For the rest of the day, the filming went smoothly. Cheng Long's "Dragon Brother and Tiger Brother" premiered and invited Xiao Ran to go, and at the same time, "Eight Star Annunciation" passed the midnight test and officially premiered. These two strong Chinese New Year films will be a hit with bayonets in prime time......

The premiere said that "Dragon Brother and Tiger Brother" won "Eight Star Annunciation" for a considerable distance, but in the second week, "Eight Star Annunciation" immediately caught up. The final box office of the former was more than 35 million, and "Eight Star Annunciation" relied on strong stamina to spell Cheng Long's film off the horse, with an extra of about 1 million, breaking the box office record in Hong Kong's history.

Xiao Ran's "Eight Star Annunciation", which personally arranged the script and directed, became an instant hit, and even Ming Pao Weekly sent Liang Jiabao to conduct a detailed interview again. And it was this film that made Xiao Ran a blockbuster, until Huang Baiming regretted that his intestines were blue, and now he can't wait to catch Xiao Ran immediately and get him back to Xinyi City.

In an interview with Ming Pao Weekly, Xiao Ran rendered enough of the important surnames of the script in a very high-profile tone, claiming that it was precisely because of the good script that the audience could make a film that the audience liked. All of a sudden, good screenwriters suddenly became sought-after goods, and as long as they were famous, their value was quite high. The screenwriters in the circle are grateful to Xiao Ran, which is indescribable.

This success not only established Xiao Ran's success as Hong Kong's number one screenwriter, but also because the name of the first screenwriter has not yet been recognized by the industry. And it is faintly listed in the ranks of first-class directors, and everyone agrees with this very much. However, the success of a film can be luck, if it is two or three, it will naturally be different.

After the New Year, when he started work again, Xiao Ran had already begun to prepare for his achievements. Before he can do that, though, he needs to plan for the year.

In 1987, Hong Kong films officially entered the era of deformity, which was also the peak era. Since the beginning of this year, the huge box office figures that have been broken many times have made everyone red-eyed, as long as it is an individual, there are two money, and they are all under the idea of a movie.

There were so many things that happened this year that Xiao Ran didn't even bother to think about it. He is not a very planner-minded person, and he will never sit down if he can lie down, so he will never make any unrealistic plans for something that may not have happened in history.

March in Hong Kong is still a pretty good month, at least the weather is not very hot. Xiao Ran and Wei Dongling are somewhat hot, "God of Gamblers" will soon complete the actual filming, and "Prison Storm" and "Autumn Fairy Tale" are currently in preparation.

What annoyed Xiao Ran was not this, but money. Of course, it is not because of a lack of funds, although companies that are currently in the development stage do need money more than anyone else, but it is indeed not this that bothers Xiao Ran at present.

He was angry about the film's budget, and Yu Jiayu ignored an extremely important expenditure item when he came up with the budget report for "God of Gamblers". In fact, it can't be said to be ignored, it can only be said to be taken lightly. And Xiao Ran actually missed this very crucial thing at the beginning - publicity expenses!

In the 21st century, publicity has been regarded as a major event that can be on an equal footing with production, but this era has not, at least Hong Kong films have not yet invested a lot of publicity money. According to the book "Hollywood Apocalypse", a film critic named Zhou Liming, Xiao Ran clearly remembers that in the 21st century, Hollywood's publicity funds and production funds are split in half.

This means that the total investment of a Hollywood film is 100 million US dollars, and 50 million of them are spent on publicity, which shows the importance of publicity. It's a pity that whether it is the budget taken out by Yu Jiayu or the budget taken out by Chen Kexin or Mo Tianxin, the publicity fee is meager enough for anyone to forget this figure.

If this book is grandstanding, it is naturally not enough to be believed. But Xiao Ran knows very well that with Zhou Liming's understanding of Hollywood, these materials are definitely not boasted. Therefore, he just can't pay attention to this publicity fee.

Moreover, Zhang Yimou's "Ambush on All Sides" did a good job in publicity, resulting in a box office frenzy, which is a successful marketing textbook. Of course, Xiao Ran has not considered that Hollywood's radiation area is global, and the current Hong Kong films are only limited to Southeast Asia, so the proportion of investment in this publicity fee will naturally not be too large.

The publicity expenses in other cities are also not responsible for the phantom, but the film company, which Xiao Ran is not worried about. Another reason for his annoyance was that he asked the distribution department to make a market report on the publicity, and at least a complete budget and plan had to be made.

However, the report handed over by the head of the distribution department really made Xiao Ran very angry, and the report handed over by another group of people arranged by Wei Dongling was a little insightful. The previous report argues that there is no need to invest a lot of money in publicity, and even argues that publicity is not the responsibility of the company at all, but the responsibility of the cinema chain.

The latter report is what Xiao Ran appreciates, and this group of people conducted a small-scale investigation. After taking into account the results of the survey, it was concluded that propaganda was necessary, but for the time being, it was not a wise decision to invest a lot of money in propaganda.

The reason why Xiao Ran appreciates this report is because of one of the reasons, the investigation team believes that according to the current entertainment laws of people, movies are a necessary form of entertainment. People are always used to going to the cinema for entertainment, so it only takes a small amount of publicity to achieve the effect. Otherwise, even if a lot of money is invested in publicity, it will not add much potential audience to the film.

Xiao Ran agrees with this, this era is a very monotonous means of entertainment, not as good as the Internet in the 21st century. In the 21st century, the information age is indeed an era of developed and smooth information, but it is precisely because there is too much information that it is also difficult for people to make the right choice among a variety of information. Therefore, huge publicity has become a necessary means to attract audiences.

