The editor Lu Zhongfei found was about the same age as Lu Zhongfei, and he was not too far from the forty-year-old mark, this was a very kind middle-aged man, and he also had a good attitude towards Su Li.

Su Li basically didn't know anything about editing, and he could only watch from the sidelines. Today, Su Li and Lu Zhongfei came to the editing room together, and the editor in charge of editing was already waiting inside.

I talked to the editor about a lot of general requirements, but in the next many refinements, Su Li and Lu Zhongfei still need to make specific choices next to them.

It's just that when the editor first started working, Su Li felt very distressed - because the film that they had spent a lot of effort to shoot was become waste in the hands of the editor, and many things that were originally offered options when shooting were now discarded.

Although Su Li has the original "Nightclub" in his heart. Supermarket", but once the shots are broken down, the film also becomes fragmented, so in general he can only make some pointers based on his own judgment. And now he saw that the film had been turned into scrap with the help of the editor and a few assistants, and some of them had been carefully selected before they could barely be put into the framework of the whole film - Su Li couldn't bear to watch it.

They went to great lengths to get that many shots, but in the hands of the editors, there were only two kinds of shots - usable and non-usable.

However, to Su Li's surprise, he was doing quite well - even if his face was a little pale, there was not much of an unusual situation in general. After watching the editing process for a while, Lu Zhongfei finally couldn't help it, he walked over and patted the editor on the shoulder, and the editor turned his head a little strangely: "What's wrong?" ”

"I think you've cut out too much film...... I think I could add more...... Look at ......" Lu Zhongfei said, then took the mouse and clicked on a shot just now, and said, "I think we shot this shot very well!" We had to redo it five times before we finally got through it...... You don't have to throw it away, do you? ”

Su Li also had some regrets in his heart that were the same as Lu Zhongfei, but he knew that they were not professionals, and the editors had their own reasons for what they did, not to mention that this editor had been responsible for the editing of many movies, and he had no problem with experience.

The editor laughed when he heard this: "I said, old Lu...... You're really going back and more, making yourself look like the kind of rookie director who has never been edited...... I know you're sorry for these shots, and in fact I'm a little sorry for me, but I can't do it if I don't cut it! If you look at the combination of several shots before and after, this shot will destroy the overall coordination if you put it on! What's more, this is a rough cut, and a lot of shots will be cut next, so it's too early to start feeling distressed. ”

Lu Zhongfei smiled bitterly: "You go on......" In fact, he didn't know that these shots had to be cut, but when he saw that the mouse was lightly on the computer, and a piece of hard work was wasted and could not be put on the big screen, he still couldn't help but twitch a little in his heart. Although he didn't buy the film, it had already condensed his own hard work on it.

"Old Lu...... It's okay. Su Li suppressed the pity in his heart and patted Lu Zhongfei on the shoulder: "This is all about excellence......

Lu Zhongfei smiled, he suddenly remembered that if he was very distressed, then Su Li would be an even more distressed person - although this movie is only the director on the surface, in fact, Su Li is also serving as an assistant director and even a director for a period of time. In addition, from the equipment to the salary of this movie, there is nothing that Su Li does not use his own money, seeing that those films can only be thrown into the trash, it will be Su Li who is really distressed.

Thinking of this, Lu Zhongfei felt that he didn't have the right to be too painful, thinking about Su Li's pretending indifference, he was embarrassed to make such a gesture again.

A few people worked hard all morning, about 20% of the work was completed, and there was still a lot of work to be done.

Between lunches, Su Li made a phone call to Zhong Dajun. Now Chung Dae-jun is the author of the movie "Nightclub. The person in charge of publicity of "Supermarket", his voice on the other end of the phone was a little impatient, and said: "Su Li, is there something wrong?" ”

"I'd like to ask you about the progress of your publicity."

Zhong Dajun said: "It's going well for the time being...... It's just that you have to invest a little more, otherwise our advocacy work will be very stressful. "Chung Dae-jun is the head of publicity for this film, and they are now carrying out some promotional activities in the early stage. This kind of publicity is mainly a kind of viral marketing, always hoping to spread the word, because the recent review frenzy caused by "Eavesdropping", coupled with the crazy sales of "All the World" last year, these factors have made Su Li currently popular in China, and many people want to go into the cinema to see "Nightclub. Supermarket will be a movie of what it will look like.

The publicity team set up by Zhong Dajun is to gradually guide people's curiosity and promote Su Li's role in this movie, his performance, screenwriter, director, etc., several kinds of propaganda are multi-pronged, "Nightclub. The following audience of Supermarket is growing.

