Chapter 185: Overall Strategy
What are the most critical markets in Southeast Asia? Even a fool can answer it. It is currently the largest market after North America, with a box office market of about billions of dollars per year. The only thing that the Phantom failed to capture was the book, South Korea did win the theater chain and the theater agent, but in the book, the phantom couldn't gnaw on this piece of fat for the time being.
However, everyone ignores another market - Chinese mainland, a huge market of more than one billion, as long as 30% is developed, it is enough for Phantom to fight a tough battle with Hollywood. As long as Xiao Ran didn't ignore it, it was enough, anyway, he had a unique vision and put the Phantom's foothold in the mainland early on.
"If Hollywood loses its overseas market, what can it do?" Xiao Ran did not answer Wei Dongling's words directly, but once again knocked on the side: "Don't forget that the seven giants of Hollywood can release nearly two hundred films every year. If we blindly attack Hollywood, the most likely end is that we are assimilated by Hollywood! ”
And, don't ignore the fact that Hollywood has a huge pipeline of overseas distribution. There are distributors in major countries and regions around the world who buy their films! Xiao Ran smiled faintly, this is not a joke: "When we start to attack Hollywood, when we come back, we may find that Southeast Asia or the local market has been completely lost!" ”
Xiao Ran's words were not alarmist, Wei Dongling had heard Xiao Ran explain. Xiao Ran said that since Phantom has transformed into a distribution company, the audience it faces should not be limited to local audiences, and the films invested and produced should become more and more international.
For example, the success of "Spy Change" lies in the fact that Xiao Ran cut the scenes of family and country emotions in the film, so that audiences in other countries and regions would not be disgusted. And Xiao Ran's directing technique in the film is expressed in the international language of pictures and actions, coupled with the action scenes that can be enjoyed by people regardless of race and color, the film is a natural hit.
And "God of Gamblers" is thanks to Xiao Ran's use of a common problem common to human beings - gambling as the theme, so that it is easy to make the audience in any country or region feel intimate in terms of subject matter. In addition, Xiao Ran's technique in the film is to describe the story in a way that shapes myths and legends, so it is easy to create a sense of idol, so this is also the reason why "God of Gamblers" can quickly become popular in Yuben and South Korea.
It's a very simple reason, the films released by Phantom have a market in Southeast Asia, and in this case, if you plan to make a film related to the anti-Japanese language, then don't consider the market of the book. If you plan to make a film that is good with Yuben, then there is a good chance that this film will lose most of the market in Southeast Asia.
Of course, this is not a matter of politics, and it is not absolute. It's like there were many films that involved vicious attacks on the mainland, Xiao Ran didn't choose not to watch them, but watched them while scolding in his stomach. However, this requires a condition, that is, the status of the film in this place has been deeply rooted.
As a result, the films that Phantom Shadow is investing in or distributing are generally in a certain market in Southeast Asia. Of course, this is up to the planning department to decide.
To take an extremely simple example, "New Dragon Gate Inn" is popular locally, and it is not bad in Southeast Asia, but the box office in Europe is much worse. But Xiao Ran still insisted on asking the cinema to show these martial arts and action movies, and even asked Shuxiang Media to quickly get involved in the publishing industry, and strive to make Westerners accept martial arts in terms of culture.
Since Phantom currently has a certain market in Southeast Asia and Europe, it must consider how to choose the film and theme that best suits its own interests, so that this film can get the greatest audience at the time of release.
Since people like big-budget cop films, Phantom mainly concocts big-budget cop films, supplemented by other marginal works, so that these films can slowly attract audiences around the world and gradually become products in the mainstream market.
Although it is indeed easy to lose money by doing this, Xiao Ran still continues to do it. Because he knows very well that martial arts films and the like are the essence of Chinese culture, which is equivalent to Western science fiction. If you want Westerners to fully accept Chinese films, you must make martial arts films popular in the West. This is what Xiao Ran refers to, and guiding the market, rather than letting the market dominate the manufacturing company.
So, it's a fairly simple thing, if the Phantom tries to hit Hollywood with all its might, it will inevitably ignore the Southeast Asian market. And when the time comes, it will not be very difficult for Hollywood to take advantage of the situation, after all, it is not a matter of one or two years to win the mainstream status of Eastern culture in the Western market.
Thinking of this, Wei Dongling understood what Xiao Ran meant. If the Southeast Asian market is consolidated, this market becomes a loyal fan of Hong Kong films, coupled with the current film technology that is definitely not inferior to the West, it can definitely drive Hollywood out of the market. At the same time, it will strengthen the cultivation and impact of the European market, and then Hollywood will be trapped and will not be able to play any tricks.
