Chapter 22: Ideas

"Super Oiran?" Yueniang was stunned, and her face showed a look of disapproval, "This idea of the girl is not unusual, there is an Oiran Contest every two years in the capital, and the purple hibiscus girl who relied on the Red Mansion to redeem herself last year is the champion of the Oiran for two consecutive years." ”

"Oh? Mama Yue, can you tell me how your Oiran is elected? "I don't care if she doesn't think so, and I listen to what their Oiran contest is all about.

"This Oiran Contest is jointly organized by the four most famous Qinglou in the capital." Yueniang gushed endlessly, "Every two years, all the Qinglou registered in the government in the capital elects a girl to come out to compete. Participating girls will be able to perform their own stunts, and we will invite famous adults in Beijing to be the judges, and they will select the top three oiran. In addition to being worth a hundred times as much as herself, the top three who won the competition will also be famous and connected to the third level. The purple hibiscus girl was ransomed by Master Qi of the 'Yufu Jewelry Store' in the capital after winning the second Oiran last year. ”

But that's it. I smiled, "That is, your Oiran is all chosen by those famous and promising adults?" ”

"Not bad." Yueniang looked at me with a cold smile and asked, "Is there anything wrong?" ”

"Basically, there are a couple of things that are terrible about the format." I picked up the teacup, took a sip of tea, and said unhurriedly, "First, the girl was elected by the major Qinglou, that is to say, what was launched was pearl, and if it was sand, it was sand." The judges and the audience have no choice, so they can only passively choose among the girls you push. The advantage of this is that Qinglou selects the best girls in advance, saving the time of the judges. The disadvantage is that it may cause other girls in the building who can't participate in the competition to be unconvinced, since the girls in the Qinglou are all talented and beautiful, in fact, there are very few things that can be used to distinguish their advantages and disadvantages, and the biennial Oiran Competition, only pushing one, is equivalent to killing the opportunity for other girls to become famous, and a woman's youth is very short-lived, and she can't stand a few or two years of waiting. Because of the loss of an opportunity, the treatment is very different from the selected girl, and the selected girl may not be able to participate in the Oiran Contest in the eyes of the girl who cannot participate in the Oiran Contest, and she may not be able to be as angry as herself, and it must be quite troublesome to manage. Think about it, too, it turns out to be a girl with little difference in quality, some of them come like clouds every day, and some can only receive some guests who are not in the flow because they don't have the name of the Oiran. This, I don't know if Yueniang has some feelings? ”

Yueniang was stunned, with a slight hint of surprise on her face: "The girl continued." ”

"What's worse is that the judges for the Oiran are all famous adults, that is to say, the beauty or ugliness of these girls is still determined by the beauty of those adults themselves, in other words, these adults will become the winners of the girls in the future. Other people who are not judges have lost the right to choose and the opportunity to speak, and among these people who are not judges, there should also be some high-ranking officials and rich people. We all know that everyone's level of appreciation and preferences are different, and every year it is a few respectable adults who choose their private confinements there. Other people can see that they can't eat it, and even if they can eat it, for the sake of face, eating this Qinglou Oiran may not be the most suitable for them. I continued, "If Qinglou Ping's publicity is done well, and the characteristics of other girls are also exaggerated, maybe it will not be able to lose this part of the guests, otherwise, in the long run, just like Yueniang herself said, you need to rely on some regular customers to barely support the scene." ”

"I didn't expect that the Oiran Competition, which we have always been proud of in the four major green buildings in Beijing, has so many drawbacks." A hint of admiration flashed in Yueniang's eyes. In fact, I don't believe that Yueniang would not have thought that I would say this, I have been an old bustard for so many years, I'm afraid she already knows these drawbacks, right? The reason why this competition system is tolerated to continue to be carried out like this may be to take into account the balance of many aspects, the balance between the Qinglou and the respected officials, and the balance between the Qinglou and the Qinglou, so it seems that sacrificing a few girls to snub a few guests is also a choice that has to be made. After all, between the fish and the bear's paw, most people will choose the bear's paw.

