Chapter 129: Jenny's Careful Eye

In 2001, mobile phones were still relatively luxurious objects, and now in 2005, almost no one in the United States does not use mobile phones - of course, there are still some people who actively choose not to watch TV, not to use mobile phones, and the Internet, no matter what the reason, in fact, it is still because there is space without mobile phones and the Internet, but by 2014, new technology has almost completed the iteration, As long as you're part of the mainstream of society, it's impossible not to use a mobile phone – not even a smartphone, and not to have a relationship with the Internet. She feels that the Internet is developing at the same speed as technology, and that Moore's Law can be applied, and it is likely that in 2017 there will be progress that even she cannot predict......

However, in the present, the Internet is still a new thing in people's lives, of course, many people have recognized its value, just like the invention of the mobile phone must have been considered a great product by everyone, but it will take a while for the business chain around this product to be perfected, and the same is true for the Internet.

Of course, there are many complex reasons for this, as far as Jenny's shallow opinion is concerned, she believes that this has something to do with the fact that the gossip culture in the United States has been very developed, and because Hollywood does not seem to have a comprehensive gossip community, that is to say, the gossip audience is hidden in the major gossip websites, fans go to fan forums, discussion boards, even if it is an open community like ONTD, not everyone can post, and it is quite difficult to do the layout washing of Chinese Tianya Entertainment gossip. If you want to control public opinion, you can exchange interests with the media, and do public relations for the gossip bloggers who have risen rapidly in recent years, which is faster and more effective, and has a set of common rules, which is more trouble-free, so at this time in 2005, few people are still thinking about how to do the Internet water army.

Of course, this is also because Hollywood has long formed its own set of rules - as long as you don't touch the red line, it's your freedom to mess around with celebrities, for example, Jenny, if it's 2007, "Pirate 2" and "Pirate 3" have been released and achieved good results, then even if she breaks out, it's just adding a period of talking to people for a while, and Godhead will never fall. It's not that it doesn't matter, it's true that it's bad for style, but there won't be a scandal that will ruin the star journey. Homosexuality (especially taboo for boys), racism (blacks and Jews are red lines that must never be touched), drugs. products, don't touch these few, even if it's love. Tong (Woody. Allen, Roman. Polanski), domestic violence (countless), gambling, *, Whocare? Celebrities, it's not strange to do anything, even the unspoken rules don't matter to Americans, there is no basis for words, and then talk about it when you get evidence.

Therefore, in the entire 90s, there has never been contact with gossip media, and even in 2014, there is only one popular studio in China, and the gossip masses will believe and like to break the news more, after all, there is nothing else to look at if you don't read the revelations, and the Internet water army came into being, but even so, it is difficult for the water army to hack the big names with its own strength, and it plays more of a role in fueling the flames. You have a movie, I'll do the sales, you have a scandal, I'll spread the news, if you have a controversy, I'll confuse right and wrong, and help you take advantage.

These three points, the first point is actually a very normal marketing hype method, there are already companies doing it, but the method is relatively clumsy, but it is easy to arouse people's rebellious psychology, the second point is not very applicable in the United States, because the scandal does not need to be promoted and will spread rapidly, the third point is not there any market now, because the gossip community does not have a general altar that dominates the rivers and lakes like entertainment gossip, and many similar forums are too small, and the remarks in these forums seem to have the upper hand and do not seem to help reality.

However, what Jenny values most is this third point, which is also tailored to her needs, after all, it is impossible for her to show her ugliness when she is drunk, drunk driving, scolding on the street, smoking. Poisonous or domestic violence, of course this kind of big black spot burst out of the water army, all she needs is the gossip masses not to overreact to some small black spots, such as plain makeup, distorted expressions that people may be photographed, or walking out of a house with Cesare...... These controversial little things, if there is such a fire brigade to help, the public will have an attitude of understanding, rather than being manipulated by the media to gradually distort her image, or the image of the Internet is out of control, and Anne. Hathaway, like that, didn't have any big black spots, but she did have a lot of online Hater.

This is the fire fighting and crisis public relations of the water army, which has been tested at the beginning of the year, and through the dozen IDs she contributed, Jim urgently registered a batch of dozens of accounts to extinguish the fire. This was a rare surprise to Cesare, but Jenny wanted to do more than that, in her vision, the 'puppeteer' team's fire extinguishing function was only the most basic point, and the team's second goal was to have an impact on IMDB and Rotten Tomatoes' ratings.

