Chapter 252: The Sword Goes to North America
readx;
"Source Code" easily reached the first place at the end of the first week on the domestic box office charts. Pen? Interesting? Pavilion wWw. biquge。 info
The box office exceeded 100 million in the first week, and this report card is so heavy that people are awe-inspired, and it is only natural that it will be the first place at the box office in China.
The second week begins, and the box office results of Source Code are still dazzling, and the strong results are still intimidating other films. This month also features an epic movie, Nanjing! Nanking! was released. It's a pity that the creators of this movie were inevitably surprised and regretted after seeing the legendary box office figures of "Source Code".
The box office of "Walking Against the Light" in the first week was 45 million, and after the end of the second week, the cumulative box office figure reached 74 million, which was enough for them to show off their power in China, but unfortunately they met "Source Code" ...... "Source Code" swept 204 million yuan in two weeks at the mainland box office, which is shocking.
The second week of the foreign box office was still fully popular, and by the end of the second week of "Source Code" in foreign releases, the total foreign box office reached 520 million...... Su Li's share of the box office abroad is generally about 68%, so, that is to say, "Source Code" has earned 350 million yuan at the overseas box office alone...... This money is really a dream, they can also get 100 million yuan for the domestic share, in addition to the cost, "Source Code" has helped Li Guang Entertainment Company earn 400 million yuan, and it only took two weeks.
However, Li Guang Entertainment Company will not stop there, and Su Li and they will soon have a new journey.
That is the United States, separated by the Pacific Ocean, more than half the world!
―――――― April 25, Su Li found Zhang Yimou, who was filming "Three Guns" recently, he was a little haggard, but the sharpness in his eyes did not diminish. Su Li took advantage of the time when "Three Guns" finished a day's work to see him, he was in good spirits, smiled and asked Su Li to sit on the chair, and then sat down himself.
Zhang Yimou brought Su Li a glass of white water, and then closed the door of the workshop where the two were talking.
"How do you have time to see me today?" Treating people he is familiar with and close to, Zhang Yimou is by no means as bad as rumors, and when he talks to Su Li, his facial lines have always been very soft.
"It's been a long time since I've seen you." Su Li pondered his words for a moment: "Teacher, in the matter of "Source Code" recently, I think there may be some things to discuss with you. ”
Su Li's title for Zhang Yimou has changed, and this is a change of attitude. From here, Su Li really regarded himself as Zhang Yimou's student, and put himself in that position in many things.
"Source Code" is about to go to the other side of the Pacific Ocean to start a new journey in the North American market, but Li Guang Entertainment can be said to have no way and no clue.
It's just that the Asian box office madness of this film has attracted businessmen on the other side of the Pacific, and the principle of profit first. After analyzing the box office and value evaluation report of "Source Code" in Asia, some people sent an olive branch to Su Li and Li Guang Entertainment.
Even so, Su Li and his people only have a deep understanding of the American film market, they are not familiar with life there, everything is just a huge question mark, an unknown that is difficult to inquire into.
He needed a guide, someone who could lead them to an organized and methodical assault on the American film market.
The United States is a topic that can never be avoided if you want movies to really go global, and it is at the center of so many things in the world: movies, entertainment, fashion, basketball, ...... The arrogance of the Americans and the sense of national superiority revealed in their bones may be particularly fierce in the face of China, and even inevitably contempt for them. All of this needs someone to help, and the simplest thing -- the box office sharing model in the United States, which needs to be guided by someone.
Zhang Yimou is undoubtedly the best candidate, he really dealt with Americans from the time of "Hero", and later "Hero" was a box office hit, and all his efforts paid off.
Since then, he has really tasted that sweetness, so much so that some of his subsequent film works have even gone a little crazy in order to cater to Western tastes. But in any case, Zhang Yimou will be the best guide in this regard.
"I saw your Source Code at the time, it was well structured and the plot was good, and this kind of box office may seem a bit exaggerated to some people, but from my point of view, it is all necessary. It's a reward for your hard work, and the box office of Source Code should be like that, and it's not good if it's less. After so many years of ups and downs, he gradually cultivated his calm bearing, even in the face of a high box office like "Source Code", he can be calm and indifferent, he continued: "Of course, no matter what, I want to congratulate you, after this movie, your fame will be unstoppable, and you will have your own corresponding status in the future, no matter what you do, it will be much better." ”
Su Li just nodded, he was not used to too much unnecessary modesty in front of this person, he didn't need to be deliberate, just say what he thought.