At present, he said that he will definitely go to the cinema to watch "Nightclub. The number of people in the supermarket has reached 150,000, and the number is still growing.

The pressure on Zhong Dajun is extremely great, because "Nightclub. "Supermarket" did not look for a distribution company for them to take on the task and share the profits, so "Nightclub. The publicity plan of "Supermarket" is basically overstocked on Zhong Dajun and several teams he has formed. Their propaganda was finally decided after repeated consultations in the plan after repeated discussions between Su Li and Zhong Dajun, and now the first stage of propaganda is nearing the end, and then it is time to hype up and spend money.

The current publicity team of the "Li Guang Film Studio" has already taken on the work of many other departments, and Su Li has too few people. Fortunately, although this Zhong Dajun looks a little stumbling, his ability is absolutely unquestionable, and the publicity plan is constantly on the right track under his guidance.

Su Li is a little sad here - the problem of funds!

He now has a total of 600,000 yuan in his hands, which comes from the advertising expenses of the automatic sense zone and a little share of the sales of "Dumping the World", and the rest is the money he earns from attending events, which is really less money for publicity.

Although there was very little money, Su Li really had no choice, he had to use money everywhere, and he was a little tired.

He said to Zhong Dajun: "Okay...... I'll take care of the investment, you just need to take care of the publicity stuff. ”

Zhong Dajun hummed at the other end, and then said: "The next publicity plan needs about 300,000 funds, I hope you can be ready." ”

"I know......" Su Li was about to hang up the call with Zhong Dajun, and took out his notebook to calculate. Zhong Dajun seemed to remember something, and suddenly said, "That's right...... Su Li, I contacted several companies for this film, and they were willing to pay to insert some product placement ads into the movie! ”

"Uh......" Su Li was slightly stunned, but hurriedly said: "This is a good thing, as long as it does not destroy the integrity of the movie itself, you can agree with it." ”

He then remembered the matter of implanted surname advertising, implanted advertising appeared very early, and it has become more and more common in recent years, and many implanted surname advertisements were used in the blockbuster "Thorn Tomb", and some netizens jokingly said that paying for tickets to watch is not a movie but an advertisement!

With the development of the times, the revenue sources of movies are becoming more and more extensive, not only limited to the box office, but also include peripheral products, DVDs, novels, TV series, theme parks, implanted surname advertisements and so on to achieve cost recovery in many aspects. It's just that the multiple revenue sources of movies are not very well explored in China, and even the peripheral products are not outstanding, unlike Disney, which directly opens theme parks all over the world. Chinese seem to be more convinced of implanted surname advertising, so there are more and more advertisements in many fashion films of domestic films.

Su Li heard the offer from Zhong Dajun to his advertising company, first of all, a DVD player production company, which was willing to pay 50,000 yuan for "Nightclub. The DVD of the small KTV room of the proprietress in the supermarket has become their company, and the price is not bad, because the picture does not appear too much, so the post-processing will add some costs, but it can also cope with it. In addition, some food manufacturers, the advertising requirements of these manufacturers also need to be post-processed.

That's it, "Nightclub. Supermarket also achieved its first capital recovery, recovering a total of 180,000 costs from several advertisers. Of course, these producers didn't expect this movie to be so popular, they advertised it all because of Su Li's popularity, they knew that Su Li's popularity could attract many people to watch, even if they couldn't go to the cinema to watch it, they could watch pirated versions.

From "Nightclub. So far, if you count the 300,000 publicity investment promised to Zhong Dajun just now, he has invested 1.9 million yuan, and there will be some follow-up publicity plans in the future, all superimposed, Su Li is about to go bankrupt.

Now that the advertising revenue can be offset somewhat, the follow-up of the funding, although still difficult, will not be as difficult as it was a few days ago.

Zhong Dajun agreed on the other end of the phone, and after the two of them discussed the details of the publicity for a while, Su Li hung up the phone.

Su Li is still thinking about "Nightclub. Supermarket", after calculating some time he still came to this conclusion - "Nightclub. The box office of "Supermarket" must exceed 5 million for him to recoup its costs. He didn't dare to count on other peripheral income, and the peripheral income of this movie was about a DVD, and Su Li didn't dare to count on that thing.

Su Li had been calculating in his mind for a long time, and he found that he was becoming more and more calculating, and many numbers came out of his mind, but there was nothing he could do about it - who made him have too little money?

Lu Zhongfei and the others were almost finished eating, so Su Li walked back and started his afternoon work in the editing room.

(To be continued)