Of course, IMDB naturally has a set of audit formulas, which filter out the scores that are obviously marketing, and the continuous low scores and high scores in a short period of time will be screened out, and they will never be able to do without traces, such as Christopher. Nolan's fans were criticized for their performance in the scoring of "Batman: The Dark Knight" a few years later, when his fans focused on giving low scores to movies above it in order to improve the ranking of "Batman", and then attracted a spontaneous counterattack from fans, and the two sides engaged in a tragic scoring battle, and the reputation of Nolan's fans was also damaged. And IMDB is just a website after all, and its influence on the awards is really limited, if Jenny's "Sally" does not get praise from film critics, even if IMDB brushes 9.9, she will not be able to reach the Olympics. - However, Jenny needs the team to be able to influence the IMDB rating, not to increase the score of her own films, but to lower the ratings of her commercial films by Bell and every opponent who dares to go to war with her in the future......

Maybe it may not be so obvious now, but Jenny is well aware of the influence of IMDB and Rotten Tomatoes after 2010, because the scores of Douban and Time have great moisture, so she is used to looking at the ratings first when watching overseas films, if the IMDB score is 6, and the audience love of Rotten Tomatoes is only more than 70%, then she will suddenly have no interest in the film, of course, it is not a matter of money, but she does not want to waste that time.

――Think about it, in 2010, the IDs registered now have a long history, and even if 100 are registered every day for more than 1,000 days, that is 100,000 trusted IDs, and even the score of the IMDBTOP250 leaderboard can be influenced...... Even now, for every 0.1 point lower score, there may be thousands of fans who have doubts about going to the cinema, coupled with some disparaging comments, and press each other's approvals, as long as the list of the highest approval reviews is mostly negative, many people who are not so determined will also have a herd mentality, thinking that their idea that 'this film is not that bad'......

Unless Bell plays a big thing like "Avatar", which is bound to be a big hit, or a god film with a quality so high that IMDB can be on 9, Jenny doesn't believe that this trick doesn't hurt her, IMDB is a global website, fans all over the world will come to see the rating, and it may affect the box office of millions now, but in a few years, this low 1 point conservative can also affect tens of millions of box office, especially from the 7 that commercial films can generally get, to the 6 that only bad movies have, this difference is painful! How many 6-point films can Bell withstand? Even if she acts in a 9-point god movie, the 'puppeteer' can make a super high 9 with a godhead become an average excellent 8!

She admits that she is not a very broad-minded person, and that when she has no power or power, she can only admit that others have punished her, and according to Cesare, she could not afford to delay at the time. In fact, Jenny can't afford to delay now, but she already has money...... the 'puppeteer' team now has more than a dozen people, doing very simple and mechanical work, every day is nothing more than changing the agent registration ID, and there is also some absolutely normal remarks on the top of the ID, which costs her less than one million a year, just like Bell is willing to work hard to separate her and Cesare and promote her scandal, Jenny is also willing to spend this million to deal with her opponents, Renee and Bell...... Perhaps in the future, there will be many actresses at the top of the pyramid, who feel that the money is much more appropriate than yachts and jewelry, or at least more suitable than her diamond ring. Basically, if the 'puppeteer' can achieve these two goals, she thinks that she has saved her capital.

As for the third goal, that is, to create a comprehensive forum similar to entertainment gossip, and to promote it, it is equivalent to adding a head, because entertainment gossip actually established its own name as a holy place for the navy after several rounds of hype. Zhaomen, Zhou Gongzi showing off his wealth, etc., are actually taking advantage of the fact that the domestic gossip media is not developed enough, and the masses have nowhere to go. In the online world of the United States, it is impossible for a gossip forum to be voted by the gossip masses from all walks of life as soon as it is erected.

Of course, although there is no loss if she can't do it, Jenny definitely hopes to do it, after all, although she will never create an entertainment group that beats the six major in ten years, but to get closer, it is impossible to only make films with one mind, always have to be powerful, rich and famous, famous, money is not much to say, power or something, not to look at the Hollywood star power list of the kind of grandstanding list, to put it bluntly, it is nothing more than to see if you can call the wind and rain, what movies I make and what movies make money, I will hit the street when I see which one is weak, The other is to have his own power of public opinion, break free from the situation of being manipulated by the media, and become the one who manipulates others.

