Chapter 120: My name is Guo Degang
There is no solution...... After thinking about it for a long time, Meng Zhe felt that the problem of piracy was in China, and that it was an unsolvable problem.
The reason for the lack of solution is that the law is not perfect, and the second is because of the needs of the ordinary people, the generally low wage level, which determines that most people will not hesitate to choose the latter in the face of expensive genuine copies and pirated copies for three or five yuan a piece.
Of course, the solution is not really impossible, for example, giants such as Microsoft, they will first allow pirated products to occupy the market, wait until they have successfully destroyed similar local competitors, and users have become dependent on their products, and then through national channels to recoup the initial investment and occupy the market share for a long time...... But the problem is that Meng Zhe obviously can't adopt this model of Microsoft and other companies - to put it mildly, Jiji Animation now has no competitors in China, and even if users or audiences have a dependence on the animation produced by Jiji Animation, Meng Zhe can't return the funds through national channels in the future.
So just let piracy exist and let these pirates encroach on the market?
Meng Zhe naturally didn't want to see this situation, because he didn't like piracy in his heart - even if the existence of pirated animation products played a role in promoting Chinese people's understanding of what animation was at the beginning, and publications like "Picture Book King", which started by pirating comics, also cultivated the first generation of domestic cartoonists.
However, these slight positive effects still can't erase the vampire nature of pirated anime products.
Although he didn't like it, Meng Zhe also understood that he was just a time-traveler with limited ability, and he couldn't change the concept of the entire country by himself.
"What I can do is probably only - while earning money to support my family, so that fans who support the genuine version will not regret their efforts."
Meng Zhe whispered to himself, and then he left his office and went to the anime shop next to the stadium.
Whenever he is not in a good mood, Meng Zhe will go to this animation shop to sit down, looking at the store that can already be called a dazzling array of comic books and animation peripheral products, listening to the conversation of those teenagers who love animation in the store, Meng Zhe's mood will soon get better.
I didn't have that until I was born again...... These animation shop stores sell not only a variety of animation peripheral products, but also subtle support for genuine heart seeds...... "Editor-in-chief Xiao Meng, here!" ”
Mu Wenge, the shopkeeper who found Meng Zhe's arrival, was busy greeting Meng Zhe with a smile.
"Uncle Mu, how is business these days?"
Meng Zhe also smiled at the shopkeeper Mu Wenge, and asked casually.
"Good! Business has been more than double as usual these days! It's all thanks to Xiao Meng's editor-in-chief, the tapes of "Sword of Immortals" are out of stock, and the peripherals printed with the image of "Sword of Immortals" are almost out of stock! ”
Mu Wenge replied with a dancing hand, anyone could see that he was indeed happy, and the surging flow of people in the store also proved that he was telling the truth.
So, Meng Zhe took out his membership card and handed it to Mu Wenge, then took the latest issue of "Anime Time" from the book rental area, squeezed through the crowd and went to the reading area in the middle of the anime shop.
When Meng Zhe entered, there were just a few half-old children who left after reading the comics, so Meng Zhe sat down and opened "Anime Time" and watched it.
Although his eyes fell on "Anime Time", Meng Zhe didn't know where he flew to, because he came here just to feel everyone's love for anime...... "Tea." ”
I don't know how long it took, Meng Zhe, who was listening to the whispers of the people around him, was suddenly awakened by this short voice.
Without looking up, Meng Zhe saw the familiar "Chess Soul" mug printed with the actor's sticker, and after subconsciously looking up, he saw the small and delicate Mu Huayan.
"Thank you, Jacaranda-san."
Although he thought that he had been sitting at the same table for almost a year, so he was already familiar with each other, Meng Zhe still used to express his gratitude with his surname.
"Feeling bad?"
Mu Huaying shook her head slightly, and then asked.
"Oh, it's all right!"
Meng Zhe also shook his head, then picked up the mug and took a sip, no different from every time, the tea was ...... Lukewarm.
"Oh."
Mu Huaying sighed softly, turned around and left.
"What a strange little girl......"
