"Hunger marketing?" After Qi Cuiping received Li Jian's call, she screamed in surprise,

"We don't have enough capacity, so why do we have to be hungry for marketing? Shouldn't producing more and selling to earn high profits be what companies are pursuing? ”

Faced with Qi Cuiping's incomprehension, Li Jian gently began to explain to her,

"Chinese people pay attention to a face, some things are obviously not worth the price, but because of the scarcity, there are few people who can buy it, and few people can enjoy it, so the price is abnormally high, which means that the scarcity is expensive. Therefore, smart businessmen will control their own supply of goods, especially the monopoly of the independent industry, and do not let the products circulate too much in the market, so as to create the illusion of tight supply, just like an auction, unique things, you can buy, prove that you have money, you have connections and means. ”

"But our PHS must not be able to control to be unique, in that case, the post and telecommunications bureau will not be able to recover the cost, so what to do, is to minimize the supply of PHS, a county-level city, there are only one hundred and ten people with heads and faces, plus some slightly wealthy people, the so-called high-end people even if five hundred, that is, five hundred telephones can meet the needs, but we do not supply so much, only supply three hundred."

Li Jian stopped explaining and asked Qi Cuiping,

"What do you think will happen?"

Qi Cuiping frowned, "There are only three hundred units supplied, that's not that many people can't buy them, and those who can't buy them will definitely have to find a way to find the Post and Telecommunications Bureau, and the Post and Telecommunications Bureau will urge us to supply." We're going to be annoyed to death by these phone calls everywhere. ”

Li Jian vetoed her,

"No, they will send a message before the post and telecommunications office. They will use all kinds of connections to find the leaders of the post and telecommunications bureau, and strive to ensure that they can obtain a mobile terminal by getting the leaders of the post and telecommunications bureau, and then show their identity and status through this. ”

"But this still can't affect our production capacity and sales, even if we reserve 2,000 units in each place, it's not enough to sell, and whether they show it or not will not affect our sales."

Qi Cuiping argued. In her mind, this is an excellent sales opportunity, and a day's shipment may bring Qianghua countless bills. Why not make the most profits, this is the goal that capital and enterprises should pursue, as for whether it is a status symbol, whether it is capable of buying. These. For the company, it doesn't matter at all, it's just the incidental value of the product.

"Have you ever heard of a relatively poor scholar during the Qing Dynasty, who had to rub his mouth with pigskin after every meal, and did not wash it off, and coaxed his mouth out with oil? We just need to keep the market out of stock for a while, and then slowly sell it after a while. It will mobilize the purchase willingness of most potential customers, and if you buy it a few times, you can't buy it, and suddenly you have a private relationship telling him that you can buy it, do you think this potential customer will buy it? ”

Li Jian's eyes looked at the West, his main target customers, the places used to grab huge profits, are not domestic, but foreign, Qi Cuiping always can't think of this, he didn't see the difference between domestic and foreign markets, and thought that he was treating everyone equally, treating them in the same way as capitalists treat profits, but he didn't know that he was not like a pure capitalist, putting profits above everything.

There is still a difference between internal and external, after all, the domestic economic level has not improved much, and now those who can afford PHS are the people who got rich first or the privileged economy, and ordinary people must regard PHS as a luxury product, and they will definitely not go bankrupt to buy PHS to consume.

So make the money of these people who got rich first, and at the same time create a symbol of the world's leading country in communication technology, you can complete your own layout, the real mass production and sales, or in the European and American markets, and so on fifteen years later, the center of gravity of this market, will slowly shift to the country, at that time, PHS is no longer a high-end luxury, but a daily necessities, they can not only increase sales, make money and earn peace of mind, is the best time.

"You can really raise the sense of expectation of the product and create the illusion that it is difficult to find a product, but in this way, our products may cause a backlog, put in the warehouse, it is better to sell, and the follow-up production capacity is enough to keep up with this sales volume."

Qi Cuiping still wanted to hold on, Li Jian continued,

"The production capacity is increased, and then on the production line, the cordless telephone production line workers will be adjusted to a small part of the product, the accumulation of half a year's products, I want to fill the European and American markets at one time, but they have anti-monopoly laws, it is estimated that the time will still be granted patents, what we have to do is to roll out as many products as possible before the patent is authorized, I want to go to Australia to buy mines."

Qianghua has been established for less than a year, although it has earned thousands of percent of profits, and no other company can compare with it in terms of profit margin, but in terms of absolute volume, it is still pitiful.