Zhang Yimou's voice was a little blank in his mature voice: "I know your next step, "Source Code" is preparing to enter the North American market. The Americans are arguably the best to deal with, but they are also the most difficult to deal with. After so many years of pragmatism, they regard interests as too important, saying that they are easy to deal with, because as long as you have potential, they believe that you can bring them benefits, then you are God! God without a doubt! But if you don't seem to have that much value, you're penniless in their eyes! So, for this trip to the United States, you need to be well prepared. ”
Su Li nodded quietly, taking his words to heart, he once had an intuitive understanding of the living conditions of Americans. In their eyes, they are the center of the world, and other peoples are more or less inferior, so that people from other countries want to be recognized by them, and the relationship of interests is infinitely magnified.
Zhang Yimou has no intention of stopping his words, his tone has always been unhurried, and he will not be excited or speed up because he is excited about the place he is excited about, nor will he let his words stop abruptly because he is depressed.
"In the eyes of the Americans, our competitiveness is too weak, and some of the more arrogant people will even wonder if there are movies in China. Our cultural discourse is too weak, and everything can only cater to them on their turf. Two years ago, people said that I would only make movies for Americans, and I don't know how many people had the dream of an American being just as humble and friendly to us, and thought that they would have a strong interest in our ancient culture...... In fact, there is no such thing, they will never care how many oriental elements there are in a movie, nor will they think about mystery, they only look at profits...... Therefore, in that territory, we have no say, we can only cater to their tastes...... That's the focus of your film in the United States. Actually, your Source Code is very good, and it has a lot in common with them, and it doesn't need to change much......"
Cultural discourse - this term is well known to many people, and Su Li is also aware of the poor competitiveness of his homeland in this regard. Yes, our wise ancestors created 5,000 years of glorious civilization and created that dazzling and blurry achievement, but that is the ancestors', the descendants who are truly enterprising and want to continue the incense, will make themselves stronger, only those who are not filial will be unfamiliar with the achievements of their ancestors every day.
The past is gone, now we have to face the reality, the real motherland, the cultural voice is too weak, Americans see Chinese movies first reaction, if it is not the work of Zhang Yimou and others, then when you see the word China, the attention will immediately drop a layer, and some discrimination against Americans is deep-rooted. For example, some people are complacent when they hear Americans say that China is an ancient and mysterious country, but in fact they are satirizing China's rigidity, backwardness, and superstition...... Therefore, in this regard, there is no negotiation, and Chinese films need more to stand out.
Su Li agreed a lot with what Zhang Yimou said, but for some places, although he nodded on the surface, he didn't think so in his heart.
Some movies are meant to cater to Western tastes, which cannot be avoided and cannot be blamed, but if you blindly cater too much to Western tastes, it will completely become a Western movie represented by Hollywood, and it has nothing to do with China.
The essence of the national industry needs to be propagated, otherwise even if you have the achievements of Tongtian, you are already just rootless duckweed.
Of course, it is too difficult to carry forward the essence of one's own culture, and to be discerning about Europeans and Americans, and this is not a place that Su Li is qualified to touch.
Zhang Yimou looked at Su Li's attitude and knew that he was really learning things, so he smiled with some relief: "Your appearance will not leave no successor to Chinese directors, the older ones include Jiang Wen and others, and the younger ones include you, Lu Mengan and others...... It's all hope, and with hope you can make progress. ”
Su Li nodded solemnly again, Zhang Yimou still didn't stop: "This trip to the United States of "Source Code", what I can provide is actually very limited, the Americans are pragmatic, our connections can only help you find them, and they will definitely not give an inch when it comes to issues involving interests." ”
Zhang Yimou really helped Su Li again, he said it lightly and insignificant, but in fact he promised a lot of things.
Therefore, Su Li's voice was indeed from the bottom of his heart.
(To be continued)