"Hey, twenty-five cents."

"Looks like we've retained a bit of luck."

When Ashley and Jack kissed each other on the screen, Jenny straightened up and looked back at the audience's expressions from the first row - her eyes coincidentally matched that of Rachel, who was also making the same gesture. McAdams bumped into each other, and the two couldn't help but smile at each other, and then they sat down: although they had both seen the finished film and had basic confidence in the quality of the film, they always wanted to see more affirmation from the audience, which would make them more confident in the film's box office estimates.

"What was the audience's reaction?" Christopher leaned over and asked in a low voice, and Cesare, who was next to him, looked concerned.

"What do you think?" Jenny asked rhetorically.

"Qualified popcorn romance," Chris shrugged, who was also seeing the finished film for the first time tonight, "chick-flick, of course it's chick that's targeted, so I don't think it's useful for you to ask my opinion." ”

"HMM, it looks like you don't like it." Jenny said with a smile.

"I don't like 'The Notebook' either, it's a vulgar and unconvincing story -- to me, it's shameless." Chris said causticly, not in the slightest that this is an important work of Jenny, "but that doesn't stop it from getting hundreds of millions of dollars at the box office - what do box office forecasters say?" What about the results of the internal preview meeting? ”

"The box office forecast is still very optimistic," at this time, the film is completely over, and while the subtitles are played, the venue is bright. Cassavetz walked to the front of the crowd and began to give his production testimonial, and Jenny and Chris both smiled and looked attentive, sometimes applauding, Jenny continued, "Judging by the reaction of the target audience, the reputation of this film should be good. ”

The story of "Unlucky Eros" is like "Men and Women on the Wrong Body" released this year and "100% Men" released in 2000, all of which are funny, love, and fantasy romantic comedies built on an absurd assumption, aimed at young women, and even high school students, who love to dream of age, it can be said that the market is very segmented, so this theme is considered to have limited box office potential, however, the field of chick-flick has always been known for creating miracles, as long as it is the right point, The market could explode and attract more women of all ages and couples to the cinema. It's like Jenny's "The Notebook", in fact, the plot of this movie is indeed the same as Chris's in the end, the sensationalism is boundless, hugging each other and dying or something, any adult with an IQ will not believe it, but the female movie-watching group obviously doesn't mind this, and the box office achieved by "The Notebook" will make many seriously made in-depth movies feel very jealous.

As far as Jenny's own understanding is concerned, movies like "The Notebook" actually do not have particularly high requirements for plot and performance, and the real core elements are only two points: 1 The likability of the hero and heroine, 2 How touching the chemistry between them is. - As long as the personal charm of the hero and heroine is strong enough, and the chemistry between the two is clear and profound, which can resonate with the audience, done, this movie is absolutely impossible to lose money, if the story is reasonable, and some laughs can be added, then the rest is a big explosion and a small explosion.

Therefore, in the choice of actors, she promoted Rachel to star, because Rachel is a very popular actress, and for Jenny, her sweet appearance is better than that of Lindsay. Luo Han is more suitable for this movie, maybe Lindsay is a very talented actor, and a popular girl star, but in fact, people have very broad requirements for the appearance of child stars, and even cute child stars eat more openly than beautiful child stars, but when they watch serious love movies, people want to see a really beautiful girl, not a girl next door who is close to the people. This pursuit of good looks is engraved in most people's instincts, and as a commercial film, of course, it should cater to instinct rather than stubbornly go against it.

Since she hasn't watched "Unlucky Eros" in the parallel world, Jenny can't compare the differences between the two versions, let alone form a team according to the behind-the-scenes personnel in the original version, but she still exerts her influence and recommends Nick, who has worked with him in "The Notebook". Cassavetz directed, and with her connection, Fox was also happy to extend an invitation. - Although Nick has never made a comedy, his performance in "The Notebook" has shown that he is very good at shooting love scenes, and the images he shoots by hand can resonate with the audience - which is actually a rare talent.

