Chapter 102 Online Independent Sales
(Thanks to Mo Yuyan, CJ's memories of the two book friends for their tipping support)
The selection and negotiation of the three major video websites, Lin Nan let Wei Junbo look at the decision, and he believed that Wei Junbo would definitely make the best decision for the company.
In the end, after nearly a week of negotiations, Wei Junbo finally chose Blockbuster, who had broadcast "Wulin Gaiden" in a row.
The reason why Blockbuster was chosen is because the conditions given by Blockbuster are slightly more generous than the other two websites, and the second point is the most important, that is, Blockbuster has the most paying users among the three websites, so Wei Junbo also directly chose Blockbuster as the online broadcast point of "Wulin Gaiden".
"Wulin Gaiden" will adopt an independent sales system on the Internet, that is, the audience needs to pay independently before they can watch it, and the final income of Nanshan Film and Television and BesTV will be divided into 64.
Lin Nan was really shocked when he knew that there was such a sales system in this world, if this was placed in the previous world, it would be impossible at all, who would pay to watch a TV series online?
One is because the people's awareness of copyright is not strong, and the other is that all kinds of piracy are indeed rampant, and there are free things everywhere in a casual search, even people with a good sense of copyright are not easy to stand **, so in the end, they don't dare to charge for genuine versions.
But in this world, the people not only have a good sense of copyright, but also the law is very strict on piracy, so that it is not easy to find pirated things on the Internet or in reality, plus the consumption level of this world is higher than that of the previous world, so it makes online paid sales become a very feasible way, and many popular movies and television will choose this way to carry out secondary sales on the Internet, There are even times when the second sale on the Internet gets a lot less profit than the normal sale.
The TV broadcast rights of "Wulin Gaiden" were sold for a single episode at a price of 900,000, and fifty episodes are 45 million, but Lin Nan didn't get so much, and after deducting various taxes, there was only about 40 million left.
On the Internet, the price of each episode is five cents, and fifty episodes are twenty-five yuan, of course, there will be a discount for buying a full set at one time, only twenty yuan.
For 20 yuan, as long as there are 1 million people to buy, it is 20 million!
Of course, there won't be so many in reality, after all, it's been shown on TV, and a large number of people may only buy and watch the episodes they accidentally missed, and only those who really like "Wulin Gaiden" will buy the full set and watch it by themselves.
Therefore, it is difficult to say what kind of sales results "Wulin Gaiden" can have on the Internet in the end, Wei Junbo's conservative estimate is about 10 million, and Lin Nan doesn't know much about this, so he has no right to speak, so he can only wait for the sales results to come out.
After Blockbuster obtained the online sales rights of "Wulin Gaiden", it was naturally a lot of publicity, and the advertisements of Wulin Gaiden occupied half of the page on the homepage of Blockbuster, and the promotion of "Wulin Gaiden" was added to the advertisements in front of other videos, and even Blockbuster also launched an activity of subscribing to "Wulin Gaiden" with other episodes.
The reason why Blockbuster works so hard to promote is not all to make "Wulin Gaiden" sell at a good price, although Blockbuster has a dividend of 40% of sales, but for Blockbuster, the money is not very important.
The significance of "Wulin Gaiden" to Blockbuster is not only that it can get forty percent of the dividends, what Blockbuster values most is actually the traffic and new paying customers that "Wulin Gaiden" can bring, these things are the most important to them, so Blockbuster can be said to spare no effort to promote "Wulin Gaiden".
At this time, some media also began to report on the online sales of "Wulin Gaiden".
Setting a new record in ratings has pushed "Wulin Gaiden" to the peak, so the main topic discussed in the media today is whether "Wulin Gaiden" can set a new record on the Internet again?
Now the top seller of online TV dramas is "Romance of the Gods", which was filmed in 04 years, and has achieved sales of 54 million!
Fifty-four million can be said to be a very, very high number, and the fact that "Romance of the Gods" was able to achieve such results back then was also contributed to by a combination of various factors, which can be said to be a factor that occupies the right time and place!
As for whether it can surpass "Romance of the Gods"?
This is just a joke by the media, and it is impossible to surpass "Romance of the Gods" at least now, just like the original 40% ratings of "Journey to the West", which was created by the times, and there is no way to surpass it.
Now let's see what kind of results "Wulin Gaiden" can achieve and what kind of position it can occupy on the Internet!
At two o'clock at noon on June 12, "Wulin Gaiden" landed on BesTV and officially began online sales.
