Chapter 267: A New Plan
Guo Tao thought for a moment, nodded and said: "Mr. Yang, theoretically this is completely feasible, and there is no problem technically, our laboratory can also design the holographic projection glasses required by Mr. Cheng, but in practice, I am afraid it will ......."
Yang Lin was slightly stunned and asked, "Is there any difficulty in the actual operation?" ”
Guo Tao said: "Mr. Yang, you should know that any electronic product, from the laboratory to the finished product, has a long way to go, if it is really as Cheng said to develop a holographic glasses, I am afraid that not only to build a new factory, but also regardless of the amount of investment and the development cycle to increase a lot, may not be able to be listed on time on New Year's Day next year." ”
Yang Lin frowned and thought about it, what Guo Tao said is indeed a big problem, consumer electronics are not as good as others, and the speed of replacement is very fast.
Especially for high-end flagship mobile phones, the general update cycle is about eight months to a year, and low-end products even need to be updated once every six months.
If the MatrixII. mobile phone is developed with new glasses, it is not impossible to extend the development cycle by a year and a half, which is very detrimental to the company's development strategy.
You must know that now the major mobile phone manufacturers have joined the MM Alliance, the future of Matrix mobile phones will not only face the competition of Apple, but also face the competition of Samsung, Huawei, LG and other companies in the high-end field, if you are not careful, it is possible to make the Matrix mobile phone lose the good situation that it has created with great difficulty, which Yang Lin does not want to see.
Yang Lin frowned and pondered for a moment, then turned his head to Cheng Hao and said, "Old Cheng, how is the sales of Apple's new iPhone6/6plus now?" ”
The iPhone 6/6plus is a new phone released by Apple in late July. Using the Mix instruction set processor and MatrixOS operating system redesigned by Matrix Semiconductor, the overall performance is not much different from that of the Matrix I. mobile phone.
Cheng Hao said: "Mr. Yang." According to Apple's latest release data, the past twenty days. The iPhone 6/6plus has sold about four million units in total, and it is still selling well, and many consumers who can't get the Matrix I have chosen Apple. Since this phone uses our operating system and processor, the experience is not much different from that of MatrixI, but the price is slightly lower. The price of the 4.7-inch 16G iPhone6 is only about 4,500 yuan, which is 500 cheaper than our company's products. However, compared with Apple's previous products, the gross profit margin of this phone has been reduced by 10 percent, about 40 percent. ”
Yang Lin nodded thoughtfully, for Apple to achieve such results. It doesn't feel so surprising, after all, with the launch of the MatrixI. mobile phone, the high-end smartphone market has undergone a tragic reshuffle, Android mobile phones have been completely disabled by the MatrixOS operating system, MatrixI. mobile phones are in short supply, and Apple's new iPhone6/6plus is not popular.
But in the end, Apple is still a lot lower than before, which can be seen from the pricing, the price of the iPhone6/6plus is 500 cheaper than the Matrix I. mobile phone of Matrix Company. There is a 15 percentage point difference in profit margins - the gross profit margin of the Matrix I. mobile phone is 55 percent, while the profit margin of Apple's iPhone 6/6plus is only 40 percent.
And every time a mobile phone is sold, it has to pay about 200 yuan to Matrix Digital for patent licensing, which also has a great impact on Apple's profit margin.
Apple's market capitalization has fallen from $700 billion at its peak to $400 billion. It's just that during this time, with the hot sale of iPhone6/6plus, Apple's stock has an upward trend.
However, everyone knows that the lifeblood of Apple's mobile phone is currently in the hands of Matrix Digital. As long as Yang Lin tightens the reins in his hand slightly, Apple's stock may not fall like this.
Of course. Yang Lin will not be stupid enough to go back on his word, after all, Matrix Digital has been established for less than two years. The foundation is shallow, and now although he has the MIX instruction set and the MatrixOS operating system in his hands, it is impossible for Yang Lin to use these two products to deal with other companies, otherwise, the MM alliance that he has built up with great difficulty in the past six months may fall apart, which is not good for Matrix Digital.
So from this point of view, the MatrixII. mobile phone must compete fairly with other companies' products.
At this time, Qiao Zhenyu, who had been silent before, said thoughtfully: "Mr. Yang, have you considered another question?" ”
Yang Lin was slightly stunned: "What's the problem?" ”
QIAO ZHENYU SAID: "OUR COMPANY AND FACEBOOK, GOOGLE, APPLE THREE COOPERATION TO SET UP FMGA COMPANY, THE MAIN TASK IS TO DEVELOP HOLOGRAPHIC GLASSES, IF WE NOW INDEPENDENTLY LAUNCH A HOLOGRAPHIC GLASSES, THEN APPLE GOOGLE FACEBOOK SIDE OF HOW TO EXPLAIN?" ”
Yang Linde's eyes narrowed slightly, and said with a smile: "What you said is not unreasonable, but the holographic glasses of the FMGA company are much more complex than the holographic glasses that Matrix Electronics is going to develop now, and the technical maturity is not the same. ”
"But ......"
Before Qiao Zhenyu could say something, Yang Lin waved his hand and said, "Okay, it's decided!" Guo Gong, I will give you another ten months, can you complete the development of the MatrixII. mobile phone and holographic glasses? ”
"Ten months?"
Guo Tao hesitated for a moment, gritted his teeth and said, "Mr. Yang, you can be, but you have to add someone to me!" ”
Yang Lin said: "No problem, the financial manpower will be handed over to Mr. Cheng to prepare!" ”
Cheng Haoqian smiled: "Mr. Yang, don't worry, I will definitely assist Guo Gong in his work." ”
Yang Lin nodded and said: "Lao Cheng, your work is not limited to this, we have little experience in the manufacturing industry of holographic glasses, I will give you half a month to draw up an investment plan, and strive to complete the construction and production of the holographic glasses factory before April next year, and we will try to bring the MatrixII. mobile phone to the market before July next year." In addition, Lao Qiao, Xiao Xia, you must also closely cooperate with Mr. Cheng's work to further optimize the No. 2 processor of Rectangular Core! ”
"Don't worry, Mr. Yang, we promise to complete the task." (To be continued.) )