With a wry smile, Wei Dongling found that the company's strategic goals had changed, and many subsidiaries might have to make corresponding strategic adjustments. After hesitating for a moment, estimating that the loss was not large, he nodded heavily: "No problem, just do as you say!" ”
Seeing that Wei Dongling finally understood his hard work, Xiao Ran smiled comfortingly, if even Wei Dongling didn't understand, then he would still be a fart. At this time, he said with shame on his face: "I did one thing wrong, I used to think that I would just buy Hollywood companies, but now I realize that it is really not good for the company." ”
This is not good in the first place, but now Xiao Ran has figured it out. Buying studios can only make Hollywood stronger and stronger, just like Sony did, and at most it can only get a vote in this market. But his purpose is not to make money, but to develop films. Therefore, this transaction is really not cost-effective.
"Moreover, I always thought that the company's films did not need to be released in North America, unless they were mainstream theaters!" Xiao Ran can't wait to slap himself twice now, if he realized this mistake two years in advance, he might be able to beat Hollywood two years earlier for the Phantom: "But now I understand it, I was wrong." The most important thing for people in one region to accept the film or culture of another region is to be in constant contact! We don't even give the North American audience the opportunity to contact, how can we be recognized in the future? ”
Xiao Ran remembered "Crouching Tiger, Hidden Dragon" and "Hero", both of which were released in mainstream theaters in the United States. But this is the road paved by countless Hong Kong films, if there were no Hong Kong films released in non-mainstream theaters before, so that North American audiences are familiar with and understand Chinese movies, how can there be many fans later!
It's not that it's nothing, but it's too stupid to always expect a blockbuster. If you think about some things, you will understand that moisturizing things silently will work.
"What do you mean?" Wei Dongling smiled bitterly, sometimes an enterprise develops to a certain period, it must go through a difficult choice like now, once the decision is wrong, then everything will be pushed back again.
Xiao Ran nodded heavily: "That's right, let Lan Hua contact the seven major Hollywood companies tomorrow and negotiate with them, and we must try our best to sell all the films!" ”
Lan Hua turned out to be Ge Wenqiu's deputy, and since Ge Wenqiu went to Europe, Lan Hua has taken the position with his own ability. The reason why Xiao Ran said this is because the seven major companies have sent people to contact the Phantom, hoping to buy the North American rights of several films of the Phantom.
In fact, since Xiao Ran won the award in Cannes, seven major companies in North America have been in contact with the Phantom. Especially after "Spy Change", contact is especially frequent. It's just that the conditions can't be negotiated at all, only Warner is willing to let "Spy Change" be released in non-mainstream theaters first, and if the effect is good, the number of theaters will be gradually increased, and the rest will only be given to art theaters.
"As for which one to choose, that's a question......" Wei Dongling hesitated for a moment, every time he thought of the seven major companies, he wanted to scold his mother, because those bastards were not here to talk about business at all, they were here to rob.
The price offered by Fox, a subsidiary of Mercodor Media Kingdom, is not bad, but the first is impossible to be in mainstream theaters, and the second is to buy out the copyright, that is, to buy all the copyrights after this film.
Such conditions are simply treating Xiao Ran as a fool, not to mention the copyright of Zhou's products and video tape distribution, etc., just saying that the lifetime copyright of the film belongs to Fox, which almost made Xiao Ran want to find the guy who negotiated and beat him up.
Xiao Ran is too late to buy the film library now, and he still wants to sell the copyright? Isn't this the same as a white dream? Moreover, after the Phantom bought the Xinyicheng film library, it made a lot of money in the distribution of video tapes alone, and it also made a lot of money on the peripheral products of "The True Color of Heroes", which was the first profit on peripheral products. If you want to buy the copyright, it's almost the same when you die.
As for MGM, Wei Dongling didn't think about it at all after learning that it was controlled by the mafia from Xiao Ran's mouth. Paramount is actually not bad, but its business is mainly concentrated in North America, and it is a little weaker in overseas distribution.
It's Warner good, the conditions offered by Warner can still be considered, and the price is not low, but it can be negotiated in terms of copyright. After thinking about it for a while, he quickly decided: "Why don't you consider Paramount and Warner, I think, since it will take four or five years before it is possible to start attacking Hollywood, then the distribution rights in this North American region can be sold to them for five years!" ”
Xiao Ran nodded, this time fortunately, his trip to North America made him aware of this problem, otherwise the collapse of the Phantom Movie Empire in the future may be just around the corner. After a little consideration, he explained to Wei Dongling: "You know that our focus is on the mainland, so I think it is necessary to buy two pieces of land in the mainland to build a shooting base." Otherwise, it will be a loss when the real estate heats up! ”
Xiao Ran is now thinking that maybe it's time to talk to Yindu, or it's a good thing to talk to a more high-grade one. At the very least, we have to lay a solid foundation for the future, thinking of this, I don't know why something related to TV drifted through my mind, and immediately explained: "In the TV industry, I think news can't be let go, try to use bold and novel ideas." In terms of media......"
