Chapter 119: Public Service Announcements
On Chinese New Year's Eve, the Tang family plus Li Junze chatted while eating hot pot while watching TV. yan()kuai
It was Deep Blue TV that was watching, and at this time, many people were watching TV while watching TV around the fireplace on Deep Blue TV.
"It's coming!"
On the TV screen, the child's feet are in a basin of water, and a pair of large hands are washing the child's feet
Although the picture is different from what he saw in his previous life, it still gives Tang Feng a familiar feeling.
After the public service announcement was broadcast in less than a minute, the last voiceover appeared: "Actually, parents are the best teachers for children!" ”
A line of subtitles appears on the screen: Pass on the love! Then the entire public service announcement of "Washing Mom's Feet" was finished.
At the same time, I don't know how many children in front of the TV have been infected, it is the time of the Spring Festival reunion, and the most people watching TV are the time.
At this moment, countless people shed tears, and as soon as this public service announcement came out, that night, many people who watched the advertisement brought the first basin of foot washing water for their parents and washed their feet once.
On the Internet, it is a great praise for this public service advertisement of Deep Blue.
"This is the real public service announcement, but, for the Spring Festival, is it really good to broadcast this? Our whole family used to talk and laugh, but when I saw this advertisement, I shed tears of anger, only to find out that we had never brought a basin of foot washing water for our parents when we were so old! ”
"Every year before the Spring Festival Gala, it is customary for TV stations to broadcast a public service announcement, but I want to say, what are the other TV stations that you broadcast? Is that also called a public service announcement? Is it a public service advertisement to call a bunch of celebrities to come out and say a few words of filial piety to their parents? It's like this every year.,There's no sincerity at all.,This year's of Deep Blue Satellite TV,It's the real public service announcement.,After watching it.,My little daughter actually brought me a basin of foot-washing water for my father.。 Let me be ashamed to be a father, I, as a father, have never done such a thing for my parents once"
"Parents are the best teachers for their children! Like one! I don't know who wrote this PSA, it's really well written. It's the subtleties that show the truth, and that's the real PSA we want to see. ”
"After watching the advertisement tonight, I brought a basin of foot washing water for my parents, washed their feet once, and saw the happy smiles on their faces. I just found out that sometimes all they want is this, and we never thought to do it, thank you Deep Blue TV. ”
The Internet is full of praise, and they all say that it is the most sincere and touching public service advertisement I have seen over the years.
On this night, I don't know how many children brought a basin of foot washing water for their father and mother. I don't know how many parents showed a long-lost smile on this Chinese New Year's Eve.
A public service announcement has an impact, but many people don't expect it at all.
Don't underestimate this small public service advertisement, its impact on people is not only that, just this advertisement, so that Deep Blue Satellite TV has been mentioned countless times, and because public service advertisements have never been able to be broadcast just once, so some people even turned to Deep Blue Satellite TV after reading the comments on the Internet.
actually increased the ratings of Deep Blue Satellite TV's party this year by a large margin, which also made many people unexpected.
Tang Feng couldn't think of it, and Chen Cheng couldn't think of it. Murphy Lee didn't expect the result to be like this at all.
After the ratings came out, many people were looking for the reason, and this is not difficult to find. Because the topic of "Washing Mother's Feet" on the Internet has quickly occupied the top of the hot topic list in just a few hours.
The "Wash Mom's Feet Once" campaign was also enthusiastically launched, with more than one million people responding in just a few hours.
A small PSA broke the ratings pattern of major TV stations for many years, which completely exceeded everyone's expectations.
Other means, perhaps, can be refuted, can be questioned. But this time, the major TV stations have fallen silent.
If the star lineup is not as good as the other party, resulting in a decline in ratings, then there is nothing to say, but because of a public service advertisement, the ratings of Deep Blue have risen, but several other TV stations with the same name as Deep Blue are dumbfounded, and because of this, several other TV stations have begun to pay attention to the public service advertisements that they have not paid much attention to in the past.
This incident has made many TV stations understand that the original public service advertisement is well filmed, and the effect is better than inviting celebrities at a high price!
And what Deep Blue Satellite TV gets is not only that, you can only know when you compare, who is good and who is bad.
This point can be known by looking at the comments of netizens.
"Deep Blue Satellite TV is good, there should be more public service advertisements like "Washing Mother's Feet"!"
"After watching the public service announcement of "Washing Mother's Feet", I was moved, I was deeply touched, and I praised Deep Blue TV, should other TV stations spend more time on public service advertisements when paying attention to profitable programs? Instead of finding a few celebrities to say a few words and just perfunctory! ”
"I was watching Starlight TV, but when I greeted a friend for the New Year, I heard his choked voice, and I realized that it was because of an advertisement, although I didn't see that advertisement for the first time, but when I replayed it later, I saw it, and I also cried, Deep Blue Satellite TV is good, when everyone is perfunctory about public welfare, you let us see your intentions, and we are moved!"
For this reason, many TV stations began to investigate the matter of the public service announcement, and there was no such thing as a secret for them, and they quickly found out.
The choice of director did not make people from other TV stations feel strange, on the contrary, they felt that this was normal, after all, Chen Cheng was one of the four major directors of Huaguo, and it was normal to have such strength.
However, the quality of an advertisement is more about the creativity of the advertisement, so everyone understands that the real key should not be Chen Cheng, the director, but the person who proposed the advertising idea.
Soon, Tang Feng's name and information appeared in front of their eyes.
"Tang Feng? A musical talent? Make no mistake, right? "This was the first reaction of a lot of people.
After all, judging from the information, what Tang Feng can have to do with advertising is the joke advertisement he made in the live webcast.
In the eyes of those of them on big TV stations, what Tang Feng can do is the song and the "Three Kingdoms", but advertising? Don't be funny!
However, the facts are in front of them, when they learned about the birth process of this advertising idea from the side, they couldn't help but secretly scold Deep Blue for really going out of shit luck, this is the smallest amount of money to do big things, a small public service advertisement, let Deep Blue TV gain fame and fortune, who would have thought? (To be continued.) )xh118