Chapter 131 Advertising Plan (Second Update)

Although Cheng Haoqian once considered changing suppliers, he was ultimately vetoed by Yang Lin.

Regardless, Yang Lin's goal is to redefine the standard of smartphones by creating a revolutionary high-end phone.

Therefore, Yang Lin tries his best to do the best for all parts.

And in this way, the originally determined price standard will not apply to the new phone.

Eventually, after convening a meeting of the company's middle and senior management to discuss, Yang Lin repriced the MatrixI. mobile phone.

Among them, the 4.7-inch 16G version is priced at 4999 yuan in China, 64G is 5599 yuan, and 128G is 6099 yuan.

The 5.5-inch 16G is priced at 5499 yuan in China, 64G is 5999 yuan, and 128G is 6599 yuan.

The North American version of the MatrixI. is priced at 899$, 999$, and 1099$ for the 4.7-inch, and the 5.5-inch Plus version is priced at 999$, 1099$, and 1199$.

The European version is 799, 899 and 999 for 4.7 inches, and 899, 999 and 1099 for 5.5 inches.

With such a high price, MatrixI.'s profit margin is as low as 60%.

But no one doubts that this mobile phone can't be popular, as long as there are no accidents, after the mobile phone is released on January 1 next year, Matrix Digital will usher in a real spring.

While seizing the time to improve the design of the phone, the publicity work for MatrixI. also began to prepare.

September Animation, led by Tian Xiaopeng, and more than a dozen advertising companies in the industry participated in the advertising bidding of Matrix Electronics, and after signing the relevant confidentiality agreement, they were allowed to experience the specific functions of a MatrixI. mobile phone.

After seeing the phone. All the advertising people present were shocked.

First of all, the excellent appearance of the Matrix I. alone gives a sense of how extraordinary this phone is.

The MatrixI. is designed in three colors. They are silver white, blue and black and purple gold, except that silver and white are more ordinary. The other two phones are very cool in color, coupled with excellent metallic texture, slightly curved bezels, so that they are not inferior to the iPhone in appearance.

Not to mention the functionality, almost everyone who has experienced the MatrixOS system is shocked by its intelligence.

THIS IS NOT APPLE'S SIRI AND ANDROID'S VOICE ASSISTANT, BUT AN INTELLIGENT SYSTEM THAT CAN REPLACE ALL OPERATIONS OF THE ENTIRE SYSTEM BY VOICE, AND THE SYSTEM'S RECOGNITION RATE OF HUMAN COMMANDS IS AS HIGH AS 99% OR MORE, UNLESS YOUR VOICE IS PARTICULARLY UNCLEAR. Otherwise there is hardly a time to go wrong.

What's even more exaggerated is that the system can also chat with you when you're bored.

Of course, Apple's Siri and Google's voice assistant can also do this, but no software can do it to the point where MatrixOS can ask the same question in different tones, and MatrixOS can give different answers, and it is very thoughtful.

What's even more amazing is that you can also set your smartphone to have all kinds of personalities you like, plus voice settings. This phone can even be your best electronic boyfriend/girlfriend.

No matter who you are, after getting MatrixI., basically no one can put it down.

Everyone understands that it is not necessary to advertise it. MatrixI. is a sure hit, but no company wants to give up on the MatrixI. advertising program.

This has nothing to do with the price given by Matrix Digital.

After all, a good ad can increase the sales of a good product, but a good product can sometimes make a good advertising company.

In a way. Being able to advertise for MatrixI. has almost become a sign of the strength ranking of major advertising agencies in the industry.

Therefore. These advertising companies began to compete fiercely, and all kinds of brain-opening advertising schemes emerged one after another.

Matrix Digital is also the best of the best. In this process, Yang Lin did not provide any special help to September Animation.

But in the end, to Yang Lin's surprise, after the internal selection of Matrix Digital, a total of three companies were shortlisted, among which there was September Animation, and the remaining two were well-known advertising companies in the industry, only September Animation was somewhat unknown.

However, after reading the plans of these three companies, Yang Lin somewhat understood why September Animation was shortlisted.

Because September Animation submitted an online promotion plan, shooting a micro-film related to MatrixI.

The other two advertising companies are taking the advertising route of traditional TV media, and compared with September Animation, they can only be said to be good at it.

After announcing the winners of the three companies, the two advertising agencies immediately began to work intensively on the advertising shoot.

Tian Xiaopeng sat in Yang Lin's office, waiting for Yang Lin's final decision.

Yang Lin was reading the advertising script provided by Tian Xiaopeng.

This script belongs to the sci-fi animated micro-film, which is very interesting.

The movie mainly tells the story of a very lazy courier who takes a courier spaceship to a certain planet to deliver a courier, and finds that the planet is just a tiny planet with a diameter of only a few meters, and there is no sign of life at all.

And the goods he wants to send need to be magnified to 5,500 times to see clearly.

After the lazy courier landed on the planet, he was never able to find the person who received the delivery.

What he didn't know was that because of his sudden arrival, he had destroyed countless cities on the planet, and the creatures of the planet had already seen him as an alien monster that had invaded the planet and launched an attack on him.

But it was like tickling for him.

In the end, after searching the entire planet, the courier finally successfully delivered the delivery to the recipient through the mobile phone voice assistant in his hand.

But the ending is very bad.

When the courier completes his mission and launches the ship to leave the planet, the creatures of the planet are cheering loudly, thinking that they have chased away the alien invaders.

At this moment, a scorching wake suddenly erupted from the tail of the ship, and the entire planet was Gameover. (For details, please refer to the micro-movie "Cosmic Express", which can be seen at Baidu)

In this movie, the mobile phone in the courier's hand is MatrixI., which will present a variety of convenient services for the courier, such as controlling the spaceship, wake-up service, and setting the recipient's address, etc., especially the intelligent intelligent dialogue and voice operation are highlighted.

In the process of watching the movie, the audience will not realize that this is an advertisement at all, and only after the end of the film will the Matrix Digital third-order Rubik's Cube logo and the advertising slogan of MatrixI. be recognized. (To be continued......)

PS: There will be an update later, but I'm afraid it won't be before midnight