At least Xiao Ran knew that when he was a child, in addition to watching TV, he could only play with his companions in the mud, and Hong Kong was obviously no exception. Glancing at Wei Dongling, who was processing the documents, he cleared his throat and shook the report: "Adong, remove the head of the distribution department and let this person do it!" ”

Wei Dongling raised his head very unhappily, stared at Xiao Ran for a long time before he said depressedly: "Next time I'm at work, can you not interrupt my train of thought?" It's not good for you to do this, the director of the distribution department is a very experienced insider, and if you replace that young man like this, I'm afraid that the distribution department will mess up! ”

"It's okay!" Xiao Ran rubbed his nose and smiled weirdly: "It doesn't matter whether it's inside or outside the circle, the most important thing for the distribution department is to have marketing means." He doesn't need to know much about movies, and he ......"

And it's better to be younger, and it's easy to accept future changes! Xiao Ran made up this sentence in his heart. After thinking about it, he was disturbed again when Wei Dongling nodded and agreed to bury his head in work: "There is one more thing, find someone with organizational skills to follow the example of Xinyicheng and make a Phantom Friend." As for the level of face, it is mainly based on the lower level of objects, and they can play a great role in propaganda! ”

"Also, let the new head of the distribution department calculate the proportion of publicity expenses as soon as possible!" After thinking about it, Xiao Ran's mind quickly thought of another thing, which made Wei Dongling's very logical brain unable to keep up with such a speed: "I think I have to go to the person in charge of the Golden Princess Cinema to talk about this!" ”

Whether he can persuade Princess Jin to share the money, Xiao Ran is not sure! However, he believes that since the theater chain can share with the production company, it is absolutely obliged to bear a certain amount of publicity costs. It's just that it's not easy to calculate!

The person in charge of the Golden Princess Cinema Line is called Liao Jingping, Xiao Ran has never seen this person, but he is also quite impressed by this person's business methods. Among the five major cinema chains in Hong Kong, Debao is on loan to Shaw Brothers, not to mention it, but even the other three major cinema chains have been defeated in the hands of the Golden Princess.

This Liao Jingping's control of the Golden Princess Cinema Line began at the beginning of Lei Kaitai's investment in films, and in just a few years, he quickly acquired many movie theaters. Not only surpasses Golden Harvest in the number of movie theaters, but also manages it well, and can always make a lot of money for Lei Kaitai every year. And these cinemas have the potential to become commercial cinemas in terms of location and other aspects, which has to make people admire Liao Jingping.

Liao Jingping is a middle-aged man and entertained Xiao Ran very warmly. Xiao Ran took a sip of water, and then leaned back comfortably on the chair to make his intentions clear. Liao Jingping frowned and objected: "Boss Xiao, I don't think there is any need to increase the publicity expenses, because the current ones are enough!" Besides, an increase in publicity costs is an increase in costs! But we can't be sure how many potential viewers we can add, it's not a good deal! ”

Sure enough, there was a set, and the cost problem was quickly grasped! Xiao Ran smiled slightly, he didn't plan to increase the publicity fee to poach how many potential audiences, after all, the times are advancing, and people have more choices, so there will naturally be a certain loss.

But when this loss reaches a certain level, it will inevitably evolve into another form of audience. For example, "Jurassic Park" was sold to TV stations, and the price of each time it was shown on TV was as high as more than 10 million US dollars. And this is precisely because the theater audience is lost to the TV, and as a result, another indirect audience is formed for the movie.

He just wanted to take the opportunity to build an efficient and accurate propaganda team so that it could all grow in the future. When the day comes, he can rely on this experienced team to become the capital of his own leader in the Hong Kong film industry.

However, Xiao Ran did not point this out, nor did he point out that it was the same poster, but some posters could attract the audience to a greater extent. He just tapped the table gently, and this action, combined with his youthful face, could also bring out a kind of majesty: "There is no cost-effectiveness, if two movies of the same level are released at the same time, one side is promoted, and the other side is not." I think, what the result will be, is to be expected! ”

Liao Jingping agreed with Xiao Ran's words after a little thought, but he still had great doubts about increasing the publicity costs: "In this way, wouldn't you poach the audience of another film?" I don't think this will do any good, Boss Xiao, I want to advise you not to do this. Otherwise, you're likely to have a grudge against other companies! ”

"The way people are entertained is very monotonous!" Xiao Ran rubbed his nose, trying to make his words more convincing: "Under such propaganda means, they will choose to watch two movies together rather than just one!" ”

"Besides, a family comedy and a gangster movie are aimed at different levels! Why can't we reach an audience that doesn't belong at this level? Xiao Ran asked, the high level of propaganda is to let people who don't buy something buy it, not to compete for the market share of other companies.

"This ......" Liao Jingping hesitated for a moment, and couldn't help but admit that Xiao Ran's words had a certain amount of truth, and he was almost convinced. But he still hesitated, and finally replied to Xiao Ran: "Boss Xiao, I hope you give me a few days to think about it, you know it's not a trivial matter!" ”

Of course, it's not a trivial matter, if Phantom increases the publicity fee, sooner or later other film companies will inevitably find out the benefits and follow suit. This is what Xiao Ran wants, whether it is indirect or direct, it is causing subtle changes to the Hong Kong film industry.

Within a few days, Liao Jingping agreed to the plan, and negotiated with the Phantom about the proportion of their respective promotional expenses. Of course, for now, this publicity fee is still very meager, but it is already an improvement.

Chen Kexin and Mo Tianxin came up with a new budget, and Xiao Ran personally served as the producer of the two films. As the art director, he successively talked to Lin Lingdong and Zhang Wanyao about the style of the film. He doesn't plan to meddle in specific director affairs, after all, these two are famous directors with ideas, so it is easy to interfere with the two of them's thinking.

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