Seeing Mu Huaying's back as he walked out of the door, Meng Zhe, who was still holding a mug, shook his head again and whispered to himself, and then he took another sip of tea with a moderate temperature and showed a satisfied expression - although Mu Huaying, the little girl, always rarely speaks, but this tea is unexpectedly delicious! How did she do it?
Seeing that there was only half a cup of tea left, Meng Zhe thought with some curiosity - it's just ordinary tea and ordinary water? Are there any ancestral secrets?
Although he thought so, Meng Zhe's curiosity ended here, and after sitting quietly and reading a few more pages of "Anime Time", Meng Zhe took the mug and comic book that he drank to the bottom, got up and walked out of the place that made his mood better again.
When returning the book, Meng Zhe valued the two clay dolls of the two "Sword of Immortals" characters placed on the cash register, so he simply paid for the clay dolls of Brother Lian.
Mu Wenge refused to accept Meng Zhe's money, but how could Meng Zhe take advantage of such a small advantage?
Besides, he paid for these two clay dolls, not the goods themselves but this good mood, the 'Kong Menghuazhang' peripheral department that produces these peripheral products, that is the industry of Meng Zhe and Kong Lan...... In the end, at Meng Zhe's insistence, Mu Wenge could only collect Meng Zhe's money according to the selling price.
As he walked out of the animation shop chain, Meng Zhe looked up at the construction site across the road, where the two five-and-a-half-story buildings were now in the stage of exterior renovation. After the decoration is completed, it will be dried for another month or two, and Tianjiao Club and Jiji Animation Studio can be relocated in one go.
So, Meng Zhe's mood became even better, and he walked briskly in the direction of the old building of Tianjiao Society.
Just walked through the door of the stadium, Meng Zhe was blocked by the firecrackers and onlookers who were blown up paper flowers, and set off some firecrackers to make a noise when the new store opened, which is common and customary in China, so he waited patiently until at least 10,000 firecrackers were all set off, and Meng Zhe continued to move forward.
When walking through this newly opened store, Meng Zhe saw a familiar and unfamiliar name - Wanyan VCD store.
Wan Yan VCD?
Scold...... It's a nostalgic name.
If I'm not mistaken, the brand Wanyan comes from the names of Jiang Wanmeng and Sun Yansheng, right? The two of them jointly invented the world's first VCD, but after investing huge amounts of R&D and marketing expenses, because they did not apply for VCD patents and ignored advertising, Wan Yan quickly disappeared in front of brands such as Aiduo and Xinke that had invested a lot of money in advertising.
It's just that the entire VCD market seems to have collapsed in about 2,000 years, right? The VCD player, which originally cost two or three thousand yuan a piece, fell below 800 yuan and became an ordinary electronic commodity with no huge profits.
But the question that makes Meng Zhe wonder now is - Wan Yan VCD, in the time and space before his early rebirth, did he engage in such a thing as a specialty store?
Even small counties have appeared in specialty stores, which should be big news...... Forget it, let's go back and ask Sister Lan, she should know about these business news.
Thinking like this, Meng Zhe casually flicked a piece of shredded firecracker paper on his chest, and then continued to walk towards the location of Tianjiao Society.
When he returned to Tianjiao Club, Meng Zhe, who was going to ask Kong Lan Wanyan about the store, was told that Kong Lan was in a small conference room, talking with the advertising sponsor that 'Jiji Media' had just found about the bundled advertising sponsorship of "Sword of Immortals" multi-provincial simulcast.
"Which company is it from?"
Although he didn't care much about this issue, and he believed that Sister Lan would definitely not suffer, Meng Zhe still asked casually. If it is in the afterlife before rebirth, those enterprises that have no conscience in part of their responsibilities, then Meng Zhe must not be a hindrance from it.
"It's Wan Yan, a person from a CD company, it seems to be a company that sells new video recorders, and in order to show sincerity, he specially gave our company two of them, and they are sitting there ......."
The person who told Kong Lan what he was doing answered Meng Zhe's question, and when he spoke, he also pointed to the two Wanyan VCDs that had not yet been unpacked outside the door of the small conference room.
