Chapter 465: Who's Smart? Who is an idiot?
"Really? I have to say, you're in luck! Xiao Chenxi glanced at Zhang Lan charmingly, not believing much in Zhang Lan's words: How could there be such a coincidence? Such gossip can be spread, and this gossip is unknown to others, and it just happens to be known to you?
"Why do you have plans for this?" Xiao Chenxi paused and asked again.
"Well," Zhang Lan nodded, "Rolls-Royce is the most famous top automotive luxury brand in the world; Bentley's brand is not given the title of "royal athlete" among the world's luxury car brands for nothing; Cosworth is one of the world's most famous top engine developers and manufacturers, no matter which one we can get, the overall image of our company is huge enough to increase the intangible assets of the entire group. Although the odds of being able to get all three companies at the same time are almost like pie in the sky. Since the pie finally fell from the sky, we have to find a way to catch it no matter what, if we don't catch it, we will be thundered by the sky. ”
Become the boss of Rolls-Royce and Bentley? This seems like a very good idea, although the two brands of Rolls-Royce and Bentley are now being tossed by Vickers enough, even to the point of being sold because they are losing too much money. But after the Rolls-Royce brand came into the hands of the Germans, it was a lot of money for the BMW Group, and Mony, looking at how much BMW's intangible assets have grown, you can see how wise BMW's decision was back then, and the brand reputation of BMW cars has also improved greatly with the light of Rolls-Royce in the following years.
Xiao Chenxi was amused by Zhang Lan and laughed wildly: "Is it so exaggerated?" It's just an acquisition of three companies, so it won't be pulled into the sky. ”
"Why can't the sky thunder and split?" Zhang Lan looked at Xiao Chenxi very seriously, "Such a God-given opportunity, if you don't catch it, it will be a violent heavenly thing, and the violent heavenly thing will not be thundered by the sky?" ”
"Okay, okay, I can't talk about you," Xiao Chenxi finally held back a smile. It's just that Fang just laughed a little too much, and now her waist is still hurting, and the girl is still there holding her willow waist and panting. "Just say it, what do you want to do? Directly acquire these three companies from the Vickers Group? ”
"Those who know me, sister, you too!" Zhang Lan gave a thumbs up and used endless sycophants to express her admiration for Xiao Chenxi in her heart.
"In whose name?" Xiao Chenxi asked. \\\\\\
"In the name of Alice (USA) Group," Zhang Lan thought for a moment. "After all, the Vickers Group is a European and American company, and in the name of Alice (USA) Group, I believe that things will be much easier. The reputation that Alice (USA) Group has built over the years, I believe that it is still very effective when dealing with this matter, and it should be much easier to leave this matter to Alice (USA) Altar to deal with. ”
"That's a good idea," Xiao Chenxi nodded, "but what about China?" Could it be that after the successful acquisition in the end, Alice (China) Group will be stupidly watched? ”
"Isn't this easy?" Seeing that Xiao Chenxi, who had always been smart, was acting like a little confused at this moment, Zhang Lan couldn't help but laugh, "After the successful acquisition of Alice (USA) Group, all the technologies researched by Cosworth naturally belong to Alice (USA) Group. When the time comes, Alice (USA) Group will provide these technologies to Alice (China) Group, I believe no one can say anything, even if it is not a problem to directly let Cosworth serve Alice (China) Group, how to say that Alice (China) Group is also part of Alice (USA) Group! Anyway, Cosworth will already be raised by our family, what do we want to do, and it will be the turn of others to dictate? As for the two brands, Rolls-Royce and Bentley, if the acquisition is successful, it is better to let him run independently. ”
Eliminating the Rolls-Royce brand, not to mention how many rotten tomatoes and rotten eggs it will incur. It is the loss of customers, Zhang Lan can't accept it, think about how much profit Rolls-Royce brings to BMW in a year after BMW takes over Rolls-Royce.
Zhang Lan is very strange, why is Rolls-Royce and Cosworth, the two hens that lay golden eggs, only a loss in the hands of the Vickers Group? Such a stupid person. How did they get to where they are today?
