Chapter 387: Propaganda Strategy

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Li Xian heard Su Li's words and said with a smile: "After all, you have been three years old, and the relationship for such a long time is indeed like that...... I don't think I've ever heard you fight. Pen? Interesting? Pavilion wWw. biquge。 info”

Su Li waved his hand and said, "It's just that you haven't heard it...... How can you never quarrel. It's just that we don't talk about it outside, and after being angry for a while, there will always be someone who compromises first, and that's it. ”

"Hmm." Li Xian said: "Actually, you are not too small. In the past, I always wanted to give you a suggestion, which is to buy her out of your company, which will have a lot of benefits. I just don't know what you think, and I don't seem to have any thoughts like that, of course, it's your business to think about it, it's just my suggestion. ”

Li Xian's eyes said this sentence very sincerely, and there were indeed people who helped Su Li think about these things, including many of his fans who also gave him this advice.

It's just that for some reason, he hasn't adopted it, which makes everyone puzzled.

When Su Li heard this, his brows furrowed, these things had also been mentioned to him, but he didn't put them into practice.

Su Li thought about it and felt that it was really nothing to talk to Li Xian, so he said: "Actually, many people have mentioned this suggestion before you, if you can buy her in, it will indeed be a happy thing." Maybe you can avoid always having the world go all the way, and don't let her money always be made by other companies...... To be honest, I didn't think about it myself, and even she mentioned it to me......"

"Then why ......?" Li Xian asked a little puzzled.

Su Li smiled and said, "Even from my personal point of view, I am naturally willing to let her come to my company, which is beneficial to everyone." It's just that once she gets to my company, she must not be so free as an actress, and people always have to think about me when they arrange scenes for her - maybe to keep me from being too far apart from her, maybe not to let her shoot some scenes that might make me uncomfortable,...... Then she was confined to her. She began to form a relationship with filming at such a young age, and I don't want her to be tied up because of my relationship, so she may not be happy, and I won't feel good. ”

"Uh......" After Li Xian heard Su Li's words, he suddenly felt a little uncomfortable. He really didn't expect Su Li to think so far, he thought that Su Li must be suffering some troubles, but for the sake of the other party, he didn't take these troubles to heart.

"Su Li, you're really far away." Li Xian sighed: "She should be very happy." But it's not a way to keep going like this, have you ever planned for the future? ”

"In the future?" Su Li smiled, and then suddenly said to Li Xian mysteriously: "Speaking of which, I still have some things to ask you, I hope you can help me." ”

After that, Su Li said something to Li Xian, Li Xian was shocked by some of Su Li's novel ideas, and he suddenly felt that Su Li was really a genius in innovation. What he said to himself should indeed surprise some people and even remember them for a lifetime.

―――――――― the production of "The Country Breaks the Mountains and Rivers" is progressing very quickly, Li Xian assures that he can indeed do it, and the film should be completed within April.

The trailer for the first version was finally edited, and under Su Li's supervision and creativity, the trailer worked quite well.

These trailers have appeared on many movie websites, and the trailers are also shown in many places.

The publicity of "The Country Breaks the Mountains and Rivers" is a big problem, and the publicity in China does not usually require too much energy and money. Just a new work of Su Li plus 3D stereoscopic effects plus the epoch-making 3D stereoscopic film technology that Su Li and they preached...... It's enough to attract everyone.

The most important battlefields in "The Country Breaks the Mountains and Rivers" are naturally the mainland, Hong Kong, Taiwan and other Asian countries and regions, of course, Europe and the United States are also a very important battlefield. As for the book...... I don't dare to expect too much to reach the top of the box office, after all, this is a contradiction between two peoples.

Publicity in these places will definitely be a lot of money, in the era of "Inception", Su Li just spent nearly 200 million on publicity, and this time, he felt that 200 million might not be enough...... Because what he wants to promote now is a Chinese anti-war movie. No matter how attractive the epoch-making visual effect is, from the words "War of Resistance Against Japanese Aggression", the cost of propaganda will rise exponentially.

Because of these reasons, the publicity cost of "The Country Breaks the Mountains and Rivers" is definitely not low.

Now, because of the variables in the production of special effects, the cost of "The Country Breaks the Mountains and Rivers" has nearly exceeded 500 million, reaching 498 million, and now, if you count the expenses that Su Li intends to invest in publicity...... Then the cost of "The Country Breaks the Mountains and Rivers" will directly exceed 700 million yuan, to a level close to 800 million yuan...... This is even more risky than "Inception", and if you want to recover the cost, you must not only consider the Chinese market, but no one dares to guarantee that foreigners will also like this anti-Japanese war movie. Especially the Americans are just complaining about "The Thirteen Hairpins of Jinling", if "The Country Breaks the Mountains and Rivers" enters their market again at this time, you can imagine how bad the first impression is.