This is not to blame the person who answered Meng Zhe's question for not even expressing VCD clearly, because although Jiang Wanmeng and Sun Yansheng developed VCD in 1993, before large-scale advertising on TV such as Aiduoxinke, ordinary Chinese people's awareness of VCD, a 'high-tech' product, is actually basically still at the level of equating it with videotapes and video recorders.
Belch?
came to talk about advertising sponsorship, it was actually Wan Yan's people?
This answer made Meng Zhe a little surprised, because this kind of thing was too unexpected for him, because in his memory, Wan Yan was said to have taken 16 million US dollars to engage in product research and development, and 20 million yuan to develop the market for VCD, which has zero market recognition.
But the tragedy is that the market has just been opened up to let the general public know what VCD is...... Before he could harvest it, he was knocked out by the imitators.
It's good now, not only did I see the opening of Wan Yan's store just now, but now there are people from Wan Yan talking to Kong Lan about advertising sponsorship...... Is it true that many things have changed in this world because of the appearance of me as a reborn?
Although Meng Zhe really wanted to go into the small conference room to watch what Wan Yan's people wanted to do and talk to Wan Yan's people about something, he finally suppressed this thought-if he really did this, what would Sister Lan think in her heart?
Since he couldn't go in, in order to pass the time, Meng Zhe could only fiddle with the VCD player that Wan Yan gave to Tianjiao Society. Speaking of which, although Meng Zhe had bought several VCDs before his rebirth, he had never bought the products of Wanyan, a VCD R&D company, so he was somewhat curious about Wanyan's products Meng Zhe.
Unpacking the box, Meng Zhe found that Wanyan's products were no different from those of other companies, and even because of the times, Wanyan VCD still felt a little stupid, black and coarse, and its functions were quite few...... But after thinking about it carefully, Meng Zhe was relieved, after all, it's only 1995, isn't it?
Therefore, after finding out that there were two VCD DVDs that were included randomly, Meng Zhe ran to the large conference room with the DVD player, because there was a 19-inch small color TV in the large conference room.
Finding that the editor-in-chief of Xiao Meng was fiddling with the DVD player, the editors in the editorial department who happened to have no work at hand collectively turned into a miserable crowd of onlookers and poured into the large conference room to watch the excitement...... Meng Zhe, on the other hand, skillfully connected various transmission lines, then turned on the power of the DVD player and put the VCD into it.
Moments later, a slightly distorted singing voice was heard on the TV, and the image stored in the VCD appeared - it was a girl in a three-point swimsuit strolling along the beach...... Well, it should be a young woman.
"Wow!!"
The editors burst out with a wolf howl - the concept is not open these days, and there are no big breasts and fat buttocks to watch on the Internet, so the three-point swimsuit young woman who suddenly appeared on the TV is too exciting for men's nerves.
As for the few female editors, most of them blushed and didn't dare to look at the picture anymore, for fear of being said by others to be indecent or something.
"What's there to call it about? Body art is just ......"
Meng Zhe glared back at the wolf howling male editors with disdain, and made a very dignified appearance, and then in the resentful gaze of the male editors, Meng Zhe casually withdrew the VCD disc, and then stuffed another disc that was randomly attached into it.
This time, three big characters quickly popped up on the screen of the TV - "Shaolin Temple".
Oh, the original "Shaolin Temple" that allowed Jet Li to go out of China and into the world?
Meng Zhe, who is familiar with the plot of "Shaolin Temple", clapped his hands and looked around at the editors who were very interested, and said casually: "If you don't have any work at hand, you can watch it slowly, and if you have something to do, you can finish it and talk about it......."
After speaking, Meng Zhe got up and planned to leave, at this time, a certain guy among the male editors asked with a greedy face: "Editor-in-chief Meng, how to change that round film?" ”
Meng Zhe glanced at the other party, of course he understood that this editor was so anxious to ask this question, he definitely wanted to see the song disc of the young woman in the three-point swimsuit.
