This year's New Art City has completely begun to enter a cold period, and because of this, there has been no joint filming of Da Kashi. At the box office, it has always been crushed by the movies produced by Golden Harvest.

In the current summer file, Huang Baiming obviously wants to borrow the stamina of last year's "Happy Ghost", so he created "Happy Ghost Summer Vacation". However, in terms of results, you don't need to analyze it to know that you can't do Jiahe's "Xia Yue Fuxing".

Also this year, Zeng Zhiwei, who is involved in the Taiwanese film industry, joined Golden Harvest at the invitation of his friend Sammo Hung. At the beginning of the year, the lucky stars who cooperated with several people swept the Hong Kong film industry. The local box office has exceeded 30 million so far. And now in the summer file, Golden Harvest has made a big deal to produce "Summer Lucky Star". In addition to Sammo Hung , Jackie Chan and the Yuan Biao brothers, Andy Lau , Guan Zhilin , Miao Qiaowei and other TVB popular Xiaosheng and Hua Dan all have important roles.

In this summer file, what can really make Lu Yan regard as an opponent is undoubtedly this "Xia Yue Fuxing". And Debao Film Company is not without moves, but in the summer, they launched two heroine movies with whimsical ideas - "Royal Senior Sister". Although Debao Film Company itself is unclear about the future of this film, Lu Yan is very clear.

However, "Royal Senior Sister" is not enough for him to see him as a big enemy, although Michelle Yeoh and Luo Flo, the two sisters, began to become popular in Hong Kong with this film. But in terms of box office appeal and watchability, hero films like "The True Color of Heroes" obviously cover a lot.

In the office of Dongcheng Imaging, Lu Yanzheng and Liu Weiqiang and others were discussing the release of "The True Color of Heroes", as well as some predictions during the ring war.

"Yan Zai, how is it! Our pioneering work is really under siege now! The box office of the two movies of New Arts City and Golden Harvest is absolutely no problem. On the contrary, it is Debao, I really don't know what Pan Disheng thinks about them. Liu Weiqiang was a little entangled in his heart, and he was more worried about the way out of "The True Color of Heroes".

However, Cheng Xiaodongxian was more calm, pouting and saying: "The two parts of Xinyicheng and Jiahe are both 'series productions'. As for Debao's "Royal Senior Sister", it can be said that there are two extremes with our "True Colors of Heroes". One is the friendship between women, and the other is the love between brothers! ”

"All three films are fierce rivals! Don't look at the two leading actors of "Royal Sister" are unknown newcomers, but I am sure that the box office of this movie will not be bad. In fact, "Happy Ghost Summer Vacation" and "Summer Lucky Star" must continue the original style! Especially "Xia Yue Fuxing", fried cold rice. It may be commercially successful, but it is difficult to make a classic! Of course, Lu Yan knows a lot about these three movies.

Cheng Xiaodong nodded and said noncommittally: "And I heard that Jackie Chan and Sanmao had a conflict because of the filming of this movie." Ay! I can't figure out the ...... of these two brothers."

"Don't worry about the others, let's talk about our own movies!" Du Kefeng, who had been sitting there and was not very angry, suddenly said: "Since there is no midnight test screening, I hope the public screening can get what we want." In the past few days, I have watched "The True Color of Heroes" several times, and there is no problem! Boss, when is it scheduled to be released? ”

"When this wave of publicity is over, it will be officially released. The venue for the premiere was set at the cinema in Kowloon, and the transportation was also developed. By the time the propaganda campaign was over, it was almost the summer vacation of each school. Our film is definitely able to attract those students......"

Several people in the company are discussing the release, and the effect of the publicity offensive of "True Colors of Heroes" has become more and more obvious.

"What kind of movie is this "True Colors of Heroes", it is its propaganda wherever I go!" The person who was walking on the road saw the bus running by, and he actually sprayed the propaganda of "The True Color of Heroes", and he had to sigh with emotion.

He is not alone in this kind of emotion, but many Hong Kong people are also curious.

Everyone watched TVB's TV series, and during the advertisement, it was actually "The True Color of Heroes". Everyone listened to the radio, and the host even talked about the movie occasionally.

All of a sudden, Hong Kong seemed to have fallen into the storm of "True Colors of Heroes".

"The True Colors of Heroes, wait and see! 》

The headline of the Sing Tao newspaper is a big word. The whole report is not to speculate on what the movie "The True Color of Heroes" is about, nor is it to discuss the director or the actors. is analyzing Lu Yan's propaganda techniques, and for the emergence of such propaganda techniques, everyone really saw the whimsical ideas of the scandalous man.

I have to be sure that this rookie director is unique in film promotion. Although we don't know what his level is, we don't know what the movie itself is like. But I have to say, director, you aroused my curiosity!

"Big propaganda does not mean success", in addition to many media neutral reports and speculations, Apple newspaper began to deny Lu Yan's move with such a headline. And the person who wrote this report is, of course, the sworn enemy - Long Xiaomi.

Judging from the promotional video broadcast by TVB, I have to wonder what this young man thinks. He has the money to bring the whole of Hong Kong into the movie "The True Color of Heroes". is reluctant to spend the money on the actor's signboard...... 'box office poison' + 'outdated red star' + 'film passerby', if you add himself - a rookie director, it is not difficult for everyone to see the level of the lineup of this movie.

Why don't you spend money to invite more actors with good acting skills and charisma? I don't know, maybe even he doesn't.

In fact, the wonderful pictures that were edited out are really attractive, and I think that I have spent all my money on firearms, props, and gunpowder blasting. But what does a movie equal to only big scenes, without good actors? I don't think there is a need for film critics to comment, everyone knows it!

…………………………

Whether it is positive or negative, in short, the media in Hong Kong have all been 'deceived' by Lu Yan. He succeeded in using substantive propaganda techniques to attract all the comments of these media. And such a result is exactly what he wants.

At least the publicity of other movies is equivalent to disappearing compared to "The True Color of Heroes". As for those small-budget films made by Reading Power, they are even forgotten.

And Dongcheng Imaging also took advantage of this storm to start preparing for the premiere.

This premiere doesn't even need Lu Yan to send an invitation. All the media have long been ready to go. Although everyone has different thoughts, if you have no curiosity about "The True Color of Heroes", it is absolutely false!

;