"What kind of gameplay is the 'Super Oiran' that the girl said?" Yueniang looked at me with blazing eyes, "I do know what 'Oiran' is, how do you explain the word 'super'?" ”

Super? How to explain it? Literally, it's a bit like going out of bounds. In the 21st century, the word has been overused, and others will know what it means as soon as they say it, how can they explain it, but I can't always tell Yueniang that I can only mean it and not say it, right? I frowned, and I literally bluffed her, I took a few chess pieces from the game of Go, and arranged them in a straight line in turn, and said slowly while swinging: "If the girl who leans on the red mansion is the first level, the popular girl is the second level, and the Oiran girl is the third level, and each interval is the gap between them, then this super Oiran ......" I put the last chess piece in the farthest corner from the three straight chess pieces, and said with a smile, "This super Oiran, the distance between it and the Oiran, It's not a star, it's beyond imagination. ”

"It's kind of interesting." Yueniang smiled slightly and said, "The girl continued." ”

"To put it simply, it's the participation of the whole people." I smiled faintly, trying to avoid modern words that Yueniang couldn't understand, "Wouldn't it be much more fun to make the selection of the Oiran no longer a matter between a few lords and a few girls, but an entertainment activity in which all the people of the capital participate?" If done well, I believe that it will play a good role in promoting the publicity and operation of Yihong Mansion, and may even extend to other related businesses. ”

Yueniangqi said: "All people participate? ”

"Not bad." I nodded, and continued, "Participation means that anyone can participate." This is two aspects, on the one hand, the girl who leans on the Red Mansion, regardless of appearance, figure, age, talent, identity, or whether she is popular or not, even if she is the girl's side, if you want, you can come to participate in the selection of the 'Super Oiran', breaking your previous rules and procedures for selecting the Oiran, as long as it is a girl who leans on the Red Mansion, you have the opportunity to participate, this is the so-called 'no threshold' way to participate. And those girls whose talents are not good can quickly grow and temper in the cruel competition. ”

Yueniang's eyes lit up, and she urged: "What about the other side?" ”

"On the other hand, the people's vote to decide whether the participating girls will stay or not, fully integrate the people into the participation of the competition, and improve the influence of the 'Super Oiran'." I continued, thinking that the media in this era was underdeveloped, and the game of "Super Oiran" could only be played in the capital at most, I don't know how the common people lived at night in ancient times, and the relative dignitaries could go in and out of the Goolan Courtyard, and the common people could probably only go to chuang to sleep after dark, right? It's a boring life. I shook my head, ancient comrades, let me save you: "Whether it is the Oiran Contest you used to choose, or today we are holding this 'Super Oiran' Contest, the purpose of which is to expand the popularity and influence of the Qinglou, and let the people vote to decide the way to judge whether the participating girls will stay or not is an excellent way to increase the influence, you say, it is the Oiran chosen by the common people themselves, will they not support it?" Don't always focus on those high-ranking officials, the reputation of the common people is also very important, if you can get the support of the people, maybe you can slightly change everyone's deep-rooted prejudice against the women in the Qinglou. ”

Hearing my last words, Yueniang's eyes lit up, and her expression became a little excited: "Girl......"

I smiled, and then continued: "Although the purpose of our selection of 'Super Oiran' is to make more money in Yihong Mansion, but this purpose cannot be explained so clearly and thoroughly to the people, we can set a high-sounding slogan for this competition, and use it as the spiritual positioning of 'Super Oiran', for example, it can be said that the 'Super Oiran' has no threshold for participation and the elimination method of the people voting to decide whether the participating girls will stay or not, which promotes a feeling of 'national happiness'." This unique form of expression, which combines the brutal elimination of the qualifiers, semi-finals, and finals, is an important guarantee for the success of the 'Super Oiran' competition, and thus has become a popular event in the capital and has attracted widespread attention. ”

"Qualifiers? Heats? Final? Is there more than one tournament? Yueniang looked excited, "Then what is the format of this competition?" ”