Therefore, Meng Zhe casually pointed to the manual placed on the VCD player, and the H editor who asked him immediately ran over and grabbed the manual and read it...... After waiting for a while, Kong Lan, who was talking to Wan Yan about advertising sponsorship in the small conference room, finally walked out of the conference room with a smile and a relaxed step. After finding that Meng Zhe was waiting outside, Kong Lan quickly stepped forward and grabbed Meng Zhe's hand, and then introduced Meng Zhe to Wan Yan's person who came to talk about business.
"Ouch! Hello, hello - genius boy Meng Zhe, I've heard your name for a long time! Among the few people who came to talk about business, the leader stretched out his hand to Meng Zhe and said in an admiratory tone: "I am Jiang Wanmeng of Wanyan VCD, ......"
Meng Zhe hurriedly said a few words and didn't dare to take it seriously, and when he shook hands with Jiang Wanmeng, Meng Zhe looked at Jiang Wanmeng with a little curiosity - a slightly fat figure and deep bags under his eyes, Jiang Wanmeng's appearance was more like a political axe leader, rather than a scientific researcher who used the MPEG1 format to develop a product like VCD.
Then, under Kong Lan's introduction, Meng Zhe learned that Jiang Wanmeng had signed an agreement with Kong Lan and obtained the sponsorship qualification for the first season of "Sword of Immortals" at a price of 1.5 million yuan, multi-provincial simulcast bundled advertising. The two sides agreed that in the future, the sponsorship fee will increase by another 100,000 yuan for each additional provincial TV station broadcast, and if it is on the central station, the advertising fee will increase by 500,000 yuan...... In addition, Kong Lan also signed a second agreement with Jiang Wanmeng - Jiji Animation commissioned Wan Yan to produce the VCD disc of "Sword of Immortals", and Wan Yan will buy half of the DVD at a price close to the cost price, but this part of the VCD disc can only be given to consumers along with the VCD player.
At the same time, unlike the half of the VCD videos sold by themselves, the VCD of "Sword of Immortals" bundled with Wan Yan's DVD player will have advertisements for "Kong Menghuazhang Costumes" and "Animation Shop Chain Bookstore".
"Uncle Jiang, can I ask you something?"
Meng Zhe, who had a problem in his heart, asked like this after greeting Jiang Wanmeng for a few words.
"What's the matter?"
Jiang Wanmeng was slightly stunned, he was wondering if Meng Zhe was dissatisfied with these two contracts.
"Uncle Jiang, why didn't you apply for a patent for this product VCD?"
However, Jiang Wanmeng obviously guessed wrong, Meng Zhe's question had nothing to do with the two contracts, but just asked him why he didn't apply for a patent for VCD - to be honest, Meng Zhe was very curious about this, and he didn't understand why Jiang Wanmeng, as an inventor, didn't apply for a patent at all.
"Didn't apply for a patent? I applied for a patent in the first half of last year, huh? Jiang Wanmeng glanced at Meng Zhe strangely, but then he smiled at Meng Zhe with gratitude: "Speaking of which, I didn't apply for a patent at the beginning, because I think the current national law is not perfect, so I can't get the patent fee if I apply for a patent." But in the first half of last year, one day I accidentally saw the "Anime Boy" edited by you, and the comprehensive comic city serialized in that issue of the magazine happened to tell the story of an inventor who was robbed of his invention by others because he neglected the patent right......"
After a slight pause, Jiang Wanmeng continued: "Xiao Meng-after reading that story, I feel the same way! Because that inventor was exactly what I thought at the time! So, after reading that comic, I rushed to apply for an invention patent! Subsequently, I sent people to those developed countries and applied for a patent for VCD...... The United States and Europe have basically gotten their hands on it, but the patent rights over there have been taken by others! ”
When he said that the VCD patent of this book had been taken first, Jiang Wanmeng clenched his fists with a little annoyance.
No way?
Because I watched "Anime Boy", I ran to apply for a VCD invention patent?
In this way, Wan Yan's VCD store or something, isn't it possible that it is also a 'plagiarized' animation shop chain store and Kong Menghuazhang franchise store model?!