Therefore, although she failed to exert influence on the selection of the screenwriter, Jenny is generally satisfied with the quality of this movie, due to its shallow intentions, it is not shocking, it does not explore any profound issues, and the characters of the male and female protagonists are not deep and complex, but the movie tells a very complete story at the end, there have always been some small laughs, and Ashley and Jack's rivalry is full of sparks, making the whole story sincere and moving, especially Ashley's final decision to redeem Jack, the two hugged and kissed, Rachel and Pyne. is full of love, the kiss is like a fire, it makes people feel dry, very convincing, and has the finishing touch, which makes the whole movie change from 'popcorn to pass the time' to 'although it is not so perfect, but it touches some touching points'.

And her theory has also been verified in the internal preview screening, most female audiences are not too satisfied with the plot of the film, but admit that they have a good overall impression of the film, they don't feel like a waste of time, and they will recommend relatives and friends to watch it, because 'the love scene is really moving'. - Both Fox and Big Dream are very satisfied with this result, and this is even more significant to Big Dream, because they are scheduled for "Unlucky Eros" to be close to the end of Christmas, in this period, the Olympic blockbusters are frequent, although it is also a small vacuum of popcorn films, which provides a certain opportunity for "Unlucky Eros", but this is also a double-edged sword, if the quality of "Unlucky Eros" itself is too poor, under the pressure of these blockbusters, it is impossible to win a sense of existence, after the first week of release, The next week will definitely be slashed wildly and fall into the abyss of failure.

This is where the gambling nature of film distribution lies, in many cases, the distributor arranges the schedule and publicity strategy when the finished film is not seen, because if there is a requirement for the speed of capital return, you can only arrange the distribution while doing the post-production, and the schedule must be set half a year in advance, otherwise the theater will not be able to vacate the screening hall for you. Therefore, many outsiders will be puzzled by some phenomena, for example, why after the internal test screening, all kinds of signals said that this has been done on the street, and the box office prediction agency has also given a very unoptimistic prediction result, but the distributor will also release it with great momentum, rather than reducing the scale, in fact, this is because the contract has been signed, the loss of breach of contract is greater, and the distribution company can only knock out the front teeth and swallow blood, cross the index finger, hoping that a miracle will happen.

For most distributors and producers, the benefits and spreads cannot be suddenly presented on the day of the film's release, probably from the beginning of the internal preview screening, feedback will be initiated, if there is an invitation to the box office prediction agency, the results will also be given, of course, the film critics at the premiere, audience feedback, official website clicks, etc. are also important channels, whether it is the producer, the distribution company or the actors themselves, they will pay close attention to these signals, use it to relieve their nervousness, and wait with bated breath for the day when the real large-scale release.

Judging from the feedback from the premiere, these invited big names still recognize the quality of "Unlucky Eros", which is one of the commercial films that Hollywood will mass-produce every year, but at least the quality is qualified, and there should be no problem with returning to the original, so the atmosphere of the whole post-screening speech and party is not bad, for the director, producer, and actor, this is enough to make them satisfied, and for the rest of the outsiders, this is also a proof of the big dream itself's ability to develop, market, and distribute commercial projects, Let them have a good impression of the big dream, and enhance the possibility of cooperation in the future.

"Yes, I believe it's a very good project and it should be very good." Jenny stood with her two lead actors, "You're a very popular girl, Rachel, it's really sweet, the audience will love you to death...... Of course, and Chris, I've been very optimistic about you since "The Princess Diaries 2", and this film will give you a good start in your career. ”

Although Rachel. McAdams is three years older than Jenny, and Chris Adams. Pine is also two years older than Jenny, but they don't feel any discomfort with Jenny's old-fashioned compliments, but instead exude an emotion of honor and happiness: whether it is Rachel or Pine, the coffee position, awards, acting skills and influence are very different from Jenny, Jenny has already run into another race, and they are just getting started. In the face of Jenny, the two will not have the feeling of comparing their ages at all, because they are no longer people of the same world.