Maybe she won't be the first star to want to do it, but Jenny believes that she should be the first star who has the potential to succeed, and there have been stories of celebrities wanting to buy media before, but they have all ignored two points - 1 The reason why these media can go around buying eyeliner and digging scandals is because they are often backed by powerful media groups (again, Big Six or Murdoch), and the magazines you can buy are all influential, and the influential ones will not be sold to you, and even if they are sold to you, they will not be able to operate as before, Otherwise, lawsuits will ensue and soon become influential.

2 Celebrities and the media, that is equivalent to thieves and policemen, celebrities are thieves, and the media are policemen with performance pressure, have you ever heard of thieves being thieves and being policemen at the same time, constantly arresting accomplices? This is simply self-isolation from the people, you buy a gossip magazine, and the next day you will find that you have no friends in the entertainment industry......

In short, although Hollywood stars, agents, and even producers and executives seem to be powerful, they are actually trapped in solid shackles, everyone has their own tracks, and it is not so easy to deviate - at least, in the pre-Internet era.

And now with the Internet, the famous saying goes, 'On the Internet, no one knows you're a dog', and on the Internet, who cares which owner is behind an entertainment forum......

#

"In the past six months, we have accumulated 100,000 IDs from major websites," Jim said excitedly, and now is his moment of brilliance, and both Jeanne and Cesare are listening attentively to his words. "But this is not our main achievement, our main work achievement is to design a set of cross-comparison system, and in the deep web (see note) to get the IMDB scoring formula and screening function, although it may not be the existing version, but for some basic ideas are very clear, at the latest at the end of this year, IMDB scoring software can be made, with the ID library, can do to affect the regular rankings, even if it is TOP250, in a few years may not be able to escape our control, so to speak, With this software, IMDB's rating page is completely under our control, with a ceiling of 9.2 points and a lower limit of 4.5 points, and at the end of this year, with our ID, I can accurately control the score of a movie to 0.1. ”

Needless to say, what IMDB means to fans is that even Cesare makes a rare look of surprise, and Jenny is overjoyed, "Well done, Jim!" -- Of course, let's not forget our first premise. ”

"Anonymous first." Jim muttered, showing off again, "Don't worry, this software is useless without an ID library, and the makers don't know that it's aimed at IMDB, and he thinks we're doing a set of tools for academic falsification/falsification and manipulation of online polls." - It's just that this year's expenses are destined to exceed 2 million, Jenny, are you really not thinking about making it profitable? ”

As for how to achieve profitability, of course, there is no need to say more, as long as this set of software is released, it will not be a matter of a few days to earn back.

"No, I don't." Jenny shook her head decisively, "Hollywood has no secrets, as long as IMDB is aware of it and modifies their system, we have to redo it again, the only role of this software now is to help the ID database accumulate scores and raise ID ......"

"I agree with Jenny." Cesare - very rarely - gave Jeanne a clear look of approval, considering that he had never taken the initiative to sincerely praise Jeanne's greatest strength: acting...... "This will be the most valuable strategic weapon of Big Dream, and by the day we start making films independently, millions and tens of millions will be earned, and a film will be enough." ”

Jim was able to hold Cesare's thigh all the time, and he certainly wasn't a fool if he didn't kick him off, and he grinned—I have to say, it was a sinister smile, "Got it." The fewer times the 'puppeteer' is dispatched, the fewer people know about it, and the greater the benefit it can bring us. ”

"But we can't just do our own business," Jenny pursed her lips and put forward another idea, "After all, the members of the team have no connection with us, we need to beware of them leaking secrets, non-disclosure agreements are not so effective in this matter, and when the team is officially operational, some smokescreens are necessary." ”

"Leave these things to me." Cesare said calmly, glancing at Jeanne, "The 'puppeteers' now have the power that the gossip media can only dream of, and the gossip media often have ties to dirty and secretive groups...... I'll do a good job of prevention. ”

Real estate companies, which is not black and white, Jenny also knows what can be asked and what is best not to ask, but she still can't help but say with concern, "Don't personally get into trouble, compared to you, these things are insignificant." ”

"Don't worry about Cesare." Instead, Jim helped Cesare, and he said with confidence, "This is not a TV series, Jane, there is no such thing as a key account that can turn the situation around, the people behind the scenes usually never fall in reality, and CAA can attract so many celebrity customers, of course, because of their ability to solve troubles." ”

This is tantamount to hinting at a lot, Jenny feels as if she has come into contact with the unknown side of Hollywood - of course, this is not to say that Hollywood gangsters are rampant, there is no justice, in fact, in front of the big plate of the US government, the film industry is just a cold hair, it is impossible to cover the sky with one hand, everyone is still conscious of being a good citizen, the gossip media is connected with some gangsters, and it is absolutely impossible to collude with real gangsters.

