"The Fifth Sally won a double award from the Houston Film Critics Association, will Christopher pick up the golden man first or Jennifer. Jefferson? ”

Jennifer. Will Jefferson become the first Oscar queen among his peers? ”

"Reese. Witherspoon meets with the Oscar jury and the two sides have an intimate meal"

"'Brokeback Mountain' caused another storm, anti-gay people gathered outside the theater in Houston, and the police said they were paying close attention"

"LGBT groups speak out in support of 'Brokeback Mountain': it's a good movie, watching 'Brokeback Mountain' shouldn't be a special event"

"Director Ann. Lee said, 'Brokeback Mountain is a love movie, not a gay movie, it's just a love story.'"

"Memoirs of a Geisha" heroine Vivien. ZHANG ATTENDS THE VOGUE PARTY, CAN SHE WIN THE GOLDEN GLOBE? How many Oscars does "Memoirs of a Geisha" have hopes? It would be Rob. Marshall's Waterloo? ”

"The competition between 'Capote' and 'Unstoppable,' who will get the share of biopics nominated for the Oscar?"

"'Crash' was praised by the Oscar jury for 'an unprecedented depth in the analysis of racial conflict'"

"Reese. Witherspoon won the Screen Actors Guild Award for Best Actress, Jennifer Brown. Jefferson misses an important weather vane"

"Good Night, Good Luck" was well received, and the new director George Brown. Clooney is proud of his career and love, and he goes out to Los Angeles restaurants with his new girlfriend"

…… As the time enters January, the entertainment version has officially entered the final madness, with new news to be released almost every day, press releases sent by public relations companies, in order to satisfy the curiosity of the public, follow-up and interviews with popular nominees (many actors have not followed reporters all year round before this), and spare no effort to monitor and excavate the big-name stars who have the hope of winning the Olympics this year: at the moment when the public has the highest attention, if the star himself makes any scandal, it undoubtedly means that the favorite click-through rate of the online media - In 2001, online media was just a novelty, but now in 2005, no news seems to work without the Internet. And teenagers seem to like to watch scandals, scandals, scandals, scandals, and of course, indispensable street shots of life rather than character interviews, which is of great significance for them to imitate the details of celebrities' lives.

Of course, at this time of year, it's always good to keep an eye on the big stars who want to make it to the Olympics, after all, although rash contact with the judges is likely to attract criticism, but every year there are people who are lucky and always want to pull in before the awards ceremony. And this year's unlucky one is Reese. Witherspoon, but who isn't in a PR campaign? There are actors who have dinner with some lesser-known judges in private, but who makes her the highest? After being photographed, it naturally attracted a lot of criticism, and even some bookmakers raised the odds, thinking that the possibility of her winning the actress would be greatly reduced.

- Yes, every year in January, Las Vegas will open a market to predict the list of Oscar nominees, and after the list of nominees is announced, it will also predict the list of Oscar winners, and based on the highest guiding principle of 'no one can lose to the bookmaker', the odds offered by many people are regarded by many as the most accurate weather vane, and they are more accepted by the industry than many awards that are known as important weather vanes. There are even many studios that adjust their PR strategies as a result, or contact bookmakers to ask why they offer such odds.

Like this year's nomination handicap, Reese. Witherspoon's "Unstoppable" Take the odds of 1:1.1, this kind of odds that are better than nothing shows that the bookmaker thinks that she is ironclad to enter the nomination list, and Jennifer Jefferson's odds are second to her, to 1:1.5, but after the news of her and the Oscar judges having dinner and canvassing came out, her odds were as high as 1:1.4, which shows that the bookmaker has taken into account the psychology of the public: after such news is hyped, many Oscar judges are likely to lower her order in the nomination list in order to cherish her feathers, or even not nominate her at all, which will reduce her chances of being nominated-- The Oscars are not simply one person, one vote, and the votes for the five nominations are simply added, but the votes are counted by ranking weights, so as to avoid the embarrassing situation of the same vote. That is, if Witherspoon and Jennifer. Jefferson's nominations were counted with 200 votes and ranked fifth, but Jennifer was first among his 200 votes, while Witherspoon only had 150 first, and the remaining 50 were second, so Witherspoon had to regret losing the election.

To be honest, every year from registration to nomination, this link is actually the most terrible elimination link, many judges have to take into account various factors, and make difficult choices among their favorite films and actors, therefore, if Witherspoon's style and prestige are not enough, and her luck is not so good, after such a scandal, she is indeed very likely to disappear or decline from the list of nominees of the judges, after all, acting is a very subjective thing, and there has never been a year of actor and actress who can say that she is expected to win this award, When the judges see this kind of canvassing news, some will think that Witherspoon is not caring enough for feathers and is stupid, and some will be jealous because they are not the target of her public relations - in short, there is no need to speculate about the darkness of people's hearts, and in this fierce competition, even if the news only affects 10% of the judges, it may make Witherspoon hate the nomination link.