On the issue of propaganda abroad, Su Li and everyone discussed for a long time, and after these discussions, they generally came to the following principles: First, do not save money, invest as much as you should in publicity, and do not give up some propaganda because the current cost is too high...... After all, this movie has its own special surname.

The second principle is that there must be an innovation in publicity, and we must not always copy the original things, nor can we give others a bad impression. In this regard, the main thing is that they cannot anger the nerves of those countries, and they cannot say something that does not quite agree with their views.

The third principle is to bloom more points, try to carry out publicity in all places that can be covered by cinemas, and the way of publicity should also be diversified, and it cannot always be fixed in some propaganda models that have been continued before. In this regard, Su Li also borrowed some of Zhang Yimou's propaganda methods, but they did not copy them abroad.

In his propaganda against Europe and the United States, Su Li did not use propaganda slogans such as 'the indomitable will of the Chinese nation' and 'the great resistance of the Chinese nation'...... The slogans they used were such as 'Oscar-winning screenwriter and "Inception" director Su Li's new work "The Country Breaks the Mountains and Rivers"! ''War epic, an unprecedented visual feast!' Propaganda slogans such as 'Wonderful three-dimensional war masterpiece'.

These propaganda slogans have received a lot of effects so far, and after Su Li and they directly smashed the money, they have posted propaganda posters of "The Country Breaks the Mountains and Rivers" in many places in Europe and the United States. Some movie websites in Europe and the United States have also specially created special features for "The Country Breaks the Mountains and Rivers", and the propaganda offensive of Li Guang Entertainment Company is like a rushing tide, wave after wave impacting people's hearts.

Americans at least know the existence of "The Country Breaks the Mountains and Rivers", and knows that it is the work of Mr. Su Li at last year's Oscar for Best Screenplay, and it is the director's new work that has brought a bunch of fanatical "Inception". Americans are still interested in this, and war blockbusters are also the favorites of some hot-blooded Americans, and they have also decided to see this war blockbuster shot in the form of a three-dimensional movie.

It's just that this is a question hovering in everyone's hearts about whether this movie can be good, and it is impossible to really think that this is an unprecedentedly good-looking war blockbuster because of some propaganda.

After the American people saw the propaganda offensive of "The Country Breaks the Mountains and Rivers" in their own country, many different voices jumped out.

There is a lot of disagreement, and many people have their own unique opinions.

However, many people still see the essence of China's War of Resistance hidden under the war blockbuster in this movie, and many people are still a little uncomfortable seeing this. Because of the cultural influences and other education they are now receiving make them less and less interested in the war...... As a result, all sorts of voices have been heard in many parts of the United States in the blink of an eye:

"A war blockbuster? I believe in Su Li, who is a good director who has now changed the medium of making movies from 2D movies to 3D movies...... I'm sure he can handle it too. It's just that I still have to regret doubting him, because that history is not so easy to film. For some well-known reason, I bet we'll be scratching our heads about that history that just belongs to the Chinese. "These people deliberately emphasize the 'history of the Chinese' in English grammar, in fact, they are also saying that the historical foundation of Zuli is not so solid.

There are quite a few people who hold this view, and it accounts for a large part of it, because many Americans may have some doubts about the war.

"Even if Su Li's "The Country Breaks the Mountains and Rivers" may have some historical disputes, I definitely don't mind going inside, because I know Su Li's strength and know the good movies he has made, so I have reason to believe that this will also be a very wonderful movie, and the war movies he made must also have a unique and good-looking surname. It's just that, in terms of my attitude, although I like his movies and want to watch them, I don't completely agree with his opinion......"

Americans, who have been deeply influenced by pragmatism, naturally choose to see this film by Su Li at these times, but as for the historical view in it, they will not consider those things for the time being. They don't want to watch movies to see the suffering of the Chinese, but to see the new work of Su Li, the director of "Inception". I want to see what the unprecedented visual feast that Su Li and the others are promoting is all about, and see if Su Li can make a good movie as before.

If Su Li's "The Country Breaks the Mountains and Rivers" can't meet their expectations, they will not hesitate to put the name Su Li into the recycling bin of the years...... After all, the United States is not China, and there are many wonderful movies and amazing directors there every year......

(To be continued)