"Well," she laughed to herself, "I've often forgotten that a lot of people aren't as well-behaved as I am. ”

"You just don't know how good you really are," Jim snapped up, "I mean really, Jen, before you, I never thought the Internet could play like this." ”

"Alright, Jim, I'll consider giving you a raise." Jenny smiled and shook her head (especially in Cesare's wordless gaze), "Tell me about the development of the community, if you can, you still have to find a way to make it bigger......"

Although Jim's praise was fooled by jokes, Jenny could also feel that the way he looked at her was really adoring: it seemed that at least in terms of Internet business, she had won Jim's sincere admiration and recognition.

Money is of course a very important reason why a person should follow another person to do things, but it is by no means the most important reason, and the enthusiasm to work for money is far less than that for dreams, curiosity, and love...... If Jim had followed her before, just following Cesare's arrangement and climbing up the Hollywood power tree, now, to put it very Chinesely, she should have really subdued Jim......

#

After a day of dealing with the company's affairs and asking about her personal finances, Jenny still didn't have to rest the next day, but went to the studio to shoot the cover of the September issue of "VOGUE" - the September issue is also the most important cover of the year, and this time it can be on the September issue of the British edition of "VOGUE", which is also a manifestation of improved style, as for the American version, it can only wait until next year, after all, it has already been on the cover at the beginning of this year, and it is impossible for a magazine of the "VOGUE" level to be on the cover twice a year, no matter how high the coffee position is......

Shooting the cover is nothing more than that, first being introduced to a very stylish photographer, being told how honored it is to work with the photographer, how to improve the style, and then greeting and putting on makeup...... Since the British version of Vogue doesn't have an office in Hollywood, they borrowed the studio of GQ, because they both belong to Condé Nast, the leading journal group in the United States, and Jenny is scratching her head with headlights like the scorching sun...... It's actually her least favorite job, because the lights in fashion photography are always super bright and dizzying.

"Very good...... Very good...... "It was Anne who took a picture of her today. Leibovitz, the queen of "Vanity Fair". Normally, there is some music during the shoot, but she likes to be quiet, so today the studio was silent, Mary sat on the side and fell asleep, and Jenny felt that she was hot, sticky and sleepy, and the only sound in the studio was constant snapping.

Behind her, many staff members came and went, but Anne was unaware of this, and she said absentmindedly while dimming the aperture, "Very good, beautiful ......"

Jenny shifted her position again, and she noticed that someone was approaching Anne from behind the headlights.

"Annie!" Christopher. Hanks greeted him warmly from afar, and Anne turned back in surprise and smiled in surprise, "Chris, why are you here!" ”

"I happened to be shooting the cover in the studio next door......"

After a brief warm greeting, Chris smiled again and went straight to Jenny, "Jennifer—"

Jenny looked at him warily, she pushed a few steps away and turned the hug into a handshake, "Chris......"

"Since you're here, let's just take a few shots." Anne said she was in the mood for a shutter to the two, and the photographer who had been recording the shoot with the camera moved his feet, looking for a new angle.

"No problem." Chris laughed and said, "You can put it in the tidbits." ”

The two first-line red stars cooperated with Anne's command to take a happy group photo, Jenny changed her posture and moved her lips slightly, "What are you doing here?" ”

"Why didn't you text me back?" Christopher didn't answer the rhetorical question, this man was as skilled in ventriloquism as she was......

The author has something to say: Note: 1 Woody. Allen sex. Violating the adopted daughter A, marrying the bad thing of the adopted daughter B is known to everyone at a glance, I think he didn't run away because of the problem, but his status is still very respectful......

2 Tianya Entertainment gossip in Yan. The performance in the door (deleting posts very late, postponing the deletion of posts, allowing discussions) is to attract users, and there is a national customs (is it a national customs?). Zhou Gongzi was planned by the moderator to promote the website, you know this, right?

3 deep web, you can Baidu, "House of Cards" also mentioned this type of website, everything you need is not. Everything can be bought, and there are hackers who accept order trading. Bitcoin is the most urgently needed currency on the deep web.

Updated

The word count exploded temporarily, so sorry for being late, there are two more tonight!