Meng Zhe blinked his eyes, he felt that he understood a little, and the facts seemed to be exactly what he had guessed - the current Wan Yan was copying these business models that Meng Zhe had tossed around.
This kind of thing, should I be tangled up? Or should I be proud?
After thinking about it for a long time, Meng Zhe felt that he was still proud, after all, this was the major impact of his time and space butterfly...... Wan Yan, who has the patent right, shouldn't be knocked out so easily, right? And now Wan Yan is a business partner of Gigi Animation, isn't she?
Meng Zhe, who was thinking like this, was in a better mood again.
…… Jiang Wanmeng, who left two VCDs and a 15-second TV commercial clip, is gone, but Meng Zhe, the time and space butterfly, will continue to flap the invisible wings that are enough to change the fate of other people and continue to live the day.
With the passage of time, the second episode of "Sword of Immortals", which has developed to eleven provinces, received a minimum of 18% and a maximum of 59% of the ratings when it was first broadcast, and the next time these provincial TV stations that obtained the right to broadcast were rebroadcast, the lowest single provincial ratings skyrocketed to 31%, and the highest single province was 79%...... The ratings of the replay are higher than the ratings of the premiere, which can be regarded as creating a new miracle, so the major media have reported on this, and as the topic continued, a wave of heated discussions about "Sword of Immortals" was formed across the country.
Because of the emergence of new characters, the audience began to differentiate, some people warmly supported Yun Tianhe + Han Lingsha's 'Cloud Yarn Match', and some people strongly supported the Murong Ziying + Han Lingsha's 'Purple Yarn Match', which was countless times more handsome than Yun Tianhe's 'native', and even felt that it was very good to pair Yun Tianhe with the little sister Xuanji who was even very cute...... Therefore, "Anime Time", which opened up a section of readers' fanart, was overwhelmed by the vast number of reader letters mixed with various pairings.
And after the second episode of "Sword of Immortals" was broadcast, the girl who was responsible for the drawing of "i-am-legend" was affectionately called "Legend Jun" by Meng Zhe and provided the character and story script, and finally appeared on the serialization of "Anime Boy".
Meng Jiji's original work, novel story, beautiful picture...... Let the legend reach the top without suspense as the most popular comic book in the current issue.
And at the end of the first episode of the manga, there is only one line: "Obey the call, I ask you, are you my master?" Saber Artoria, with her handsome and arrogant heroic posture, captured the hearts of readers of "Anime Boys" and became the most popular heroine of the issue.
After this situation was reported to the Lenovo headquarters that sponsored "Legend Jun", Liu Chuanzhi quickly conveyed his meaning to Meng Zhe by phone: "We will invest 4 million yuan and hand over Jiji Animation Studio to produce the TV animation version of "i-am-legend"!" ”
Meng Jiji supervised his Jiji Animation Studio, and the TV animation of "Sword of Immortals" produced by him was popular all over the country, which deeply stimulated Liu Chuanzhi's nerves, so he originally planned to wait for a few more issues to see the situation, but finally chose to invest immediately.
Although compared with Haier's investment of 40 million and the production of hundreds of episodes of "Haier Brothers", Liu Chuanzhi's 4 million yuan is only a drop in the penny, but he feels that the return on the 400 he invested may not be less than Haier's 40 million!
"That kid, it's a miracle! It's a true legend! ”
After hanging up the phone, Liu Chuanzhi said to himself, and on Liu Chuanzhi's desk, there were stacks of newspapers and magazines, and the only thing that these various newspapers and magazines had in common was that they all reported on Meng Zhe.
The latest magazine is the professional women's journal magazine "Ruili", which has a different analysis angle from other magazines, because the title of its article about Meng Zhe is "Young Dancer on the Tip of the Tide".
This article, titled "Young Dancer on the Tip of the Trend", tries to analyze the fundamental reason why the TV animation of "Sword of Immortals" will be a great success from the perspective of the beauty of the costumes shown in the cartoons drawn by Meng Zhe.