In three minutes, the paid line of "Wulin Gaiden" began to lag, and it became more and more serious.
Ten minutes later, Blockbuster had to start widening the paid lines and information transmission paths of "Wulin Gaiden".
Although the specific sales data has not yet been counted, the internal employees of Blockbuster know that this "Wulin Gaiden" is afraid that it is more hot than they expected, so that they can divide the line and have to widen the line.
Naturally, this news was deliberately "accidentally" spread by BesTV, which naturally provoked another discussion among the media.
If there is a topic, there will be sales, and sales can drive sales, and BesTV's marketers obviously understand these two truths very well.
At this time, even Lin Nan can no longer maintain a calm mood and watch coldly, because unlike before, he has no experience in online sales at all, and there was no such thing in the previous time and space, so he has no idea what kind of achievements "Wulin Gaiden" can achieve.
At three o'clock at noon on June 13, BesTV finally released the first-day sales of "Wulin Gaiden" in the midst of all the attention!
As of 2 p.m. on June 13, the highest sales volume of a single episode of "Wulin Gaiden": 170,000 times; Cumulative sales of a single episode: 2.2 million times; Sales volume: 320,000 sets!
Day 1!
Just the first day!
"Wulin Gaiden" sold 320,000 sets and 4.2 million single episodes, which is calculated, and the total sales on the first day have reached an astonishing 7.5 million!
Although this increase will definitely get smaller and smaller in the next few days, even so, it is appropriate for the sales of "Wulin Gaiden" to exceed 20 million, and it is very possible to hit 30 million!
30 million, is already in the first queue of the TV series online sales list, and there are only a few that can reach this number, and it is enough to count ten fingers one by one.
After getting the sales information and the analysis of professionals, Lin Nan also settled down, and at the same time had a bottom about online sales.
……
"Wulin Gaiden" has broken through the 20 million mark in a week of sales, heading towards 30 million, but now the daily increase in sales is not much, and it is still declining.
Generally speaking, in the first month of sales, the approximate sales of a drama can be decided, and the sporadic sales in the future will not have any impact on big data, in other words, what should be bought has already been sold!
At the same time, the audio-visual products of "Wulin Gaiden" have also been produced, but even Lin Nan has not paid any attention to the audio-visual products, this is purely icing on the cake, there is no practical significance, and in the end it is estimated that it will not sell many points, because it is really better to buy audio-visual products than to watch them on the Internet, which is convenient and cost-saving, that is, there is an additional physical collection meaning, but there are not many people who are willing to spend hundreds of dollars to collect a TV series, especially the audience of "Wulin Gaiden" is mainly young people, There are even fewer who are willing to collect it.
The filming of "Soldier Assault" was very hard, but it was also enjoyable, and Lin Nan had to admit that the barracks was indeed a magical place, whether it was a military song that sounded loudly at any time or a simple and sincere soldier, it inexplicably gave people a very comfortable feeling of wanting to fit in.
In the previous world, "Soldier Assault" did not achieve a particularly good effect due to various reasons, but now, with his own funds and the technical support of Chuangu Entertainment, Lin Nan believes that he will definitely be able to shape "Soldier Assault" better than the previous world!
In July, the filming of "Soldier Assault" has also entered the second half, except for Wang Baoqiang who delayed the progress of some crews for personal reasons at the beginning, on the whole, the progress of the crew is still very fast, of course, this is inseparable from Kang Honglei's support, whether it is Kang Honglei's experience or relationship, it has provided great convenience to the crew of "Soldier Assault", so Lin Nan is also very grateful to Kang Honglei.
And Kang Honglei began to gradually understand Lin Nan's dedication to the protagonist during the filming process, he must admit that Lin Nan is right, Wang Baoqiang is indeed very suitable for this play, he perfectly interprets the character of Xu Sanduo in front of the camera!
At this time, Kang Honglei already regretted resigning as the director, because after such a period of time, he had fallen in love with the show, the characters with different personalities in the play, and the spirit of "not abandoning, not giving up" of Gang Qilian.
But it's useless to regret it, he didn't do it himself, whenever he thinks of it, Kang Honglei wants to slap himself, why did he miss such a good drama!
Lin Nan is not blind, so he can naturally understand the regret in Kang Honglei's heart, but even if he is very grateful to Kang Honglei, there is nothing he can do, after all, everyone already knows that he is the director, and now he can only comfort Kang Honglei for the position of assistant director.