At the mention of this, Wei Dongling immediately remembered one thing, that is, earlier Xiao Ran asked him to find a comic author with delicate writing and understanding football to make a set of comics. Anyway, Shuxiang has already intervened in the publishing industry, which is much easier.
"The comic book author you want has been found, and they all said it was very good, and it was selected!" Wei Dongling became more and more confused about what Xiao Ran wanted to do: "However, what are you looking for him for?" Do you want to make comics? ”
Xiao Ran nodded, he had read two football novels "Do You Care When I Play Football" on the Internet before, as well as its sequel "We Are the Champions". This series is easy to become popular, as long as it can open up the joints of the mainland and sell it to the mainland. When the time comes, it will be adapted into an animated film, and it will be another road to monopolize the Chinese animation market.
It's really getting more and more complicated, Xiao Ran only feels that the road he is taking is getting more and more difficult. Movies, television, print media, anime, publishing, stocks, real estate, all these messes haunted him, and he didn't even find time to direct a film this year.
Xiao Ran suddenly discovered that the phantom had to embark on a path of monopolizing culture, which seemed inevitable many times. The phantom has enough financial resources, and it may not be a bad thing for Xiao Ran to support other domestic cultures. However, in this way, it will fall deeper and deeper, and maybe in the future, it will be forced to join the game industry, and it will really become a super empire of culture and entertainment. But Xiao Ran estimated that he was half tired to death.
"They're all gone, why don't you go and rest first!" The hostess Lin Qingxia came to the two of them with light steps and asked, "It's already very late at night, and you still have a lot of work tomorrow!" ”
Xiao Ran nodded and smiled at Lin Qingxia, took her hand and motioned for her to sit down, and then lay on the edge of the pool unscrupulously: "Adong, it seems that we haven't chatted privately for a long time, every time we are together, we are talking about work, I am really tired!" ”
"In front of me, what do you say tired!" Wei Dongling let go of his work and became a different person completely, shouting with his teeth and claws: "Your working hours in a year are not as long as I have in half a year!" ”
"It's not that exaggerated, but it's really hard for you, without you, I really don't know how to support this huge group!" Xiao Ran vaguely saw a hint of happiness in the bitterness in the corner of Wei Dongling's eyes, in fact, they were all tired, every decision was related to whether the ideal could be realized, and they always had no rest.
"What are you talking about, if you want to thank me, why don't you give me a Rolls-Royce!" Wei Dongling also learned from Xiao Ran and lay down, feeling the cold ground, and suddenly felt a feeling of relaxation: "I've been coveting it for a long time, but I've been reluctant to spend money to buy it!" ”
Lin Qingxia saw the comfortable look on Wei Dongling and Xiao Ran's faces and eyes, and lay down in disbelief, but felt uncomfortable, so she half-lay on Xiao Ran's body and looked at the sky: "Ah Dong, I think you are waiting for an opportunity like today to blackmail Ah Ran!" ”
Xiao Ran and Wei Dongling both laughed, none of the three of them took this world's most expensive car in their eyes. Xiao Ran wanted to give Wei Dongling another billion worth of shares, but Wei Dongling refused to accept it, what is this car. Lin Qingxia looked at the faintly visible starlight, felt the slight heat from Xiao Ran's body, and suddenly smiled: "I, the sister-in-law, have never given you anything, so I'll give it to you this time!" ”
"No, isn't Ah Ran's yours?" Wei Dong sat up straight violently, and deliberately pretended to be puzzled and glanced at Xiao Ran and Lin Qingxia: "Moreover, I remember that Ah Ran is a few years younger than me, it should be my brother and daughter-in-law!" ”
"What's the matter, as a sister-in-law, I should have meant it a long time ago!" Lin Qingxia and Xiao Ran said this to Wei Dongling in unison, the two glanced at each other, Lin Qingxia smiled secretly and continued: "Don't forget, Ah Ran is the boss, and it's normal to call me sister-in-law!" ”
Wei Dongling shrugged helplessly: "I really can't do anything with your two in-laws, if Qingxia is willing to be called old by me, then call you sister-in-law!" ”
"Then don't do it!" Xiao Ran immediately vetoed this possibility, and deliberately glanced at Lin Qingxia, who was pretending to be angry, before saying, "Otherwise, I won't be able to go to bed when you leave!" ”
"Ah Ran, what nonsense are you talking about......"
"Hahaha......"
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