The time soon entered November, and a big and small thing happened in the entertainment industry, Yu Bin, the vice president of the Huayi Propaganda Department, jumped to the signal flag with half of the people from the Propaganda Department.

The propaganda of "No Thieves in the World" has been launched, and the removal of a group of propaganda backbones at this time is a big blow to Huayi, and the entire propaganda plan has almost been disrupted. Wang Zhongjun was so angry that he dropped his favorite tea set, and his roar could be heard throughout the building.

This incident caused a lot of shock in the circle, but the media is relatively cold, and it is too common to change jobs, and it is not stars like Li Binbin and Fan Binbin who have jumped jobs, what is unusual.

On the third day after the Propaganda Department entered the signal flag, Cheng Peng brought together the entire Propaganda Department to discuss the issue of "Dark Invasion" propaganda.

Cheng Peng said straight to the point: "Now that the movie is officially released, less than two months away, our schedule must be determined!" ”

Yu Bin is very clear about the schedule: "The schedule of "Kung Fu" is December 24th, and "No Thieves in the World" will be released on December 10th, we have almost no choice but to set it on the 17th! ”

The first day and first week box office of a movie are very important, if it can't get the door, it will affect the audience's enthusiasm for watching the movie, and at the same time affect the film schedule, so the premiere is generally set on Friday. Friday night is closed, and there are many people watching movies, so the box office on the first day is more guaranteed. Of course, after Tuesday became half-price on Tuesday in 2005, there were many premieres on Tuesday.

Cheng Peng nodded: "There is indeed no better choice, but this schedule is too dangerous and in the cracks." Feng Xiaogang's appeal is already strong. This time it's a combination of Andy Lau and Ge You. The appeal is even stronger, and needless to say, Stephen Chow, he may not be the star with the most hardcore fans, but he is definitely the star with the most passers-by! We must force "No Thieves in the World" to advance the schedule, otherwise our film schedule will be squeezed by "No Thieves in the World", and when "Kung Fu" is released, we may be squeezed to death! ”

Someone said: "This is difficult to do, Feng Xiaogang is the overlord of the Lunar New Year file." He won't change the schedule easily! ”

Cheng Peng said with a smile: "It should be possible, we don't have much box office pressure, the overseas copyright has long been recouped, the pressure is on "No Thieves in the World", we will make the publicity bigger and build up momentum, they will definitely not fight with us, and will advance the schedule to the 3rd, so that there will be a two-week gap between "No Thieves in the World" and us, and they have two weeks to make money. We've also taken some of the pressure off and it's a win-win-win-win! ”

Three blockbusters compete in one schedule. Cheng Peng knows a lot, and the three blockbusters "Zhao's Orphan", "If You Are Honest Do Not Disturb 2" and "Let the Bullets Fly" in 2010 were originally scheduled for a week. But later, in order to avoid fighting each other, the schedules were adjusted, "Zhao's Orphan" was advanced to December 4th, "Let the Bullets Fly" was on December 16th, and "If You Are Honest Do Not Disturb 2" was on December 24th.

Yu Bin agrees with Cheng Peng's opinion that Feng Xiaogang is the pillar of Huayi, and "No Thieves in the World" is their most important source of income this year, and they dare not take risks with "No Thieves in the World": "So how much publicity money are we going to use?" ”

Zhao Linlin said lightly: "We have prepared 20 million!" ”

The people in the Propaganda Department took a breath of relief, this publicity cost is the same as "Ambush on All Sides", the publicity cost of "No Thieves in the World" is only 15 million, this is a posture of using money to smash "There are no Thieves in the World"!