Pressed under "Ruili" is the professional music magazine "Voice of the Yellow River", this magazine has an article called Luo Shadi, in the article, this woman who is said to be very famous in the Yanjing music circle, very professionally analyzed "Sword of Immortals" from the perspective of music, and in the article she did not shy away from saying her evaluation of Meng Zhe - a national music ghost talent who has not been born for a hundred years.
…… Of course, Meng Zhe won't know what Liu Chuanzhi thinks of him, because his attention has now completely shifted to VCD, if he bought VCD titles in his previous life was just for entertainment, then now his interest in VCD is mainly thinking about how to use VCD, a high-quality and inexpensive product, to achieve the purpose of destroying the piracy market.
Before the advent of VCD players, and VCD discs that could overwhelm about 50 yuan even if they were genuine discs, the price of LD discs was 500 or 600 yuan each...... What if I pushed down the price of genuine discs to a point where they were only slightly more expensive than the price of pirated discs? How about killing piracy with cheap genuine copies, and then making money by selling merchandise and various licenses?
Looking at the TV, there are more and more VCD product advertisements, Meng Zhe thought in his heart...... So, let's try it after entrusting Wan Yan to produce the "Sword of Immortals" CD! Anyway, it's not about making money from these DVDs, using these cheap genuine VCD DVDs to sell "Sword of Immortals" to the general public, and then inducing everyone to "Kong Menghuazhang" and "Animation Shop" to consume is the king of sustainable development.
As for the case like Lenovo, it's a complete windfall, taking the sponsorship and then only changing a very small part of the setting to illuminate the way forward for the latecomers.
But if you take the money, you must have to do something, since Liu Chuanzhi invested money to shoot TV animation, then Meng Zhe, who is very business-ethical, began the formation of the TV animation production team and the selection of voice actors.
The problem of the animation production team is actually easy to solve, and Gigi Animation's current manpower is enough to open two production teams at the same time, and the shortcomings are just drawn in the middle...... The more problematic thing is the selection of voice actors, so Meng Zhe once again issued a voice actor summoning order.
Then, a young man with a big head and small eyes who came all the way from Yanjing to apply for the recruitment entered Meng Zhe's line of sight and startled Meng Zhe when he reported his home.
"Hello judges, this ...... My name is Guo Degang......"
The young man with the big head and small eyes who came from Yanjing said this after bowing to Meng Zhe and the others as judges with a very humble attitude...... Guo Degang?!
No way...... This young man with a big head and small eyes is Guo Degang, the boss of Deyun Club, who claims to be a non-famous cross talk actor?
Meng Zhe's eyes widened and he scanned Guo Degang up and down, looking at Guo Degang, who was already in a nervous mood, for fear that this genius boy who had been rumored to be a god in the market would invite the next one if he didn't say a word to the previous applicants...... And after Meng Zhe did a lot of up and down, he finally came to the conclusion that this big-headed and small-eyed young man who came to apply for a voice actor should indeed be Guo Degang's children's shoes.
So Meng Zhe's face showed a strange look - he was thinking that he had admitted Guo Degang, so would non-famous actors in the cross talk industry not exist in the future? Will Deyun Club not appear either?
In this case, if there are also reborn people among Yanjing cross talk lovers, will they come to chase and kill me, a sinner through the ages?
"Please don't be nervous, it's just a very, very ordinary interview...... Before you came in, someone must have given you a few lines, right? So, can you please imitate each of the situations marked above? ”
When he came back to his senses, Meng Zhe saw the young version of Guo Degang, looking at himself with a very nervous expression with his small eyes, so Meng Zhe quickly switched to a businesslike mode and said.
If it's suitable for dubbing, Guo Degang will be Guo Degang!
It's a big deal, in the future, let's invest in building a Deyun Club, and let Guo Degang say a few cross talks in addition to dubbing, of course, the ticket income will be ...... Well, let's go back to Lao Guo, be kind.
Guo Degang, who didn't know what Meng Zhe was up to, although he always felt hairy in his heart, he could only quickly clear his throat and start to imitate the first paragraph: "Follow the call, I ask you, are you my master?"
(To be continued)