Chapter IX Catholic Kindergarten

What kind of kindergarten do you want to open? For this matter, Song Qiang, as a businessman, of course thought about it. For the positioning of the kindergarten, Song Qiang is positioned as an aristocratic private kindergarten. This is not only because their children have to go to kindergarten, but also because it is better to make money in today's society by throwing out the concept of aristocracy and elitism.

In business, although he has never run a kindergarten, Song Qiang still has some understanding of the kindergarten industry. Today, there are hundreds of kindergartens in S City, with about 100,000 children. The environment of the kindergarten and the fees of the kindergarten are also different. Kindergarten fees vary by up to 28 times. And a strange phenomenon is that those low-fee family kindergartens often do not have enough children. And the more expensive the kindergarten, the more parents break their heads and squeeze in. Of course, it cannot be denied that the conditions of high-fee kindergartens are indeed better in all aspects, but it is doubtful whether the degree of good is worth spending dozens of times more kindergartens. But no matter what, where there is demand, there is consumption. After a little investigation, Song Qiang found that the kindergarten industry has great potential to be tapped. Song Qiang is ready to open an art bilingual kindergarten. All toys are imported, and the teachers all invite purebred Americans (although I don't know if Americans have purebred Americans), and then ask a teacher who won the grand prize of a certain art competition to name as an art director. This is a popular way of aristocratic kindergartens nowadays. There are many poor people in S City now, and there are many rich people. There are also some people who are not very wealthy, but they are willing to invest much money for their children. As it says in the movie, for the sake of children, don't buy the right one, only choose the expensive one. As long as you can arouse their consumption, let them recognize your consumption concept. Money is not an issue.

Sun Hao quietly listened to Song Qiang's plan for the kindergarten and said: "Boss Song, I agree with you that the kindergarten should take the high-end route. However, most of the kindergartens in S City are now bilingual, art, and the like. You say your toys are imported, and you say that your foreign teachers are all pure Americans, and someone has to believe it. Now that there are so many bilingual art kindergartens, how do you convince others that your bilingual arts are better than others' bilingual arts? So I think it's right to take the high-end route, but in the direction of kindergarten development, we should also seek innovation and change. ”

Song Qiang was very interested in Sun Hao's words, but he knew that sometimes a new idea means a lot of money in business. Hurriedly asked, "Sun Hao, tell me what you think." ”

Sun Hao sorted out his thoughts and said: "I don't think we should be confused about what bilingual art kindergarten everyone opens. We have to have our own characteristics. I think we should open a Catholic kindergarten. Nowadays, people are rich in material life, but they are very lacking in spiritual life. There are even many people who lament that they have nothing but money. And opening a Catholic kindergarten is precisely aimed at this. When I say Catholic kindergartens, I don't just talk about Catholic kindergartens, or kindergartens that train children to become Catholics. It was a church instead of a kindergarten. My intention is to make this kindergarten a kindergarten that promotes Catholic culture. Just like the popular Chinese culture education now. It is a platform to spread the spirit of Catholic religious fraternity, so that children can receive Catholic harmony, friendship, tolerance, mutual assistance and other healthy and progressive concepts in kindergarten from an early age. ”

"The addition of religious elements to the kindergarten can add a mysterious color to him, which is just in line with the curiosity of today's people. Among the three major religions in the world, Buddhism is too close to us, with little mystery, and it is easy to think of monks and nuns who cannot marry. Islam is always rumored of radical organizations. There is only Catholicism, and most of the people who believe in Catholicism are developed countries, you don't see that the scientist Newton is a Catholic, the musician Beethoven is a Catholic, the great painter Leonardo da Vinci is a Catholic, and even the inauguration oath of the President of the United States has to press the Bible with his hand. This can give the impression that the children who go to our Catholic kindergarten will grow up to be great scientists, great musicians, great painters, and presidents of the United States. Coupled with the imported toys and purebred American teachers you mentioned, this is called high-end atmosphere and high-grade in a popular phrase now. ”

Sun Hao talked eloquently, and Song Qiang was really moved by Sun Hao's words. There are two kinds of people who do business in this world. One is to look at what business can make money. The other is to make up your mind to do a certain kind of business and find a way to make it more profitable. Song Qiang is now in the second case. Since he wants to open a kindergarten for his son, this original intention cannot be changed. All that's left is how to make this kindergarten make more money. After listening to Sun Hao's thoughts, Song Qiang was already thinking in his heart, if after hype, this kindergarten might be popular, and his surname was very big. Bilingual art kindergarten is just a gimmick, and the real rich will not consider whether their children can pass the English TOEFL test, nor will they remember what to learn to have extra points on the test. What the real rich pursue is freedom, which is the sublimation of the soul. They want their children to be unique, different, and not to be mixed with the children of civilian families who are counted in camps. This idea of a Catholic kindergarten will stab them right at the g-spot. Although such a kindergarten consumer group must be a niche group, it will be a group of people who can really afford to pay for it. Song Qiang decided to use Sun Hao's creativity to open a Catholic-themed sky-high kindergarten.

End of Chapter 9

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