Chapter 65: Captain Fantastic
Chapter 65: Captain Fantastic
The promotion of the film is mostly put in the back, but the necessary publicity is also needed in the early stage, and it can even bombard the audience with fatigue. Just like when filming "The Police and the Thief", before the film started, Carl borrowed the scandal between Liang Xiaolong and Julia to constantly hit the audience's nerves and left a very deep impression on the audience.
However, the publicity difficulty of "Black Fist" is much higher than that of "Cops and Thieves", "Cops and Thieves" is a script written by Bruce Leung, with Julia, Rachel and Brandon in charge, with classic lines that make people laugh, and super cool fights that make people crazy. And what about "Black Fist"? Although Wu Jing and Jessica already have a certain popularity, they can't be compared with Julia and others, and now fans have about two impressions of the film: this is a script written by Liang Xiaolong, and the plot should be good; This is an action movie directed by Bruce Leung, and the fights should be exciting.
As for Bruce Leung directing and starring, everyone actually doesn't care, through "The Police and the Thief", fans generally think that Bruce Leung's directing ability is very average, and there are a lot of directors like this in Hollywood. As for Bruce Leung starring, fans only regard it as a gimmick, and it is not worth the eight dollars they spend on a ticket. Of course, except for hardcore fans, when the film is released, they will definitely rush to the cinema as soon as possible, but how many die-hard fans does Liang Xiaolong have? Hardcore movie fans, with the word iron, it is destined that its number will not be too much.
Carl said: "If there are no bright spots, you have to create bright spots, anyway, the publicity piece can't be left behind, otherwise the box office will be hopeless." Hearing him say this, Liang Xiaolong instinctively trembled: "You don't want to create a scandal again, do you?" I warn you, now that Rachel is in China, you have a scandal with me here, Rachel has to take it seriously, I have to blow it with her, and don't blame me for relieving you when the time comes. Karl laughed: "Gossip, this trick is outdated, I have a better idea." Liang Xiaolong knew that this guy's propaganda methods were palpitating, so he decided to ask clearly: "Tell me clearly, what is the idea?" ”
"Don't worry, I promise that I won't make a scandal for you, I'll find out by reading the newspaper tomorrow." Carl smiled, pushed Liang Xiaolong out of the company, and called the backbone of the planning department to prepare for a big job.
Early the next morning, Liang Xiaolong got up to practice boxing as usual, and then bought a few newspapers, as soon as he got the newspaper, Liang Xiaolong thought he was dazzled, but after a closer look, his photo actually appeared on the front page of the Los Angeles Times, and this photo is still his style in "Black Fist". In the photo, he is holding a watermelon knife, facing a group of gangsters, and there is a line of words next to him: Bad people, they need education. Moreover, the headline of the Los Angeles Times is also eye-catching: Liang Xiaolong incarnates a hero and challenges Superman.
Liang Xiaolong was completely depressed, he was spoofed, there is no doubt that as soon as this photo comes out, his appearance will soon be deeply rooted in the hearts of the people, just like Brother Sharp at the beginning, it became popular all over the Internet in just a few days, and was known by almost all netizens: "Carl, that bastard, don't give me a scandal, but if you make such a fuss, Lao Tzu will become a psychopath." ”
What makes Liang Xiaolong even more crazy is not this photo, but a lot of photos, click on the official website of Yanhuang Film Company, there are hundreds of processed photos in it, one of which makes Liang Xiaolong collapse the most. In the photo, he looked surprised, stretched out his hand and pointed ahead, in front, two flies were stacked together, and there was such a line of small words next to it: Bai Xuanyin, do you have a sense of public morality? It's okay to teach bad young people, but what about teaching bad children?
And so on, there are too many to mention, and Liang Xiaolong was so angry that he was like thunder, and he always had the urge to destroy Carl humanely. But it is undeniable that this alternative method of publicity has achieved excellent results, and within a few hours, the number of hits of Yanhuang Film Company has skyrocketed, and there are frequent delays, and Carl has to rent a few more servers to solve the problem.
But this is just the beginning, Liang Xiaolong's photos are constantly reposted to other websites, and after I don't know how many people laughed, his image has been deeply rooted in the hearts of the people. But there are still many people who don't find it enjoyable, so let's ps, change the clothes, change the style, change the background, and change the lines for Liang Xiaolong in the photo, full of jokes, Liang Xiaolong is completely red, red and purple, purple and black.
Among them, there is a photo with the best p, Liang Xiaolong with his mouth in his mouth, holding a submachine gun, facing a large group of bewitching girls: Remember, call me Captain, Captain Xin, and you will have eternal life. So, Liang Xiaolong finally had a nickname - captain, so much so that when Liang Xiaolong went to the set, the crew didn't call him director, but called him captain instead.