Yu Bin nodded and said: "With so much publicity money, "No Thieves in the World" will definitely run, but there are only 7 days between us and "Kung Fu", and the first three days must explode, otherwise "Kung Fu" will not be able to get the film schedule when it is released, and it will be cut in half." ”

Cheng Peng glanced at him and said, "Tell me what you think!" “

"Beijing, Magic City, Yangcheng are the three largest ticket warehouses, the audience viewing habits in the three places are somewhat different, Beijing is Feng Xiaogang's ticket warehouse, Magic City is more favored Hollywood movies, Yangcheng is Xiangjiang movies perform better. The capital is Feng Xiaogang's big ticket warehouse, with many years of word-of-mouth accumulation, and we will definitely not be able to fight Feng Xiaogang here. Instead of this, we might as well jump out and focus our propaganda on the magic capital and Yangcheng! This time, there are Andy Lau and Liu Ruoying in "No Thieves in the World", these two are particularly popular in Yangcheng, and this movie is no longer the previous Beijing style Feng, Yangcheng should perform well. Our film style is close to Hollywood, and the top priority of publicity should be in the magic capital, as long as the magic capital explodes, when "Kung Fu" is released, our film schedule will not be reduced too much! ”

Cheng Peng knew that he was digging the right person, and said: "Very good, just follow this idea!" ”

After some discussion, the publicity arrangement of the film was decided, and a month before the release of the film, the Propaganda Department will increase the publicity until the "bomb" of the premiere is detonated on December 16. On the Internet, the propaganda of the water army must continue, young people are the main consumers of horror films, and they must be caught; In reality, the promotional posters of "Dark Invasion" have to be spread all over the cinema, the stop signs of cars, large billboards, and the magic capital must occupy media advertisements.

On November 16, Signal Banner held the first press conference of the movie "Invasion of Darkness", director Cheng Peng, starring Xu Jinglei, Fan Binbin, Li Binbin, Yang Fan, Wang Luodan were present, only Zhang Ziyi did not attend because of the filming of "Memoirs of a Geisha" in the United States.

"Dark Invasion" announced the first film, Zhang Ziyi and the six of them appeared one by one, of course, the shape of the monster also appeared, and the special effects team of the signal flag also demonstrated the process of turning people into monsters on the spot, which greatly opened the eyes of domestic reporters.

At the press conference, Cheng Peng announced in a high-profile manner that the schedule of "Invasion of Darkness" is scheduled for December 17.

This caused a stir in the media, a date that happened to be in the middle of "No Thieves in the World" and "Kung Fu", which was completely suicidal.

In the subsequent questioning session, reporters asked questions one after another: "Director Cheng, Feng Xiaogang has always been the overlord of the Lunar New Year file, Stephen Chow is the king of comedy, and he is very popular with the audience, and "Dark Invasion" is in the gap between the two blockbusters. Don't you feel pressured? ”

Cheng Peng said confidently: "Pressure? It must be the opponent who is feeling the pressure! I wasn't stressed at all. The overseas rights to "Invasion of Darkness" were sold for $12.5 million. That's 100 million RMB. The cost of the movie is 20 million, and after removing the cost of 20 million, we have already earned 80 million! Even if the domestic box office is zero, I don't have any pressure. What's more, "Invasion of Darkness" is the first monster movie in China, and I believe there are many audiences who want to watch it! ”

"So what are your box office expectations for Invasion of Darkness?"

"The requirements are not high, 60 million is enough, and the capital preservation is enough!" Cheng Peng laughed.

The media was speechless for a while, you all said that you would make 80 million, and you still said that you should keep your capital. Isn't it too shameless!

At the same time, the promotion of "Invasion of Darkness" was in full swing, and overwhelming advertisements were staged in major cities, especially the huge poster in the magic capital.

"On December 17th, "Invasion of Darkness" will take you into the most shocking audio-visual feast!"

