Chapter 212: Sweeping North America

ps: I have time today, I wrote a chapter in an Internet café, and I will post a few chapters together next time.

At the same time, the TV reporter invited by Peter played an important role, and the scene of Wind and Rain defeating Blue at the premiere was faithfully recorded by the camera and broadcast on the entertainment program of the night, causing a great deal of backlash.

Film critics who have attended the premiere have also given high praise, and they want to combine it with media reports and advertisements, which has led to a further increase in the popularity of the movie, even Americans who don't watch the movie know that there is a Chinese movie that is being screened.

On the 25th and 26th, it was Saturday and weekend, and many Americans who were on vacation went to the theater with their families to enjoy the fun of watching movies, and action movies like this were undoubtedly the first choice.

In addition, the theater was also very cooperative, giving the best time slot, and in two days, they received $3.05 million respectively, and counting the data of the first day, the box office in three days was $4.35 million

Several major theater chains in North America have always been in a monopoly position in the United States, and hundreds of films from all over the world every year must be released with their consent. But it doesn't mean that they are indifferent to high-quality film sources, on the contrary, as businessmen, profit is the eternal theme.

For theaters, attendance is a powerful tool to make money, and how to choose high-quality films is an important topic. Although there are a lot of movies painted in a year, small-budget films and literary films account for more than 90 percent.

And the blockbuster commercial blockbuster is the main source of income, and a movie that is sought after by fans can generate more profit than a large number of mediocre films. It's just that the number of such films will not be too much, and after a year, there will be only a few, and they are in short supply. In order to improve the attendance rate of the theater, it is necessary to have a multi-pull cable on the wide network.

Starring in the wind and rain, it is also in this situation that it enters the sight of the theater party. Columbia Pictures, one of the eight giants of Hollywood, invests and distributes films, which are naturally easier to attract the attention of theaters, and since they have been released in China, they have been under their gaze, sweeping the domestic box office market, breaking a series of historical records, all of which are in the eyes.

It's just that a big hit in China does not mean that it can also achieve good results in North America, such as the once, and other Chinese action movies, the domestic box office is red, and in North America, there is a lack of adaptation, although the box office is good, but it is far from meeting expectations. So their attitude is complicated, on the one hand, they have great expectations for the film, and on the other hand, they have deep doubts about the performance of the film.

Such concerns are not without reason, if a film is confirmed to have great potential, then, from the production company, distribution company, to the theater company, will carry out a certain range of publicity work according to their own strength, so as to help the box office of the movie fly higher.

Of course, there is also a certain risk in it, once the movie attendance rate is not high, it will not make money, and even lose money, and no one wants to face such a result.

Therefore, when Peter discussed the film schedule with them, the other party only took out 30 theaters for experiments, and then decided according to the results, whether to give up the irregular release or increase the number of screenings.

Fortunately, it did not disappoint those who paid attention to it, and after only three days of release, it took $4.35 million at the box office, which was a new single-day box office record for the theater. She who surprised several major theater chains can no longer be calm, 30 theaters can exceed $4 million in three days, which fully proves the quality and popularity of the movie.

In view of the excellent performance of the movie, before Peter came to the door again, representatives of several major theaters came to the door and discussed with Peter the issue of the second week's film schedule, and after some exchanges, the second week's film schedule was determined, and it was increased to 4,000 screens at a time, which was completely the treatment of Hollywood blockbusters, which made the wind and rain, Zhou Xingxing, and Peter overjoyed.

Several people are not rookies, they know very well how important the amount of film scheduling is to a movie, it can be said that in addition to its own quality, film scheduling is the key, and when the investment and quality of the two films are about the same, the number of screens screened directly determines the fate of the movie, after all, the fragrance of wine is also afraid of deep alleys, in the era when film scheduling is king, so that more audiences can see it, and there will be more opportunities.

With the support of the theater side, a few people who have no worries about the wind and rain are working very hard in publicity. With such good conditions, if you don't work hard, you can't talk about it, just when a few people are running around, the good news of the movie comes out frequently.

After three days of release, the word-of-mouth of "Kung Fu" gradually spread among fans. Coupled with the distribution companies and cinema companies, the publicity offensive that spares no effort, even when the number of screens increases and the audience is diverted by many theaters, each theater has a high attendance rate. On January 27 alone, it won $17.6 million at the box office, which surprised some declining American media at this pace. As long as there are no accidents, it is certain that it will break 100 million in a week. When is a Chinese movie so terrifying? Is the world changing too fast, or are they not keeping up with the times?

The pace of the conquest did not stop because of Monday's results, but like a heavily armed chariot, galloping across the North American film market, setting off a bloody storm. The American movies released at the same time, under the pressure of the crush, the box office is extremely miserable, only a pitiful hundreds of thousands of dollars a day, it would be good to be able to recover the cost.

The other, which has won many international awards, art films, has not escaped bad luck, "The Barber", which has 3,200 screens, was beaten by Chinese kung fu and had no power to fight back, and the cinema doors on the painting were crowded. Attendance was miserable.

For a while, North America seemed to have become the home of "Kung Fu". There is no film to compete with, the Internet, TV stations, newspapers, and media are full of news about this film, and other films have disappeared in the eyes of fans. Gradually faded out of the sight of American audiences.

The domineering of "Kung Fu" is vividly reflected at this moment, and its majesty is unmatched for a while, and it has a box office of $113 million a week. topped the North American box office, several times more than the second-ranked "The Barber" at $15 million.

When the Columbia company released the box office data of the movie "Kung Fu", the American entertainment industry

It's like an earthquake, no one thought that this Chinese action movie would be so powerful. (To be continued......)