Section 36 Blue Eyes
Although Alexander graciously asked Hansen to see Leslie Muvis before leaving, Hansen did not have strong enough nerves to bear all this, and he quickly left the mystery company, which made several of Mystery's friends laugh behind their backs for a long time.
"Such a guy should be rectified, Alexander, you did a good job, you should let him know what pain is." Clark had been after he left, and he hadn't forgotten to curse twice.
"God testify, I really didn't mean to be angry with him, who made him so anxious to speak," Alexander shrugged, "I just fulfilled his desire for compensation, is it my fault?" ”
Several people laughed, and Clark patted Levy as well, "Did you see that face when he left?" You're right, as soon as we have money, they'll all be obedient again! ”
"It's inevitable, don't laugh at him, a poor creature with little insight and confidence...... Alex, let's tell us what ABC and CBS are all about. ”
The good news that followed did not make Levy smile. He originally thought that the popularity of the TV series at the screening would already make ABC admit that his TV series was successful. Although ABC has now given him a written notice that he is ready to contact the next family to see if he can buy the premiere rights of the TV series, Levi still prefers that ABC buy the premiere - ABC is now one of the worse TV networks, and Disney is a big company. Backed by a big tree, investing in sluggish stocks, are all very wise choices, Levy has a plan for a long time, not to mention that there are Adam's friends in it after all, of course he hopes that Disney can change his mistakes and buy the premiere rights.
But things don't seem to be the same as I thought.
"ABC, I went to contact us, and Disney's attitude is very tough, and they have no intention of buying the rights to our TV series." Alexander's smile retracted a little as Levy's words grew, "Disney has just acquired ABC, and they want to launch their marketing strategy in ABC, both to make changes and to establish their authority as the parent company, which they feel is more important. ”
"But now that they have received so much praise, if they don't take it back, they will have a big loss, right?" Bob asked, a little confused.
"It's just a TV series, and the revenue is tens of millions at most, and 100 million is over, what is it compared to Disney's marketing strategy? Michael Eisner doesn't care. His loss to Pixar has already displeased the board, and the decision to buy ABC has been questioned by many within Disney, and he now needs to assert his authority with a tough performance to face the pressure of the Disney board. Alexander replied.
Alexander's words made several people look at each other a little. In the eyes of these people, a TV series that can earn tens of millions of dollars before can almost be said to be a huge profit, but Disney doesn't care at all, Michael shrugged his shoulders and was the first to speak, "The income of tens of millions seems to us to be sky-high, but he doesn't care...... He is worthy of being a tyrant of Disney, a strongman with a personal income of millions every week. ”
"People with an income of millions are still blind to our TV series? Michael Eisner has a set of cartoons, does he do film and television......" Clark snorted coldly twice and did not speak again.
Clarke's words, Levy did not object, but did not support either. Michael Eisner is also a producer, and if you don't know anything about film and television, you underestimated him at that time. It's just that after ten years of cartoons, his thinking has been set, and it is difficult to have more changes. It's strange for a person who is used to seeing Mickey Mouse to suddenly look at such a thing as human anatomy and be able to adapt to it.
On the one hand, it is impossible to adapt, and on the other hand, it is rigid and self-serving...... This is self-inflicted.
"After ABC refused, you found CBS?"
CBS's entertainment president came to visit, and Levy was not surprised, because he had learned that the TV series had been favored by a lot of advertisers, and that the prediction of the ratings of the TV series was very good, and Levy had more confidence when he spoke.
"You can't imagine what happened."
Alexander's words made several friends all raise their heads and cast expectant glances at Alexander. Alexander sat down with a little smugness, and without speaking, he picked up his beer and drank it.
"Can you say something first?" Beside him, Clark was already impatient, Alexander put down his beer, looked at them for a moment, and then spoke, "I didn't look for them, they looked for me, Leslie Mulvis took the initiative to find me." After watching our TV series, he immediately reached out to me and said that they were willing to work with us instead of buying the premiere rights. ”
"Cooperation?" Hearing the word, several people all stood up. They originally thought that after the failure of negotiations with ABC, even if they wanted to find another place to broadcast their TV series, they would be subject to some discrimination, who would have thought that CBS would take the initiative to ask for cooperation!
