Redmond, Washington, USA.

Ten p.m. local time.

Nadella yawned as he finished handling the financial statements sent by his secretary.

As the third CEO in Microsoft's history, Nadella and the first two CEOs, Bill Brown. Gates and Steve. Ballmer is far inferior in reputation alone.

Nadella has been with Microsoft for many years, most recently as executive vice president of Microsoft's Cloud Computing and Enterprise Business Unit.

In August last year, Microsoft's then-CEO Ballmer announced that he would retire within a year. Since then, Microsoft has been looking for a new CEO.

Mr. Ballmer's move came as a surprise to the industry, as he had previously said he had no intention of thinking about retirement until his children were all in college, before 2017.

But for some reason, Ballmer made up his mind to say goodbye to Microsoft.

On February 4 of this year, Nadella officially took over as Microsoft's CEO from Ballmer.

But what Ballmer gave him was a declining Microsoft.

Although the current performance of Microsoft Office and Xbox is quite good.

Due to the rapid development of the mobile Internet in recent years, consumers are shifting from desktop computing to mobile platforms, and on mobile, Microsoft is still struggling to catch up with this trend.

Not long ago, Microsoft's next-generation operating system, Windows 8, is a "hybrid" platform for desktop PCs, laptops, and touchscreen devices.

But so far, the popularity of Windows 8 has not been satisfactory, so Microsoft is working on an upgrade to Windows 8 in the hope of further improving the experience for traditional PC users.

However, this project has died with the birth of the MatrixOS intelligent operating system.

Face the menacing matrix digital. Companies including Microsoft, Intel, AMD, Oracle, Qualcomm and others are waiting to see how big a wave Matrix Digital can make.

After all, compared with Microsoft, Apple and Google are the first victims of this mobile phone intelligent revolution.

It's a pity that more than a month has passed. The expected large-scale confrontation between the two sides did not take place, and the two companies Apple and Google were ambiguous about the attitude of MatrixOS. This gave Nadella a vague premonition.

Recently, he has been discussing with Intel CEO Krzanich about developing an intelligent Windows operating system based on the new generation of X86 processors, and this proposal has received an enthusiastic response from Krzanich.

They all understand that with the rise of matrix digital and matrix semiconductors in the mobile market, there will be a day of counter-killing the PC market sooner or later.

Therefore, what Microsoft needs to do at this time is not to try to expand the market on the mobile side, but to tighten the fence and be optimistic about its own fundamentals.

The sound of his wife taking a shower came from the bathroom, and Nadella looked at the time and prepared to go to bed.

That's when it happened. The phone on the desk rang suddenly.

Nadella frowned, picked up the phone and saw that it was the secretary Kate calling.

He pressed the answer button and said, "Kate, it's late, what's the matter?" ”

Kate crackled on the other end of the phone, and soon, Nadella's face changed, and he said, "Okay, you notify the department executives immediately." Meet in the company meeting room, yes, everyone should be notified! ”

Hanging up, Nadella put on his suit jacket. His wife, Mira, came out of the bathroom in a bathrobe, and when she saw her husband in full gear, she said a little strangely, "Honey." What's wrong? ”

Nadella said with a solemn expression: "Mira, something is wrong with the company. I'm going over for an emergency meeting now and won't be back in the evening. You go to bed early alone! ”

Nadella kissed his wife goodbye before opening the door and hurriing away.

And at this time, not only Nadella, but also executives from companies such as Intel, Qualcomm, and even MediaTek were woken up by the phone call, and then hurried to the company.

Matrix Digital's announcement of cooperation with Apple and Google at the MatrixOS conference shook the whole world, and countless companies related to the upstream and downstream of the mobile product industry chain almost immediately reacted to discuss the impact of the cooperation of the three giants on the future mobile Internet market.

At this time, Yang Lin was busy bargaining with major mobile phone brand manufacturers on the licensing of the MatrixOS operating system and the Mix mobile phone chip.

For ordinary mobile phone manufacturers, the licensing fee of the MatrixOS operating system has reached 100 yuan, which means that they have to pay such a fee to Matrix Digital for every MatrixOS mobile phone sold.

Secondly, the price given by Yang Lin of Moment Core No. 1 is 200 yuan, which is almost 50% higher than the current top-level Qualcomm Snapdragon 810, and the actual cost of this chip is only 100 yuan.

You must know that the current global mobile phone shipments are nearly one billion units per year, even if one-third of the MatrixOS system is installed, plus the Matrix Core No. 1 processor inside, these two items alone can bring 20 billion US dollars in sales to Matrix Digital, and the net profit is as high as 50%.

So you can imagine what a fortune this is!

Even Yang Lin himself, without calculating the MatrixI. mobile phone, just calculated the MatrixOS operating system and the Moment Core No. 1, and the profit that could be obtained in this surprised him!

It's not just trading, it's just grabbing money!

Of course, compared with Xiaomi, Meizu, ZTE and other mid-range manufacturers, Huawei and Samsung have proposed to adopt the ARM model and obtain the authorization of the Mix instruction set.

Yang Lin naturally welcomes this, after all, his goal is to promote the Mix instruction set as quickly as possible, and if Samsung and Huawei can launch their own Mix chips, it can also reduce the supply pressure of matrix digital.

For three consecutive days, Yang Lin kept meeting with representatives of major mobile phone manufacturers, foundry representatives, and representatives of IC chip design companies, although most of the negotiations were negotiated by his subordinates, but after working for 72 hours with the rotating shaft, Yang Lin was also a little unbearable, and had to let Bai Hua postpone the time to meet with some company representatives.

The Chinese media also maintained a high degree of attention to the MatrixOS conference, and the Chinese people and media people were excited to see that major international companies fell under the MatrixOS operating system and Mix chips.

Especially on the second day of the conference, Qualcomm sent Vice President Sean Brown. The delegation led by Cowell came to Jiangcheng to worship the mountain, which means that the last giant in the smartphone industry chain has also chosen to defect!

At this point, the MM Industry Alliance with MatrixOS operating system and Mix instruction set chip as the core was officially established! (To be continued......)

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Eat something first, see if you can carry it, and if you can, write another chapter