"Why is everyone talking about this online?" In mid-January, even Los Angeles was a little cooler, however, Reese. Witherspoon's agent, who was still wearing only a single shirt, paced back and forth on the terrace irritably, her voice getting louder and louder, "It's just a normal meal, for God's sake, the magazines have lost interest, why are they still staring at the Internet?" Are those inventory stickers recent? Why have I never seen them before, and why is Reese's name associated with bribery? ”

As her voice rose to the point where she almost broke the line, she jerked her mouth shut and massaged her forehead, "Sorry, I lost my temper, but seriously, Adam, can't you do something?" ”

"We have found a company that specializes in online public opinion control." Adam, a PR expert, said embarrassed on the other end of the phone, "But the biggest problem is, Nancy, you have to know that these forums have only been around for a long time, it's a new industry, and even the best studios have less than a year of seniority, and netizens are damn smart, I'm sure you can see the direction of ONTD right now." ”

“Yes，yes，yes！” "Of course I did," said Nancy, "and what is even more terrible is that Reese has seen it - and God, what a temper it is!" Why else would I call you so late? I'm at Reese's house right now, she's going crazy, and we're going to fix this! ”

Speaking of which, Reese's luck is indeed very bad, in fact, such things have been photographed almost every few years, such as the Golden Globe Awards, the reason why the fairness of the award has been repeatedly questioned, and the influence has not been comparable to the Oscars, is because there are often cases of the film entertaining the judges to travel and give gifts, it can be said that before 2000, if no one deliberately wanted to deal with the star, this kind of news could even be suppressed before it was released. Even if the media releases this information, it will be discussed for a few days at most, and it will be exhausted, and it will not affect the celebrity's award. But after 2000, the damn internet ruined it all, and the interests of netizens are varied and powerful, and if you catch up with their favorite craze, then congratulations, you'll get the friendliest and most effective free publicity, but if you're as unlucky as Reese, then here's the result now: Ruixi's hosting of the Oscar judges has been dragged into the 'Are We Always Hacked?' In the big issue of 'curtain manipulation', Oscar's scandals and shady scenes, and even public relations insiders/scenes have been sorted out and become classic posts that have been reprinted everywhere and forwarded by email, and Reese is very honored to be the most recent one among the female stars who have been inventoried - because the inventory post is a flashback, her name is the first and the most eye-catching.

In less than three days, Reese's name has been linked to the Oscar bribery, and the online media noticed the craze and began to follow up on Reese's public relations strategy, wanting to further uncover the scandal. The online speech control experts hired by the anxious public relations company were discovered by sharp-eyed netizens: batch replies, similar reply content, unfamiliar and even meaningless reply IDs, similar IPs......

Well, it's not been a week yet, and the news that Reese is angry and trying to control online public opinion has spread in major communities, and even triggered discussions on the membership access system, such as whether to prohibit new IDs registered for a period of time from speaking, etc., and now public relations is barely suppressing these news, and no traditional media has reported on it, but with the rise of netizens' attention, it is completely unknown whether traditional media can keep this line, whether it is Reese, Adam or Nancy, I can't trust these media outlets who do everything for the sake of sales - but this year is Reese's most promising year to win an Oscar, except for Jennifer in "The Fifth Sally." Aside from Jefferson, the rest of the favorable nominees are all running along, Reese's "Unstoppable" and Jennifer. Jefferson was evenly split in December, with the two splitting up almost all the awards, big and small, while Jennifer. Although Jefferson has better film reviews, the film genre suffers, the quality of the film itself is slightly inferior to the acting, and her qualifications are much shallower than Reese's, and winning the Oscar at her young age has a strong symbolic meaning for Hollywood, and the judges will not give her the award so easily - this year is completely Reese's most hopeful, and may be the only year with the Oscar!

At a time when the atmosphere is so tense and plagued by such a scandal, Reese doesn't lose her temper much, and the team is even stranger. Nancy bit her lower lip and took a few steps back and forth, "So, now we can't do anything but pray that netizens will suddenly lose interest?" ”

"It looks like so." Adam sighed, "We definitely need a strong online opinion control partner after this incident, I will bring this up at the company's regular meeting, Nancy, I promise that this will not happen next year-"

"Reese may not have a chance to be nominated next year!" Nancy raised her voice, "For God's sake, thanks to Michelle this year. Williams' performance is just mediocre, otherwise Reese would have been difficult to play this year, and why did this happen this year? - Are you sure that no one is behind us? ”

"That's the network, Nancy." Adam's tone was also full of irritation, "Online community! If it's the National Enquirer, OK, I'm sure they'll confess who is dealing with Reese, and even sites like TMZ aren't without insider/inside information, but it's an online community, full of spontaneous gathering of netizens. If we can't find a good online opinion control company, who will? - Nancy, I know it's hard to accept, but I'm afraid we'll have to admit that Reese was completely unlucky, a goddamn bastard decided to write a post out of boredom, he did, and then more Shameless Bastards clicked and retweeted it, thinking it would have any effect on reality...... God, if I knew who he was - but either way, that's what it is, and you can only accept it. Besides, it's not useful to know who the other party is, Nancy, it's not a bet, it's a racing game, we run ahead, and all the backward sides have a reason to pull us down, it's as simple as that. ”

"But—" Nancy twisted the bridge of her nose.