Qianghua's total assets so far, including Qianghua's laboratory, are only more than 100 million US dollars, more than 400 million yuan, and if you calculate cash flow alone, it is even less pitiful, continuous investment, building factories, purchasing production lines and raw materials, has made Qianghua's books almost like a blank sheet of paper, if it were not for cordless phones, pagers and software business is still in a steady stream of income dollars, I am afraid Qianghua will have to borrow rice to go to the pot.

Li Jian is now accumulating production capacity, and temporarily does not fully meet the needs of domestic production, in order to obtain a large amount of cash flow in the international market for development.

To develop wireless mobile PHS, we must first establish a base station, PHS's production capacity has increased rapidly, but the production capacity of RF transmitters and receivers is not easy to improve, first of all, we must find a way in this regard.

The domestic base station production capacity is insufficient, Li Jian already has an idea, and even has made a layout, but has not yet reported to the Ministry of Posts and Telecommunications, mainly because the large base station has not been built, I don't know how big the gap in the base station is, there is no actual data, and it is not easy to deploy.

If it is an international market, Li Jian thinks it is better to let them buy a base station, after all, from the perspective of the profit margin of a single product, the profit margin of a base station can reach about 70% or even higher, especially when the price of a single product is higher, a station is equivalent to selling more than a dozen terminals.

"Okay, although I don't agree too much with your point of view, but after you explain it now, I think you can try it, postpone the delivery time, causing the shortage of supply is indeed the only magic weapon to raise prices, I just hope that our overall sales will not be affected, now the company's cash flow is not much, if the Zhenshen factory further expands the raw material reserves, it can even be said to be tight, can earn a little more, can also ease our cash flow."

Qi Cuiping hung up the phone, and carefully considered the hunger marketing method proposed by Li Jian, she understood this sales concept, but such a high-end product, obviously there is a huge market gap, is it necessary to carry out hunger marketing?

Li Jian knew that Qi Cuiping had not experienced the era of selling kidneys and buying 5s, and he didn't know how crazy Chinese people were when they bought face products, and sometimes they couldn't even be described by reason.

Even if it is a so-called fruit fan who can only earn money for an Apple mobile phone in four months, looking at the middle-aged uncle who uses a domestic mobile phone, he still looks down on him, clamoring that only those who can't afford Apple can use domestic products, but he doesn't know that the uncle's monthly salary can already buy two.

This is actually also a kind of life attitude, buying, only according to your own needs to decide, not other people's eyes.

However, it is those who have the upper hand who hope to get the eyes of others, who take 6,000 or 7,000 yuan to buy a mobile phone with an actual value of only 1,000 yuan, and hand over 70 or 80 percent of the profits to foreigners, but they don't even look at the domestic machine, just for the so-called face.

Therefore, the PHS market, not only will not be affected by hunger marketing, but will definitely expand, those who can buy or not buy very high self-esteem, will definitely be able to buy the first time to reach out, even if you borrow money, will also buy a dress to face, when the crowd is surging, take out a phone call, show their existence.

"The classification and content grade of the ore have been sorted out, that is, I, if it were someone else, the mine would not pay attention to you at all."

Tang Yang pushed open the door of Li Jian's office, holding a few pieces of paper in his hand, which were densely filled with various data,

"It's not a fax, how can you send it so quickly, I'm afraid the post office won't drive a single truck for you, right?"

Li Jian saw that a few pieces of paper were not faxes, he only contacted them when he went to Zhenshen a year later, and it took time for the mine to investigate, and it was indeed beyond his understanding of the efficiency of state-owned enterprises to be sent so quickly.

"The post office didn't send me a separate truck, but my uncle sent an engineer to fly me from there, and you can see how big your face is."

Tang Yang put the paper on Li Jian's desk, and took out a thick pile of white paper from behind him like a trick, Li Jian looked over, but it was like a comic book, all of which were all kinds of characters.

The top one,It's a young hero with a bow and arrow in golden armor.,At the bottom, there are three words about Xue Rengui.,And in the upper right corner, there are character attributes.,Of course, this attribute is also very few.,Only force value.,Blood volume and skills.,Quite some arcade battle games such as Street Fighter,The style of the game of the King of Fighters。

"This is a well-designed character card, the drawing is good, you invite someone to draw it, I guess that kid in Mobei definitely doesn't have such a good painter."

Li Jian took it and began to look at it one by one, nodding his head while watching...... (To be continued......)