"And such a good thing?" When I came back in the evening. Hearing Zhang Lan and Xiao Chenxi say this, Alice's eyes widened in disbelief. "The bosses of the Vickers Group, your brains haven't been burned, have you? If you have a chance, you must see if these guys have a CPU in their heads. And not brains, otherwise how could they have been able to do such an idiot's decision? ”
"We are also skeptical about this issue, but after Sister Chenxi's formalization, it is true that such an idiot thing has appeared," Zhang Lan smiled bitterly, "I don't believe you can check it out for yourself." ”
"I really took a look at it myself, and I always felt that although such idiots would exist, they should never exist in such a competitive shopping mall," Alice muttered, and then her mouth opened wider and wider, growing bigger and bigger, obviously invading the Wickers company's local server along the network, and finally her small and ruddy little mouth finally couldn't help but burst out with a foul word: "Damn! It turns out that there are really such idiots in this world! ”
"Accept the reality," Zhang Lan comforted her, "We have an old Chinese saying, when the forest is big, there are all kinds of birds, so you don't have to feel too strange when you encounter such a group of stupid birds today." ”
"This is indeed a bunch of stupid birds who can't be more stupid!" Alice smiled bitterly and agreed with Zhang Lan's words, "I don't know what to say, but I never knew that there really are so-called "smart idiots" in this world. ”
"It's okay, you'll often see idiots like this in the future, and you'll get used to it when you see more," Xiao Chenxi also comforted Alice, "It's like vomiting, spitting and spitting get used to it." ”
"What now?" Alice smiled wryly and shook her head, "Shall we wait until their board of directors discuss and put the Rolls-Royce and Bentley brands up for sale, or do we want to contact them now?" ”
"It's okay to get in touch with them a little first," Zhang Lan thought for a while, "but don't show your willingness to buy these two companies, just say that you want to cooperate with them, and get to the bottom of them first." And then we'll take over when they're officially ready to put those two companies up for sale, and um, of course, if they say they want to sell the Rolls-Royce and Bentley brands, we can talk to them about that. ”,
"Okay," Alice nodded, of course she knew the importance of this matter to Zhang Lan's future layout, "I'll tell Arnold to let him handle this matter personally." ”
What kind of monster would the engine design look like if Cosworth's invaluable engine design experience and unrivalled capabilities were combined with the company's unique alloy? What if you add your group's outstanding achievements in specialty ceramics to this engine in the future? Zhang Lan almost didn't dare to imagine what kind of scene it would be like at that time.
Ferrari can bring them a lot of profit in a year just by selling engines for Formula 1 cars, and if they are involved in this lucrative market, no, as long as they successfully buy Cosworth, they are already involved in this lucrative market.
At night, lying in bed, Zhang Lan couldn't fall asleep over and over, and always felt that something was wrong with this matter: Is it really that simple? Is Wix really such an idiot? If they were really such idiots, how did they get to this scale and get to this point? What kind of baby bumps are they holding in their hands, and Vickers really doesn't know? The value of Cosworth, does Wickers really not understand? But Vickers did it again, I can't see through it, it's really hard to see through, what is the secret in this, what is the problem?
Forcing himself to recall the tragic battle between Volkswagen and BMW at that time, Zhang Lan suddenly realized that in the original battle for the Rolls-Royce brand, there was an extremely strange situation in the end: Volkswagen Group obtained the right to use Rolls-Royce's ace production plant in Crewe, the "Flying Goddess" logo on the front of Rolls-Royce cars and the iconic Rolls-Royce radiator grille, but could not produce cars in the name of Rolls-Royce; Although BMW did not obtain the right to use the "Flying Goddess" logo and the radiator grille, but obtained the double R and Rolls-Royce car trademarks, the hapless BMW could not inherit the aristocratic blood of Rolls-Royce.
Counting it up, BMW and Volkswagen ended up losing both. What's going on? Zhang Lan frowned, and began to carefully recall the beginning and end of this incident that was rumored to be a bit mysterious in the international automobile industry:
Rolls-Royce not only produces the famous Rolls-Royce cars, but is also one of the world's largest manufacturers of aero engines. This reached its peak in 1966 after the merger of Rolls-Royce with Bristol Hidley.
However, due to the excessive investment in the development of the new RB211 fan turbine engine, Rolls-Royce was in serious financial trouble. This led to the nationalisation of Rolls-Royce by the then Heath government in 1971, and the British government provided Rolls-Royce with a series of financial grants to help them tide over the crisis.
In 1973, the automotive business was spun off from Rolls-Royce to form a separate entity, Rolls-Royce Motor Cars. But Rolls-Royce, the main aviation marine engine business, is still owned by the British government and is known as Rolls-Royce PLC.
align="center">