And the other 'Rachel' - Jennifer. Aniston, too, walked over to Jenny with a wine glass, "Jennifer - just come over to say hello, I have to leave the party first - there will be something to do in a moment." ”

"Ah, dear, why are you in such a hurry?" Jenny immediately smiled apologetically at the two 'little friends', leaving them behind and holding Aniston - her "Old Friends Are Rich" will also be released soon, because it is an art film, so the distribution is jointly carried out by Big Dream and Weinstein, it can be said that Weinstein dominates, but this is not bad news for Big Dream, because Weinstein also contracted some public relations activities, which is a good opportunity for Big Dream's distribution department: get a case study of the distribution of commercial films from Disney Headquarters, Follow Weinstein's distribution team to learn the distribution and PR skills of art films. Moreover, if Weinstein were to do the public relations, maybe "Old Friends Are Rich" would have a chance to get some award nominations. "We haven't had a good talk yet."

Although in Jenny's memory, Aniston doesn't seem to have won any awards, but Aniston's own achievements in small-budget films are also very impressive, when she developed into the film industry, she was already relatively old, coupled with her temperament, it is difficult to take the route of blockbuster heroine, Aniston is also very smart to choose to take this route of small-budget commercial films, the quality of her films may not be high, and her acting skills may not be good, but they must be profitable, the difference is only in earning more and earning less - the producer likes this kind of actor the most, Jenny certainly won't miss the opportunity to build a good relationship with her.

In addition, Jenny also wanted to talk to her about this year's awards month - "Friends Are Rich" has been in production for some time and has also been sent to major film festivals for selection, and the current feedback can be said to be mixed, and the gender division is obvious, "Friends Are Rich" has received praise from most female film critics, while male film critics generally rated it as "too dull", "trivial and hopeless". According to this momentum, the possibility of the film itself being nominated is not too great, after all, most of the nominations for Best Picture have to take into account both artistry and commerciality, and you can have a film that can be profound, but not too self-talking, too boring.

"Old Friends Are Rich" tells the friendship between four middle-aged women, in fact, it is also based on the mid-life crisis as the core, the main contradiction that has not been formed in the whole film, and the theme of the daily life of four women is slowly unfolded, this is a film that makes people a little desperate, mercilessly unveiling the layer of warmth in life, whether rich or not, the four women are lonely, morbid and desperate, and the film itself only raises these problems, but there is no solution, even at the end of the film, Olivia, played by Aniston, has changed her poverty dilemma, but that doesn't mean she has really changed her life - she's still the same, empty, twisted, hypocritical, sick. Whether it's friendship, love, or money, they can't be relied on by these women, so where is their way out? I don't know.

You can't say it's not profound, it's not thoughtful, but obviously, "Old Friends Are Rich" will not be favored by the market and the judges, and due to the limitations of the film itself, the performances of the other heroines also lack cadenza segments, although they are very skillful, but they may not get much recognition, only Olivia, played by Aniston, concentrates all the drama of the film, and the character itself is very subversive - middle-aged woman, poor, vain, exaggerated actions, sad and laughable...... Its exaggeration is in the same vein as Aniston's "Friends" that ended just two years ago, but this exaggeration is based on despair, and it makes people feel sad after laughing. Aniston's acting skills in this movie can be said to surpass all the roles she has gotten before - in fact, this may also be the role she has ever gotten the most playful, after all, the "Friends" and "Fake God" she has won before are all commercial works with very obvious directions, and most of the characters she plays are typical characters, and there is almost no possibility of digging deep into the role.

There is a breakthrough in the acting itself, and the performance is good enough, and the movie is a controversial work with praise and disapproval, which is better than a lot of mediocre works that have no splash at all, will the quality of "Old Friends Are Rich" be very poor? Not necessarily, the reason why there is no splash, in addition to the fact that the director is not a big hand, is because there is a lack of a strong public relations team, otherwise at least it can give public relations some nominations for second-tier awards, creating momentum for Aniston, even if it is to compete for the Golden Globe Award nomination, it may not be hopeless.