"Of course it's not one, since it's a national participation, how can one game be enough for everyone to play?" I smiled and said, "Before the competition, you have to do your homework and post the notice that the 'Super Oiran' competition will be held in the Red Mansion. Including the portraits and resumes of the participating girls, the competition system of this event, the rules of public voting, and so on. Then set a date for the girls to go to the open-air performance for a few days in a row, no matter what piano, chess, calligraphy and painting, blowing and playing, as many tricks as they can do, and perform for free for the people to enjoy, so that the people can get familiar with these girls first, so that they can vote. Yihong Mansion was closed for a month for rectification, which just gave Yue's mother enough time to build momentum. The 'Super Oiran' contest is not considered a business, you can explain it to the government as a promotional event, and the competition is not held in the Red House anyway, so it is not a violation of the government's ban. In order to expand the impact, choose an open venue that can accommodate thousands of people, so that more people can participate. It also depends on the number of registrations, to determine the number of qualifiers and the number of people in each game, you can come to a game every three days, if the number of registrations is small, each game will eliminate a part of the people, to maintain the attention and enthusiasm of the people. ”

Yueniang nodded excitedly, saying let me continue, I took a sip of tea, and continued: "After the momentum is built, you can start the qualifiers, according to the project of the competition, invite relevant people to be judges, for example, when the girl compares the piano, you can invite famous musicians to comment, and when you compare calligraphy, painting, poetry and songs, you can invite well-known scribes to evaluate, those literati and ink writers love to linger in the Fengyue place, and Yue's mother should also know a lot of talents." However, the judges' opinions are not the only criterion for deciding whether to stay or stay, and the judges' right is only to select the girls with poor performance on the spot and compete with the girls with the lowest number of votes from the audience. The participating girls who want to face off show their talents again, and then the thirty-one public judges who voluntarily recruited in all walks of life in advance vote for it, the party with the least number of votes is eliminated on the spot, and the more party can continue to the next part of the competition, that is to say, the result of this competition is decided by the judges, the people outside the field and the thirty-one public judges, and no single party can play a role in determining the surname, unlike in the past, when a few masters decided the victory or defeat of several Oiran. "I deliberately ignored the shady curtain that shrouded in the show "Super Girl", and tried to express the simplest meaning to Yueniang, for the ancient people who came into contact with the rules of the game for the first time, it was nerve-wracking enough to digest such complex game rules, and probably wouldn't make too many shady things like that.

Yueniang looked at me with shortness of breath, her eyes were excited and incredulous, I don't know if she understood it or not, and continued: "In addition, there are a few points to pay attention to in holding this competition, the first is voting. How to reflect the fair and open surnames of voting, so that the people can believe that the votes are not fake. "In ancient times, there was no mobile phone, how should I vote? I frowned and thought about it, or don't vote, the cash transaction is the most convenient: "You can prepare a tile altar for each girl, a group of three people, a count, a tube tile altar, a supervision, voting tile altar where the propaganda is placed, the game is said to be placed on the spot, a copper plate represents a vote, the votes are counted on the spot after the game, the money of the tile altar is consistent with the number of votes recorded, that is, it is valid, who has the most money in the jar, who has the least money, immediately reported to the principal of the competition." This relatively transparent rule of the game will make the people confident in their voting results, and it will be easier for them to get involved in a carnival of choice and voting. If this link is done well, there will be a lot of income, and the Oiran competition may not be over yet, and Mother Yue has already begun to make money. ”

Yueniang squinted with a smile, nodded again and again, and I continued: "The second thing to pay attention to is to eliminate the duel of the participating girls, it is very likely that there will be a dilemma in each competition, therefore, in order to improve the participation of the people and adjust the atmosphere of the scene, to make the 'Super Oiran' competition duel, the voting process of the public judges is displayed in front of the majority of people watching the competition by voting one by one, and at the same time it is crowned with 'duel' or ' The name of the decisive battle', in this link, we should try to make some sensational stories to tell, such as the pitiful life experience of the participating girls, how to work hard, etc., and do everything to sensationalize things, making many participating girls and the 'family and friend group' present tearful and even crying. ”

A strange expression appeared on Yueniang's face, and she looked at me strangely, and I didn't care about him, and continued: "The third thing to pay attention to is the strong 'family and friend group' at the competition site. As the name suggests, the "family and friend group" is the relatives and friends of the participating girls, there are no relatives and friends, there are always one or two good guests, you can invite to be the head of the group, these people mobilize their interpersonal relationships, pull a group of people to the scene to cheer for the girls of the competition, cheer and cheer, and even bring the gongs and drums, pull the cloth with the slogan of cheering and cheering, this is to set off the atmosphere, you can't lose the momentum if you lose anything. Don't underestimate the power of the 'family and friend group', maybe in the duel, the strong slogan of the 'family and friend group' can bring the disadvantaged participating girls back to life. In order to support their favorite girls, these supporters will deify them, so that those who used to be prejudiced against the girls in Qinglou will gradually transform in such an atmosphere. For the sake of circulation, the support group of each participating girl can also have its own name, for example, if you mention the 'Oiran' champion in our building in the previous year, her supporter can be called 'Nori', and so on......"

