"We can't believe that it is a problem with our current management system, but now there are all kinds of signs that there are certain problems in the road we are taking, everyone think about it, last year's "Thai Embarrassment" broke through the achievements that we have not achieved for decades, and it is far exceeded, now, although it is only the first day of release, but "King Kong God 2" and "Farewell My Concubine" are still fierce, how have we seen this status quo before? I remember that when our previous movies were released, the first four or five games were good at most, but in the last one or two games, although the results were not as dismal as today, they were not much better, and they did not have such good results as these two movies.

These two movies have one thing in common, that is, they are both released directly without any online sales, and your movies are released in cinemas after online sales, before we didn't believe that Lin Feihong's "Thai Embarrassment" last year had a good result because it was released directly, and now we have to doubt our current film marketing road, from the comparison we have done now, it is clear that the box office of direct release is much higher than that of online sales, although the marketing road we have taken has online sales, but this piece and the total number of releases are not very much, take last year's "Thai Embarrassment" as an example, the total box office of its release far exceeded the total sales of our two aspects, so so far, the root cause we can find is this, there is no other reason. ”

After speaking, Yu Tian took another sip of tea, as if it was very difficult to explain this.

"So what do we do now?" Feng Xiaogang asked.

Lu Lijun just came back from outside, and just heard Feng Xiaogang's question, Yu Tian and the others didn't have time to reply, but he preemptively said to Feng Xiaogang: "The only way is to reform the system and go directly to the road of release, in fact, you should be very fortunate to have an opponent like Lin Feihong, if it weren't for him, I am afraid that you are still in the road of film marketing you have set to entertain yourself and not know that the road you have taken has great flaws."

As early as five years ago, I had already discovered this problem, when I came back and told you about this problem but you didn't listen, and I also used my "King Kong God" in this marketing road, when I just came back, I can only do whatever you want, it's just a movie, I originally wanted to come back to develop, but the marketing road you took is really difficult for me to accept, so after the release of "King Kong", I will return to country M, after all, the film marketing road taken by country M is different from yours, What they are taking is the road that Lin Feihong is taking now, and the reason why the film industry in country M is more developed than my country is that this marketing road is also an important reason.

I didn't want to come back when Yu Tian found me this time, after all, it is at least better in country M than in China, although the competition is more fierce, but it is also more motivated and challenging to the surname, I discussed with Yu Tian before I came back this time, if I come back, I will let me choose my own marketing path, I can't follow your system, Yu Tian agreed to this condition before I promised him to come back.

But in addition to this reason when I came back, there was also a personal reason for me, because I learned from Yu Tiankou that there was a top master in China, and he beat several big directors in China to the ground, I didn't believe it at the time, but I completely believed it after checking Lin Feihong's information on the Internet, and his "Thai Embarrassment" box office also broke through my "King Kong God", almost twice the box office at that time, a young man who is only twenty-two years old has such ability, and he can beat the big director who has been climbing in the film industry for decades at a loss. It's a challenging opponent, and I'm going to come back and fight him anyway.

Now he and I don't know who wins and loses in the end, but our results are far better than yours, which clearly shows that the marketing road you took is very unworkable, five years ago you didn't need to wake up, that's because you didn't get the lesson of blood, today's lesson I think is enough for you to wake up, if you don't wake up, I'm afraid even God can't help you anymore, then my country's film industry will be Lin Feihong's world, do you want to see him alone in the film industry? Dominating the world? ”

Lu Lijun's words seemed to pierce the hearts of everyone present, their hearts were surging and quite entangled, on the one hand, it was a very realistic practical problem: their own film marketing road would not work. On the other hand, it is really difficult to reform the road of film marketing for hundreds of years.

"Now the facts are in front of us, it seems that we will not change it will definitely not work, although we have taken the marketing road for decades to hundreds of years, but now since there is a new and better road, then we should have the courage to correct it." Yu Tian still thought about it and was the first to take the initiative to propose reform.

Wei Zheng nodded and said: "We were obsessed before, and now we should be sober after receiving such a bloody lesson, from the next wave of movie sales, we will cancel the original online sales, release it directly, and also cancel the link of uploading the script, this time we will do a big reform." ”

With the beginning of the two people, the opposition behind is basically gone, Huang Chong also said that he wanted to step up the reform, the boss has spoken, and Liang Yousheng, as the vice president, and Guo Ying, the vice chairman, have no opinions, so the reform is decided.

Zhang Yimu and others can only consider themselves unlucky when they are used as experiments, as members of the Film Association, they can only accept this reality, and can only make this sacrifice that is not good for their reputation and profit, they have no complaints about the leaders of heaven and other things in their hearts, but they have envy and jealousy for Lu Lijun, this PK competition, they are completely benefited by Lu Lijun, and a few of them are victims, they really can't stand this kind of anger, so they haven't looked at him more since Lu Lijun came in, I didn't even say hello before leaving.

Lu Lijun saw all this, he didn't mind the attitude of his companions towards him, anyway, he has worked hard in the film industry for five or six years, and all kinds of people have seen it, I don't know how many times this kind of rejection has been encountered, and it is good that it has not attracted death. What's more, as long as people live in this world, when their abilities are higher than others, they will attract the envy, jealousy and hatred of others, and this social phenomenon cannot be avoided.

As soon as Zhang Yimu and the others left, Yu Tian and his party continued to drink tea and chat. At this time, the time has just stopped at eleven o'clock, this hour Yu Tian has already answered the phone call from home twice, both of which are urged by his wife to sleep, every time he urges his heart to tighten once, he is really afraid that his wife will be angry at this time to find the handsome guy downstairs, usually his wife will take a look at the handsome guy when she sees it, if she is forced to hurry, maybe he will really put on a big green hat.

At this time, his mobile phone rang again, he didn't even look at the phone screen, he answered the phone directly, and said anxiously: "Wife, wait a minute, I'm almost done, wait a minute, don't do stupid things..."

"Who is your wife, I am a staff member of the Cinema Statistics Bureau." A very orthodox male voice came from the other end of the phone.

Yu Tian was stunned for a moment, but he quickly reacted, apologized with a smile, and then asked about the box office statistics of the movie, and initially notified the Statistics Bureau that if the box office data results came out, he would report the results to himself.

"At present, "King Kong God 2" is ahead of ten votes, with a total box office of 22.22 million on the day."

Hung up the phone, Yu Tian's heart couldn't calm down for a long time, and other people couldn't calm down their excitement after knowing the news, although it was only ten votes, but no matter what, they were in the leading position, not to mention that the total box office also reached more than 20 million, this data has never appeared before, and the box office in the previous week was more than 15 million, and now this result is as long as a fool knows where the gap is, and this data strengthens their determination to reform.

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