Sadly, however, Big Dream didn't plan to invest much in public relations, as "Friends Are Rich" didn't make much of a splash at the 2006 Sundance Film Festival, proving that buyers from the Big Six and independent film giants such as Lionsgate and New Line were not optimistic about its profit prospects. This project must still be profitable now, but if you want to compete for public relations awards, it is difficult to say, for the company, whether a film has the potential to win awards, whether it is wronged if it does not win awards, in fact, it is not important, what matters is whether the company will make more money after winning awards and being nominated. ――If you are still clinging to the mentality that "a good film deserves to win an award", then it is obvious that the company will not be able to operate for long.

So in the previous regular meeting, Jenny and Cesare agreed to give up the award plan of "Friends Are Rich" and only carry out regular publicity, this idea also coincides with the distributor Weinstein brothers, "Friends Are Rich" will do a few rounds in art theaters, and then use Aniston's overseas popularity to sell copyrights, use buyout transactions to recoup cash, sell DVDs after going offline, and strive for the female market. The investment of more than one million in Big Dream should be doubled and recovered.

Compare the original idea: release "Old Friends Have Money" independently, co-publish "Unlucky Eros" or give the distribution rights to Fox. The actual distribution strategy of these last two films also proves that the film industry is a very volatile and fast-moving industry, and that even with insight like Cesare, it is impossible to keep everything under control, and the point is to be flexible and timely in adapting yourself. For example, after "Old Friends Are Rich" came out, Cesare changed his mind after watching it once and began to look for Weinstein's help, because, in his words, "too artistic, too commercial, we need the wisdom of a veteran like Weinstein." Without Weinstein, Big Dream might not have known how to tap into the potential of "Friends Are Rich."

And the current situation is also very favorable for Big Dream, the first two projects invested in can almost be sure to be profitable, and there is no Golden Finger to help, which shows that she and Cesare (now mainly Cesare) have the ability to independently operate Big Dream of this scale.

However, for Aniston, "Old Friends Are Rich" is unknown in the award market, which may not be the best result, Jenny also wants to talk to her about this, if Aniston is willing to pay for the nomination by herself, Jenny is also willing to provide a convenient door to introduce her used award PR to her. After all, Aniston and Brad. After Pete's divorce, the film industry has lost a lot of connections, and she has just transitioned from TV to film, although she has the help of agents and PRs, she is also in the stage of needing connections.

"Ahh Pete also showed up, not even noticing.

Of course, it is very common for couples who are mixed with Hollywood to meet on various occasions after divorce, but this big drama in 05 has made this trio extremely popular with the media until now, and there are even rumors that 'Pete and Aniston intend to get back together', and it is normal for Aniston to deliberately avoid suspicion. Jenny snapped apologetically, "I'm so sorry, Jennifer—I'll send you out." ”

"It's nothing," Aniston said with a very open-minded smile, "it's been almost two years—we can't expect everyone to remember, can we?" Otherwise, even for celebrities, we're a little too self-centered. ”

Jenny laughed relaxedly, she and Aniston made a date to have dinner together for a few days, and sent her to the door of the venue, then turned around, smiled again, and circled around the crowd of guests. The Pitts laughed and talked - although they may not have a good impression of them, but this is the professionalism of the producers, even if George Brown. Clooney, Jenny and him are also laughing and laughing, and it is impossible for them to exchange harsh words to their faces.

In several different small groups, the story of "Michael. Clayton talks about Daniel. The process of Dai Lewis, taking care to make several versions different so as not to leak the real details, and spent a lot of effort to express his gratitude to those who were interested in the production of "Monroe", and agreed on a time to negotiate, when the premiere was over, Jenny was so tired that she didn't want to say a word, and on the way home, she collapsed in the wide seat cushion without any image, tilted her neck and lazily looked out the window, and was quiet for half of the way home, which suddenly broke the silence in the car.

"I hope Nick and Rachel and Pyne don't hate me too much."

"Why do you say that?" Chris glanced at her.