"Nori?" Yueniang laughed out loud and said angrily: "Girl, you really can think of it, laughing to death, Zi Hibiscus has already ...... good."

"It's just an analogy, it's easy to spread, you can't let the emcee on the stage say 'supporter of so-and-so girl' there, right? Don't you think it's long and tongue-twisting? "I don't really care about it," and the fourth thing to pay attention to is the extension of this 'Super Oiran' competition. I'm willing to bet that as soon as you start this game, there will be vendors selling merchandise and food at the venue, so be aware of the problem of excited people throwing things on the stage. Hawkers come here to collect money, and you don't have a problem with them, but you have to take the initiative and let them be the best and most sensitive disseminators of information. Of course, you must negotiate with the merchants before the price of the promotion for them, how much does it cost to add a notice to each post, and how much can you add so that the emcee can give them publicity at the competition site between the games. If this thing is done, Yueniang will receive a sum of money, this 'Super Oiran' competition is a multi-win model, making sure that you don't lose money, Yueniang will have face and lining when she arrives, why not. The above is a little idea I gave to the 'Super Oiran', and the moon mother is still satisfied. ”

"I can't believe how the girl could come up with so many novel things, I'm afraid that those businessmen who do big business can't come up with such an idea, which is also what the girl learned from the book." Yueniang's expression was still full of undigested shock, and she asked me suspiciously.

"Reading is only one aspect, of course, you have to use your own brain." I smiled and said, "If Mother Yue's 'Super Oiran' contest this time is very successful, she will definitely want to continue next year, but there are so many green buildings in the capital, won't she follow suit next year?" Therefore, Yueniang wants to apply to the government for the exclusive right to hold the 'Super Oiran' at the beginning of this year, and the government doesn't know what it is, and it is easy to grant it to you. In this way, if those Qinglou want to do it next year, they have to discuss it with Yue's mother first, let them each Qinglou make a sub-competition field by themselves, and select the top three in their Qinglou, Yue's mother will let them do it, and they will also pay their silver to pay filial piety. In the end, the Red Mansion will make a general competition and make a lot of money, which will sit firmly on the chair of 'No. 1 in Beijing' as usual. ”

Yueniang looked at me in a daze and sighed: "No wonder Aunt Jin admires the girl so much, after listening to the girl's words today, Yueniang can't accept it if she wants to." ”

"Since Mother Moon thinks Carmen's little idea is not bad, there should be no problem with Mom's promise to Carmen before, right?" I looked at her with a smile and said obediently.

"Girl, I still have to think about these ideas." Yueniang stood up and looked at me with a smile, "My Yueniang is not a trustworthy person, from now on, the girl can walk around in the red mansion at will, if you want to go out, please inform me in advance to arrange for the girl." ”

The arrangement of going out is probably to send someone to monitor it, right? But I'm already very satisfied, and being able to move freely is a big step forward for me. Yueniang was happy when she saw me, and asked with a smile: "Does the girl participate in this 'Super Oiran' competition?" ”

I was stunned and laughed: "I don't have that time to join in the fun, Mother Yue should find good seedlings in the competition and cultivate them." Besides, this game can't be played unless the contestants play it voluntarily. ”

Yueniang looked at my indifferent expression, and stopped talking, I glanced at her with a smile: "Mom, if you have something to do, just say it, don't spit out." ”

Yueniang looked at me fixedly, with a little sentimentality on her face, and her eyes changed from excitement just now to a trace of melancholy: "Girl, Chu Yan ...... him" My expression suddenly became cold, Yueniang looked at me worriedly, gritted her teeth and said: "He is very bitter in his heart, you ......, you let Chu Yan go......";