"You're right, now is not the time to pursue this—" A hand suddenly took the phone from Nancy's hand, and Reese. Witherspoon pressed the speakerphone button with a blank face, and said to the other end of the line, to Nancy's surprised expression, she just explained, "Your screams are loud enough to wake up dead people." ”

The Hollywood A-list actress was clearly in a bad mood but had also regained her senses, walking back and forth on the terrace a few times, pulling her dressing gown. "Don't ask if someone is making trouble behind it, the damage in this area is out of control, and you can only wait for it to fade naturally. What we can do is to guard against the print media, after all, most of the Oscar judges are indifferent to online public opinion, and now what we need to do is to pull others into the water and amplify the situation. Jefferson's PR has always been the best in the industry, which mostly means that she has a lot of stories in the print media, and I can double the price they give and turn over these scandals. Drugs, big names, alcoholism, feud - and her fiancé, Josh. Blanche, in short, we need any story that can deal with them. ”

When she finished talking about her countermeasures, Reese's mood relaxed a little, and she sighed lightly, waiting for Adam and Nancy's enthusiastic response, after all, this was the best countermeasure she had thought of after thinking about it repeatedly.

But both Nancy and Adam on the other end of the phone were ominously silent about her thoughts, and Reese began to have some bad premonitions, "What's wrong?" What's wrong with this idea? ”

"Actually, it's a good idea." Nancy said cautiously, "So Adam and I thought about it on the first day of news fermentation......"

"And then?" Reese's chest began to heav, "Tell me, and then what?" ”

"I've asked them all." Adam sighed on the other end of the phone, "Nothing, Reese, this girl is him. Damn the saint, there is no story that is buried, there is no black. She's boring and annoying—and she's filming in the South right now, so it's likely that we won't get any news anytime soon......"

“Shit！” Reese grabbed her phone and threw it to the ground, "Holymother*! ”

Nancy grabbed her phone in fear, she glanced at it, and a thought came to her mind - in fact, to deal with Jennifer. Jefferson wasn't out of the question. This girl is not uninvited for public relations, on the contrary, she invited the best public relations company, the awards in December were taken by her, not that Reese's performance was not good enough, but that Reese's public relations expenses were not as much as hers, and all the awards that Reese's public relations budget was not strong were almost swept away by her, and although each star is just giving money, but in order to win awards for customers, who knows what those publicists will do?

As long as a scandal can be uncovered and the money exchange between them can be uncovered, it will be a big scandal, enough to pull Jennifer and Reese back to the same starting line, and even more disadvantageous for the junior Jennifer. But......

But exposing the tacit rules between PR firms is tantamount to making enemies of the entire industry, and Adam will definitely not agree to do this for her, and I am afraid that the newspapers will not expose such news - if you go through the traditional paper channels, then not only will all PR agencies be hostile to Reese and her, but the award judges will also have a bad impression of Reese, which will make Reese the public enemy of two industries in the future: PR agencies and the awards class, which is basically equivalent to cutting off Reese - and her career.

Or go online? Hire those public opinion control companies to spread such news? As long as there is a certain amount of real evidence, for Jennifer. Jefferson will also be an influence, and the key is to be substantial......

Nancy glanced at her client, but still didn't make up her mind: it is not difficult to get the black material of a public relations company, but the problem is that for the network that she does not know very well, the agent is instinctively wary, she doesn't know if she has the ability to handle this matter well after getting rid of Adam, after all, once this is exposed, it will bring great trouble to herself and Reese.

However, this is Reese's only chance, and this year is a year made in heaven for Reese to win awards - except for her and Jennifer. Except for Jefferson, there is hardly a female player in the Oscar circle who can compete, if she can't win it this year, with Nancy's understanding of the strength of her customers, even if there are good works in the future, but in the Oscar year, Reese's strength is not enough to win the award......

"Adam, are you still there?" Nancy took a deep breath, she beckoned to Reese, who was looking at the distant scenery irritably, and motioned for her to walk over to the phone, "Actually, I have an idea, the print media will definitely not discredit Jefferson, but maybe, we can borrow the Internet ......"

The author has something to say: Note: The seeded players of the 2006 Oscars include "Good Night, Good Luck", "Capote", "Brokeback Mountain", "Crash", "Unstoppable" and so on

Regarding the voting rules for the Oscars, in fact, the explanation in the article is not very correct, because it takes too much pen and ink to explain it, you can Baidu "Oscar nominations and best pictures are produced like this", this article is very clear.

By the way, I forgot that there are two Best Actress awards at the Golden Globe Awards, so Jenny is a double heroine, not a main and a match.

Something you'd love to hear......

There is a double watch tonight! Come and see at 9 o'clock!