"Do you need to ask?" Jenny leaned her foot on the cushion opposite, "Tonight was supposed to be their night, but in the end everyone was talking about me, me, me, and Monroe - if you were Nick, would you hate me a little?" ”

"For the news and the box office?" Chris shrugged, "I won't, I guess Nick won't - believe it or not, he has a lot of dreams for Monroe, after all, you know, Monroe is a romance movie." ”

Jenny laughed, "Oh, lovely old Nick - but the idea is ridiculous......"

She didn't want to talk about "Monroe" right now, and the topic was talked about so many times tonight that it made her want to vomit a little, and Jenny touched Chris on her toes instead, "What do you think the box office of "Unlucky Eros" will be on the first day?" ”

The premiere of "Eros" is scheduled for the weekend before the release, in order to let the audience see the news and see the movie when the memory is still fresh, so in five days, it will premiere in more than 2,000 theaters in the United States, in order to do this, the copy expenditure alone is more than one million dollars, and the rest of the publicity costs have been converted to close to 10 million, and in the case of being able to save as much as possible, it is also close to half of the cost of 20 million, if you want to make a profit at the box office, the global box office must be close to 100 million, if you relax the goal, I only hope that the whole project will be profitable, and the North American box office will also be close to the production cost line of 20 million, so that in the next few years, it will slowly recover its cost through global box office, copyright and DVD sales, etc., and earn millions or 10 million profits. However, if it is the latter, then the pressure on the project is very small, and it can have a box office of five or six million on the first weekend, and more than two million on the first day is considered a pass.

"I guess...... I don't know," Chris gave up, "I never pay attention to the chick-flick market, guess - how much box office do you want it to be?" ”

Jenny exhaled, "Honestly? I don't know...... I guess superfluous speculation won't help our mood much either, will it? Only time will tell......"

There are several projects in his hands at the same time, and he has to personally produce "Monroe", whether it is the staff of Big Dream or Jenny, of course, they are very busy, but Cesare is only responsible for behind-the-scenes affairs, a lot of leisure, in Jenny's □ and lack of skills, a week is fleeting, and soon, the third weekend of November came, and on the weekend of the Thanksgiving holiday, "Unlucky Eros" officially landed in more than 2,000 theaters in the United States, many through "Princess Diaries 2" and "Mean Girl", "Wedding Proud" Meet Chris. Pine and Rachel. McAdams viewers couldn't wait to walk into the cinema and watch their long-awaited romantic comedy......

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"It feels pretty good." As a college student, Jon certainly had a lot of free time, especially since this was her last year of college career, and with little class, she easily found a few good friends, sat in the movie theater on a Friday afternoon, and happily watched an hour and a half of romantic comedy - of course, if it weren't for knowing on the news a week ago that the film was made by Jennifer and seeing the star-studded premiere, she wouldn't have been so enthusiastic about coming to the movie on the first day of release. "What do you think, Paula?"

Her college classmate Paula has never been very enthusiastic about movies - she is the kind of standard little woman who is busy partying, dating and shopping in her spare time, the last time the two watched a movie together, Jon accompanied Paula to see "The Devil Wears Prada", for different reasons, they rewatched "Prada" together in the cinema several times, and other "Pirates of the Caribbean" and "The Lord of the Rings" are a bit boring for Paula, and the reason why she came to see "Unlucky Eros" is also because she has watched "The Princess Diaries" before After the DVD, I fell in love with Chris. Pine, at the same time, knows that he is the star of the movie through the poster in the subway station.

However, compared to Jon, who only gave a conservative 'not bad' review, Paula was now very excited, chuckling and saying, "Ah, I think it's very good!" There were a few scenes that were just laughing to death - oh, and the one where they kissed at the ball, how handsome Christis is! And the girl, Ashley, her actor called—"

She glanced at the posters that were everywhere in the movie theater and continued to revel, "Rachel, Rachel is beautiful too!" -- Why can't the cinema show more good films like this, and if that were the case, I would definitely come to the cinema a few more times. ”

For Jon, "Unlucky Eros" is like a cake sold in a bakery down the street, it tastes good, but it's not as elaborate as a dessert in a five-star hotel, let alone a big meal. It's just that after watching a popcorn movie that doesn't make you feel 'sorry for the ticket price', but it's far from 'worth the money'. There are a lot of plots in the middle that make Jon feel very boring, and a bit hard, which is completely supported by the beauty of the male and female leads.