The first thing Jessica said when she met Liang Xiaolong every day was: "Hello captain, captain came so early." The first thing Wu Jing said when he met him every day was: "Captain, when will you take me to destroy Xiao Yueben." The first thing Danny said to him every day was, "Captain, don't pay attention to these boring people, I believe in you, and I will definitely live forever." ”
Rachel also called to celebrate: "Captain, when are you going to pick up your daughter-in-law?" Liang Xiaolong complained: "Baby, you call me like this, let me get hurt." Rachel giggled, "Honey, I think you should take another picture and send it up, and that's it." Liang Xiaolong turned off the phone angrily, this woman is so conscienceless, and she doesn't know how to comfort herself.
Kayla also called, but the little girl had a lot more conscience: "Uncle Xiaolong, I sympathize with you." Liang Xiaolong said: "Confidant, they call you a little witch, in fact, they have wronged you, compared with them, you are angels, they are all devils." Kayla snorted and asked, "But Uncle Xiaolong, can Captain Xin really live forever?" Then I'll believe you too. ”
"Get out!" Liang Xiaolong cut off the call angrily, secretly scolding himself for being unladylike, what kind of friends did he make? It doesn't matter if they don't care about condolences, they still hit themselves hard, and I don't know if their hearts are black. But compared with Julia, their words are simply negligible: "Captain, do you have a sense of public morality, you think you are very handsome, you spread some messy photos all day long, just teach bad young people, what about teaching bad children?" ”
In response, the media have responded, among which the Chicago Sun's report is the most interesting: Bruce Leung laughed half of Americans with a "Cop and Thief", and now he is laughing at half of Americans with just a few photos, and I suddenly found that he is the most humorous person in the world, and as long as he exists, there will be no lack of laughter. I have to say, he's our pistachio.
"You're happy, but am I happy?" Liang Xiaolong frustrated and threw the newspaper into the trash. However, Carl's publicity methods are really clever, after this trouble, fans have begun to look forward to the release of the film, especially those young people, they all want to rush into the cinema as soon as possible, because "The Police and the Thief" brings them too deep a memory, just because they almost can't catch up with the trend when they enter the cinema a few days late, and if "Black Fist" is watched a few days late, maybe they will be kicked out of the trendy circle.
The Wall Street newspaper, which has never reported much entertainment news, wrote: Following the classic lines of "The Cops and the Thieves", the young Mr. Carlos has made a strong stroke in "Carl Flow", and there is no doubt that he is the most outstanding propaganda master in the two years, and he has obtained the best publicity effect at the minimum cost.
On the high street, the Wall Street newspaper is very influential and heavy, and to be able to write such a story for Carl has proven his success. And this will, many large companies have thrown olive branches to Carl, among which the Columbia company is the most arrogant, that person said that in order to fight Liang Xiaolong, he waved a lot of money and was ready to poach Carl to their company as the manager of the propaganda department. However, Carl politely refused, with a high salary, can he make more money than in Yanhuang Film Company? He has a five-percent dividend, and he earned millions of dollars last year on "The Police and the Thief". And this year, he will earn more, and how high can the salary of those big companies be?
What's more, now Liang Xiaolong doesn't care about the company at all, he can give full play to his talents, can he get these things if he goes to those big companies? For a talented person, the space to show talent is the most important thing, every now and then, Carl will think of Liang Xiaolong's goal, to establish Yanhuang Company as the existence of the Eight Giants, and as the founder of such a large company, how much glory will it be?
Establishing Yanhuang Film Company as an existence like the Big Eight has become Carl's goal, so he will never leave until the company is a big success.
The momentum of publicity is very good, but the filming has to continue, although Liang Xiaolong is a little depressed, but it will never affect his mood, at least he will not tolerate the quality of the film because of the voice of the media and fans. The literary drama has gradually entered **, after filming the sensational scene in the hospital, Gao Gang and Anna were threatened by the underworld, and the black boss Johnson said to himself while playing with a pistol: "You know what I do, there is nothing I can't do, there is a very important game next, you have to play." Otherwise, you, your girlfriend, and your hip-hop friends may have an accident. ”
As the saying goes, no matter how good the kung fu is, if you knock it down with one shot, it is impossible for Gao Gang to compete with the gun, but he doesn't want to fight black boxing anymore, so he put forward the condition: "The last game, after which you and I will be clear." Johnson said: "Yes, but the next one is a three-on-three boxing title fight, and it must be won." Gao Gang said: "In order to ensure victory, I will spend 100,000 US dollars to ask the master for guidance, and you will pay this money." Johnson thought about it for a moment, and stopped thinking about it.
Next is Liang Xiaolong's scene, in the original film, Gao Gang asked the captain if his kung fu was so good, why didn't he go to boxing, and then explained the truth that "the tiger died because of its skin" through the dialogue, which is the most important part of the film. And now, it is to explain the spirit of kung fu, although the focus is different, but there is no doubt that this is also the final part of the film, and it can even be said that the soul of the film lies.
ps: The second update is here, and there is a third update, with the support of friends.
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