[The contract was sent for five or six days, and finally arrived. This made Xue very speechless...... It is not easy to ask for recommended tickets and collections, and it is not easy for newcomers to write new books. 】

It has been a few days since Lu Yan learned that Tsui Hark had started to set up a 'film studio', and the result was finally within his expectations.

Of course, Lei Juekun was reluctant to let Tsui Hark go, so he naturally supported the establishment of the 'film studio'. Of course, although the 'film studio' still has the signboard of "New Art City", it can cross the Big Three and talk directly to Boss Lei. And the box office dividends Tsui Hark also received them directly from the "Golden Princess", which has nothing to do with the "New Art City".

From this point of view, Tsui Hark's 'film studio' is listed in New Arts City, but it is self-contained. Whether it is for Tsui Hark or Lu Yan with dreams, it is a good opportunity to show his strength.

The post-production of "Best Partner: The Queen's Secret" has also been completed, and it has been very successful in attracting the attention of Hong Kong citizens. In addition to being a sequel to the "Best Partner" series, Lu Yan is impressed by the publicity methods of Xinyicheng.

In fact, what Lu Yan didn't know was that the publicity offensive of New Arts City has long been regarded as the strongest in Hong Kong. New Art City has set up a club, "Friends of New Art City", with a maximum of 20,000 members; And held a program of "Friends of New Art City" on Commercial One to introduce the trend of New Art City movies for a long time.

Before the release of the new film, the members of the Friends of New Arts City should also have a sneak peek, and then conduct a survey with them to collect their feedback. These surveys are of great benefit to the editing of advertising videos, the revision of films, and the determination of schedules. The biggest difference between "Friends of New Art City" and ordinary star clubs is that they not only meet the audience as stars, but also communicate and interact with members as a company of New Art City, so as to strengthen the friendly relationship between the company and the audience, and establish a golden signboard of the three words "New Art City".

New Arts City is highly market-minded, with its film production based on market research and its advertising focused on building the company's brand image. In order to establish the company's image, Xinyicheng spared no effort to promote films such as "Ghost Horse Wisdom and Multi-star" and "Chasing Girls" at a high cost of nearly one million yuan. The marketing strategy of "I'd rather not make money, but polish the signboard" made New Arts City impress almost overnight and established the company's image in the eyes of the audience.

This kind of marketing awareness was what the two old companies, Shaw Brothers and Golden Harvest, lacked at that time. The brand strategy of New Arts City has been quite effective, which has greatly enhanced the audience's loyalty to the brand. At that time, some people said that as long as there are three words of New Art City, the audience will buy tickets to watch the movie, regardless of whether it is good or bad.

As the sequel to this year's annual flagship movie - "Best Partner" series, the Propaganda Department of New Art City is naturally full of energy.

The outside media have paid attention to it, and Hong Kong citizens have enthusiastically discussed it. However, Tsui Hark and Lu Yan didn't care so much. Of course, as a director, Tsui Hark will have more or less concerns. As for Lu Yan, he was now thinking about when he could start to officially take charge of the guide tube.

The office of the 'film studio' is actually the office that originally belonged to Tsui Hark. It's just that now it's a different name.

"Yan Zai, do you see how much box office our "Best Partner: The Queen's Secret" will have after its official release!?" Xu Kexian was in a good mood, and he and Lu Yan were in the office. So whatever the conversation is, it's more with the surname.

Lu Yan didn't care a little and said, "Tens of millions!" ”

"Ahem......" Hearing Lu Yan's words, Tsui Hark was a little surprised: "You don't have a fever today, right?" Tens of millions, you say light. In that case, wouldn't we have refreshed the highest box office again! ”

"Hmm!" Tsui Hark's words reminded Lu Yan that it is already very good for the Hong Kong box office in this era to break 10 million. Unlike later, it broke 100 million at every turn. "I think it's a very good shot, and everyone will definitely like to watch it when the time comes, and the box office is not bad."

"It's a good thing to be confident, do you know why we delayed the filming of this "Best Partner" some time ago, and it was not ready to be released until the Spring Festival?"

Regarding Tsui Hark's question, Lu Yan smiled and said: "Director Xu, aren't there many people watching the Spring Festival stalls!" Why, box office! ”

"It seems that you have only learned how to make movies, and you haven't learned how to deal with schedules yet!" Tsui Hark shook his head and said: "If you become a director yourself in the future, you will have to learn when to release your own movies." Films such as "Funny Times" and "Merry Christmas" were released during Christmas, "Happy Fairy Nest", "Best Partner", "Best Partner: The Great Miracle", "Best Partner: The Queen's Secret" and other films were released during the Spring Festival, and "Ghost Horse Wisdom and Many Stars", "Chasing Girls", "Difficult Brothers", and other films were all launched during the summer vacation. After listening to this, you should understand, right? ”

Lu Yan was not stupid, and Tsui Hark understood with a little pointer: "I understand!" It is to arrange the films aimed at teenagers and family-style videos as much as possible during the holiday period. ”

"Clever! I made a bet with Boss Lei, but in fact, this bet can be regarded as non-existent. For him, it was just a good excuse to support me in starting a 'film studio'. Of course, they have to say another thing about the bald guys. Anyway, I'm going to get the results first! ”

"Oh? What kind of bet is it? Lu Yan was of course a little curious about this inside story.

"It's nothing, it's just that there must be a good enough box office within three films." When Tsui Hark said this, he was full of confidence and said: "In fact, the production strategy of New Art City is very worthy of reference by any production company, that is, "three major and one high". This "three big and one high" production strategy is the development of Shaw Brothers' business philosophy of "big investment, big movies, and big money" in the 60s of the last century, and it is also a reference to Hollywood's high-input and high-output production strategy. ”

The "three big and one high" in Tsui Hark's mouth, Lu Yan has long analyzed it thoroughly. The so-called "three big and one high" are: big investment, big scenes, big casters and high-tech production methods.

Lu Yan suddenly became a little worried in his heart and said: "Director Xu, if we want to make a new film, is it not as comfortable as when we were filming "The Best Partner: The Empress's Secret Order"......

Although Lu Yan's words were euphemistic, Tsui Hark couldn't hear the meaning.

He smiled and said, "No, in the final analysis, this 'film studio' is still under the name of New Art City." The investment may be less, but the rest is in line with the new art city. Speaking of this, Tsui Hark paused, and suddenly asked: "Huang Baiming wanted to invite you to be the director of his new film, but you refused." Then if I asked you to be a director, would you still refuse? ”

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