CBS, like ABC, is one of the four major television networks. Their coverage and ratings, in general, are better than ABC, although not as good as NBC, but they are definitely one of the best TV stations. Such a big TV station must also have its own channels to buy TV dramas, and the acquisition of obsolete products from other TV stations is more risky than directly producing it itself, but CBS can consider cooperation without hesitation, which is really unimaginable.
"CBS people are indeed quite discerning." Thinking of the name Leslie Muvis, Levy exclaimed. In his memory, Eisner got worse and worse, and finally rebelled and left Disney, while Leslie Muvis was promoted from the president of CBS entertainment to the president of CBS, who said that there was no reason for this?
"Don't brag about it in disguise, one of CBS's styles in recent years is to collect those better and interesting TV series from the TV series eliminated by other TVs, buy the copyright, and release them on their own TV stations again after they are newly produced. Because of this policy, they will also pay a lot of attention to the TV series that have been eliminated by various TV stations. Our TV series was also one of the objects they watched this year. Unlike ABC, they don't think our TV series is too obscure, on the contrary, they think that our TV series has a lot of potential, and they even don't hesitate to work with us. ”
Obscure for ABC, just right for CBS? Levy thought about it, but it was normal. The four major television networks in the United States have their own characteristics and have their own targets. It is often said that NBC is a sports station, ABC is a women's station, CBS is an elderly station, and FOX is an animation station. These TV stations, when they produce their own programs and choose modules, have already selected different consumer groups, and TV dramas that are more obscure for children and women are just right in the eyes of TV stations facing adults, which is not surprising.
CBS focuses on appealing to older audiences, and their episodes, lacking glitz, over-the-top entertainment, are mostly set up for older people, which has led them to be known as the Seniors Channel. In the face of older people, they have a higher degree of acceptance of TV dramas that are closer to reality and closer to life, which is also the confidence of CBS to dare to buy CSI.
CBS is also gambling, after all, they also want to rise: the American television network of the 90s, the most high-profile NBC television station. ER's Story, Law & Order, and Friends are all classic series that have an indisputable place in their respective genres, and having these TV series, coupled with the Super Bowl, has made NBC a great success. There's no arguing that NBC is definitely the most popular TV station in the U.S. right now. But other TV networks are unwilling to lag behind, so they naturally have to work hard to find new dramas. ABC has its own ideas, CBS has them, and their ideas are more suitable for Mystery Inc.
"CBS is willing to invest in us, they have the space, the equipment, the staff, we can use theirs, and we can calculate the production cost, so that the number of loans we can get can be greatly reduced, and we can save a lot of money - and CBS is willing to negotiate with the entertainment company about this. And, not only that, but they're willing to give us a higher production fee," Alexander's face can be described as triumphant, "and the production cost is 4 million per episode - they raised the price by 1 million, and we can make the TV series better." ”
4 million episodes - in the 90s, it was definitely very high. Not even in the 90s, even in the 21st century, this is a good price. Obviously, the TV series immediately won the favor of advertisers after the screening, and now it has begun to attract the attention of TV stations.
"As far as I know, now they're valuing that the ad could be $80,000 or maybe more after the show airs." Alexander made an estimate, "Even if this is the case, they don't lose money, and after putting it for a while, maybe they can still make money." ”
"Alex, it's impossible for a network to lose money, and we don't care about how much money they make, we care about how much they are willing to pay us. Give us 4 million, CBS values our TV series more than ABC, that's the point! Bob didn't care about how much CBS was making, he cared more about his TV series status.
4 million, which proves that they are optimistic that the TV series ratings can become the top 20 TV series, which is very important for a newly produced TV series: it is very important for TV series to be able to get the favor and support of TV stations. Not to mention anything else, it was Friends, which was almost cut in the first season, and in the second season, with the support of NBC, Julia Roberts, Shang Winton, Brooke Smalls, Charlie Sheen and a group of stars skewered, which simply pulled up the ratings, and the production company couldn't do it on its own.
In the past, ABC gave them money to produce TV series, but CBS's current approach is really a bit blue-eyed.
What if ABC refused? Obviously, there are still people who know the goods. Eisner doesn't want to pump himself himself? Can you control your own hands, but can you control other people's hands? The face is there, can you still run?