But it's true that as Paula said, it feels like she hasn't seen a similar romance movie in the cinema for more than a year, so the freshness plays a certain beautifying role, but even so, she doesn't think it's as good as Paula said - but, is it the work of Big Dreams......

"yes, the last time I saw a movie you liked so much was "The Devil Wears Prada......" She didn't object to Paula, but excitedly discussed the heartwarming content of the movie with her, "Of course, there is also "The Notebook" ......"

There weren't many romance films throughout 2005 and 2006. Cassavetz's specialty of romantic scenes, as well as the small jokes presented in the script that has been revised many times under strict control, seem to have received good feedback, just like most film critics have commented, "Unlucky Eros", which is a bucket of qualified popcorn, received better grades than qualified, and the market seems to have responded well to the distribution strategy of "love scene promotion", "light-hearted and funny publicity" and "celebrity gossip promotion", and the market vacuum and audience hunger created by not having a decent romance film for a whole year. The thirst also made the film's performance exceed its quality - "Unlucky Eros" got 6 million on the first Friday, and the box office rose to 8 million on the next public holiday, and stabilized this number on Sunday, closing 22 million on the first weekend, although the IMDB score quickly fell to 7.2, and the audience liking of Rotten Tomatoes also hovered around 70%, and the critics' liking was around 50%, judging from the reputation of film reviews, it is really not an excellent movie, but ...... So what? A film that makes money through appropriate schedule selection and distribution strategy rather than the quality of the film is not just "Unlucky Eros", a good film may not lose money, and a bad film may not lose money, this is the unpredictable and consistent law of the market.

The first week closed at 22 million, no matter how it fell next, box office profits must be an indisputable fact, so, although it will soon face the impact of many heavyweight blockbusters in the big schedule of Thanksgiving, the crew of "Unlucky Eros" has already held a celebration party, and Jenny, although she is also relieved, and really has the urge to cheer, but she does not have much time to express her happiness - after reading the email from Cesare, she casually closed her laptop and looked at Arthur with a smile. Clark staggered back to the coffee table from the bathroom.

"Sorry, the old man's bladder - it's a complicated suspense story." Arthur, who has the same name as the well-known science fiction writer, waved his hand, said wittily, exchanged a few witticisms with Jenny, and cut to the chase, "Now let's talk about Monroe, Jennifer, we all know that you're going to the UK to shoot, you're going to cast in the UK, and I can help you with all of that - but there's one question I have to figure out first: Dear Jennifer, what kind of movie is A Week with Monroe, and what kind of movie do you want to make it in?" ”

Oh, yes...... Jenny's original joy, excitement, and even some impetuous mentality were completely washed away by Arthur's question, and the rest was faint, and the confusion that has been haunting her for this time: "A Week with Monroe", what kind of movie should it be?

The author has something to say: Note: The setting of "Unlucky Eros" in the text is adapted to a considerable extent, the script has been changed, and the interaction between the male and female protagonists has become more sparkling, I think the main reason for the failure of this film is that the script is very ridiculous, and Lindsay is not very beautiful in it, and the love picture with Chris has a hard feeling

As for "Old Friends Are Rich", this film is very boring, but Aniston's acting is really good, in fact, art films, good films may not be boring, because it is not very particular about the pleasure of watching, just like the Olympic award-winning films in recent years, everyone may not feel very exciting when they watch it, and they can't watch it with the mentality of watching popcorn movies. I still like "Old Friends Are Rich", everyone can watch it if they are interested-

"Unlucky Eros" has a good box office~

Tonight's single update, but the number of words is still a lot~~~~~~~~~~~~~~ enjoy^^