"Hollywood special effects engineer top special effects production, Zhang Ziyi, Xu Jinglei, Li Binbin, Fan Binbin and many other popular actresses dedication, the Venice Film Festival is back! On December 17th, "Invasion of Darkness" was grandly released! ”

The overwhelming publicity of "Dark Invasion" made Huayi feel the pressure, and indeed as Cheng Peng said, "Dark Invasion" has earned enough money from overseas copyrights. He is not afraid of losing at all, but "No Thieves in the World" can't afford to hurt. Therefore, Huayi quickly adjusted the schedule, and "No Thieves in the World" was released nationwide a week ahead of schedule on December 3.

After that, the propaganda of the two companies was going according to their normal rhythm, but at the end of November, a small episode occurred, Feng Xiaogang scolded reporters at the press conference, and the propaganda of "No Thieves in the World" in Beijing was collectively blocked by the media.

Zhao Linlin asked: "Should we adjust our publicity plan and increase publicity in the capital?" ”

Cheng Peng shook his head and said: "No, everything that should be publicized has already been promoted, being banned at this time will not do much harm to "No Thieves in the World", we don't need to change our plans, we still go according to the normal rhythm!" ”

On December 3, "No Thieves in the World" was released nationwide, this movie was like a bomb, and it caused a heat wave in the dull film market with a score of 30 million yuan in three days after its release. In Beijing, the base camp of Feng Xiaogang's films, the box office of "No Thieves in the World" exceeded 5 million; In the magic capital, Feng Xiaogang also raised his eyebrows this time, and the box office exceeded 2 million in 3 days; The box office exceeded 3 million in 3 days in Yangcheng, setting a new record for him.

The box office of "No Thieves in the World" really exploded!

This posture has the possibility of breaking 100 million, and the pressure seems to have shifted to the side of "Dark Invasion", and the media wrote with a red headline: "The box office of "No Thieves in the World" is close to "Hero", and the future of "Dark Invasion" is worrying! ”

On the evening of December 9th, the audience in front of the TV unexpectedly saw the final trailer of "Invasion of Darkness" on  tv6.

In the trailer, there is a shot of six girls taking a group photo, and they face the camera, smiling like flowers.

This is followed by a cut-off, an aerial shot from above, a dense deep forest, and a slender road. In the car, several girls were laughing: "Zhu Zhu, you won't take the wrong way, right?" ”

Xu Jinglei smiled: "I have never lost my life!" ”

Next, the picture changes, several girls stand at the entrance of the cave, put down the safety rope, and enter the cave, the picture flashes, and the whole world suddenly goes black.

The sound of falling gravel sounded, and in the flickering light, there was an exclamation: "Hurry up, go quickly, the hole is broken!" ”

"What should I do?"

"Can we get out?"

"I don't know!"

The screen switched again, and this time it was Zhang Ziyi's face that appeared in the picture, and she stared at the endless darkness in horror: "There are people in this hole, I see people, really, I see it!" ”

"You're mistaken, there's no one else in here!"

"I read that right, there really are people!"

The picture went dark, and a strange cry rang out, it was the cry of some kind of monster. The girls began to shout, "Anyone? ”

"Who's down there?"

"Speak, or we're welcome!"

A white figure flashed, and the girls were frightened, and they all cried out, "What kind of monster is that?" ”

"I just said I saw it, you don't believe it, there are monsters in this hole!"

"Monsters, white monsters!"

The next shots, flashing quickly, the shots of Chen Ran covered in blood, the shots of Zhu Zhu fighting with his obedients, the shots of Zhao Xue being attacked by monsters, one shot after another, face after face, the screams of monsters and the screams of the girls are intertwined, giving people a powerful impact.

A line of subtitles emerged: "At 20 o'clock on the evening of December 16th, the movie channel will broadcast the premiere of "Invasion of Darkness" live! ”

This is followed by another line of subtitles: ""Invasion of Darkness" will be released nationwide on December 17! ”

The audience in front of the TV was stunned, the movie channel broadcast the premiere of the movie live, which had never been done before, and even "Ambush on All Sides" was recorded!

The publicity for Invasion of Darkness is a bit big! (To be continued......)