Mission Impossible" is the end of this year, and the cooperation with Marvel has been very deep, no matter how Disney also has our shares, no matter how much Disney turns his face, he is only with Robert alone, normal business cooperation will not be affected, it can not be said ......that "The Amazing Spider-Man" is led by the line of Marvel, and it cannot be broken, at most, it is at the expense of "Fast and Furious" - but GE is also a major shareholder of Universal, There is still an effort to be made in this regard. ”

As for "Codename Shero", the sequel has not yet been officially launched, and the copyright is in the hands of Big Dream, they have taken the initiative, at most, the return of "The Great Gatsby" is difficult by Warner, but if there is GE injection, Big Dream can also afford the consumption of lawsuits, which will not be a problem in this regard.

"Drag it out until the end of next year?" Cesare's eyebrows raised, "Give Big Dream TV more time to develop?" ”

"The new drama will be released in September this year, at least until next year's summer break." Jenny did not deny Cesare's speculation, "If all new dramas can survive, or think better, and another drama as popular as "Hip Hop Empire", the brand effect will be established, and the cost of cutting one drama and cutting many dramas is not the same for the TV station." If it is rashly announced now, the new drama will definitely be moved, or even cut for half a season, and the risk in this regard cannot but be prevented. ”

It's also with this in mind,They dispersed the TV series in their hands to the four major TV stations,Under the premise of commercial competition,It's a big sacrifice for all TV stations to cut off the well-rated watch dramas,And if it converges into the newly established TV network,It's tantamount to giving the audience away,As long as it can be announced after a year,Big Dream TV can get a more level playing field,In fact, this is the so-called tail big difficulty - at that time,If GE really has this ambition, It will not be the TV station that is considering whether to renew the contract, but the big dream.

"Well, let's set the time for September next year, and then the first issue of "Mission Impossible" should also come out." Cesare thought about it for a moment, and nodded in agreement, "So, Robert's side—"

Jenny's view is clear, she tends to accept GE's investment - to be honest, she's still excited, it's all like a dream, this is GE - such a great opportunity, miss one, when will the next one come? Her golden finger is about to expire. Judging from Cesare's attitude, he probably didn't want to refuse, but when Robert was mentioned, his tone was also a little heavy, Jenny glanced at him, and also felt his emotions - in fact, her heart was also a little heavy: the development of big dreams is inseparable from Disney, in fact, it is inseparable from Robert, different from the relationship with the rest of the presidents, Robert and they can be said to have cooperated with a certain relationship, and the trust between the two sides is indeed beyond business cooperation. Including Robert's current position on the board of directors, it is also closely related to Big Dream, if Big Dream accepts GE's financing, I am afraid that Robert will be difficult to explain to the shareholders, Disney's performance, and even the stock price will be affected to a certain extent, whether his term of office will be shortened, it is difficult to say.

This is still a matter of interest, emotionally speaking...... Although from a logical point of view, this is an inevitable step in the development of Big Dream, and breaking away from Disney is also her and Cesare's plan all along, but when she is really faced with this choice, Jenny still can't help but feel a little heavy in her heart, and she can also hear similar emotions in Cesare's tone, and she knows the reason even more clearly - for him, Robert's decisive choice between Virgilia and him is unusual, so although he is more rational than Jenny, it is also a little difficult to let go of this matter.

Looking at each other, each recognizing the other's emotions, Jeanne pressed Cesare's hand to convey her emotions, and she hesitated and said, "Perhaps...... When Robert retires, can he be invited to join the board as an independent director? ”

This is also what she has been thinking vaguely, not just for GE, such as Robert, he has experience that no amount of money can buy, of course, he is not able to join the board of directors of the same company - but now he is an independent director of Apple, providing his wisdom in the media industry, and one day, if Big Dream really succeeds in breaking away from Disney and becoming a group, she and Cesare also need an authority with experience in managing media empires. If Robert can be invited, it will be a good thing for both, of course, in her vision, the big dream is to get away from Disney, at least after Robert's retirement, and it also needs her and Cesare's hard work after the expiration of the golden finger and a certain amount of luck, Jenny really didn't expect this time to come so quickly.

"If he's willing to do that, it's certainly going to be a pretty good start," Cesare retracted his hand in front of him, tapping on the table as he quickly calculated. "Robert's contract expires in 2015 – but he's not too old yet, and this contract could be delayed until 2020 or 2018, which should be just the right fit for the group to build...... Of course, if there is such an idea, then the relationship with Robert must be handled well, and this breakup must not embarrass him-"

"Of course, we can't afford to fall out with Robert." Jenny laughed, then corrected herself, "Oh, no, it shouldn't be a problem when you get on the GE - but of course the trouble is avoidable." ”

Now the biggest handle in Robert's hand is, of course, the marriage of the two, but this is also one of the prices that the big dream must pay, but such an accusation without real evidence will certainly not be a threat to the big dream after relying on ge, at most everyone will have a verbal war, as long as you make some preparations in advance, you have to muddy the water. Cesare didn't pay much attention to it, either, "Robert is the most likely president of the media empire we have recruited - and the conditions are the most suitable, and if we need a mentor, we must mediate in this matter." Of course, that's not what we need to think about now – GE will talk to us in two weeks, and before that, we will have to make a strategic plan after the big dream group, and the level of preparation will determine the level of support we can get from GE......"

"Looks like it's going to be a sleepless night tonight." Jenny looked at her watch and sighed, but she quickly got up again in good spirits. "Ask your secretary to order us two takeaways – and the information ministry report – and hopefully these two weeks of staying up late won't give me permanent dark circles......"

As night fell, the paparazzi waiting downstairs gradually dispersed, but in the floor occupied by the Big Dream movie, the lights were still not extinguished, and people could still be seen walking around...... The sky is bright and dark, dark and bright, and the whole month of August is quietly spent in such an aftertaste, "The Great Gatsby" is officially completed, the summer file is over, the Olympic film begins to promote the layout, the summer break is over, and the new American drama is about to start......